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Laundromat Business Plan Template

Written by Dave Lavinsky

Laundromat Business Plan

You’ve come to the right place to create your laundromat business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their laundromats.

Below is a template to help you create each section of your Laundromat business plan.

Executive Summary

Business overview.

Jean’s Clean Laundromat is a startup laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to effectively manage people, finances, and operations will allow her to start her own profitable laundromat. Jean plans on managing the day-to-day operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat will provide general card-operated washing machines and dryers for customers to use on their own as well as a wash and fold service station for customers who want to drop their clothes off to be cleaned by Jean’s staff and picked up later. Jean’s Clean Laundromat will be a comfortable and convenient stop for busy people in the Manhattan area.

Product Offering

The following are the products and services that Jean’s Clean Laundromat will provide:

  • Self-service card-operated washing machines and dryers
  • Laundry supplies (detergent, dryer sheets, laundry bags, etc.)
  • Dry cleaning service
  • Wash and fold service
  • Laundry pickup and delivery service

Customer Focus

Jean’s Clean Laundromat will target all individuals in the Manhattan area that need laundry service. Specifically, it will target men and women living in the area, busy parents, and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service. No matter the customer, Jean’s Clean Laundromat will deliver the best service, security, and convenience.

Management Team

Jean’s Clean Laundromat will be owned and operated by Jean Smith. She has recruited fellow New York University graduate, Elizabeth Clark, who has a bachelor’s degree in finance to come on board as her accountant and bookkeeper.

Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Elizabeth Clark has worked as an accountant and bookkeeper at a local bakery for over five years and has established herself as a detail-oriented and methodical financial expert. Jean relies strongly on Elizabeth’s diligence, attention to detail, and focus when it comes to keeping the laundromat’s finances in order.

Success Factors

Jean’s Clean Laundromat will be able to achieve success by offering the following competitive advantages:

  • Friendly, efficient laundry attendants that strive to go above and beyond for each customer.
  • All laundry products and services are delivered with the customers’ comfort and convenience in mind.
  • Jean’s Clean Laundromat offers its customers quick pickup and delivery seven days per week.

Financial Highlights

Jean’s Clean Laundromat is seeking $300,000 in debt financing to launch its laundromat business. The funding will be dedicated towards securing the laundromat storefront and purchasing the card-operated machines, and the card system. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

  • Washers and dryers: $80,000
  • Card system: $40,000
  • Water heating system: $5,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $15,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Jean’s Clean Laundromat.

how to write a business plan for a laundromat

Company Overview

Who is jean’s clean laundromat.

Jean’s Clean Laundromat is a new laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to manage people, finances effectively, and operations will allow her to start her own profitable laundromat. Jean plans on overseeing the daily operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat History

Jean’s Clean Laundromat will be owned and operated by Jean Smith. Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Since incorporation, Jean’s Clean Laundromat has achieved the following milestones:

  • Registered Jean’s Clean Laundromat, LLC to transact business in the state of New York.
  • Has a contract in place for a one year lease on the laundromat storefront which is approximately 2,000 square feet.
  • Hired a marketing professional to begin strategizing a pre-launch marketing campaign.
  • Began recruiting a staff of an accountant, marketing and sales manager, security guards, and laundry attendants to work at Jean’s Clean Laundromat.

Jean’s Clean Laundromat Services

The following will be the services Jean’s Clean Laundromat will provide:

Industry Analysis

The laundromat industry is a $5.4BN market in the United States with over 30,000 laundromats across the country. Laundromats are a good investment for entrepreneurs with many of them seeing an astonishing 95% success rate for the first five years in business. For many people, laundromats are essential aspects of their regular routine.

Although running a laundromat can be a profitable venture, it takes some work to maintain profitability. It’s important for industry operators to manage their laundromats proactively, pay attention to what competitors are doing, and focus on continuous improvement in both service and technology. Industry operators who fail to take these actions may not be able to achieve their desired outcomes.

A trend in the laundromat industry is  the replacement of coin-operated machines with card-operated models. Card-operated machines can bring in greater profits for the laundromat owner because these machines can be set to change prices according to the time of day or be used for single use vending product purchases. Additionally, laundromats are using newer, more eco-efficient machines and technologies that bring in more profits in addition to being better for the environment. Finally, laundromat operators are finding ways to stand out from competitors with unique services in addition to the standard self-serve washers and dryers. Some of these value add services may include wash and fold, pickup and delivery, free wifi, vending machine products, etc.

Customer Analysis

Demographic profile of target market.

Jean’s Clean Laundromat will target men and women in the Manhattan area that need laundry service. Specifically, the laundromat will target busy parents and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service.

The precise demographics for Manhattan, New York are:

Customer Segmentation

Jean’s Clean Laundromat will primarily target the following customer profiles:

  • Busy parents
  • Business Professionals
  • People who do not have laundry facilities in their homes

Competitive Analysis

Direct and indirect competitors.

Jean’s Clean Laundromat will face competition from other companies with similar business profiles. A description of each competitor company is below.

BMI Laundry Service, Inc.

BMI Laundry Service, Inc. provides wash and fold, dry cleaning, and pickup and delivery services with two locations, in Chelsea and Manhattan. BMI’s promise is to deliver fast service for people on the go. BMI Laundry Service, Inc. has coin-operated machines, vending machines, and free wifi. The self-service laundromat is available seven days a week from 6:00AM-6:00PM, while the laundry service is available by appointment only. Customers can schedule their laundry service using the company’s appointment app.

Wash It, Dry It, LLC

Wash It, Dry It, LLC is a Manhattan-based laundry business that provides self-service card-operated washers and dryers as well as wash and fold services for its customers. Wash It, Dry It, LLC sells its own branded laundry products including detergent, laundry bags, soaps, fabric softeners, and dry cleaning products. The laundromat is open 24/7. Wash and Fold service is available Monday through Friday from 7:00AM-8:00PM.

MC Laundromat

MC Laundromat is a trusted New York laundry business that provides superior service to customers in Manhattan and the surrounding areas. They are able to provide a one-stop shop for anyone in need of laundry services. MC Laundromat is able to provide dry cleaning, spot treatments, wash and fold, and delivery services. MC Laundromat has oversized machines for large laundry loads.

Competitive Advantage

Jean’s Clean Laundromat will be able to offer the following advantages over their competition:

  • Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week. Laundry attendants are available 24 hours per day to accommodate more customers’ schedules.

Marketing Plan

Brand & value proposition.

Jean’s Clean Laundromat will offer the unique value proposition to its customers:

  • Friendly, efficient laundry attendants available 24/7 that strive to go above and beyond for each customer.
  • Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week.

Promotions Strategy

The promotions strategy for Jean’s Clean Laundromat is as follows:

Word of Mouth/Referrals

Jean Smith has built up an extensive list of contacts over the years by providing exceptional service and expertise to her customers. Her network of contacts has committed to spreading the word about her new laundromat to their friends and families.

Print Advertising

Jean’s Clean Laundromat will invest in professionally designed print ads to display in newspapers, magazines, and direct mail circulars.

Jean’s Clean Laundromat’s in-house marketing manager will design and maintain the company’s website. The website will be well organized, informative, and list all their services that Jean’s Clean Laundromat is able to provide. Additionally, the website will include a blog that will provide customers with helpful laundry tips.

Search Engine Optimization (SEO)

The marketing manager will also manage Jean’s Clean Laundromat’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “New York laundry service” or “laundromat near me”, Jean’s Clean Laundromat will be listed at the top of the search results.

Social Media

Jean’s Clean Laundromat will maintain an active presence on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with the marketing manager updating these accounts regularly.

The pricing of Jean’s Clean Laundromat will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Jean’s Clean Laundromat.

Operation Functions:

  • Jean Smith will be the Owner and Manager of the company. She will oversee all staff and manage daily operations. Jean has spent the past year recruiting the following staff:
  • Elizabeth Clark – Accountant/Bookkeeper will provide all laundromat accounting, tax payments, and monthly financial reporting.
  • Steve Miller – Head of Security will oversee a small team of rotating security guards to ensure the safety of the customers and employees on the premises at all times.
  • Anna Rodriguez – Marketing Manager will provide all marketing and advertising campaigns for Jean’s Clean Laundromat.
  • Robert Wills – Lead Laundry Attendant will supervise the team of laundry attendants and manage the staff schedule.

Milestones:

Jean’s Clean Laundromat will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to lease laundromat storefront.

7/15/2022 – Finalize personnel and staff employment contracts for attendants and security guards.

8/1/2022 – Purchase card-operated washing machines and dryers, vending machines, and supplies.

8/15/2022 – Begin word of mouth and online marketing campaigns.

8/22/2022 – Begin moving into Jean’s Clean Laundromat.

9/1/2022 – Jean’s Clean Laundromat opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Jean’s Clean Laundromat are the laundromat fees charged to customers for use of the self-service machines and the fees for the additional laundry services the company will offer. The average price to wash a load of laundry in laundromats across the country ranges from $2.00-$4.00. Jean’s Clean Laundromat will charge $3.00 per load, which is comparable to other laundromats in the area.

The cost drivers will be the overhead costs required in order to staff the laundromat. The expenses will be the payroll cost, rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of transactions per machine/month: 150
  • Average revenue generated per month: $16,000
  • Laundromat lease per month: $9,000

Financial Projections

Income statement, balance sheet, cash flow statement, laundromat business plan faqs, what is a laundromat business plan.

A laundromat business plan is a plan to start and/or grow your laundromat business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your laundromat business plan using our Laundromat Business Plan Template here .

What are the Main Types of Laundromat Businesses?

There are a number of different kinds of laundromat businesses, some examples include: Self-service, Drop-off, and Card/coin-operated laundromat.

How Do You Get Funding for Your Laundromat Business Plan?

Laundromat businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a laundry business plan will show investors you are well- prepared and qualified to start your business.

What are the Steps To Start a Laundromat Business?

Starting a laundromat business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Laundromat Business Plan – The first step in starting a business is to create a detailed laundry business plan that outlines all aspects of the venture.  A business plan for a laundromat should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your laundromat business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your laundromat business is in compliance with local laws.

3. Register Your Laundromat Business – Once you have chosen a legal structure, the next step is to register your laundromat business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your laundromat business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Laundromat Equipment & Supplies – In order to start your laundromat business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your laundromat business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful laundromat business:

  • How to Start a Laundromat Business

Where can I get a Laundromat Business Plan PDF?

You can download our free example laundromat business plan PDF here . This is a business plan template you can use in PDF format.

Laundromat Business Plan Template

how to write a business plan for a laundromat

What to Consider When Writing Your Laundromat Business Plan

Planning is invaluable when starting a laundromat business. Outlining the details of your facility, equipment, services, and personnel will give you a better sense of what you will need to start your business, while analyzing yourself, your competition and your target customers will help you understand your market and how your business fits into it. Writing a laundromat business plan doesn’t have to be overwhelming. Here are 10 things to consider in order to develop a winning business plan for your laundromat.

1. Location of Your Laundromat

Look for locations that are on a main road, have high visibility for people passing by and provide easy access and adequate parking for your customers. To prevent theft and provide a safe environment, the area around your potential store should be well-lit. Make sure the building infrastructure and utilities are able to accommodate the resources (electricity, natural gas, water) that will be needed for your business to operate at peak times.

2. Type of Machines: Coin, Coin & Card, or Card Only

Will you offer coin operated machines, a hybrid of coin and card or card only machines? Card acceptance is convenient for your customers and they’re more likely to spend more when paying via card is an option. Hybrid and card only payment systems allow you to remotely monitor your laundromat and provide hassle free collection. With a card payment system, there is the potential to increase your profits by taking advantage of features such as incremental vend pricing and time of day pricing.

3. Additional Services and Amenities

Providing additional services and amenities can offer convenience for customers, increase revenue or set yourself apart from the competition. Consider adding vending machines (food/drink, laundry supplies) or giving your customers access to free wi-fi. Offer cycle upgrades (extra rinse/wash) and variable priced cycle options (more for hot, less for cold). Provide a wash and fold service where customers that are too busy to spend time at your store can drop off their laundry and pick it up clean and dry at their convenience.

4. Hours and Staff Considerations

What hours will you be open for business? Will you be open 24/7 or have set hours? Will you always have staff onsite or provide a card system to get in during certain hours? Do you plan to be in the store most days or would you prefer your role to be more hands-off? What staff positions would you like to fill – attendant, manager, accountant, marketing, security? For each employee position, lay out hiring strategies, tasks/responsibilities, needed training, compensation plan, and how you plan to manage employee performance.

5. SWOT Analysis

Even though you may be just starting out in the laundry business, you can still do a SWOT analysis (a list of your strengths, weaknesses, opportunities and threats). Think of this as more of a brainstorming session about your potential laundromat. Strengths may show areas that will give you an advantage over competitors and benefits you will want to advertise to potential customers. Weaknesses may show areas you will want to work on to be competitive. Opportunities may show possible areas of future growth for your laundry business.

6. Who is Your Competition?

Survey the competition in the area of your potential location. Is it a highly saturated market or are your services desperately needed? If there is a lot of competition in the area, are you able to stay competitive through offering different services and amenities? What does your competition look like? When studying your competitors, take note of things such as location and facility, business hours and peak service times, type of equipment, amenities and services provided, pricing and payment options, marketing strategies and promotions offered, and number of employees.

7. Who is Your Target Market?

Decide what your ideal customer looks like and consider what that ideal customer will be looking for in a laundromat. Define the demographics, lifestyle and motivations for the market you are trying to reach. Ask yourself if your target market makes sense with your potential location, payment options, and services offered. Your goal is to align your laundromat offerings with the needs of your target market.

8. Financial Costs/Sales Forecasting

Determine what your startup costs will be for opening your laundromat. List estimates for any potential costs of registering your business, down payment for a loan, buying equipment (machines, payment system) and furniture (folding tables, laundry carts), remodeling a building, installing equipment and sewer lines, and municipal fees and permits. After you’ve come up with what your initial start-up costs will be, list estimates for any potential ongoing costs of utilities, loan payments, rent, insurance, payroll, repairs/maintenance, and supplies. Forecast what you expect to make in year 1, year 2, and year 3 based on revenue sources and services you’ll offer. Once you list out all of your costs and forecasted sales, you’ll have a better picture of what you need to make in order for your laundromat to be profitable.

9. Pricing Strategy

There are many factors to take into consideration when deciding what your vend prices will be, such as the prices of competitors and your expenses. Now that you have an understanding of what your expenses will be, you can figure out what you need to charge at minimum in order to cover those expenses and make a profit. In developing a pricing strategy, decide where on the spectrum you want to be – i.e. the cheapest, the most expensive but with the best options, or middle of the road. Keep in mind that you if you have newer equipment or modern technology compared to your competitors because you are a brand new laundromat, you should factor that into your pricing and charge more for that value.

10. Determine Key Milestones

Outline the key steps you need to complete in starting your laundromat business and an estimated timeline for each. Milestones could include things such as location built / bought / rented, location outfitted with equipment, employee interviews, employee training, and marketing materials. A goal of starting a laundromat is easier to achieve when it is broken down into a checklist of small steps.

Having a solid laundromat business plan will help boost your confidence and improve your chances of success. If you would like to learn more about starting a laundromat or digital card payment systems, Card Concepts Inc. is here to help. Our payment systems have helped laundromat owners all over the country offer modern payment options, increase profits, manage employees, implement marketing programs and successfully run their stores.

Contact CCI for more information today!

how to write a business plan for a laundromat

SharpSheets

Laundry Shop Business Plan: Complete Guide

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  • January 31, 2023

laundry shop business

👇 Check all our resources on laundry shops 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your laundry shop, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a laundromat or a dry cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary is one of the most important elements of your laundry shop business plan. It gives everyone an overview of your business, including the potential lenders and investors, so it’s important to get all the details right.

An executive summary is simply a summary of your business plan, highlighting all the important sections and the funding ask.

Why you need a business plan for a laundry shop

The only reason you would want a business plan is to get a clear roadmap when executing your business strategies from start to finish. This is important when considering a business as competitive as a laundromat, where a lack of attention to minor detail could have a massive impact on the revenue potential. Ideally, your business plan should help you achieve one of the following objectives;

  • Help secure funding from banks or other lenders (think about a SBA loan ).
  • Get financing from private investors (angel investors, private funds, etc.)
  • Obtain a public or private grant

How to write an executive summary for a laundry shop

The structure of any executive summary is always the same, same goes for laundry shops.

Business Overview

What’s your business name? What is your business model? Do you operate a dry cleaning or a laundromat? This section should contain the answers to all these questions and more.

Note that entrepreneurs have 2 business models to choose from when starting a laundry shop. You may want to purchase a franchise or instead open an independent shop. This needs to be crystal clear from the outset in this section.

Other important elements to consider here include the services you plan to offer, the location of your shop and the legal structure of your company.

Market analysis

In this section, you should summarise the market research you would have conducted as part of your business plan. Indeed, conducting a proper market analysis will give you an accurate estimation of the total number of customers that may visit your shop every month.

For example, do you have a clear picture of the exact number of laundry shops in your area? If you are launching a laundry shop within a busy neighborhood, then what’s the competition like?

Other important elements that will come up at this point include the region’s demography and the demand for laundry services, ultimately determining your pricing strategy. 

Management & People

Expand here on the management team and their experience in the industry. Also, make sure you have a clear organizational structure with the different teams and their reporting lines.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

There’s no better way to conclude the executive summary than by laying out the objective of your business plan: to raise funding from investors, banks or to obtain a grant.

Therefore, answer the following questions here: What loan/investment/grant are you seeking? How much do you need? How long will this last?

how to write a business plan for a laundromat

2. Laundry Shop Business Overview

A business overview is exactly what it sounds like: a description of your company and what it offers to your target customers. For a laundry shop, the focus will be on your specific services, how every product is priced, and who your target market is.

Here are the different sub-sections you should cover here:

As part of the business overview section, describe the history of your laundry shop, covering your interest and reason for starting the business today. Explaining the rationale and the “why you” to investors goes a long way.

For example, if your analysis showed that most laundry shops in the region welcome customers to come in for their cleaning services, you could offer pickup and delivery services instead, to stand out from the crowd.

Business Model

The business model answers specific questions about your laundry shop. For instance, will you purchase an already established franchise or start from scratch? Also, are you opening an independent store or opting for a partnership?  

Laundry Services and Products 

There’s no limit to the number of services and products you can offer at your laundry shop. However, you need a clear strategy to truly stand out from the crowd and target the desired market base. Most importantly, you need to show the potential investors why they should trust your business model and nothing else. 

A standard laundry shop in the US will almost certainly focus on washing, drying, and folding services. However, you can take it a notch higher by offering additional services like dry cleaning, ironing, and stain treatment. Be clear if you cater to a specific target market like colleges, toddlers (diaper services), restaurants, animal shelters, inns, or hospitals. 

how to write a business plan for a laundromat

Pricing Strategy

What’s a fair price for laundry services? Such questions are best answered after assessing your target audience and other important details related to the laundry shop business. Of course, you don’t have to go overboard when setting your prices for a new start-up. 

On average, laundry services cost about $2.00 per load in most US states. So, this could be a good starting point as you continue to explore the market to determine the most reasonable prices for your audience. 

Generally, the cost of laundry services depend on the location and quality of services. While most laundry services that allow clients to drop off their laundry for cleaning charge by weight, some will help customers pick the desired services from the menu.

Target Audience

For a laundry shop business, it’s important to find out if the local area even needs your services in the first place. And even after identifying an obvious market gap, you will want to dig deeper to find out what the customers will appreciate most about your business and why they need laundry services. 

Knowing your target market not only helps you attract and retain new clients but also shows the lenders the viability of your business model. 

how to write a business plan for a laundromat

Legal Structure

The legal structure is the last element you may want to include in your laundry shop’s business overview section. Most laundry shops in the US are operating as a limited liability company (LLC). 

But as you may already know, the legal structure is never a one-size-fits-all affair. So choose a structure that matches your needs between a corporation or a partnership.

how to write a business plan for a laundromat

Laundry Shop Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Laundry Shop Market Analysis

A proper market analysis is another very important section in your laundry shop business plan, helping you showcase your wealth of knowledge about the market. And that’s exactly what many investors will want to see. 

For a laundry business, setting up your shop in a busy location with lots of apartments might be a goldmine, helping you reach out to a large audience in little to no time. Unless you want to spend a couple of hours on the road traveling to offer your pick and delivery services, you will want your laundry shop to be as close to the target market as possible. 

Laundry Shop Market Trends

As part of a comprehensive market analysis, ensure you understand the market trends before jumping on the laundry shop train. An overview of the current market size and a prediction of the future growth opportunities should help you make clear business decisions. 

How big is the laundry industry in the US?

It’s always good to present a few numbers for the US market. For example, you could use the US market size of $10 billion in 2020, expected to grow by 4% annually from 2021 to 2028.

how to write a business plan for a laundromat

How big is the laundry industry in your area?

However, there are good chances you will want to be as specific as possible by restricting your analysis where you plan to operate instead. Indeed, whilst the US market for laundry facilities might be growing overall for certain reasons, it might not be the case at all in your area.

This can be as easy as listing all the different laundry shops (laundromats, online on-demand delivery / pickup laundry, dry cleaners) in your area.

How fast is the laundry industry growing in your city?

Now let’s look at growth.

Here, you can use the number of laundry shops in your city. For example, assuming there were 20 shops in your city in 2020 and 24 in 2022, we can assume your market is growing at +10% per year.

Laundry Shop Competitor Analysis

A healthy competition puts you on your toes, ensuring you work hard to improve your services and never stay in your comfort zone. However, competition only makes sense if you are smart enough to understand your competitors’ biggest deficiencies.

After finding out the number of laundry shops in the area, some of your biggest competitors in the field, and the services they offer, you will want to go a step higher to evaluate other vital elements. 

For example, you may want to know how much your competitors charge for the same laundry services, the average number of employees and their salaries, and the estimated number of customers they serve every month. The data you obtain from such analyses should help you make smart decisions, fully motivated to meet your clients’ expectations. 

Laundry Shop Customer Analysis

Now that you know the market trends and the level of competition, who exactly are you selling to? This is more or less the same as the target audience, and everything still hinges on the nature of the individuals you intend to serve. 

You can deduce this information from the competitive analysis, taking note of the need for laundry services in the area and the region’s demographic pattern. Find out if the local community appreciates online booking because that will force you to design a reliable website with a user-friendly booking section. 

how to write a business plan for a laundromat

4. Sales & Marketing Strategy

The sales and marketing strategy section of your business plan should include information on how you will attract new customers to your laundry shop.

Keep it simple by answering specific questions about your business. For example, what marketing channels are best suited to your target audience? How will you know that your marketing strategy is working? What’s the estimated marketing budget? And do you plan to include incentives like bonuses and offers to attract new clients within the first few days/weeks of operation? 

Laundry Shop Marketing Channels

You will never run out of options when it comes to the marketing channels for a laundry shop business. The only question is whether the chosen strategy suits your target market.

Ideally, the chosen marketing channel should be creatively designed to deliver results while helping you outshine some of your biggest competitors in the field. And there are numerous options, including;

  • Social media ads (Facebook, Instagram)
  • Local pay-per-click campaigns (e.g. Google Ads )
  • Website 
  • Partnerships (with corporates, hotels, fitness clubs, etc.)

What Are Your Unique Selling Points (USP)?

A unique selling point explains how you stand out from the competition. This section includes a specific feature that customers can only find in your business and should be communicated concisely. 

Your USPs separate your business from competitors, and help customers make a decision between one laundry shop and another.

Of course, a unique selling point varies from one company to another, but some of the key factors that should guide your decision include;

  • Price : you may be cheaper vs. your competitors
  • Location : your laundry shop might be closer to your target customers
  • Quality : you offer higher-quality services and/or faster turnaround
  • Services : you might offer an online booking service with the ability for customers to order pickup and delivery so they don’t have to leave the comfort of their home

5. Management & Organizational Structure

The 5th section of your laundry shop business plan should be about people. It should include 2 main elements:

  • The management team and their experience / track record
  • The organizational structure: what are the different teams and who reports to whom?

Here you should list all the management roles in your company. Of course, the amount of details you need to include here varies depending on the size of your company. A franchise business with a number of laundromats would need more detail vs. an independent laundromat.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

how to write a business plan for a laundromat

Organizational structure for a laundry shop

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, operations, marketing, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

how to write a business plan for a laundromat

6. Laundry Shop Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your laundry shop is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to open a new laundromat , purchase new washing machines, renovate your facilities, etc.)
  • The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a laundry shop, startup costs are all the expenses you incur before you open the space to your customers.

These expenses typically are:

  • The lease deposit for the space you rent (if your decide to rent)
  • The loan downpayment for the purchase price of the building (if you decide to buy with a mortgage)
  • The design and renovation of the existing facilities
  • The equipment (washers, dryers, coin machine, etc.)

The total startup costs depend on a number of factors, such as the type of business model (laundromat vs. dry cleaning), the quality of the building (whether there is a lot or remodeling to do or not), the number and quality of the machines, etc.

As an example, it costs on average $151,000 to $490,000 to start a laundromat with 15 front-loaders and 10 dryers. For more information on how much it costs to open and run a laundry shop, read our complete guide here .

Laundry Shop 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your laundry shop business plan.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions and benchmarks used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even ?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost (CAC) ?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs . For more information, read our complete guide here .

how to write a business plan for a laundromat

7. Funding Ask

This is the last section of your laundry shop business plan. Now that we have explained what your laundry shop is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any laundry shop business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in buying the real estate? Or will it cover mostly the cost for the acquisition of the machines?

Those are very important financial questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our laundry shop financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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How to create a laundromat business plan

  • Annabelle Amery
  • Sep 14, 2023

How to create a laundromat business plan

When diving into the world of running a laundromat, one of your first spin cycles should be creating a well-structured business plan. Your laundromat business plan serves as a blueprint for setting goals, defining strategies and projecting your financial journey.

Your plan helps you smooth out any potential wrinkles when you’re starting a business for the first time. Keep reading to learn how to structure your plan, and how to make sure that it works to your advantage.

Looking to promote your business online? Use Wix’s website builder to make your website , then manage your site, marketing and ads all in one place.

Why should you create a laundromat business plan? Top benefits to keep in mind

A business plan can take shape in many different ways, but a well-structured plan can offer the following benefits.

Raising money for your business : Your laundromat business plan can help you gain the trust of potential investors, partners or lenders specifically interested in the world of laundry. It shows you've done your research, know the ins and outs of the laundry game, and have a clear plan for making a clean profit.

Mapping out your resources: Your plan helps you sort out all the laundry-specific essentials you need to launch and operate your laundromat successfully. From washers and dryers to detergents, seating, signage and even coin exchange machines, it's all there. This detailed resource plan ensures you don't miss a single sock and allows you to create an accurate budget tailored to the laundromat business.

Staffing: Your laundromat business plan covers your staffing needs. Whether you're hiring attendants, maintenance experts or front desk staff, defining these roles helps estimate labor costs, ensuring the efficient operation of your laundromat.

Mastering the market: Your plan dives deep into the laundromat market—understanding your competition, pinpointing your target customers and staying ahead of laundry trends. This insight is essential to find your unique selling points within the laundry world and tailor your offerings to meet the specific demands of laundry enthusiasts.

Operating smoothly: Your business plan spells out the nuts and bolts of how your laundromat operates, from customer entry to equipment use and payment methods unique to the laundry industry. This meticulous level of detail ensures smooth operations and happy customers, specifically within the laundromat setting.

Anticipating any challenges: By conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis within the laundry context, your plan helps you spot potential wrinkles in the laundry cycle.

Painting the big picture: Your plan pushes you to set long-term goals and dreams within the laundromat business. This vision guides your decisions, growth plans, and investments, ensuring your laundromat stays on the path to becoming a reputable and successful laundry hub within your community.

Read more about how to start a service business .

How to create a laundromat business plan in 6 steps

To effectively clean up in the industry, a laundromat business plan will need to outline your service offerings, marketing strategies and financial projections. In the upcoming sections, we will walk you through six critical components of any strong laundromat business plan.

Executive summary

Business and domain names

Market research and analysis

Operations plan

Marketing and advertising

Financial plan

01. Executive summary

The executive summary of a laundromat business plan is a concise overview of the entire plan. It provides readers with a snapshot of the business's goals, strategies and key elements. Writing a clear executive summary is crucial as it sets the tone for the rest of the plan and should encapsulate the essence of the business in a compelling way.

To create an effective executive summary for a laundromat business plan, focus on the following aspects:

Introduce your laundromat business, its core services, and the unique value it offers to customers. Provide a brief overview of your vision and mission.

Define your target demographic, such as students, busy professionals or families. Explain why this market is ideal for your laundromat services.

Highlight what sets your laundromat apart from competitors: your key differentiation. This could be advanced technology, exceptional customer service, convenient location or a focus on sustainability.

Provide a high-level overview of your financial projections, including startup costs, estimated revenue and the timeline for profitability.

If applicable, briefly outline your future growth strategies and expansion plans, such as adding additional locations or services.

02. Business and domain names

Selecting an appropriate business name is a big decision for your laundromat business. It's the foundation of your brand identity and should convey the essence of your services. When brainstorming names, consider using a business name generator for inspiration. Ensure that your name is memorable, easy to pronounce and reflective of your brand values.

Alongside your company name, securing a matching domain name for your business website is crucial. The domain name should closely align with your company name and be easy to remember. Use domain name registrars to check the availability of your preferred name.

Once you’ve landed on your name and business structure, make sure to register your business .

03. Market research and analysis

Including a market analysis and research section in your laundromat business plan is essential for understanding the competitive landscape and crafting a successful marketing strategy. Conduct thorough research to identify your target market's preferences, demographics and behaviors.

By analyzing competitors in your area, you can gain insights into their strengths and weaknesses. This information allows you to position your laundromat effectively, highlighting your unique value proposition. Additionally, a SWOT analysis helps you identify internal strengths and weaknesses and external opportunities and threats, guiding your strategic decisions.

04. Operations plan

The operations plan details the practical aspects of running your business efficiently and provides insights into location, premises, equipment and staffing needs.

Outline the location selection process, taking into consideration factors like foot traffic, accessibility and proximity to your target market. Describe the layout of your laundromat, including the arrangement of washing and drying machines, folding areas and seating.

Discuss the equipment you plan to use. Include specifications for washers, dryers, vending machines and any other amenities. Address staffing needs, detailing the roles of attendants, maintenance personnel and customer service representatives.

05. Marketing and advertising plan

Incorporate a comprehensive marketing and advertising plan that outlines how you intend to attract and retain customers.

Make sure to develop your branding strategy, too, which includes your logo, color scheme and overall visual identity. If you’re not sure where to start, use a logo maker to get the creative juices flowing.

Outline both your online and offline marketing tactics, laying out any promotional campaigns you plan to run (think: discounts for first-time customers, loyalty programs and referral incentives). Think of other avenues to promote your site, such as creating a business website , managing online reviews and partnering with local businesses.

06. Financial plan

The financial plan section projects the financial aspects of your business. List your startup costs, including equipment purchases, your lease, facility renovation, permits, licenses and initial marketing expenses. Estimate ongoing operating expenses like utilities, maintenance, insurance and staffing costs.

After that, develop a revenue forecast based on the number of machines, usage rates and the pricing structure. Outline your pricing strategy, considering local market trends and competitor pricing.

Last but not least, you’ll want to detail funding sources for your startup, whether it's personal savings, loans, investments or grants. Provide a clear timeline for achieving profitability, considering factors like customer acquisition rate and seasonal fluctuations.

steps to creating a business plan

Examples of laundromat business plans

Below are two business plan examples for hypothetical laundromat businesses. These plans include all the sections discussed previously and can act as a starting point for your own plan.

Draft business plan #1: FreshWash Laundromat

FreshWash Laundromat is a cutting-edge self-service laundry facility located in a prime urban area. Our mission is to provide customers with a convenient, efficient and environmentally friendly laundry experience. With a commitment to modern technology, exceptional customer service and sustainable practices, we aim to redefine the way people approach laundry.

Our target market includes urban professionals, college students, and young families seeking a hassle-free laundry solution. We stand out from competitors by offering contactless payment options, energy-efficient machines and a relaxing lounge area for customers.

In our first year of operation, we project revenue of $150,000, growing to $200,000 in the second year. With the success of our initial location, we plan to expand to additional neighborhoods in the third year, achieving a 10% market share.

Company and domain names

We have chosen "FreshWash Laundromat" as our company name to reflect our commitment to providing fresh and clean laundry services. The domain name "FreshWashLaundry.com" complements our brand identity and serves as a user-friendly online platform for customers to explore our services and offerings.

Market analysis and research

Our marketing analysis reveals a growing demand for convenient and modern laundromat services in urban areas. By conducting competitor analysis, we've identified opportunities to differentiate ourselves through cutting-edge technology, customer engagement and sustainable practices.

Our laundromat will be strategically located near residential complexes and commercial areas, maximizing foot traffic. The facility will feature advanced washing and drying machines, comfortable seating, free Wi-Fi and vending machines. We'll employ attendants for customer assistance and maintenance.

Marketing and advertising plan

Our marketing strategy focuses on creating an engaging online presence through social media platforms, local advertisements and partnerships with nearby businesses. We'll offer promotional campaigns, loyalty programs and referral incentives to attract and retain customers. Our website will provide information about services, pricing and convenient online booking options.

Startup costs

Lease and facility setup: $50,000

Washing and drying machines: $70,000

Renovation and decor: $20,000

Marketing materials: $5,000

Initial operating expenses: $10,000

Funding sources

Personal savings: $40,000

Small business loan: $70,000

Revenue projections

Year 1: $150,000

Year 2: $200,000

Year 3: $250,000

Break-even analysis: Expected break-even point within the first year.

Draft business plan #2: EcoClean Laundromat

EcoClean Laundromat is a revolutionary self-service laundry facility that combines convenience with environmental responsibility. Our goal is to offer customers an eco-friendly alternative for their laundry needs, using energy-efficient machines, biodegradable detergents and water-saving technologies.

Our target market comprises environmentally conscious individuals, families and students seeking to reduce their ecological footprint. Our unique value proposition lies in promoting sustainability while providing top-notch laundry services.

We anticipate revenue of $120,000 in the first year of operation, growing to $150,000 in the second year. Our expansion plans include collaborating with local sustainability organizations to further raise awareness and community engagement.

"EcoClean Laundromat" aligns perfectly with our commitment to environmentally friendly practices. Our domain name, "EcoCleanLaundry.com," reinforces our brand message and offers customers a seamless online experience to learn about our services and book appointments.

Our market analysis highlights a growing trend towards eco-conscious consumer behavior. By researching competitors and industry trends, we've identified opportunities to cater to individuals who prioritize sustainability in their choices.

EcoClean Laundromat will operate in a central location with a focus on energy efficiency and water conservation. We'll use modern washing machines that require less water and energy, and biodegradable detergents that minimize harm to the environment. Our facility will offer educational materials to promote eco-friendly laundry practices.

Our marketing strategy emphasizes online and offline channels to reach our target audience. We'll use social media platforms to share tips on sustainable living and promote our eco-friendly services. Collaborations with local environmental organizations and participation in community events will further enhance our visibility.

Lease and facility setup: $40,000

Energy-efficient machines: $60,000

Renovation for eco-friendly features: $15,000

Marketing materials: $3,000

Initial operating expenses: $7,000

Personal savings: $30,000

Green business grant: $50,000

Year 1: $120,000

Year 2: $150,000

Year 3: $180,000

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Got another type of business in mind? Check out these guides as well as other service business examples .

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Laundromat Business Plan

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Planning on starting a laundromat? Great call.

Starting a coin-operated laundry business can be extremely profitable due to its huge market size and growth potential.

Anyone can start a laundromat, but you need a detailed business plan for raising funding, applying for loans, and scaling it for good.

So, in this article—we’ll discuss what the laundromat industry looks like, steps to make your business setup process easier, and finally, how to write a laundromat business plan.

Before you start writing your business plan for your new laundry business, spend as much time as you can reading through some examples of cleaning & maintenance business plans .

Ready to get started? Let’s roll!

Industry Overview

According to IBIS World , the Laundromat industry is reported to be a 6 billion dollar market in 2023, with 19,375+ operating laundry businesses employing over 52960 employees in the United States.

Although a slight downturn in recent times, the coin-operated laundry market is expected to grow at a compound annual growth rate (CAGR) of 9.4% .

These laundromats are a great help for students, professionals staying in dorms, or anyone who doesn’t have time to do their laundry—so it is a no-brainer that it could be a potentially profitable business venture.

Additional services like pickup and drop facilities can be an added advantage to your business, as it increases convenience for your consumers.

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how to write a business plan for a laundromat

Things to Consider Before Writing a Laundromat Business Plan

Pick a convenient location.

A convenient location is central to your business’s success . The location should be close to hostels, dorms, or apartment complexes to make it easier for your customers to access your service. After all, who would want to walk miles with all that heavy laundry?

Decide upon additional services

Coin-based laundries are gaining attention due to the additional services they have to offer. Your busy customers would highly appreciate services like pick up and drop, ironing, etc.

Having these services up for grabs makes it more convenient for your consumers and also gives you additional business opportunities.

Hence, it is a good practice to make a list of services your target audience would prefer to have and arrange resources for the same.

Pick a legal structure

Legal structures decide the taxes you pay, the risk to your personal assets, and many other aspects of your business. Hence, looking into your options and selecting the one that fits the best for your business is essential. Look into all of your options and pick one after considering all of its implications.

Gather market information

Know all there is to know about the industry, current market trends, target audience, preferences, competitors, their business and marketing strategies, and so on. This is one of the best business setup practices out there. It helps you understand what you are getting yourself into like nothing else. Hence, gather all the available information before getting started.

Chalking Out Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample Laundromat Business Plan for you to get a good idea about how perfect a Laundromat business plan should look and what details you will need to include in your stunning business plan.

Laundromat Business Plan Outline

This is the standard laundromat business plan outline which will cover all important sections that you should include in your business plan.

  • Mission Statement
  • Management Team
  • Keys to Success
  • Financial Summary
  • 3 Year profit forecast
  • Startup cost
  • Market Analysis
  • Industry Analysis
  • Market Trends
  • Corporate Executives
  • Middle-Class Households
  • Business Owners
  • Sport Clubs
  • Marketing Strategy and Sales Strategy
  • Pricing Strategy
  • Advertising Strategy
  • Sales Forecast
  • Financial Plan
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

After getting started with Upmetrics , you can copy this sample business plan into your business plan modify the required information, and download your laundromat business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample laundromat business plan

Need help writing your business plan? Here you go; download our free laundromat business plan pdf to get started.

It’s a modern business plan template specifically designed for your laundromat business. Use the example business plan as a guide, and start writing your plan on your own.

The Quickest Way to turn a Business Idea into a Business Plan

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Write your business plan with Upmetrics

A business plan software like Upmetrics is the best way to draft your business plan. Getting started with this tool is a breeze thanks to the step-by-step instructions, customizable templates, and the library of 400+ sample business plans included.

So, whether starting a laundromat business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.

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Frequently asked questions, what key components should a laundromat business plan include.

The following are the key components your laundromat business plan must include:

  • Executive summary
  • Business Overview
  • Products and services
  • Sales and marketing strategies
  • Operations plan
  • Management team
  • Financial plan

What are the common mistakes to avoid in a laundromat business plan?

Following are some of the common mistakes to avoid when writing a laundromat business plan:

  • Poor market research and ignoring industry trends.
  • Inadequate and inaccurate financial projections.
  • Undefined goals and lack of details.
  • Including outdated and irrelevant information.
  • Not proofreading the document for typos and grammatical errors.
  • Not regularly updating your business plan.

How to get funding for your laundromat business?

There are several ways to get funding for your laundromat business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan —You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan —SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding —The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors— Getting funds from angel investors is one of the most sought-after startup options.

Apart from all these options, there are small business grants available. Check for the same in your location, and you can apply for it.

What is the easiest way to write a laundromat business plan?

There are many ways you can write your business plan, and using Upmetrics’ business plan template is one of them. It allows you to edit and modify the sections of your project as you need—it can be considered the easiest way to write a business plan.

About the Author

how to write a business plan for a laundromat

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Laundry is an essential part of life for most people. As long as clean clothes are in demand, a laundry business will be too. After all, not everyone has their own washer and dryer, or the time (or desire) to wash their clothes themselves. This makes starting a business in the laundry industry a great option for budding entrepreneurs.

Of course, this all sounds good in theory, but what does it take to launch a business of your own? If you’re wondering how to start a laundry business, this guide is here to help.

how to write a business plan for a laundromat

How to start a laundry business in 10 steps

We’re going to cover all of the crucial first steps you need to take to get your laundry business started. You may be eager to open your doors as soon as possible, but taking the time to plan and set up your business through the proper channels can help ensure a successful start.

1. Decide what kind of laundry business you want to start

If you’re already thinking about starting a laundry business, you might know exactly what kind you want to open. But if you’re still exploring your options, we’ll go through a few of the laundry business formats you should consider before deciding.

Laundry businesses are most popular in areas with lots of apartment buildings or where people don’t necessarily have their own washing machines. You may choose to open a laundry business that allows customers to come in and do their laundry using your machines, or you can also offer wash and fold services, where customers can drop off their laundry, and then pick it up once it’s done (some laundry businesses also offer pickup and delivery.)

You might also decide to offer all of these services to your customers. Whichever you choose, you’ll need washing and drying machines and a location for the business. You'll want to keep all of this in mind, therefore, before you continue learning how to start a laundry business.

You also have the option of buying into a laundromat franchise , rather than building a new business from the ground up. There are pros and con s to this type of business model, but if this is your first business endeavor, it can be helpful to work within an already existing — and successful — framework that a franchise provides.

Ultimately, with all of these options, you’ll want to take the time to do your research before you decide which idea to move forward with. See what other types of laundry businesses are in the area, conduct a survey of local people, or see what type of demand there is for your possible business.

This information will help you decide if there is a need for a laundry business in the first place, as well as what type of laundromat would best serve your area.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Choose a business name

One of the most fun parts of learning how to start a laundry business is choosing the business name. Think of all the clever, catchy, and memorable names you can come up with — but make sure it’s also describing your business and is memorable and easy to pronounce.

Once you have some ideas, you can look up whether your business name is available online in most states. The secretary of state website will likely be the best resource for checking business name availability, though some states have a different agency handling this business process, such as the chamber of commerce department.

If your business name is available, you will likely have the option to reserve it for a set amount of time. Although this step isn’t required, you may choose to do so if you aren’t ready to register your business but want to ensure no other business takes your name.

3. Choose a business entity

Another decision about your laundry business that you’ll have to make early on is which business entity you’ll choose to legally structure your business. Choosing the right business entity is crucial, as it affects how you pay taxes, how much risk you’ll be exposed to, how you’ll organize your business, and more.

For example, if you decide to start your laundry business as a limited liability company, you’ll have liability protection for yourself and other business members. On the other hand, if you opt for something like a general partnership or sole proprietorship, you won’t have liability protection, but you also won’t have to register your business with the state.

There are several factors to consider in this step, so we recommend consulting a business attorney or tax professional to walk you through the process and help you choose the best entity for your unique business needs.

4. Write a business plan

Now that you have your business entity, business name and business idea in mind, you can get down to writing your business plan . Your business plan will be on the longer side, think 30 to 50 pages, and it will provide a comprehensive overview and actionable plan for taking your laundry business to a profitable endeavor.

You can either write your business plan on your own or you can use a business plan template to help streamline the process, but either way, there is some key information you should make sure to include in the plan.

Your business plan should include a summary and information about the type of business you want to start, including your structure and any other key employees (besides yourself). It should also include a market analysis. This analysis should show that there is a high demand in your area for a laundry business, as well as outline any competitors, who your target customer is, and more.

Your plan should also include financial information, detail where you’re getting your startup capital, whether or not you’ll be seeking any extra funding, and projections for when you think you’ll actually start making money with your new laundry business.

5. Register your business and get an EIN

The next step involved in learning how to start a laundry business? Although not all businesses have to register with the state (sole proprietorships and general partnerships likely will not), most will need to take this step in order to legally operate. Some states allow businesses to register online, typically through the secretary of state or chamber of commerce website, but other states require businesses to register in person with paper documents. It’s always wise to consult a business lawyer who can help you keep track of the documents and registrations your business needs to file.

One thing to keep in mind if you choose a business entity that doesn't require you to register with the state, you may still want to file a DBA or “doing business as” to operate your business under a name other than your legal name (which is the default).

In addition, it's also a good idea for most businesses to apply for an employer identification number or an EIN. This number is helpful for businesses when applying for a bank account, filing taxes, and more. It’s sometimes referred to as a business tax ID number.

If you plan to hire employees, this is a required step, but even if you’re not at that stage yet, obtaining an EIN has several business benefits. You can apply for your EIN through the IRS website.

6. Get the proper permits and licenses

The licenses and permits you need to run your laundry business will vary depending on the state where you’ll be operating. You may need to get a more general business license in addition to more specific licenses, such as a health department license or water pollution control permit .

Some states and cities even have specific laws around laundry facilities and businesses that provide laundry services. If you plan to do pickup and delivery services too, there are other licenses you’ll need, pertaining to your business vehicles.

Overall, this is another step where it would highly benefit you to consult a business attorney, as licensing rules vary largely depending on the state, city, or county.

7. Find a location

At this point, you've completed much of the behind-the-scenes work required in learning how to start a laundry business. And, in doing so, you’ve likely done some preliminary work on this next step, especially during your market analysis.

This being said, however, it’s now time to get serious about finding the location for your laundry business. Although some smaller operations may be able to be run out of a home (if you’re only doing drop-off/pickup service, for instance), you’ll likely want to find a commercial space.

Keep in mind, a laundry business will require specific plumbing and water line hookups — or the structural bones for these to be added — which will come at a cost. Just how much it costs to start up a laundry business will vary depending on several factors, but know that your physical space will likely be a large investment.

When it comes down to it, though, finding the right space is important, but equally as important is making sure it’s in the right location. In fact, finding a location with a demonstrated need for a laundromat business is probably the most important step of them all.

Renters, for example, generally represent a large portion of laundromat clients, so you might want to consider a location near rental units that do not have washers and dryers built into them, or college students living off-campus. You also want to make sure you’re conveniently located near your target audience. In fact, the closer you are to your customers, the better. Depending on the location, this could mean within walking distance.

Security should also be taken into account. Laundromats are susceptible to robberies and other types of crime, which is why ideally your laundromat should be located in a highly visible, safe area.

8. Get the proper equipment

With your space secured, you next need to turn your attention to buying the equipment to make your laundry business operational. Depending on the size of your business, you may need over 20 washing machines and 20 dryers.

Some other essential laundromat equipment (besides the washers and dryers themselves) to get are:

Change machines.

Credit card payment system.

Laundry carts.

Oversized washing machines.

Security cameras.

Soap dispensers.

Vending machines.

Although most of these things on the list speak for themselves, it's important to remember to have plenty of change machines, as not all of your customers will be carrying credit or debit cards with them.

In addition, you'll want to keep in mind that laundry equipment will most likely be your biggest expense, aside from rent. On average, laundry machines can cost you anywhere from $100,000 to $400,000. While writing your business plan, therefore, you should have done some calculations for how much you expect to spend on these initial startup costs, and now it’s time to find a way to finance them.

Although new businesses have a more difficult time qualifying for traditional business loans, one type of funding that can be particularly useful for laundry businesses is equipment financing . You’ll take your quote for the machines you need directly to a lender who then funds the purchase. You pay off the loan with regular payments, and the machines serve as collateral for the loan, making lenders more willing to work with less-qualified borrowers.

9. Open a business bank account

You’re nearly ready to open the doors of your laundry business, but before you do, one more crucial step is to set up your business’s financial accounts. First, you’ll need to open a business checking account so you can separate your business and personal finances. This is important for many reasons, including simplifying your taxes and helping to protect your personal assets if your business is the recipient of legal action.

Having this account completely separate from your personal bank account can also help establish and boost your business credit score, which will help you qualify for more attractive funding options if and when you decide to expand your business in the future.

You’ll also want a business credit card to help keep your spending separate. Although there are many great options out there, a 0% introductory APR business card can be especially useful for startup businesses, as the intro period can serve as an interest-free loan of sorts. Just make sure your balance is paid off before the offer period ends and a variable APR sets in.

ZenBusiness

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10. Market your laundromat

Finally, you've reached the last step in learning how to start a laundry business. At this point, you're ready to welcome customers and start drawing people to your business.

A great way to get people coming through your doors is by marketing your business around areas where your target customers like to frequent. For instance, if a sizable portion of your customers is college students, you may want to pass out flyers at popular coffee shops or college bars.

Following SEO best practices is also a definite must, as nowadays many people search online to find new businesses. Make sure your business is easy to find online by creating a user-friendly website, which should list basic business information like your business hours, your business address, and contact information.

You'll also want to ensure that your business develops a strong reputation. Respond to all of your customer reviews on sites such as Yelp and Google Business, no matter how positive or negative the feedback is, as this will only serve to boost your reputation.

Once you've gotten the word out there, you can think about different ways to retain customers. Some laundromats offer free WiFi or install televisions to keep customers entertained while they wait for their laundry to finish.

On a similar note...

One blue credit card on a flat surface with coins on both sides.

Laundromat Business Plan Guide + Example

how to write a business plan for a laundromat

July 6, 2023

Adam Hoeksema

When it comes to starting a laundromat, there are various reasons why writing a business plan is crucial. While you may not have woken up this morning with an overwhelming desire to spend the next few days crafting a detailed plan, it's important to understand that potential lenders and investors often require a business plan and they will want your business plan to include realistic and accurate numbers for the laundromat industry .

Although you may have the vision for your laundromat already formed in your mind, the individuals with the financial resources you need have requested your business plan and projections. This is particularly true if you're seeking a business loan, as lenders typically will require a comprehensive business plan as part of the application process. And if you're considering buying an existing laundromat , that's a whole different animal your plan should cater to.

So if you have to do it, this article is going to help you walk through the following:

Laundromat Business Plan Outline

  • Conducting Market Research for Your Laundromat Business Plan
  • Creating Financial Projections for Your Laundromat Business Plan

Example Laundromat Business Plan

Laundromat business plan faqs.

With that in mind as the path forward, let’s dive in. 

What Should be Included in a Laundromat Business Plan?

A laundromat business plan should persuasively articulate to investors and lenders hy customers would choose your laundromat services over others, why you or your team are the ideal individuals to oversee the laundromat, and how the financial forecasts are designed to ensure a profitable financial outcome for their investment. Below is a comprehensive structure of our complimentary laundromat business plan template .

I. Executive Summary

II. Market Analysis

III. Business Concept

IV. Marketing Strategy

V. Operations Plan

VI. Financial Plan

  • Startup Costs and Use of Funds
  • Annual Sales, Gross Profit and Net Profit
  • Key Financial Ratios
  • Financial Summary
  • Income Statement Annual Summary
  • Cash Flow Statement Annual Summary
  • Balance Sheet Annual Summary

VII. Management Team

VII. Conclusion

How to do Market Research for a Laundromat Business Plan

Essential to any laundromat business plan is conducting thorough market research. It is crucial to understand your position in the market and validate the demand for your specific laundromat concept, location, and pricing structure. More about our Laundromat Market Research approach here. The following instruments and strategies can help you conduct market research for your proposed laundromat.

What Will be the Cost to Advertise my Laundromat?

We recommend utilizing tools like Google Keyword Planner to help you determine which keywords to target when advertising your laundromat's services. This tool also provides an estimate of the cost per click for various keywords, as demonstrated below:

how to write a business plan for a laundromat

Are there Seasonal Trends for Laundromats?

We like to use Google Trends to identify how seasonal your laundromat concept might be. For example, you might find that search volume for “laundromats near me” in the United States is somewhat seasonal in nature.   January and February are consistently the lowest search volume, with the summer tending to be the high point of the season

how to write a business plan for a laundromat

How Many Customers Do my Competitors Receive Each Month?

Generating foot traffic reports for your competitors can also be useful, providing a ballpark figure of the number of customers they typically serve at their laundromats. An example report below indicates monthly visits for a specific location:

how to write a business plan for a laundromat

Ultimately, the potential customer base for your laundromat is a critical determinant that will shape your financial projections. Hence, grasping the customer volume of your competitors can assist in estimating potential traffic to your laundromat.

How to Create Financial Projections for a Laundromat Business Plan

With thorough market research at your disposal, it's time to develop financial projections for your laundromat. One easy way to make projections is using our laundromat financial projection template which uses your estimated customer usage and traffic to form the foundation of your revenue projections. Each laundromat has its own capacity constraints, whether it's the number of available machines or the time it takes for customers to complete their laundry. To create accurate financial projections that demonstrate your ability to repay a loan or provide a return on investment to potential investors, you need to focus on the following key steps:

  • Estimate startup costs for your restaurant
  • Forecast revenue
  • Project supplies & labor cost
  • Estimate your operating expenses like rent and utilities
  • Calculate how much investor or loan capital you will need to open

Our laundromat projection templates will guide you through this process, offering step-by-step assistance to format your projections in a standardized manner that meets the requirements of potential investors or lenders. Typically, startup laundromat projections should include an integrated income statement, balance sheet, and cash flow forecast.

By following these steps and utilizing our laundromat projection templates, you'll have a comprehensive financial outlook for your laundromat business. This will enable you to present a compelling case to potential investors and lenders, demonstrating the financial feasibility and profitability of your laundromat venture.

Presented below is the structure of our laundromat business plan. To personalize it for your specific laundromat, you can access a Google Doc version of this laundromat business plan template here . We have also created a comprehensive video walkthrough that will guide you through the process of customizing the business plan to align with your unique laundromat concept.

Table of Contents

Executive Summary

  • Business Description
  • Market Analysis
  • SWOT Analysis

Marketing and Sales Strategy

  • Branding and Identity
  • Website, menu, and social media platforms
  • Marketing materials and promotional items
  • Marketing mix

Operations Plan

  • Organizational Structure
  • Location and Facility
  • SOP (Standard Operating Procedures)
  • Health and safety protocols

Financial Projections

  • Income Statement at a Glance

1. Executive Summary

 1.1. company overview.

Briefly introduce the company's background, products or services, and target market.

      -  Example: Laundry Lounge is an upscale laundromat business located in Los Angeles, California, offering modern laundry facilities and premium laundry services. We cater to individuals and businesses seeking a unique and comfortable laundry experience.

   1.2. Objectives

Outlines the company's short-term and long-term goals.

        - Example:  Establish Laundry Lounge as the go-to destination for laundry services in Los Angeles. Within the first year, we aim to achieve high customer satisfaction and build a loyal customer base. 

        - Example: Long-term: Expand the Laundry Lounge brand to additional locations while maintaining our commitment to quality and customer service.

  1.3. Mission Statement

 Describes the company's purpose and core values.

        - Example:  Provide unparalleled convenience, quality, and relaxation to our customers through our state-of-the-art laundry facilities. We strive to create a welcoming environment where customers can enjoy their laundry experience while receiving top-notch laundry services.

  1.4. Keys to Success

Highlights the factors that will contribute to the company's growth and success.

        - Example:  Advanced laundry equipment and technology, competitive pricing structure,  personalized assistance, and variety of laundry options and services.

2. Company Description

   2.1. company history.

Provides context on the company's background and founding story.

        - Example: Laundry Lounge is owned and operated by Dame Smith, who brings a wealth of experience in the laundry industry. With a passion for providing exceptional laundry services, 

   2.2. Legal Structure

 Describes the company's legal structure (e.g., sole proprietorship, partnership, LLC, corporation).

        - Example: Laundry Lounge operates as a limited liability corporation (LLC), 

 2.3. Unique Selling Proposition

  Emphasizes the company's competitive advantage or unique offerings.

        - Example: Laundry Lounge sets itself apart by offering modern and comfortable facilities, advanced laundry technology, premium laundry services, customizable options, and a welcoming environment that enhances the overall laundry experience

  2.4. Target Market

Defines the company's ideal customer base.

        - Example: Laundry Lounge's ideal customer base consists of individuals and businesses in the vibrant city of Los Angeles who seek a superior and convenient laundry experience. 

3. Market Analysis

3.1. industry overview.

  Presents a general overview of the industry, its trends, and growth potential.

        - Example: The laundromat industry in Los Angeles is thriving, driven by the city's diverse population, high demand for laundry services, and the need for convenient and efficient laundry solutions.

3.2. Competitor Analysis

 Evaluates the company's direct and indirect competitors, as well as their strengths and weaknesses.

        - Example: Direct competitors: Local laundromats in the surrounding area

        - Example: Indirect competitors: Laundry pickup and delivery services, On-demand laundry apps, home-based laundry options. 

3.3. Target Market Analysis

Explores the company's target customers, their demographics, preferences, and pain points.

        - Example: Caters to busy professionals and young urban dwellers in the bustling city of Los Angeles. Our target market includes young professionals, students, and individuals with a fast-paced lifestyle who value convenience, and time efficiency.

3.4. Market Opportunities

Identifies potential opportunities for the company to grow within the market.

        - Example: Laundry Lounge can seize market opportunities by offering additional services such as dry cleaning and garment alterations, and developing strategic partnerships with local businesses to enhance customer convenience and satisfaction.

Key Point  1

how to write a business plan for a laundromat

  • Example 1: Surveyed 500 residents in the area to determine their laundry habits and preferences, revealing a high demand for a modern, well-equipped laundromat with extended operating hours.
  • Example 2: Analyze the performance of existing laundromats within a 5-mile radius, noting their average occupancy rates and customer satisfaction levels to identify potential gaps in the market.
  • Example 3: Review customer reviews of existing laundromats in the area, identifying a lack of positive feedback regarding cleanliness and machine reliability, indicating an opportunity to provide a superior laundry experience.
  • Example 4: Perform some keyword research to see volumes and trends in phrases like “laundromat near me” in your target area

4. Marketing and Sales Strategy

4.1. product or service offerings: .

Describes the company's products or services in detail.

        - Example: Laundry Lounge offers a comprehensive range of laundry services, including self-service machines, drop-off services, premium detergent options, and express wash and fold services. 

4.2. Pricing Strategy

 Outlines the company's approach to pricing its products or services.

        - Example: Laundry Lounge adopts a competitive pricing strategy, offering affordable rates for our various laundry services while maintaining a high standard of quality.

4.3. Sales Strategy

  Explains how the company plans to generate sales and build

customer relationships.

        - Laundry Lounge will employ a multi-channel sales approach, leveraging online platforms for appointment scheduling and reservations, walk-in inquiries, and strategic partnerships with local businesses.

4.4. Distribution Channels

 Describes the methods through which the company will deliver its products or services to customers.

        - Example: Laundry Lounge primarily operates through our physical location, offering convenient access to our laundry facilities. Additionally, we will provide an efficient online platform for customers to schedule appointments and access information about our services.

4.5. Promotions and Advertising

 Details the company's promotional efforts and advertising strategies.

        - Example: Laundry Lounge will implement targeted marketing initiatives, including online advertising through social media and search engine platforms with our local community to increase brand visibility and attract new customers.

Key Point  2

how to write a business plan for a laundromat

  • Example 1: Collect a list of individuals interested in a “founders discount” or something that gets them discounted laundry services for the first year if they join the list prior to launch
  • Example 2: Collaborate with local hotels and Airbnb hosts to offer special laundry packages, targeting tourists and travelers in need of reliable and convenient laundry facilities.
  • Example 3: Launch a referral program where existing customers receive a discount for referring friends and family, resulting in a steady stream of new customers and a sense of community among loyal patrons.
  • Example 4: Organize a grand opening event offering free washes and dryer credits, attracting over 200 local residents and generating buzz through word-of-mouth referrals.

5. Operations and Management

5.1. facility location and layout.

 Specify the company's physical business location and refer to the internal arrangement and organization of the space.

        - Example: Laundry Lounge will secure a prime location in Los Angeles, strategically situated in a high-traffic area. Designed for customer convenience and comfort, with efficient machine placement and ample seating.

5.2. Equipment Maintenance and Quality Control:

  Cover the company's actions to protect its assets, data, and personnel.

        - Example: Laundry Lounge will prioritize equipment maintenance and quality control, conducting regular inspections and cleaning to ensure optimal machine performance and customer satisfaction.

5.3. Staffing

 Involves the company's process for hiring and training employees to meet its staffing needs.

        - Example: Laundry Lounge will employ a dedicated team of experienced staff members trained in efficient laundry handling and providing exceptional customer service.

Key Point  3

how to write a business plan for a laundromat

  • Example: Showcase the team's experience in implementing cutting-edge technology, such as mobile payment options and laundry tracking apps, to enhance customer convenience and streamline operations.
  • Showcase the team's expertise in implementing customer-centric services, such as offering eco-friendly detergent options and providing a comfortable lounge area with complimentary Wi-Fi and refreshments.
  • Lenders want to see that you or your team have some experience and know what you are doing/getting yourself into to increase the likelihood of success.

5.4. Inventory Management

Involves systematic control and organization of laundry machines, supplies, and resources to ensure efficient operations

        - Example: Laundry Lounge will implement an efficient inventory management system to track machine availability, facilitate reservations, and ensure a smooth and seamless laundry experience for customers.

All of the unique Loundromat projections you see here were generated using ProjectionHub’s Laundromat Financial Projection Template . Use PH20BP to enjoy a 20% discount on the template. 

6. Financial Plan

   6.1. startup costs.

  Provide a detailed breakdown of the total startup costs requirements, and where you plan for those funds to come from. You will also want to break down how the startup costs will be used including working capital to cover losses before the business breaks even.

        - Example: The total startup costs for Laundry Lounge are estimated at $300,000. The owner plans to contribute a personal cash injection of approximately $50,000 to $75,000. They are also securing a business loan of around $150,000 to $200,000 from a financial institution and have a small equity investor willing to contribute $50,000 to $75,000.

how to write a business plan for a laundromat

Watch how to create financial projections for your Laundromat

how to write a business plan for a laundromat

6.2. Revenue Projections

Provide an estimate of the company's future revenue based on market research and assumptions.

        - Example:  Laundry Lounge projects $168,000 in revenue in the first year, with steady growth over the first five years.

how to write a business plan for a laundromat

6.3. Expense Projections

 Estimates the company's future expenses, including fixed and variable costs.

        - Example: Laundry Lounge's expenses include direct expenses, marketing, general and administrative costs, salaries, interest and taxes, loan principal, and equipment costs.

how to write a business plan for a laundromat

6.4. Profit and Loss Statement

Summarizes the company's revenue, expenses, and net income over a specific period.

        - Example: Laundry Lounge expects to achieve profitability within the first year of operation, with net income gradually increasing over the five-year period.

how to write a business plan for a laundromat

6.5. Cash Flow Projections

 Outlines the company's projected cash inflows and outflows.

        - Example: Cash flow projections for Laundry Lounge take into account seasonal fluctuations in sales and expenses to ensure smooth financial management.

how to write a business plan for a laundromat

6.6. Break-even Analysis

  Determines the point at which the company's revenue equals its expenses.

        - Example: Laundry Lounge anticipates reaching its break-even point within three months of operation, demonstrating a strong potential for early profitability.

how to write a business plan for a laundromat

Key Point  4

how to write a business plan for a laundromat

  • Example 1: Research industry benchmarks and project a gross margin of 55%, which aligns with the profitability of successful laundromats in the area.
  • Example 2: Account for seasonal variations by estimating a 20% increase in revenue during the summer months, when customers may require more frequent laundry services.
  • Example 3: Analyze the impact of local economic trends, such as an increase in population and residential development, to project a 15% annual growth in revenue for the first three years of operation.

7. Appendix

   7.1. supporting documents.

 Includes any relevant documentation that supports the information presented in the business plan, such as resumes, financial projections, market research data, and permits or licenses.

   7.2. Glossary of Term

 Provides definitions for industry-specific terms used throughout the business plan to ensure reader comprehension.

   7.3. References and Resources

Lists any sources or resources referenced during the preparation of the business plan, including industry reports, market research data, and relevant publications.

Key Point  5

how to write a business plan for a laundromat

  • Example 1: Offer personal assets, such as a fully-owned commercial property, personal residence, free & clear vehicle as collateral for a loan, showcasing the owner's willingness to share in the risk and secure funding for the business.

How can I choose the ideal location for my laundromat?

When selecting a location for your laundromat, consider factors such as proximity to residential areas or college campuses, ease of access and parking, visibility, competition in the area, and the demographic profile of the target market. A convenient and easily accessible location can attract more customers.

What types of equipment are necessary for a laundromat?

Essential equipment for a laundromat typically includes washers, dryers, folding tables, laundry carts, change machines, seating areas for customers, and vending machines for detergent and other laundry supplies.

Are there any specific permits or regulations I need to comply with to operate a laundromat?

Regulations and permits for operating a laundromat can vary depending on your location. Common requirements may include business licensing, compliance with health and safety regulations, water and waste management permits, and adherence to local zoning regulations. Research the specific requirements in your area.

How can I attract customers to my laundromat?

To attract customers to your laundromat, consider offering competitive pricing, providing a clean and well-maintained facility, offering additional amenities such as free Wi-Fi or comfortable seating areas, promoting convenient operating hours, and implementing loyalty programs or discounts for regular customers.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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Laundromat Business Plan Template & Guidebook

Opening a laundromat can be a daunting prospect. It requires a significant amount of research, planning and preparation to get everything in place to make it successful. The #1 Laundromat Business Plan Template & Guidebook is here to help simplify the business planning process for those considering taking on this venture. Written with professionals and experienced investors in mind, this comprehensive guide offers detailed advice and tools to help you start up, manage and grow your business from the ground up.

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Laundromat Business [11 Steps]
  • 10+ Best & Profitable Laundromat Business Ideas [2023]
  • 25 Catchy Laundromat Business Names:
  • List of the Best Marketing Ideas For Your Laundromat Business:

How to Write a Laundromat Business Plan in 7 Steps:

1. describe the purpose of your laundromat business..

The first step to writing your business plan is to describe the purpose of your laundromat business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a laundromat business:

Our mission at [Laundromat] is to provide affordable, quality laundry services to our customers in a clean, safe, and comfortable environment. Our commitment to our customers is to exceed their expectations and provide them with exceptional customer service. We strive to build lasting relationships with our customers while providing an exceptional experience.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Laundromat Business.

The next step is to outline your products and services for your laundromat business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your laundromat business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your laundromat business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your laundromat business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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how to write a business plan for a laundromat

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a laundromat business?

  • Laundry machines (washing machines, dryers)
  • Coin-operated equipment (if applicable)
  • Vending and coin-counting machines
  • Folding tables and chairs
  • Security cameras (if applicable)
  • Wash/dry/fold supplies (hangers, detergents, fabric softeners, etc.)
  • Products for sale (snacks, coins, phone cards, etc.)
  • Business license/permit from local government

5. Management & Organization of Your Laundromat Business.

The second part of your laundromat business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your laundromat business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Laundromat Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a laundromat business varies based on many different variables, but below are a few different types of startup costs for a laundromat business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your laundromat business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your laundromat business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your laundromat business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

how to write a business plan for a laundromat

Frequently Asked Questions About Laundromat Business Plans:

Why do you need a business plan for a laundromat business.

A business plan is an essential document for any new business, including a laundromat. It outlines the business's goals, strategies for achieving those goals, potential obstacles and solutions for overcoming them, and the financial information needed to make well-informed decisions. A business plan allows you to think ahead and anticipate potential problems before they arise. It also provides an easy-to-follow roadmap for getting the laundromat up and running and keeping it operational and profitable in the long term.

Who should you ask for help with your laundromat business plan?

There are many different professionals who can help you with your laundromat business plan. These include small business consultants, business lawyers and accountants, experienced entrepreneurs, industry-specific experts, bankers and venture capitalists, and local economic development organizations.

Can you write a laundromat business plan yourself?

Writing a business plan can be a daunting task, but there are many helpful resources available to help you create a comprehensive and effective business plan for your laundromat. A good starting point is to research the local market and competition. From there, you can begin to develop a business model based on the information you find. You should also consider the financial commitments of the venture, such as start-up costs, ongoing costs and revenue projections. Lastly, be sure to include a solid marketing strategy and ensure you have all of the necessary permits and licenses.

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How to write a business plan for your laundromat business.

business plan for a laundromat business

Starting a laundromat business is a great idea because it is a relatively low-cost business to start and it provides a needed service to customers who may not have access to washers and dryers in their homes.

Additionally, it can be a steady and reliable source of income with minimal overhead costs.

However, prior to that, you must have a business plan.

Creating a comprehensive business plan is essential before launching any new project, such as a laundromat business. This plan should include an analysis of the market, financial projections, and a marketing strategy.

In short, a thorough business plan will help ensure the profitability of your laundromat business .

What information should you put into the business plan of a laundromat business? How can it be presented clearly? What metrics should be considered for the financial assessment? What techniques can I use to make business plan writing easier?

You're in luck! This article has you covered with answers to all these questions.

Additionally, it's worth noting that you have the option to avoid starting your business plan from scratch.

You can download our professional business plan for a laundromat business and adjust it to match your preferences.

business plan self-service laundry

Preparing a business plan for a laundromat business

Should you consider writing a business plan for your laundromat business.

Yes, you should consider writing a business plan for your laundromat business.

Constructing a sound business plan will empower you to:

  • get familiar with the laundromat market
  • stay abreast of emerging trends and apply them to your project
  • pinpoint viability factors for a laundromat business
  • understand the laundry service preferences, detergent choices, and convenience factors for customers
  • come up with a unique value proposition for your self-service laundry business
  • research competitor pricing strategies
  • find competitive advantages for your laundromat business
  • find a business model that generates steady and increasing profits
  • formulate an airtight strategy to maximize business growth
  • assess potential risks involved in operating a laundromat business, such as equipment breakdowns, coin theft, and customer satisfaction

Our team has created a business plan for a laundromat business that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a laundromat business?

A business plan presents a variety of information, content, numbers, and financial data. It should be arranged in a way that makes it simple to read and comprehend.

When we elaborated our business plan for a laundromat business , we made sure to set it up correctly.

You'll find 5 sections (Opportunity, Project, Market Research, Strategy and Finances) here.

1. Market Opportunity

The opening section is labeled as "Market Opportunity."

This section presents a comprehensive report on the laundromat business, including key data and metrics to guide your decision-making process.

We update this section twice a year for fresh data.

2. Project Presentation

In the "Project" section, describe your laundromat business, including the state-of-the-art equipment, clean and inviting atmosphere, convenient services, and highlight the unique value proposition for customers seeking efficient and high-quality laundry solutions.

Include a brief self-introduction at the end of this section.

Explain your understanding of the laundry industry, your commitment to cleanliness and convenience, and your ability to create a comfortable and efficient laundromat experience.

We've given you some text to start with. Feel free to adjust it to match your concept.

3. Market Research

Then, we reach the "Market Research" section.

This section describes the target audience for your laundromat business.

It includes a comprehensive analysis of competitors in the laundromat industry and emphasizes your business's convenient laundry services and competitive advantages.

A tailored SWOT analysis is provided as well.

4. Strategy

The "Strategy" section encompasses a complete growth plan, delineating the necessary steps and initiatives to make your laundromat business exceptionally profitable.

Furthermore, you'll find a marketing strategy, a risk management approach, and a Business Model Canvas tailored to a laundromat business in this section.

5. Finances

Finally, you'll arrive at the "Finances" section, which presents the financial metrics and calculations for your project.

business plan laundromat business

How to draft the Executive Summary for a laundromat business?

The Executive Summary offers a summarized introduction to the business plan of your laundromat business.

Keep it short and to the point, no longer than 2 pages. Include only the vital details.

The goal of this document is to generate curiosity in the reader about your business plan.

In the Executive Summary of your laundromat business, answer these questions: what services does your laundromat offer? who is your target audience? are there other laundromats in the area? what makes your business unique? what funding do you require?

How to do the market analysis for a laundromat business?

The market study of your laundromat business helps you understand external factors such as customer demands for self-service laundry facilities, competition within the laundry industry, and emerging trends in laundry technology.

By conducting a comprehensive market study, a laundromat business can understand customer laundry needs, provide efficient and reliable self-service laundry facilities, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased usage, and a prominent position in the local laundry industry.

This is what we've outlined in the "Market Research" section of our business plan for a laundromat business :

  • key insights and trends in the laundromat industry, including laundry usage patterns, industry revenue, and technological advancements
  • a compilation of potential market segments for a laundromat business
  • the competitive research
  • the possible competitive advantages for a laundromat business

business plan laundromat business

The key points of the business plan for a laundromat business

What's the business model of a laundromat business, business model of a laundromat business.

A laundromat business's model revolves around providing self-service laundry facilities to customers for washing, drying, and folding their clothes. Revenue is generated through coin-operated machines or fees charged for machine usage.

The business model focuses on providing clean and well-maintained facilities, offering a range of machine sizes, providing vending or convenience services, promoting loyalty programs, and ensuring a safe and comfortable environment for customers.

Success depends on strategic location, competitive pricing, maintaining equipment functionality, offering additional services such as drop-off laundry or dry cleaning, and providing a pleasant customer experience through cleanliness and convenience.

Business model vs Business plan

Business plan and "business model" are not interchangeable, so be careful.

A business model is a blueprint for how a company operates and makes money.

In a business plan, you depict your business model by utilizing the Business Model Canvas tool.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a laundromat business .

How do you identify the market segments of a laundromat business?

Segmenting the market for your laundromat business involves dividing your potential customers into different groups based on their laundry needs, demographics, and preferences.

These categories may include factors such as self-service laundry, drop-off laundry services, specialty cleaning, or customers seeking specific laundry amenities (e.g., eco-friendly, pet-friendly).

By segmenting your market, you can offer a range of laundry services and solutions that cater to each segment's specific requirements. For example, you might provide self-service laundry facilities with a range of washer and dryer options for customers who prefer to do their own laundry, offer convenient drop-off and pick-up laundry services for busy individuals and families, specialize in specialty cleaning services such as delicate fabrics or leather items, or develop eco-friendly laundry options and pet-friendly facilities to attract environmentally conscious customers and pet owners.

Market segmentation allows you to effectively target your marketing efforts, communicate your laundry offerings and amenities, and provide a convenient and satisfying laundry experience that meets the unique needs and preferences of each customer segment.

In the business plan for a laundromat business , you will find a detailed market segmentation that helps you understand your audience and their preferences.

How to conduct a competitor analysis for a laundromat business?

Undoubtedly, you won't be the only laundromat business in your area. There are other self-service laundry facilities catering to customers' washing needs.

When crafting your business plan, it's important to assess your competitors in detail, considering their traits, strengths, and weaknesses.

Pay attention to their weaknesses (such as outdated machines, poor maintenance, or inadequate customer service).

Why is it crucial to notice these aspects? Because these weaknesses can impact customer satisfaction when utilizing laundromat services.

By focusing on these areas, you can provide well-maintained and efficient laundry equipment, offer a clean and comfortable environment, and deliver excellent customer support, positioning your laundromat business as a trusted and preferred choice for convenient and reliable laundry solutions.

It's what we call competitive advantages—develop them to make your business exceptional.

Here are some examples of competitive advantages for a laundromat business: modern and well-maintained machines, efficient and fast laundry services, competitive pricing, convenient location and hours, clean and comfortable environment, additional services (e.g., dry cleaning), positive customer reviews and satisfaction.

How to draft a SWOT analysis for a self-service laundry?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats associated with starting a laundromat business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a laundromat business

The strengths for a laundromat business

The "S" in SWOT represents Strengths, indicating the project's internal factors that differentiate it from competitors.

For a laundromat business, potential strengths could include convenience, affordability, cleanliness, and customer service.

The weaknesses for a laundromat business

When we use the "W," we mean Weaknesses, which are the aspects of the project that require improvement.

For a laundromat business, potential weaknesses include limited operating hours, a lack of marketing and promotion, a lack of customer loyalty, and a lack of competitive pricing.

The opportunities for a laundromat business

When we talk about the "O" in SWOT, we're referring to Opportunities, which are the external situations or conditions that can be advantageous for the project.

In the case of a laundromat business, potential opportunities could include offering additional services such as dry cleaning, providing a pickup and delivery service, partnering with other businesses for discounts, and offering a loyalty program.

The threats for a laundromat business

The letter "T" in SWOT stands for Threats, signifying the external factors that can pose obstacles or harm to the project.

How to elaborate a marketing strategy for a self-service laundry?

A marketing strategy is a crucial aspect of a business plan as it maps out how a business will attract customers and drive profitability.

Developing an effective marketing strategy will draw in customers looking for convenient and reliable laundry services at your laundromat business.

Customers won't utilize your laundromat business without proper marketing; convenience and quality service should be highlighted.

Have you thought about utilizing marketing techniques to attract customers to your laundromat business? Consider offering loyalty programs, running targeted advertising campaigns in the local community, and partnering with nearby apartment complexes or hotels for customer referrals.

Don't panic if you lack knowledge about marketing and communication – there are resources to help you learn.

How to make financial projections for a self-service laundry?

A successful business plan must include detailed financial information, such as income and expense projections, cash flow statements, and a break-even analysis.

When constructing your business plan, it is crucial to incorporate revenue projections for your laundromat business.

The revenue forecast should be straightforward and easily interpretable.

Our financial plan for a laundromat business is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you should create a preliminary budget for launching your laundromat business. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

By conducting a break-even analysis, you can assess whether your laundromat business will generate profits or not.

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Business Plan For The Laundry Industry [PDF]

how to write a business plan for a laundromat

In order to have a successful business, it is crucial to have a plan, a laundromat business plan . But, what exactly is  a business plan ? What should be included? How to know if the steps are being followed? This is what this article is all about!

Download your laundromat busines plan

Step 1. The definition of a business plan is that it is a written description of the future of a business. It's a document that tells the story of what the plan is and how to make it happen.  Although every business has its own story, there are some generally accepted conventions about what a full-blown business plan should include and how it should be presented. First of all, the famous 5 W's: What, When, Who, Where, Why and How .  By answering this 5 questions in the right way, the business plan for laundry services will cover all the important matters that will contribute on making the business a success.

“Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!”  - Kevin J. Donaldson

Any laundromat business plan should start with a list of the services that will be provided. Will the laundry be delivered back to the customers or will there be specialized services offered such as dry cleaning and/ or ironing? It does not matter if entrepreneur(s) will not be going for a bank loan or a venture capital, a business plan doc will give clarity about where the business is heading and it is a helpful tool to stay organized and remain on track.

A BUSINESS PLAN FOR A LAUNDROMAT BUSINESS  

business plan laundry pdf

Laundry business has had a boom in these recent years, since people have no time (nor are they are fund of) for washing, dry cleaning and ironing their clothes. This business sector is a great business opportunity to invest in due to the fact that it offers a solution to people's problems, which is why it has a very high and recurrent demand (people will never stop washing their clothes). Although laundry business has a great potential, it is crucial to understand the importance of a business plan in order to make this business work. 

Business franchises come with a large number of benefits, including the providing of everything needed to get a business up and running. As the brand  and business model are already set-up and established, entering a franchise contract can come with less risk than starting a business entirely from scratch.

KEY COMPONENTS FOR A SUCCESSFUL LAUNDRY BUSINESS PLAN

It is important that every business plan for laundry services answers the 5w's , the length does not matter, as some business are bigger than others or need a deeper explanation for its understanding. As stated before, the main objetive of a business plan is for your product(s) and/or service(s) to be understood.

The following topics are to be explained in a business plan:

laundry-business plan

  • Basic Business Concept
  • Strategy and Actions for its Implementation
  • Competitive Advantages
  • Target Market
  • Financial Needs

1. Basic Business Concept

This is an overall of the idea, where the When & How should be explained. This is where the entrepreneur(s) should explain and discuss the following:

  • The industry
  • The business structure
  • The introduction of the product or service
  • The plan for making the business

The main objective of this section is for people (such as investors) to figure out if the business is attractive or not and where the What and How  will be explained. 

2. Strategy and Actions for its Implementation

After the introduction of the product or service is made, here is where the following questions must be answered:

What are the specific goals for this business? 

When and How  will the goals be accomplished? 

This three questions are the body of the plan, this is one of the most important sections, it could be said that it is the heart of the business plan. 

3. Competitive Advantages od a laundromat business plan

laundry business plan competitive advantages

Why should people look at this laundry business plan instead of other? Why would customers want to purchase those products and/ or services and not those of the competitors? Here is where the chance to dazzle the readers with good and solid information about the laundry business is.

4. Target Market --> Marketing Plan

Everything about the potential and actual customers. 

  • What profile is being looked for? 
  • What is the demographic audience? 
  • What methods will be used to capture the specific audience? 
  • How will the “attack” and retain of the customers will be done to gain more profit? 
  • What sets your business apart from the competition?

5. Financial Needs

Starting a laundry business might be more expensive than people think. When writing down a laundry business plan , it is important to jot down all the equipment and items that will be needed such as: washers, dryers, detergent, hangers, and so on. These items will need to be factored into the budget to ensure the venture is financially viable.

These statements provide a model of how the ideas about a laundry business, its markets and its strategies will play out. It is important to remember that a business plan is based on facts and not feelings. The entrepreneur(s) have to stick on the projections and numbers instead of hopes, think about realistic expectations of profit instead of focusing on dreams of wealth. This section is about facts - checkable, demonstrable facts - because here, is were the most important component of all comes out: THE CREDIBILITY

IN CONCLUSION:

A laundromat business plan is a great tool that allows founders to present their vision and plans of a project. When using any business plan format, there are standard questions (such as the 5 w’s) that force every person involved to think, analyze & create a long term vision and strategy for the idea.  It is demonstrated that writing things down on paper helps as a guide to track the progress and have better control on the status to be accountable on the future.

“Business planning is incredibly helpful for describing what you do, understanding who your competitors are, and crafting a realistic three to five year plan. Each of these activities is crucial if you are looking to launch or expand a venture, and learning to speak concisely about your company will always be crucial no matter what stage you’re in.”   - Garrett Neiman , College Spring

HOW DID THE MOST FAMOUS SPANISH LAUNDRY STARTUP MADE IT HAPPEN?

Discover how to open your own laundromat

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Growthink's Ultimate Business Plan Template

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Laundromat Business Plan Template

The world’s #1 laundromat business plan template — it’s the quickest and easiest way to create a winning laundromat business plan, period.

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  • Quickly & easily finish your business plan
  • Turn your ideas into reality
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  • Dominate your competitors
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  • Get the world’s best growth strategies & tactics
  • Lifetime access and no recurring fees
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  • “Insider Secrets to Raising Capital” ($299 value) included FREE
  • “Productivity Secrets” ($197 value) included FREE
  • … and much more!

how to write a business plan for a laundromat

It Took Us 17 Years to Create the Ultimate Laundromat Business Plan Template for You

Hi, I’m Dave Lavinsky, the co-founder and President of Growthink.

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I’m honored and flattered to have been recognized as the world’s foremost business planning expert by BusinessWeek, Forbes and others.

Seventeen years ago we started writing business plans for entrepreneurs, executives and business owners like you.

During this time, we’ve helped over 100,000 entrepreneurs and businesses achieve great success.

Using this vast experience, we have created and constantly refined Growthink’s Ultimate Laundromat Business Plan Template to be the hands-down quickest and easiest way to create a professional Laundromat business plan that allows you to raise capital and build a strategically sound business.

100,000+ Satisfied Buyers

how to write a business plan for a laundromat

“Your Business Planning Template has been the single most valuable tool for helping me think more critically and strategically. So thank you.”

Michael Saletta

how to write a business plan for a laundromat

“I always thought writing a business plan was going to be very difficult – and that’s why I kept putting it off.

Growthink’s Ultimate Business Plan Template made it as easy as filling in the blanks and pressing ‘print.’ Thanks again.”

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how to write a business plan for a laundromat

“I downloaded your template onto my computer, opened it up… and I actually was able to finish my business plan by the end of the day!”

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how to write a business plan for a laundromat

“I bought your business plan template and raised $1,550,000 this year. Thank you for all you do!”

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INCREDIBLE FEATURES

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You can finally create a professional Laundromat business plan in less than 1 day thanks to these powerful features of Growthink’s Ultimate Laundromat Business Plan Template:

how to write a business plan for a laundromat

Simply Fill in the Blanks

We’ve created simple, fill-in-the-blank exercises that guide you through all the key questions your Laundromat business plan must answer.

And we give you samples for every section of your plan.

Just type your answers directly into our template and you’re done!

how to write a business plan for a laundromat

Automatic Financials

Simply type in some numbers, like your salary and expected growth, and our template automatically calculates your complete 5-year financial projections.

You’ll have your Income Statement, Balance Sheet, Cash Flow Statement, and multiple charts and graphs completed in minutes.

how to write a business plan for a laundromat

Turn Your Ideas to Reality

If you don’t have an action plan for executing on your ideas, they’ll never materialize.

That’s why Growthink’s Ultimate Laundromat Business Plan Template includes an Operations Plan section.

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how to write a business plan for a laundromat

Laundromat Business Plan [Template + Example in 2024]

Laundromat Business Plan [Template + Example in 2024]

Whether starting a new business or already running one, you need a business plan if you still need one, including a laundromat business. These plans are usually used for obtaining funding or attracting new partners. Furthermore, it will make it easier for you to attract investors. Lastly, creating a business plan enhances credibility and encourages others to join you.

If you're launching a laundromat business, have a solid business plan. Of course, each business plan is different, so make yours the best you can. To help you with this concern, we will provide an example and template of a laundromat business plan.

With this template and example, you can create your business plan and ensure every necessary element is included. We'll also cover the common concerns and questions you may also have regarding a laundromat business plan.

Without further ado, let's get into it!

How to Write a Laundromat Business Plan?

Every laundromat business plan must have the following sections:

  • Executive Summary
  • Business Overview
  • Products and Services
  • Market Analysis
  • Marketing Strategy
  • Financial Planning
  • Operations Plan
  • Management Team

Now, let's discuss each section in detail together with examples.

1. Executive Summary

The Executive Summary is the first thing to include in your Laundromat Business Plan. Simply put, this section explains what you want to accomplish as a business and emphasizes what you plan on discussing with the rest of your business plan.

For this reason, it's best to make this section once you're done with the others. It is essential to write a compelling executive summary. Along with its mission statement, this section describes what the company offers. Furthermore, you should describe your experiences in the field you are entering and the reasons for starting your own business.

We all need clean clothes, but not all families can afford washers and dryers. Scrub, and Spin Laundromat provides complete laundry services, including washing, drying, and folding.

By providing retail products, we will meet the demand for easy access to the neighborhood and quality products for easy washing.

With Scrub and Spin Laundromat, you'll get professional service, friendly service, prompt service, and convenience at its finest.

Word of mouth is the most effective advertising method. So there will be no significant newspaper ads. But we'll run specials every week.

Additionally, we will have an incentive program. Referral rewards include two free washes for the customer and a free wash for the referee. Further, we provide clean environments, reliable machines, and prompt service.

Unlike other laundromats, Scrub and Spin Laundromat offers more than one service. Therefore, we want to offer our clients convenience by combining our washing and drying service with these other services.

Among those services are folding, pick-up/delivery, and online reservations. Overall, the convenience we offer makes us stand out.

With our full-service coin-op laundry (washing, drying, and folding), Scrub and Spin Laundromat consistently provide high customer service by providing reliable machines and a clean, enjoyable atmosphere at competitive prices.

2. Business Overview

In a Laundromat Business Plan, you'll find a Business Overview section, which essentially describes your business. Here, you need to include essential information such as the structure of your business, its values, mission, and services or products.

With this information, you will demonstrate how competitive your business is and will be. The business overview section goes by many terms. Some call it the Company Description, Company Summary, or Company Profile.

It is owned and operated by the proprietor, who possesses leadership, management skills, and creativity.

A maintenance/cashier will oversee store- and equipment-related maintenance and retail sales at Scrub and Spin Laundromat.

We will rigorously evaluate each Maintenance/Cashier employee on courtesy, competence, reliability, and sincerity.

The compensation for Mr. John Doe will be lower than it would be if this were his only source of income.

3. Products and Services

From the name itself, the Products and Services Section refers to the part where you will state every product or service (or both) that your business offers. Besides stating such things, you'll also mention how you can manufacture, sell, or deliver these products and services. As such, the next step involves evaluating your product's suppliers, costs, and market position.

The Scrub and Spin Laundromat strives to stand out from other laundromats that might only offer one or two services.

The main focus of Scrub and Spin Laundromat is washing and drying, but we also offer other services to make our customers' lives easier.

These services include prospective pick-ups and deliveries, online memberships, and reservations. We distinguish ourselves from our competitors by being convenient.

4. Market Analysis

The Market Analysis section of your Laundromat Business Plan is the part in which you provide an overview of the market that you will be targeting. The purpose of this section of your business plan is to provide a better understanding of your potential customers and competitors.

The following information should be included in this section:

  • Competitive Analysis: Identifying your market's potential competitors
  • Customer Analysis: Identifying and quantifying potential customers
  • Industry Analysis: Analyzing your industry's general environment

Competitive Analysis : The Scrub and Spin Laundromat strives to stand out from other laundromats that might only offer one or two services.

The services include folding, future pick-up/delivery, online membership and reservations, and the folding and pick-up/delivery. We distinguish ourselves from our competitors by being convenient.

Customer Analysis : The most effective advertising strategy is word-of-mouth. There will be no extensive newspaper advertising campaign. However, we will offer weekly promotions. Referral bonuses will also be offered.

As a welcome gift, customers who recommend another person will also receive two free washes in return. In addition, we provide dependable equipment, helpful services, and a tidy setting.

Industry Analysis : With a competitive price/value ratio, Scrub and Spin Laundromat offers full-service coin-operated laundry (washing, drying, and optional folding) in a pleasant environment.

5. Marketing Strategy

The marketing strategy in a business plan is your business strategy for reaching potential customers. Generally, marketing strategies describe a company's key messages and value propositions to its customers. This part provides information about the target market, where the product can be purchased, and what drives them to buy it.

A study has shown that word-of-mouth advertising is among the most effective business advertising methods.

Regarding newspaper advertising, there are no plans for an extensive campaign. However, we will provide promotions every week for our customers.

We will also offer a referral bonus scheme to encourage you to refer your friends. Those who recommend another person to our business will receive two free washes. In addition, the referee will also get a free wash to welcome them to our business.

It is also our responsibility to ensure that the setting is kept tidy, the equipment is reliable, and the staff is helpful and efficient.

6. Financial Planning

Financial Planning is the process of deciding your financial goals for your business and how you will achieve them based on your current financial situation in the business plan. The financial plan aims to help a business or individual achieve financial success due to their efforts.

Clean clothes are essential to people, and they appreciate them. However, people will likely pay 20 dollars to have someone help wash and fold their clothes. The cost of a washer and dryer may be outside everyone's reach.

Even if they cannot afford them, those who can still need somewhere to do their clothes still need to find them.

Use of Funds : We will spend $30K on start-up expenses. These costs include location fix-up, signage, and legal fees.

Approximately $40,000 is estimated to be spent on purchasing appliances, furniture, and fixtures.

Sources of Funds : Mr. Doe will invest $80,000 of his savings. He will also have $8,000 in accounts payable from some assets purchased. In addition, the plan includes a 10-year SBA-guaranteed loan for $75,000.

If all goes according to plan, he can pay off the SBA loan early, in the third year. However, that detail should be included in the plan.

7. Operations Plan

The Operations Plan outlines how your team will realize your strategic plan by implementing actionable steps. The purpose of this section is to outline each department's or employee's daily, weekly, and monthly responsibilities.

The laundry is located on Long Island, in New York. There will be 1,500 square feet of space that will be devoted to the project. It is ideally situated on one of the neighborhood's main streets, making it a prime location.

Since the store is strategically located in a modest, charming shopping area close to residences of the lower middle class and the needy (after a meticulous inspection of the neighborhood), there are no potential competitors.

Furthermore, the two residential buildings are located close to each other. Locals get most of their services and necessities in a Hispanic neighborhood around the laundry.

8. Management Team

The Management Team is the business plan's section that outlines your entire staff and everyone involved in your business. For your Laundromat Business to succeed, you need an effective management team. Your key players' skills and experiences should be highlighted to prove their ability to grow your business.

You and your team members must have direct industry experience. This experience and expertise should therefore be highlighted. Additionally, you can include any experience you think will be helpful in your business in this section.

Founder and CEO John Doe is driven, diligent, and philosophical. With experience in retail sales, services, and the online world, he offers a wealth of business expertise. Over the years, he has launched several modest enterprises, from physical retail stores to internet hosting companies.

He led five different organizations in high school, so he has a strong sense of leadership. While at NYU, John started two groups. Additionally, he served as President and Vice-President of three large organizations with more than 500 members each.

He was lucky enough to be elected as a senator by the university's student body. His Finance Committee distributed over $500,000 in student funds during his tenure. He also chaired the Student Affairs Committee and the Computer Facilities Committee.

His colleagues and senators appointed him to serve on the NYU Student Foundation board due to his dedication and effectiveness. He was responsible for selecting funding for minority high school students nationwide.

As an entrepreneur, John owns a permanent Flea Market Power Tools Store at the San Diego Flea Market and is President/CEO of a small start-up Internet firm. The business is being conducted at his college with five friends.

Laundromat Business Plan PDF

Do you want to download a laundromat business plan example in PDF?

Here is the download link.

Let us know if you have any questions!

Laundromat Business Plan FAQs

Below are some of the frequently asked questions you may have about Laundromat Business Plans:

What Is a Laundromat Business Plan?

A Laundromat Business Plan is similar to any other type of business plan. It provides detailed information about your business, which makes it a valuable tool for attracting investors, obtaining funding, and working with other companies.

Detailed business information, such as structure and flow, is outlined in a laundromat business plan. In addition, this report contains information about the operation's finances, marketing, and management. Among these are start-up costs, market research, a mission statement, and succession planning for a new business.

Why Is a Laundromat Business Plan Important?

Creating a laundromat business plan is essential before starting your business. With a business plan, you will have a written goal and structure. You will also have a flow you can follow or change as necessary.

Your laundromat business plan is required whenever you take any step, from finding investors to adjusting your pricing strategy to hiring and training employees.

Is Owning a Laundromat Profitable?

Due to its constant demand and the fact that people need assistance with laundry, a Laundromat Business Plan can always be profitable.

Providing superior customer service, either by yourself or through a service provider, will yield profits. Managing your laundromat business will have a great deal of impact on how profitable it is.

You must create a business plan before opening or running a laundromat. With this plan, you will be able to outline your strengths, your competitors, your goals, and your workflow. Further, if you need funding, a great business plan can earn you grants or even attract investors.

You can use this template to create your Laundromat Business Plan with all the necessary details and elements. The examples we made are meant to guide you as you develop a business plan for your company.

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Top 10 Laundry Business Plan Templates With Examples and Samples

Top 10 Laundry Business Plan Templates With Examples and Samples

Samradni Pradhan

author-user

The idea of laundry service is a product of Western culture, where customers go to a store and wash their clothes using a washing machine and detergent. When a single washer doesn't work, laundry services clean the fabric on a larger scale. Hotels, restaurants, hospitals, and other locations that need regular fabric cleaning extensively use these services.

Like any other business, a laundry service needs a thorough business plan that includes the objectives and a strategy for achieving them. This plan will encompass operational details, staffing needs, financial evaluation, market analysis, customer assessment, and more. It aims to assess the firm's feasibility comprehensively. A well-executed business plan ppt will aid entrepreneurs in securing capital and loans for maintenance, expansion, and growth.

This blog will discuss the best laundry business plan templates for your company.

Best Laundry Business Plan Templates

Table of contents, 1. executive summary, 2. company overview, 3. industry analysis, 4. customer analysis, 5. competitor analysis, 6. swot analysis, 7. porter's framework, 8. marketing plan, 9. operational plan, 10. financial plan.

Getting clean clothes is only one aspect of laundry – the other is improving the overall service. Furthermore, when launching a laundry business, many possibilities are challenging to track. Our templates are helpful in this situation.

Using our comprehensive business plan template gives your business ideas a canvas and a notebook. These templates were created explicitly with the needs of a laundry and dry-cleaning business plan in mind. This blog will cover details on the top 10 pages of the complete deck. After downloading, you will get 65-page Doc, PDF, and XLS files.

An executive summary should highlight your laundry business's distinctive value proposition, mission, and vision. Investors can swiftly determine the organization's viability by viewing your fundamental goals and essential tactics.

In our Executive Summary section, you will get templates for:

1.1 The Quick Pitch: Provide an impressive and brief introduction, highlighting the key characteristics and value propositions that make your laundry business stand out.

1.2 The Entity Profile: Create an easy-to-understand visual representation of your business structure and unique brand strategically designed to capture the attention of investors and partners.

Executive Summary

Download this business plan

(Looking for a specific commercial business plan for your laundry services, look no further than our business plan ! Commercialize your services the right way)

Commercial Laundry Business Plan

Download this presentation

You may inspire trust in potential investors by clearly representing your company's objectives, culture, and long-term goals. This section is an opportunity to demonstrate your enthusiasm and dedication, an aspect that lures investors who share your values and vision.

In our Company Overview section, you will get templates for:

2.1 Vision and Mission: Create a compelling mission and vision statement to lead your laundry business to success.

2.2 Company Goals and Objectives: Understand exactly what you want to accomplish with your laundry business, creating a transparent and inspirational roadmap to success.

2.3 Start-up Summary: Provide a glimpse into your laundry business’s history, revealing how it started, how it has been structured, the use of coin-operated machines , and fundamental elements forming the foundation for your creative process.

2.4 Market Gap Analysis and Business Statement: Unlock untold potential in the laundry industry and showcase your unique business brand identity, positioning your brand as a leader.

2.5 Services Portfolio: Showcase a wide range of high-end laundry services .

2.6 Key Success Factors: Identify the key elements defining your laundry business strategy, paving the way to success in design and aesthetics.

Company Overview

(Given the growth of on-demand laundry services, your interest may be piqued to explore our business plan designed especially for those needs, download it right away)

On-Demand Laundry Business Plan

The Industry Analysis section provides an in-depth analysis of the laundry industry’s current state and trends. Investors are looking for high-growth businesses to invest in. This section provides insights into the market size, key industry trends, and new opportunities. It places your laundry business in a position to understand the dynamics of the industry, making it more appealing to investors looking for growth industries to invest in.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis: Dig deep into the world of laundry, discovering hidden gems and uncovering industry leaders that will shape your business for years.

3.2 Market Trends Tracking: Stay ahead of the rest by keeping an eye on the latest trends to capture the attention of today’s customers.

3.3 Major Challenges and Solutions: Fearlessly take on industry challenges, creating cutting-edge solutions that ensure continuous growth for your laundry business.

3.4 Growth Drivers Identification: Develop strategic plans and identify the crucial factors that will drive your laundry brand to rapid growth and long-term success.

3.5 Geographical Market Analysis: Customise your strategy to the regions in your target market, allowing for smooth growth that aligns with regional preferences and meets unique needs.

Industry Analysis

(If your business caters to fresh laundry services, we have just the apt resource for you to explore! Download our fresh laundry services business plan template today!)

Fresh Laundry Service Business Plan

Understanding your customers is crucial to attracting investors to your business. In this section, demonstrate your understanding of your customers, including their needs, preferences, and characteristics. Investors want to know that you've figured out what kind of market you're in and develop strategies to attract and retain customers.

Our Customer Analysis section offers comprehensive templates for:

4.1 Target Market Definition: Create a crystal clear view of the customer or business segments in which your laundry services excel, ensuring a precise and measurable market approach.

4.2 Buyer Persona Development: Build a detailed profile of your perfect customer, from age and gender to preferences and behaviour. This will help you personalize your services precisely, skillfully meeting your customer’s needs.

4.3 Market Sizing Analysis: Understand the size of your laundry market, calculate the market share that your brand can grab, and paint a picture of the opportunities that are waiting for you in your business environment.

Customer Analysis

Investors love businesses well-versed in competition and know laundry care growth statistics . This section will give you insights into your competition's strengths and weaknesses. This will help investors evaluate your business’s competitive edge. 

In our Competitor Analysis section, we provide templates for:

5.1 Major Players: Identify and analyze the top competitors and key players driving the laundry market in your area.

5.2 Attributes Comparison: Conduct in-depth research, creating meaningful comparisons of the key characteristics and features that distinguish different laundry products and services on the market, allowing you to position your products strategically.

Competitor Analysis

A SWOT, short for Strengths, Weaknesses, Opportunities, and Threats- Analysis is a must-have tool if you’re looking to self-assess your business. It helps investors understand your laundry business’s strong suits and weak spots and its external opportunities and threats. On this page, you’ll see how to identify and mitigate your business’s risks while taking advantage of its strengths. This will make your business more attractive to risk-averse investors.

SWOT Analysis

Porter’s Framework looks at the competitive forces in your industry. Investors want to know how your laundry business is positioned in the market and its resilience to competitive pressures. Showcasing your competitive strategies and market positioning can draw in investors looking for businesses with a strong market presence and a long-term competitive advantage.

Porter's Framework

The Marketing Plan includes information about how to attract and engage customers. Investors are looking for a comprehensive marketing plan that can aid with brand development and building a customer base. A successful marketing plan appeals to individuals and investors who recognize the importance of effective marketing for business growth.

In our Marketing Plan section, we provide templates for:

8.1 Sales Strategy: Create a custom sales plan carefully crafted to exceed your laundry business’s financial goals and aspirations.

8.2 Promotional Strategy: Shine a bright light on your marketing and promotion strategies, creating excitement and a lasting legacy for your laundry brand.

8.3 Pricing Strategy: Discover the secret to your pricing strategy that seamlessly combines profitability and unmatched competitiveness, setting the benchmark in the laundry industry.

8.4 Sales Funnel Optimization: Navigate the captivating experience from discovery to customer satisfaction with the laundromat's business growth . Optimize every sales funnel stage to maximize efficiency and delight in your laundry experience.

Marketing Plan

On the Operational Plan page, you can outline your business’s daily operations, including personnel, operations, and technology. Having a well-thought-out operational plan helps investors trust that your business will meet its goals and continue to grow.

In our Operational Plan section, we provide templates for:

9.1 Retail Selling Strategy: Lead the way to retail success with a strategic plan for selling your laundry refurbishment, demonstrating your sales skills and tactical thinking.

9.2 E-commerce Sales Strategy: Get ahead of the competition with a comprehensive plan and budget to take over the online market with your unique laundry services.

9.3 Milestones and Achievements: Brighten up your laundry business’s journey by highlighting the critical turning points and impressive successes.

Operational Plan

The Financial Plan is essential for investors as it gives them a better understanding of your laundry project management finances. This section guides them in estimating their potential returns on investment. 

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Turn your business goals into a plan that will help shape the financials of your laundry business with professional ironing and folding .

10.2 Revenue Model and Sales Forecast: Show off how your laundry business makes money and how it can grow.

10.3 Break-Even Analysis: Getting to the bottom of what's holding your laundry business back from breaking even is a big step to making money.

10.4 Projected Profit and Loss Account: Draw a clear picture of what your laundry business can do financially, how much money you can make, how much you need to spend, and how much you can expect to make.

10.5 Projected Cash Flow Statement: Make sure your laundry business runs smoothly by observing how much money you expect to make.

10.6 Projected Balance Sheet: Get a complete picture of what your laundry business is expected to make, what it will owe, and what it's worth. That way, you can ensure your finances are as transparent as possible.

10.7 Scenario Analysis: Explore different scenarios to see how different conditions and risks could affect the financial strength of your laundry business.

10.8 DCF Valuation: Using discounted cash flow (DCF) analysis, you can determine how much your business is worth today in the laundry industry.

Financial Plan

We have so much more to offer

We hope this blog has given you an idea of the amazing content you could gain from this business plan. But this is just the beginning. Upon downloading this business plan, you'll receive all 65 pages and all the valuable content it contains. Starting a laundry business is no easy feat, but we can simplify it. You can download the entire business plan in an easy-to-edit PowerPoint to modify it per your business’s requirements.

FAQs on Laundry Business Plan

1. what is a laundry business plan.

A laundry business plan is a thorough document outlining the plans and goals for starting and running a profitable business. It includes essential elements, including market analysis, financial estimates, marketing plans, and operational strategies. It acts as a road map for business owners, guiding them through the difficulties of the laundry sector and, if necessary, obtaining capital.

2. How profitable is a laundry business?

A laundry business's profitability can vary significantly based on variables including location, pricing, and services provided. A successful laundry operation can make a profit, but success demands careful planning, effective management, and efficient operations.

3. How do I start a laundry business plan?

A laundry business strategy contains the following steps:

  • Examine the market and rivalries.
  • Identify your offerings and target market.
  • Construct a thorough financial plan.
  • Create operational and marketing plans.
  • Describe your objectives and goals.
  • Seek for expert guidance if required.

4. What are the 3 types of laundry business?

There are three primary categories of launderettes:

  • Coin-operated machines are used by patrons in self-service launderettes to wash and dry their clothing.
  • Laundries that provide complete service, including washing, drying, folding, and ironing.
  • Commercial laundry services: Taking care of significant volumes of uniforms and linens for corporations, hotels, and healthcare facilities.

5. What are the risks in the laundry business?

The following are typical risks in the laundry industry: - Equipment failures and maintenance expenditures.

  • Variable utility costs.
  • The opposition from competing launderettes.
  • Changes in market demand.
  • Adherence to regulations and environmental issues.
  • Difficulties in managing and training employees.
  • Economic downturns impact consumer spending.

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How To Write a Laundromat Marketing Plan + Template & Examples

laundromat marketing plan

In this article, we will describe what should be included in each component of your marketing plan and provide some marketing strategies that can help you generate leads, build credibility, and strengthen the brand of your laundromat.

Download our Ultimate Marketing Plan Template here

What is a Marketing Plan for a Laundromat?

A laundromat marketing plan is a written document that outlines the specific actions you’ll take to generate leads, convert prospects into customers, and retain customers over time. This document is a crucial component of your larger laundromat business plan , as it details how you’ll attract and retain customers.

Your marketing plan should be built around your unique selling proposition (USP), which is the one thing that sets you apart from other laundromat businesses in your market. From there, you’ll need to develop targeted marketing campaigns, create compelling offers, and craft a promotions strategy that will reach your ideal customers.

For example, your USP might be that your laundromat offers free WiFi, or has the latest high-efficiency washers and dryers. Whatever it is, make sure it’s a clear and compelling reason for people to choose your business over others.

Once you have all of the pieces in place, you’ll need to track your progress and adjust your plan accordingly. The best way to do this is to set measurable goals and track your results regularly.  

Why You Need a Laundromat Marketing Plan?

There are many reasons why you need a marketing plan to start your laundromat . First and foremost, it will help you focus your efforts and ensure that you’re making the best use of your time and money.

With a well-crafted marketing plan in place, you’ll be able to track your progress and make necessary adjustments along the way. This will help you fine-tune your marketing efforts and eventually achieve the results you’re looking for.

In addition, a marketing plan will also give you a written record of your marketing activities. This can come in handy if you ever need to justify your marketing expenditures or demonstrate your return on investment.

Finally, a marketing plan can help you avoid common mistakes that many laundromat businesses make. By taking the time to develop a comprehensive marketing plan, you’ll be in a much better position to avoid these pitfalls and set yourself up for success.  

Marketing Plan Basics

A typical marketing plan includes the following components:

Executive Summary

Target market segments, unique selling proposition (usp), pricing and positioning strategy, marketing materials, promotions strategy, digital marketing plan, conversion, referral, and retention strategy, financial projections, how to write a laundromat marketing plan.

The first section of your laundromat marketing plan should be written as the final section of your marketing plan.

In two or three pages, summarize all of the information you have presented in the other sections and include a summary version of any graphs or charts you have included.

You should also include your marketing goals, objectives, and success metrics for the first year of operations.  

Begin by dividing your potential customers into segments based on their demographics, geography, lifestyle, behavior, or any other factors that are relevant to your organization’s cause. Be sure to explain how you determined these target market segments.

For example, a laundromat business that specializes in serving college students might divide its target market into segments based on the proximity to universities, average student income, and laundry habits.

Once you have identified your target market segments, you’ll need to create buyer personas for each one. A buyer persona is a fictional character that represents a specific type of customer that you’re trying to reach.

When creating buyer personas, be sure to include detailed information about their demographics, behaviors, needs, and goals. This will help you develop targeted marketing campaigns that are more likely to resonate with each segment.  

Your USP is the one thing that sets you apart from other laundromat businesses in your market. It’s what makes you unique and it’s what will make prospective customers want to do business with you.

To develop your USP, start by brainstorming a list of all the things that make your laundromat business unique. Then, narrow down this list to the one or two things that are most important to your target market segments.  

This section should cover your pricing strategy, how you determine pricing, and what sets your prices apart from those of competitors. If there are specific circumstances that might affect your pricing strategy for certain types of customers or in certain market conditions, be sure to mention them here.

For example, a laundromat business that offers a loyalty program or discounts for students, seniors, or military personnel would include this information in their pricing and positioning strategy.

You should also include your positioning strategy in this section. Positioning is how you want your laundromat business to be perceived by potential customers. For example, you might position yourself as the most modern and technologically advanced laundromat in your area.

To develop your positioning strategy, start by thinking about the things that are most important to your target market segments. What needs do they have that you can address? What are their pain points? How can you position your business as the best choice to meet their needs?  

Describe your company’s products and services in this section. Include any special offers, seasonal promotions, or plans to expand into new goods or services in the future. You will also want to include information about prices, discounts for bulk purchases, payment options, how frequently you offer sales, etc.

For example, laundromat businesses might offer free detergent with every wash, referral discounts, or a special rate for washing large items like comforters and rugs.  

In this section, you’ll want to include information about the marketing materials you use to promote your business. This might include your website, brochures, business cards, email newsletters, and social media accounts.

You should also include information about how often you update your marketing materials and what kinds of content you include in them. For example, laundromat businesses might use their website to showcase their facilities, services, and special offers.  

Your promotions strategy should detail how you plan to generate interest in your products and services. This might include trade shows, webinars, speaking engagements, press releases, or social media campaigns.

You should also include information about how often you run promotions and what kind of marketing budget you have for them. For example, a laundromat business might run a special promotion to attract new customers during slow seasons.  

In this section, you’ll want to detail your plans for reaching potential customers online. For a comprehensive digital marketing strategy, you should include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

You should also include information about how often you’ll update your website, blog, and social media accounts. For example, a laundromat might commit to posting two blog articles per week and updating its social media accounts daily.  

Your conversion, referral, and retention strategy should detail how you plan to turn potential customers into paying customers and keep them coming back for more.

This might include:

  • Offering incentives for referrals
  • Implementing a loyalty program
  • Providing exceptional customer service
  • Regularly updating and maintaining your facilities to keep customers coming back

Finally, it might include a loyalty program or other perks to thank your most loyal customers and keep them coming back.  

In this section, you should include your plans for generating revenue and growing your laundromat business. This might include information about your target customers, pricing strategy, distribution strategy, and promotions strategy. They should also include your laundromat startup costs .

You should also include financial statements for your laundromat business such as your income statement, balance sheet, and cash flow statement.  

Common Marketing Strategies for a Laundromat Business

Although every laundromat business will need to develop a marketing plan that meets its own unique needs, here are some common strategies you may choose to implement.

  • Local advertising: This could include print ads in local newspapers, flyers, and direct mail campaigns.
  • Online marketing: As mentioned above, this might include SEO, PPC advertising, social media marketing, and email marketing.
  • Partnerships/Referrals: Develop relationships with other businesses in your area to refer customers to each other. For example, you might partner with a dry cleaning business or apartment complex to offer discounts or special promotions.
  • Community involvement: Participate in community events, sponsor local sports teams, or donate services to charity auctions. This will help you build brand awareness and show your commitment to the community.
  • Customer retention strategies: As mentioned in the conversion, referral, and retention strategy section, offering incentives for referrals and implementing a loyalty program can help you retain customers and encourage them to spread the word about your business.
  • Online reviews: Encourage satisfied customers to leave positive reviews on popular review sites like Google, Yelp, or Facebook. This can help attract new customers and build credibility for your laundromat business.
  • Word-of-mouth marketing: Happy customers are often the best marketing tool. Encourage them to spread the word about your business through word-of-mouth, and make sure to provide exceptional customer service to keep them coming back.

The marketing strategy that you choose will strictly depend on the ideal customer and where you are most likely to reach them.  

Sample Marketing Plan for a Laundromat Business

Example – suds and duds wash house.

In summary, Suds and Duds Wash House offers a modern and sustainable laundry solution for customers in New York City. Our comprehensive marketing strategy includes online advertising, print materials, email marketing, local partnerships, and a strong digital presence to reach our target market. We prioritize providing exceptional service and value to our customers while also promoting sustainability through eco-friendly initiatives. With a projected growth of 20% in revenue and a focus on customer acquisition, retention, and cost reduction, Suds and Duds Wash House is poised for success in the competitive laundry industry. So, we hope to continue providing convenient and sustainable laundry services for our customers while also making a positive impact on the environment.  

  • Busy professionals: These individuals have hectic schedules and limited time to do their laundry.
  • Students: College students living in apartments or dorms often don’t have access to laundry facilities and can benefit from using a laundromat.
  • Families: Parents juggling multiple tasks may not have enough time to do their laundry at home and may prefer a reliable laundromat service.
  • Environmentally-conscious individuals: Customers who prioritize using eco-friendly products and supporting businesses with sustainable practices.
  • Tourists: Visitors to New York City who need access to laundry facilities during their stay.
  • Seniors: Retirees or seniors living in apartments without in-unit laundry may find a laundromat convenient for their needs.
  • Business travelers: Professionals traveling for work who need a quick and efficient laundry service while on the go.

Demographics

  • Age range: 18 and above
  • Gender: All genders
  • Income level: Middle to high income earners
  • Education level: High school diploma or higher education

Psychographics

  • Busy lifestyle with limited time for household tasks like laundry.
  • Value convenience and efficiency.
  • Want a reliable and high-quality laundry service.
  • Care about the environment and prefer eco-friendly options.
  • Willing to pay for convenience and exceptional service.

Suds and Duds Wash House offers a premium, eco-friendly laundry experience in New York City, featuring top facilities and exceptional service. Designed for busy individuals, our location provides convenience with amenities like free Wi-Fi and TV. We’re committed to sustainability, standing out as the go-to for those who value environmental responsibility. Experience the difference with us, where you’ll leave with clean clothes and a smile. Visit us for the best laundry experience in the city, backed by state-of-the-art technology and customer-focused practices.  

Suds and Duds Wash House is positioned as a premium, eco-friendly laundry service in New York City. Our pricing strategy reflects this positioning, offering competitive rates for our high-quality services. We also offer additional discounts and promotions to attract new customers and retain loyal ones. Our goal is to provide value for money while ensuring that our customers receive exceptional service every time they visit us. We also offer pick-up and delivery services for added convenience, with competitive pricing in line with our positioning as a premium laundry service.  

Distribution Strategy

Suds and Duds Wash House is easily accessible to our target market through our prime location in the heart of New York City. We also offer online booking options for added convenience, allowing customers to schedule their laundry services ahead of time. Our pick-up and delivery services further expand our distribution reach, catering to busy professionals and tourists who may not be able to visit our physical location. We also have a strong social media presence, utilizing platforms like Instagram and Facebook to reach potential customers and engage with our current ones.  

Suds and Duds Wash House offers a variety of promotions and discounts to attract new customers and retain loyal ones. These include:

  • First-time customer discount: New customers can enjoy a percentage off their first laundry service with us.
  • Referral program: Customers who refer friends or family to Suds and Duds Wash House will receive a discount on their next laundry service.
  • Loyalty program: Customers who regularly use our services can earn points that can be redeemed for discounts or free services.
  • Special deals and packages: We offer seasonal promotions, such as discounts during holidays or bundle deals for larger loads of laundry. Overall, our offers are designed to add value to our customers’ experience while also promoting loyalty and repeat business.

To effectively reach our target market, we utilize various marketing materials and strategies, including:

  • Online advertising: We use social media platforms like Instagram and Facebook to promote our services and engage with potential customers.
  • Print materials: We have flyers, brochures, and business cards that we distribute in the local community to raise awareness about our laundromat.
  • Referral cards: We provide customers with referral cards to share with friends and family, offering discounts for both the referrer and the referred.
  • Email marketing: We have an email list where we send out promotions, discounts, and updates about our services to our subscribers.
  • Local partnerships: We collaborate with local businesses in the community to offer discounts and cross-promote our services.

Our promotions strategy is centered around offering value and convenience to our customers while also promoting sustainability. We use a mix of online and offline promotions to reach our target market, including social media advertising, email marketing, and local partnerships. By utilizing various channels, we aim to increase brand awareness and attract new customers while retaining loyal ones through discounts and rewards programs. Our promotions also focus on highlighting our environmentally-friendly practices, appealing to the growing number of individuals who prioritize eco-conscious options. Overall, our goal is to provide a seamless and enjoyable experience for our customers while also promoting sustainability and social responsibility.  

Our digital marketing plan is aimed at reaching our target market through various online channels, including social media, email marketing, and search engine optimization (SEO). Our strategy includes:

  • Social media advertising: We utilize platforms like Instagram and Facebook to create targeted ads that reach potential customers in our local area.
  • Email marketing: We have an email list where we send out promotions and updates to our subscribers, keeping them informed about our services.
  • SEO optimization: We optimize our website with relevant keywords and phrases to appear in search engine results when potential customers search for laundry services in New York City.
  • Online booking options: Our website allows customers to book their laundry services online, providing added convenience and a seamless user experience.
  • Engaging with customers: We actively engage with our customers on social media, responding to comments and reviews to build a strong online presence and foster customer loyalty.

Our conversion, referral, and retention strategy is focused on providing exceptional service and value to our customers while also promoting customer loyalty. Our goal is to turn first-time customers into repeat ones, as well as encourage referrals through word-of-mouth marketing.

To achieve this, we have the following strategies in place:

  • Exceptional service: We prioritize providing high-quality services and ensuring customer satisfaction with every visit.
  • Rewards program: Our loyalty program rewards customers who regularly use our services, encouraging them to continue using Suds and Duds Wash House for their laundry needs.
  • Referral program: Customers who refer friends or family to our laundromat will receive discounts on their next service, promoting word-of-mouth marketing and new customer acquisition.

Projected fiscal growth for Suds and Duds Wash House is promising, with an expected increase in revenue of 20% in the next fiscal year, leveraging our comprehensive marketing and retention strategies. Our financial plan anticipates a 15% rise in new customer acquisition, aided by our digital marketing efforts, and a 25% improvement in customer retention as a result of our robust loyalty and referral programs.

We plan to reinvest 10% of our profits into eco-friendly initiatives, aligning with our sustainability mission and potentially saving up to 5% in operational costs through more efficient resource use. Additionally, we forecast a steady decrease in customer acquisition costs by approximately 8% as our brand recognition and word-of-mouth referrals increase, thereby improving our overall profit margins.  

Marketing Objectives:

  • Increase new customer acquisition by 15% through targeted online advertising and promotions.
  • Improve customer retention by 25% through rewards, referrals, and exceptional service.
  • Reduce operational costs by implementing eco-friendly initiatives.
  • Reinforce brand recognition through active engagement on social media and local partnerships.

Free Laundromat Business Plan Example PDF

Download our laundromat business plan pdf here. This is a free laundromat business plan example to help you get started on your own laundromat plan.  

How to Finish Your Laundromat Marketing Plan in 1 Day!

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Business Funding and Market Research

Laundromat Business Plan

Updated on January, 2024

laundromat business plan

How to Write a Laundromat Business Plan?

Laundromat Business Plan is an outline of your overall laundromat business. The laundromat business plan should include a 5 year financial projection, marketing plan, industry analysis, organizational overview, operational overview and finally an executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. You need to be careful while writing the laundromat business plan as you need to consider various factors that can impact the business’s success. Read the sample laundromat business plan in order to have a clear understanding of the process. 

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this-  Download our Laundromat Business Plan to write a plan in just 2 days .

This depends on your expected revenue and cost. Also, we need to consider the startup cost. Find out the answer- Is Laundromat business Profitable?

Table of Contents

Executive summary.

Overview : Chris Johnson is the founder of Sparkling Threads Laundry Lounge. We offer self-service laundry solutions in a contemporary and simple way and the business is located at New York. Our primary offerings include self service laundry, dry cleaning, wash & fold and ironing services. Our goal is to make doing laundry a pleasant and easy experience for families and individuals. Our laundromat is committed to providing a dependable and stress-free washing service and we are targeting both commercial and retail consumers.

Mission: Our goal is to make doing laundry a breeze for our valued clients. Through the use of cutting-edge technology, utmost tidiness and stellar service we promise to provide our customers with an unforgettable experience.

Vision: Sparkling Threads Laundry Lounge’s vision is to change the way people think about laundromats by offering first-rate service, spotless facilities and cutting-edge technology.

Industry Overview:

Rising urbanization, disposable incomes and consumer preferences are projected to propel the worldwide laundry service industry to new heights in the years to come. The worldwide market for laundry services is expected to reach $331.3 billion by 2025 expanding at a CAGR of 5.6% according to a recent analysis.

Financial Overview:

financial overview of laundromat business plan

Business Description

Business Name: Sparkling Threads Laundry Lounge

Founder : Chris Johnson

Management Team:

Screenshot 2023 05 22 at 4.59.16 PM

Legal Structure: LLC

Location:  New York

Goals: 

✔️ Market Leadership: The laundry will launch a series of focused marketing strategies including incentives and community involvement programs with the goal of increasing their market share by 15% in the following 12 months. To increase brand recognition and client acquisition via strategic alliances and events.

✔️ Customer Satisfaction: The laundromat will educate all employees extensively since they know how important it is to provide great customer service. The objective is to boost customer satisfaction by 25% via enhanced interactions with customers. A continual commitment to training, feedback methods, effective and timely resolution of client problems are all part of this project.

✔️ Operational Efficiency: A thorough training program will be instituted for all employees in recognition of the significance of providing outstanding customer service. A 25% improvement in customer satisfaction ratings is the target outcome of our efforts to client interactions. A dedication to solving client problems quickly, efficiently as well as regular training sessions and feedback systems, are all part of this effort.

✔️ Brand Recognition: Aiming for increased brand visibility the laundromat will launch a multi-channel marketing campaign. Utilizing social media, participating in local events and forming partnerships to increase the reach of promotional efforts to achieve a 25% increase in brand visibility within the next quarter.

✔️ Expansion and Growth: The following six months the laundry will launch a feasibility study to investigate potential additional locations in high-demand areas in an effort to expand their company.

Services: 

✔️ Express Wash and Fold Service: This service provides a time-saving and convenient alternative to doing laundry on one’s own which is especially helpful for those whose calendars are already full.

✔️ Dry Cleaning Services: Expand the range of services by incorporating dry cleaning facilities. This addition caters to customers who require specialized care for delicate fabrics and garments that cannot be laundered in a traditional washing machine.

✔️ Mobile App and Online Booking: Make it easy for consumers to arrange laundry services, monitor their progress, pay via a mobile app and online booking system. This technology integration showcases the laundromat’s modernity and efficiency while also improving client convenience.

✔️ Subscription Packages: Introduce subscription packages for regular customers, offering discounted rates for a specified number of washes per month. This subscription model encourages customer loyalty and provides a predictable revenue stream for the business.

✔️ Specialty Cleaning Services: Offer specialty cleaning services for items like comforters, blankets and large household items. This specialized service addresses the unique needs of customers with bulkier items that may require different cleaning methods than standard laundry.

Products: 

✔️Self-Service Washers and Dryers

✔️ Vending Machines

✔️ Additional Services

Financial Overview

Fund Usage Plan

fund usage plan for laundromat business plan

Key Metrics :

Screenshot 2023 05 22 at 5.05.50 PM

Business Model Canvas

The Canvas summarizes the business model of the entire laundromat business plan. It comprises nine key components – customer segments and value propositions to revenue streams and cost structures. The canvas provides a clear and concise way to map out, analyze, and communicate the intricacies of a business idea. It offers a holistic view of how a business creates, delivers, and captures value. It also aids entrepreneurs in refining concepts, fostering innovation, and making informed strategic choices. It serves as a versatile tool for brainstorming, planning, and presenting business models to stakeholders.

business model canvas for laundromat business plan

A SWOT analysis is integral to the laundromat business plan. it offers a clear lens into a company’s strengths, weaknesses, opportunities, and threats. This self-awareness enables effective resource allocation and strategic positioning against competitors. Businesses can mitigate risks, make informed decisions, and set realistic goals. In addition, presenting a SWOT analysis in a business plan communicates to stakeholders that the company possesses a deep understanding of its market environment. In essence, SWOT ensures a business’s strategy is grounded in reality enhancing its chances of success.

SWOT of laundromat business plan

Marketing Plan

Promotional channels.

Social Media Marketing – $15,000 (30%):

✔️ Platform Focus: Focus on social media sites like Instagram, Facebook and TikTok to promote your laundry business. Post videos showing how clothes change over time, testimonials from satisfied customers and details about any sales or events you’re hosting.

✔️ Paid Ads : Use targeted ads to reach demographics interested in recreational activities, group events and unique experiences.

✔️ Content Strategy : Implement a content strategy centered around regular posts featuring exciting laundry moments, satisfied customer testimonials and announcements for special promotions or events like discount days.

Website and SEO – $10,000 (20%):

✔️ Website Revamp : Incorporate high-quality images showcasing the cleanliness and modernity of your laundromat making it an inviting online space for potential customers.

✔️ Blog Content : Regularly update a blog section on your website with articles that provide laundry tips, information on garment care and insights into the benefits of using a laundromat.

✔️ SEO : Optimize your website for relevant keywords related to laundry services, local convenience and community-oriented cleaning options. 

Email Marketing – $5,000 (10%):

✔️ Newsletter : Develop a monthly newsletter for your laundromat featuring upcoming promotions, service discounts and highlights from recent customer experiences. 

✔️ Segmentation : Tailor your messages for different customer segments based on their preferences and needs.

Local Partnerships – $7,000 (14%):

✔️ Community Events : Partner with local festivals, fairs and community events to set up temporary laundry service stations or promote your laundromat’s offerings. 

✔️ Collaborations with Local Businesses : Forge collaborations with nearby businesses such as dry cleaners, cafes or local clothing stores for cross-promotion and package deals. Offer joint promotions where customers receive discounts or incentives when using both services.

Influencer and Group Collaborations – $6,000 (12%):

✔️ Collaborations : Partner with local influencers or community groups for special laundry-related sessions leveraging their following for broader reach. 

✔️ Sponsorship Deals : Explore sponsorship deals with local businesses, schools or community organizations for team-building events or group meet-ups at your laundromat.

Direct Mail and Local Advertising – $4,000 (8%):

✔️ Direct Mail : Send out flyers or discount offers to local residents and businesses.

✔️ Local Media : Invest in advertising in local leisure magazines, community publications and local event listings to build a strong community presence.

Referral Program – $3,000 (6%):

  • Implement a referral program that incentivizes customers to bring friends, family or colleagues, capitalizing on word-of-mouth and building a loyal customer base.

Brand Management

Social Media Marketing

✔️ Brand Voice and Visual Identity : Develop a friendly and approachable brand voice that resonates with a broad audience, emphasizing the convenience, reliability and modernity of your laundromat services.

✔️ User-Generated Content : Encourage customers to share their laundry experiences, showcasing before-and-after transformations, creative folding techniques or any unique laundry challenges. 

✔️ Live Sessions : Host live sessions on social media featuring laundry tips, quick demonstrations of machine use, fun laundry-related competitions or Q&A sessions with staff.

Search Engine Marketing (SEM) and Local SEO:

✔️ Ad Copy : Craft compelling ad copy that highlights the unique and enjoyable experience of doing laundry at your laundromat. Emphasize the convenience of a well-equipped and modern facility making laundry a great group activity for friends or family. 

✔️ Website Optimization : Ensure your laundromat’s website is engaging, user-friendly and optimized for search engines. Incorporate relevant keywords such as “laundry services,” “group laundry activities” and “team-building laundry.”

✔️ Google My Business : Keep your Google My Business listing updated with current photos, services and contact information to improve local search visibility.

Email Marketing:

✔️ Newsletter : Share regular updates in your laundromat newsletter featuring information about new services, promotions and highlights from customer experiences.

✔️ Segmentation : Customize your email campaigns for different customer segments to increase relevance and engagement. Tailor messages specifically for corporate clients, offering information on corporate laundry solutions and exclusive deals.

Local Partnerships and Sponsorships:

✔️ Community Events : Partner with local festivals and community events to set up temporary laundry service stations or promote your laundromat’s offerings

✔️ Collaboration with Local Businesses : Forge collaborations with nearby businesses such as dry cleaners, cafes or local clothing stores for cross-promotion and package deals.

Content Marketing:

✔️ Educational Content : Create blog posts and videos about effective laundry practices, garment care techniques and the convenience of using a laundromat. 

✔️Behind-the-Scenes Insights : Share behind-the-scenes stories and photos from your laundromat facility, emphasizing the clean and vibrant atmosphere.

Go To Market Strategy

Online presence and community engagement.

Social Media Marketing:

✔️Brand Voice and Visual Identity : Develop a friendly and approachable brand voice for your laundromat that resonates with a broad audience, using consistent visuals on social media platforms to showcase the excitement of a well-done laundry day and special events.

✔️User-Generated Content : Encourage customers to share their laundry experiences, showcasing before-and-after transformations and unique challenges, building a sense of community and authenticity by reposting their content.

✔️Live Sessions : Host live sessions featuring laundry tips, machine demonstrations and fun competitions to engage your audience providing a personal touch to your brand and emphasizing the convenience of your laundromat services.

✔️Ad Copy : Craft compelling ad copy that highlights the unique and enjoyable experience of doing laundry at your laundromat. Emphasize the convenience of a well-equipped and modern facility making laundry a great group activity for friends or family. 

✔️Website Optimization : Ensure your laundromat’s website is engaging, user-friendly and optimized for search engines. Incorporate relevant keywords such as “laundry services,” “group laundry activities” and “team-building laundry.”

✔️Google My Business : Keep your Google My Business listing updated with current photos, services and contact information to improve local search visibility.

✔️Newsletter : Share updates about new game modes, league information, special offers and highlights from recent events or competitions.

✔️Segmentation : Customize emails for different groups such as corporate clients, birthday party groups and casual visitors to increase relevance and engagement.

✔️Community Events : Partner with local festivals and community events to set up temporary laundry service stations or promote your laundromat’s offerings

✔️Collaboration with Local Businesses : Forge collaborations with nearby businesses such as dry cleaners, cafes or local clothing stores for cross-promotion and package deals.

✔️Educational Content : Create engaging blog posts and videos about efficient laundry practices, fabric care techniques and the convenience of using a laundromat educating customers on best practices and the benefits of your services.

✔️ Behind-the-Scenes Insights : Share behind-the-scenes stories and photos from your laundromat facility, focusing on the cleanliness, modern amenities and vibrant atmosphere to give customers a glimpse into the care and dedication behind your laundry services.

Organizational Overview

Organizational overview in a laundromat business plan provides a snapshot of how a company is structured and operates. It outlines the ownership structure, roles, responsibilities of key management personnel, and the reporting hierarchy within the organization. This section offers stakeholders, investors and other readers a clear understanding of the company’s leadership and its chain of command. Additionally, it may give insight into the company’s culture, values and operational philosophy.

Screenshot 2023 12 04 at 4.37.59 PM

Chris Johnson is a businessman providing exceptional service that has inspirational brains behind the successful New York laundromat Sparkling Threads Laundry Lounge. Extensive education and impressive record of achievements which Jacob offers a lot of knowledge to his enterprise guaranteeing its triumphant success. Jacob also offers simple laundry service by combining his extensive background in business administration with an acute grasp of consumer demands. His ability is honed by his academic background and years of practical experience in the field.

Jacob’s track record demonstrates his commitment to maximizing operational efficiency and delighting customers. A chain of reliable, spotless and warmly welcome laundromats has been built under his able guidance. Reviews have been consistently good and the company has built a devoted client base all thanks to his leadership.

Jacob places his laundromats in prime locations and keeps them open late to accommodate customers with varying schedules because he values convenience and putting the consumer first. To top it all off he enhances the consumer experience by investing in user-friendly technology and facilities. These include mobile payment choices and pleasant lounging places.

Positions and Responsibilities

CEO (Chief Executive Officer): The chief executive officer (CEO) is responsible for the overall financial stability and expansion of the company. In charge of budgeting, analyzing market trends, encouraging a business culture that shares its goals and objectives.

Manager: The Manager takes on a pivotal role in the laundromat’s daily operations acting as the linchpin between the CEO’s strategic vision and its practical implementation.

Maintenance Technician: The Maintenance Technician is the laundromat’s technical expert, responsible for the upkeep and functionality of laundry equipment. Regular inspections, prompt issue resolution and preventative maintenance are essential aspects of this role.

Janitorial Staff: The Janitorial Staff is vital to maintaining a clean and hygienic environment within the laundromat. Performing routine cleaning tasks such as sweeping, mopping and sanitizing surfaces, they create a pleasant atmosphere for customers.  Accountant: The Accountant manages the financial aspects of the laundromat business, overseeing accounts payable, receivable, preparing financial reports, creating budgets and forecasts.

organogram of laundromat business plan

Operational Overview

✔️Laundry Services: Offers comprehensive laundry services catering to individuals, families and businesses. Customers can use our state-of-the-art machines for standard wash-and-dry sessions suitable for various types of clothing and fabrics.

✔️Specialized Services : Offers specialized options such as dry cleaning, delicate garment care and bulk cleaning services. This ensures that our customers have a variety of choices to meet their unique laundry needs.

✔️Self-Service and Full-Service Options : Customers can opt for self-service using our coin-operated or card-operated machines or they can choose our full-service option for a hassle-free experience.

✔️Membership and Loyalty Programs : Customers can benefit from discounts, exclusive promotions and personalized offers creating a sense of appreciation for their continued patronage.

✔️ Eco-Friendly Initiatives : This includes energy-efficient machines, water-saving measures and environmentally conscious detergent options. Our commitment to green practices aligns with the growing demand for sustainable solutions.

Industry Analysis

According to projections the laundromat business in the United States will be worth $5 billion in 2023. Its growth over the last five years has been consistent clocking in at 1.5% CAGR. There are more than 29,500 laundromats in the nation and on average they make more than $500,000 a year with profit margins between 20% and 35%. Laundry services are indispensable and the industry’s steady customer base is a major factor in its longevity.

Industry Analysis of Laundromat Business Plan

Apartment dwellers, college students and low-income families are just a few of the different populations served by the laundromat sector, which is vital in satisfying their washing requirements in urban and suburban regions. About 20% of American homes utilize shared laundry facilities, which are mostly located in cities making this service quite important. A rising number of laundromats about 35% are adopting digital payment methods showcasing the industry’s growth via technological improvements. In addition to catering to modern consumer tastes, this tech-savvy strategy helps laundromats become more efficient and more convenient for customers. This sector has shown that it can adapt to the demands of a broad and contemporary consumer base by embracing technological innovations that meet the evolving requirements of its customers.

In an effort to lessen their impact on the environment laundromats are adopting greener methods. For instance a quarter of the industry has upgraded to more efficient machines which cut water use in half and electricity consumption in half. These days 30% of laundromats provide extra services including dry cleaning and wash-and-fold. By adopting greener practices and increasing its service offerings the sector is responding to growing consumer preferences and market demands.

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Other key trends and stats:

✔️ Growth of Competitive and Community Aspect

✔️ Economic Contribution and Employment

✔️ Emerging Trend in Experiential Entertainment

✔️ Affordability and Accessibility: Attracts a wide range of customers due to its affordability.

✔️ Community and Competitive Play: Growing popularity in competitive leagues and community

Industry Problems 

✔️Safety and Liability : Laundromats must implement robust safety measures to prevent accidents, adhere to stringent liability and insurance requirements, given the potential risks associated with the operation of machinery and the handling of cleaning agents.

✔️Cost and Pricing Strategy: Laundromats face the challenge of striking a delicate balance between offering affordable services for customers and covering operational costs.

✔️Equipment Quality and Maintenance : Ensuring that washing machines and dryers are well-maintained, promptly repaired and periodically upgraded is essential for delivering a consistently high-quality service to customers.

✔️Skill Levels and Training : Laundromats must provide clear and effective guidance to users, ensuring they understand the equipment and laundry processes to enhance their overall experience.

✔️Venue Atmosphere and Comfort: A pleasant environment with clean facilities, adequate seating and possibly amenities like Wi-Fi contributes to a positive experience and encourages repeat visits.

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Industry Opportunities

✔️Eco-Friendly Practices : By integrating energy-saving machines, water conservation technologies and environmentally-friendly detergent choices they can attract consumers who are mindful of the environment and enhance their brand reputation.

✔️Technology Integration : Incorporating mobile applications that allow for online reservations, cashless payments and live updates on machine availability can greatly improve customer convenience, positioning the business as contemporary and focused on customer needs.

✔️Specialized Services : Providing specialized services beyond standard wash-and-dry options can attract a diverse customer base. Offering dry cleaning, delicate garment care or bulk cleaning services caters to varied customer needs and creates additional revenue streams.

✔️Membership and Loyalty Programs : The implementation of membership and loyalty programs represents a valuable opportunity for laundromats. By offering discounts, exclusive promotions, personalized benefits businesses can encourage customer loyalty and repeat business.

✔️ Community Engagement : By actively participating in local community activities laundromats can establish a robust local presence. Involvement in neighborhood causes, local initiatives can cultivate a community spirit and enhance customer loyalty.

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Target Market Segmentation

Demographic Segmentation:

✔️Age Groups : Provide diverse experiences tailored to different ages such as kid-friendly sessions and competitive offerings for adults.

✔️Income Levels : Offer a range of prices from budget-friendly options to upscale group experiences catering to various income groups.

✔️Cultural Diversity : Celebrate New York’s multicultural environment with themed events and cultural celebrations.

Psychographic Segmentation:

✔️Convenience Seekers: Target customers who value quick and hassle-free laundry experiences offering efficient self-service options .

✔️Eco-conscious Customers: Attract environmentally conscious individuals with green machines and sustainable detergent choices.

Behavioral Segmentation:

✔️Regular Users : Develop loyalty programs or discounts to encourage repeat visits from frequent customers.

✔️Special Occasion Users : Cater to those needing laundry services for special events or delicate garments with specialized offerings.

✔️First-Time Users : Ensure a welcoming environment for newcomers with clear instructions and helpful staff.

Geographical Segmentation:

✔️Local Residents : Focus on the local community in New York with targeted marketing establishing the laundromat as a convenient neighborhood option.

✔️Tourists and Temporary Visitors : Accommodate tourists, short-term visitors with tailored services and location-specific promotions.

Technological Segmentation:

✔️Tech-Savvy Consumers : Implement advanced features like digital payments, online reservations and live updates on machine availability.

✔️Traditional Customers : Keep straightforward easy-to-use laundry options available for customers who prefer a traditional approach.

Market Size

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✔️Total Addressable Market (TAM): Anyone in the specified area or city that needs laundry services makes up the laundromat’s target audience list (TAM). The lifestyle choices of the local population, the number of apartments without washers, dryers and the demographics of the region (including age, income and culture) are all variables that might impact this vast industry. The increasing number of renters and the move towards more convenient urban living are two further factors that might affect the TAM.

✔️Serviceable Addressable Market (SAM): A laundromat’s SAM uses the TAM to zero in on the customers who are really within the company’s grasp. Location of the laundry, the services it offers (self-service, full-service, specialist fabric care) and its marketing tactics are all elements that contribute to this. People that are concerned about the environment, have a knack for technology and have hectic lives would make up the SAM in a heavily crowded metropolitan region where a laundromat provides high-tech eco-friendly laundry solutions.

✔️Serviceable Obtainable Market (SOM): The SOM for a laundromat is the portion of the SAM that the business can realistically expect to capture based on its current capabilities, resources and competitive landscape. This includes considerations like the quality and convenience of the services provided, the uniqueness of the laundromat’s offerings (such as mobile app integration, loyalty programs), customer service excellence, pricing strategy and the effectiveness of local market positioning.

Industry Forces

✔️Market Demand and Entertainment Trends: A number of factors come into play including the need for environmentally conscious, technologically advanced facilities, the necessity of finding ways to save time and the demand for supplementary services such as dry cleaning and changes.

✔️Competition: Differentiation can be achieved through unique services, exceptional customer experience, offering wash-and-fold services and providing a comfortable inviting environment.

✔️Technological Advancements: Utilizing technology like online booking for laundry services, digital payment systems, social media for customer engagement can enhance the customer experience and improve operational efficiency.

✔️Regulatory Environment: Compliance with local health, safety regulations, environmental guidelines and business licensing requirements is crucial. This includes adhering to standards for laundry operations and maintaining high cleanliness levels. ✔️Economic Factors: Economic conditions can influence spending on services like laundry. Flexible pricing strategies, offering a range of services can cater to different budget levels and sustain customer interest in various economic situations.

Market Segmentation

Application:  The dry-cleaning and laundry services industry is divided into residential and commercial segments based on their application. In 2019, the residential application category had a significant market share. It is expected to continue in the projection period. During the projection period, the residential sector is predicted to rise due to an increase in the number of homes with working members across the world, as well as an increase in expenditure on clothing and their cleaning. Furthermore, rising consumer preference for professional cleaning services due to personal hygiene and cleanliness is expected to drive residential sector development.

Service:  Laundry, dry cleaning, and duvet cleaning are the three types of services available. In 2019, the laundry category took over half of the market share. Customers’ increased preference for casual clothes and greater washing frequency will outperform laundry services from other categories. Growing consumer awareness of the need for good personal cleanliness is encouraging people to wash their daily clothing on a regular basis. In the projection period, these variables will most likely fuel demand for washing services.

Market Segmentation for Laundromat Business Plan

The dry-cleaning industry is predicted to develop significantly in the future years, owing to an increase in professional employees who often wear business attire, like suits and jackets, which cannot be washed with ordinary techniques and must be dry-cleaned with extreme care.

Demand is likely to be driven by the fact that dry cleaning is frequently utilized for other specialty garments, like bridal dresses, throughout the forecast period. The hotel sector and hospitals throughout the world are continuing to expand, necessitating effective laundry and duvet cleaning services, which is projected to boost the market.

A marketing plan of a laundromat business plan outlines the company’s strategy to promote its products or services to its target audience. It includes specific tactics and channels the business will use to reach potential customers. This section defines the company’s unique value proposition, identifies the target market segments, and discusses the competitive landscape. It also includes insight into budget allocation, projected outcomes and key performance indicators to measure success. Marketing plan helps businesses demonstrate their understanding of the market dynamics, their positioning within the industry and their approach to driving customer engagement and sales.

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Website and Social Media: To market our brand, we use the internet and social media platforms like Instagram, Facebook, Twitter, YouTube, Google+, and others. Include Universal Laundromat in phone books and directories in your neighborhood. Create a company website and be active on key social media sites.

Seminar and Programs: Sponsor sports events and tournaments in town that are significant to you.

Referral Marketing: Encourage individuals to utilize referral marketing (word-of-mouth), and engage in direct marketing .

Advertisement: Advertise Universal Laundromat on local television, radio stations, and in local publications. Ensure that all of our employees are wearing our branded clothing and that all of our official cars and trucks are well-branded with our company emblem and other identifying information. Distribute our flyers and handbills at strategic locations. Advertise Universal Laundromat on local television, radio, and print stations.

Pre-Opening Events: To raise awareness, have a party to honor the Universal Laundromat launch.

Commute Advertising: By employing individuals to display signs alongside we will draw attention to Universal Laundromat. Install our billboards in high-traffic areas,

Customer Loyalty Program: To honor our loyal customers, we will develop customer incentive programs and promotions.

A financial plan of a laundromat business plan provides a comprehensive projection of a company’s financial health and its anticipated monetary performance over a specified period. This section encompasses a range of financial statements and projections such as profit and loss statements, balance sheets, cash flow statements and capital expenditure budgets. It outlines the business’s funding requirements, sources of finance and return on investment predictions. The financial plan gives stakeholders particularly potential investors and lenders a clear understanding of the company’s current financial position. A financial plan helps businesses demonstrate their financial prudence, sustainability, and growth potential.

earnings of laundromat business plan

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How to Write a Cleaning Service Business Plan + Free Sample Plan PDF

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Elon Glucklich

7 min. read

Updated February 17, 2024

Free Download: Cleaning Service Business Plan Template

With busy schedules and job demands, not everyone has time to clean up after themselves. 

That’s why nearly 10 percent of Americans hired residential cleaning services as of 2020, and the demand for cleaners is rising. And despite a resistance to return to the office, commercial cleaning remains a $100 billion industry . Building owners still need pristine spaces if a lease or sale opportunity arises.

If you’re getting into the cleaning industry, or trying to grow your existing business, you’ll need to do some upfront work. That’s where a business plan comes in. This article will help you ensure that you’re meeting the right market opportunity, and that your business brings in enough revenue to be profitable long-term. If you need a bank loan or investment , a business plan will be crucial.

Are you looking for a free, downloadable cleaning service sample business plan PDF to help start your own business plan, Bplans has you covered.

  • What should you include in a cleaning service business plan?

Keep your plan concise, and focus only on the most important sections for your business. Your plan will likely include some or all of these sections:

  • Executive summary
  • Market analysis
  • Products and services
  • Marketing and sales strategy
  • Company overview
  • Financial plan

It’s especially important for a cleaning service business plan to consider the wide range of services and related products you may offer. Your business might provide specialized cleaning services, or sell eco-friendly cleaning products along with cleaning homes or office spaces.

You’ll need to detail your strategies for promoting each of these products and services to maximize the revenue you generate from each client.

Here’s an example of a cleaning service business plan outline.

A sample outline for a cleaning service business plan.

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  • The 8 elements of an effective cleaning service business plan

1. Executive summary

The executive summary is a broad overview of your plan. Without going over one to two pages, outline all of the components of your cleaning service business. 

Include a mission statement in your executive summary. This simple, action-oriented statement explains your company’s purpose. Maybe your goal is to grow into your area’s leading residential cleaning service. Or to expand the market for eco-friendly cleaning solutions. It summarizes what your company does for customers, employees, and owners. It also helps someone reading your business understand in greater detail what sets your business apart from competitors, and how it will be profitable.

If you’re writing your plan for a bank or investor, they will start with the executive summary. So it’s where you’ll want to make a good first impression. Try to draw them in right away by showing you have a clear value proposition.

2. Market analysis

The market analysis section is where you make the case that your business can generate enough demand to be successful. To do that, you’ll need to thoroughly assess your market, identifying key trends in the region’s home or commercial real estate sectors that might indicate a need for your services.

Evaluate the size of your potential market , including residential and commercial segments. You should also analyze the competition . Start by identifying the number of existing providers and their service offerings, and highlight any gaps you observe in the market that your business can fill.

3. Cleaning services and products

This section should detail the cleaning services and products you offer. These may include various residential and commercial cleaning services, like standard cleaning, deep cleaning, specialized disinfection services, or eco-friendly cleaning options.

If you plan to use specific cleaning products or specialized equipment, also detail these. Emphasize any services or products that set your business apart from the competition, like allergen-free cleaning services for homes or exclusively green cleaning products.

4 . Marketing and sales strategy

Your marketing and sales strategy is how you put your market research into action to attract and retain customers for your cleaning service.

Start by identifying the most effective marketing channels for reaching your target market, such as online advertising, social media , local flyers, or partnerships with real estate agencies.

To reach the broadest customer base possible, outline your digital and traditional marketing strategies. Discuss the importance of a strong online presence, including a user-friendly website and active social media profiles to build brand awareness and credibility. 

You should also provide information about your pricing strategy , and whether you’ll offer special promotions or loyalty programs to encourage repeat business and referrals.

5. Milestones

The milestones section is where you outline the key objectives for your business and timelines for achieving them. This section can be short, with individual milestones listed as bullet points.

Milestones could include securing initial funding, acquiring necessary licenses, launching your marketing campaign, reaching a certain number of clients, or hitting revenue targets. Be sure to list when you expect to achieve each milestone, and which members of your team will be responsible for reaching them.

6. Company overview

The company summary gives a brief overview of your cleaning business. Include the legal structure , target service area, and history of your business if it already exists.

If you’re writing your plan because you’re seeking funding for your business from a bank, clearly state how much you’ll need, how you plan to use it, and how it will benefit the business. Funding uses could include purchasing new equipment to expand your services, or hiring additional staff to widen your service area.

You can also include a brief management team section covering your key employees, their roles, responsibilities, qualifications, and experience. 

If you plan to contract with cleaning crews instead of hiring employees, describe how this arrangement will work and why you think it will benefit your business.

7. Financial plan and forecasts

Your financial plan should present detailed financial projections, including revenue , costs , and profitability .

If you’re a new business, list your startup costs , including initial equipment, supplies, licensing, and marketing investments. Also, outline your funding sources, such as loans, investments, or personal savings going into the business.

Include a cash flow statement , income statement , and balance sheet . The financial statements and projections should demonstrate your cleaning service’s potential to generate sustainable profits over the long term.

8. Appendix

The appendix is an optional section for you to add supporting information or documents that don’t fit within the plan. This could include market research data, lease agreements, employee contracts, or licensing and permit documents.

  • Writing an effective cleaning service business plan: Key considerations

When writing your cleaning service business plan, focus on these areas to increase your likelihood of success.

1. Offer diverse service offerings

The cleaning industry caters to a wide array of customer needs, from residential homes with regular upkeep, to commercial spaces that need specialized sanitation. Offering services to the broadest customer base you can manage will help you expand your share of the market .

2. Pricing strategy  

Your pricing strategy is vital to balance attracting and retaining customers to ensure your business remains profitable. 

Extensive market research into competitors should help you understand what represents a competitive pricing structure in your target area. Offering flexible pricing models, like flat rates for certain services or discounts for recurring appointments, can also appeal to a broader customer base. Just make sure your forecasts show that you’ll generate more revenue from repeat business through any discounts you decide to offer.

3. Protect your reputation

Trust and reputation are crucial in the cleaning service industry, where small mistakes can cost you customers. Consider in your marketing plan whether your branding and customer feedback policies emphasize your commitment to quality work and reliable service. And make sure to check how your business is being reviewed online.

4. Professional training and standards

To achieve a reputation as a high-quality cleaning service, your standards as a business owner need to trickle down to your employees. The operations section of your plan should include training your workers on the latest cleaning techniques, customer service best practices, and safety protocols to ensure your team meets those high standards you’ve set.

5. Online marketing and presence

We touched on this in the marketing and sales strategy section, but strong online and social media presences are fairly low-cost tactics for reaching new customers. Consider how much a professionally designed website that’s search engine optimized, active social media engagement, and strategic online advertising might increase your visibility.

  • Download your cleaning service sample business plan PDF

Download this cleaning service sample business plan PDF for free right now, or visit Bplans’ gallery of more than 550 sample business plans if you want more options.

Don’t get hung up on finding a sample business plan that exactly matches your cleaning service. Whether you’re setting up a boutique eco-friendly cleaning service or a broad-scale commercial cleaning operation, the core elements of your business plan will largely be consistent.

There are plenty of reasons cleaning service business owners can benefit from writing a business plan — you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, thinking through every aspect of your business will help you ensure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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COMMENTS

  1. Laundromat Business Plan Template & Guide [Updated 2024]

    Give an overview of your target market. Provide a snapshot of your laundromat marketing plan. Identify the key members of your team. And offer an overview of your financial and sales forecast.

  2. How to Write a Laundromat Business Plan + Example Templates

    In your business plan, you should discuss the laundromat business model you are choosing and why. Higher-end services like tailoring might attract a broader customer base, but they bring additional costs. Your business plan is the place to define the services you will provide.

  3. Laundromat Business Plan Template (2024)

    Success Factors Jean's Clean Laundromat will be able to achieve success by offering the following competitive advantages: Friendly, efficient laundry attendants that strive to go above and beyond for each customer.

  4. Laundromat Business Plan Example

    Our Solution. Universal Laundromat is a full-service coin-op laundry (washing, drying, and optional folding) service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship. Our Mission: To provide convenient, clean, and ...

  5. Sample Laundromat Business Plan

    The laundromat business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your laundromat as Growthink's Ultimate Laundromat Business Plan Template, but it can help you write a laundromat business plan of your own. Example - SpinCycle Laundry Table of Contents

  6. How to Write a Business Plan for a Laundromat

    1. Location of Your Laundromat Look for locations that are on a main road, have high visibility for people passing by and provide easy access and adequate parking for your customers. To prevent theft and provide a safe environment, the area around your potential store should be well-lit.

  7. Laundry Shop Business Plan: Complete Guide

    1. Executive Summary The executive summary is one of the most important elements of your laundry shop business plan. It gives everyone an overview of your business, including the potential lenders and investors, so it's important to get all the details right.

  8. How to create a laundromat business plan

    How to create a laundromat business plan in 6 steps To effectively clean up in the industry, a laundromat business plan will need to outline your service offerings, marketing strategies and financial projections. In the upcoming sections, we will walk you through six critical components of any strong laundromat business plan. Executive summary

  9. Laundromat Business Plan: Guide & Template (2024)

    Services Laundromat Business Plan Are you thinking of starting a laundromat business We have prepared a solid laundromat business plan sample that guides you on every stage of your business plan writing Download Template Create a Business Plan Planning on starting a laundromat? Great call.

  10. Laundromat Business Plan Template

    [Recipient.FirstName] [Recipient.LastName] [Recipient.Company] Use this free Laundromat Business Plan Template to create a detailed strategy for your laundromat business, covering aspects like location analysis, equipment selection, and financial projections.

  11. How to Start a Laundry Business

    2. Choose a business name. One of the most fun parts of learning how to start a laundry business is choosing the business name. Think of all the clever, catchy, and memorable names you can come up ...

  12. Laundromat Business Plan Guide + Example

    A laundromat business plan should persuasively articulate to investors and lenders hy customers would choose your laundromat services over others, why you or your team are the ideal individuals to oversee the laundromat, and how the financial forecasts are designed to ensure a profitable financial outcome for their investment.

  13. The #1 Laundromat Business Plan Template & Guidebook

    How to Write a Laundromat Business Plan in 7 Steps: 1. Describe the Purpose of Your Laundromat Business. The first step to writing your business plan is to describe the purpose of your laundromat business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  14. Free Laundromat Business Plan Template + Example

    What you'll get with this template: A complete business plan Unlike other blank templates, our business plan examples are complete business plans with all of the text and financial forecasts already filled out. Edit the text to make the plan your own and save hundreds of hours. A professional business plan template

  15. Laundromat: get a solid business plan (pdf example)

    July 14, 2023 Starting a laundromat business is a great idea because it is a relatively low-cost business to start and it provides a needed service to customers who may not have access to washers and dryers in their homes. Additionally, it can be a steady and reliable source of income with minimal overhead costs.

  16. Laundromat Business Plan Sample [2024 Updated]

    2.1 The Business The laundromat business plan will be registered under the name Cleanspot and will be situated in Newport, New Jersey. The laundromat will be owned by Samantha Clever who is a Laundry Specialist by profession. Start your Business Plan Now Start My Business Plan 2.2 Management Team

  17. Business Plan For The Laundry Industry [PDF]

    What should be included? How to know if the steps are being followed? This is what this article is all about! Step 1. The definition of a business plan is that it is a written description of the future of a business. It's a document that tells the story of what the plan is and how to make it happen.

  18. Laundromat Business Plan Template

    Growthink's Laundromat Business Plan Template allows you to quickly and easily create a professional business plan for your laundromat business. Growthink's Ultimate Business Plan Template ... I knew I had to write my business plan in order to start my business. But I kept putting it off…because it seemed like it would be SO hard to do. ...

  19. Business Plan For A Laundromat Templates: How To Write & Examples

    Frequently Asked Questions How to write a business plan for a laundromat? Need to write a business plan for a laundromat? Here are 3 simple steps to get started: 1. Gather the information you need to know. Before you write anything, you need to know who or what you're writing about.

  20. Laundromat Business Plan [Template + Example in 2024]

    How to Write a Laundromat Business Plan? 1. Executive Summary Example 2. Business Overview Example 3. Products and Services Example 4. Market Analysis Example 5. Marketing Strategy Example ... [show all 22] Join Starter Story See exactly how online businesses get to millions in revenue 4,818 founder case studies Access to our founder directory

  21. Top 10 Laundry Business Plan Templates With Examples and Samples

    Download this business plan. 6. SWOT Analysis. A SWOT, short for Strengths, Weaknesses, Opportunities, and Threats- Analysis is a must-have tool if you're looking to self-assess your business. It helps investors understand your laundry business's strong suits and weak spots and its external opportunities and threats.

  22. How to Start a Commercial Laundry Business in 11 Steps

    Write a Business Plan. According to the Small Business Administration, writing a business plan helps you identify your goals and develop a plan for achieving them. While there's no set way to write a business plan, almost all types include:

  23. Dry Cleaning & Laundromat Business Plan Examples

    First, check out a sample business plan for a laundromat or dry cleaning service. If you're looking to develop a more modern business plan, we recommend you try LivePlan. It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan. Explore our library of Dry Cleaning ...

  24. How To Write a Laundromat Marketing Plan

    Executive Summary. The first section of your laundromat marketing plan should be written as the final section of your marketing plan. In two or three pages, summarize all of the information you have presented in the other sections and include a summary version of any graphs or charts you have included.

  25. Laundromat Business Plan [2024- Download Free Template]

    The laundromat business plan should include a 5 year financial projection, marketing plan, industry analysis, organizational overview, operational overview and finally an executive summary. Remember to write your executive summary at the end as it is considered as a snapshot of the overall business plan. You need to be careful while writing the ...

  26. How to Write a Cleaning Service Business Plan

    When writing your cleaning service business plan, focus on these areas to increase your likelihood of success. 1. Offer diverse service offerings. The cleaning industry caters to a wide array of customer needs, from residential homes with regular upkeep, to commercial spaces that need specialized sanitation.