Party Bike Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Are you about starting a party bike business? If YES, here is a complete sample party bike business plan template & feasibility report you can use for FREE .

A good party bike business owner should have an engaging personality and be motivated to deliver exceptional customer service. You should also be based in an environment where your customers will want to rent bikes. This usually means a tourist venue and an inviting landscape for vacationers—not too hilly or congested.

Note that your customers in this business are likely to be vacationers who appreciate an active lifestyle. They’re likely unfamiliar with the region, eager to be involved with your establishment and very receptive to your advice on sights to see or avoid.

You should also be receptive to their after-ride reviews, as these often offer helpful feedback, including what attractions you may want to add to your list of recommended sites.

It’s important to state that party bikes are relatively expensive and your customers can be hard on them, so mechanical skills and/or the ability to hire at least one full-time mechanic is very necessary. An out-of-service bike isn’t earning money and can lead to customer loss.

A Sample Party Bike Business Plan Template

1. industry overview.

According to industry statistics, the global bicycle market size was valued at USD 47.51 billion in 2017. Experts believe that it will expand at a CAGR of 6.1% from 2018 to 2025.

Note that the growing number of people opting for bicycling as a form of leisure is expected to propel the growth. Preference for bicycle as a convenient form of exercise to ensure a healthy life, free from obesity and other disorders is expected to further drive the market expansion.

Report has it that the popularity of dock-less bicycle sharing systems has been rising lately. It is believed that this system gives users the opportunity to locate a bicycle nearby and unlock it electronically. Incepted originally in Europe, dock-less bicycle sharing systems are gaining popularity, particularly in Asian nations, including india and China.

Furthermore, recent advances in mobile app development and Global Positioning System (GPS) have resulted in app-based dock-less bicycle sharing systems. Also the increasing adoption of such dock-less bicycle sharing systems is expected to fuel the demand for cycles significantly.

Chinese bicycle sharing companies are particularly investing and expanding their operations aggressively in European nations to capitalize on the market opportunities, which is expected to boost market growth further over the forecast period.

Humans all over the world are beginning to understand the importance of staying fit and having a healthy life. They have also started realizing that regular bicycling can keep disorders, such as obesity, at bay. Experts believe that this market will grow as more and more people are resorting to bicycling as a regular form of exercise. Events, such as Tour de France and Ronde van Vlaanderen, are further adding to the popularity of these vehicles.

Report has it that the heightening traffic congestion and shortage of parking space, particularly in metropolitan cities, is prompting people to consider bicycle commutation for short distances to save time. At the same time, various governments are aggressively rolling out the infrastructure necessary to support bicycle commutation, thereby encouraging people to opt for bicycles.

Although bicycle has been a conventional mode of transport, bicycling has also been emerging as a leading sporting and leisure activity over the past few decades. The conventional segment accounted for the largest market share in 2017. However, the electric bicycle is expected to emerge as the fastest-growing segment expanding at a CAGR of over 6% over the forecast period.

2. Executive Summary

City Bike Production (CBP) is a Minneapolis-based company that will design, produce and sell tourist party bikes, bicycle seat posts, bike pedals and shocks. Our aim is to offer a range of party bikes and bike accessories that will fit the needs of our clients. There are no other manufacturers in our business location that offers the same exact services.

Our modern tourist party bike will feature open seating for eight to eighteen riders in a sociable configuration. They will be designed to look like early 20th century trolley cars and have side seating for the peddlers, a bench seat in the rear, rack-and-pinion steering, and a canopy top. Our party Bikes will also offer an electric assisted motor to aid the riders on hilly terrain.

We plan to make them seventeen feet long, seven feet wide and eight feet tall. Also because they will be driven on municipal streets, we plan to make them have headlights, tail lights, and turn signals, as well as lighting for use at night.

We at City Bike Production plan to employ an outsource model for production to allow us concentrate on what we do best, serve the customer.

Production will be outsourced to three leaders within their respective industries. We at CBP will furnish the subcontractors will all the design details and they will make the parts to specification. All our subcontractors will be chosen based on their ability to scale production when needed.

We at CBP plan to sell our products directly to individual consumers and distributors. The annual growth rate for individual customers is 15% with 297,000 potential customers. The growth rate for distributors is 6% with 12 potential customers.

Although the growth rate of distributors is not that high, the sheer volume that distributors will sell and buy relative to the individuals makes the potential market very exciting.

We at CBP plan to employ two unique marketing strategies to reach our target audience. The very first strategy is to leverage our company website to raise awareness of our bikes and bike parts to individual consumers. We will also be quite active at the various industry trade shows to develop sales relationships with the different distributors.

Note that the trade shows are the most effective place to develop close relationships with new and perspective distributors. Since the business relationships are based on trust, participation at the shows will allow us to invest a lot of trust into many different relationships.

We at CBP believe that our sales will reach $256,000 in Year 1, growing to $440,000 by Year 3. Note that over the next three years, we will strategically and steadily grow profitability and gross margins.

3. Our Products and Services

City Bike Production (CBP) will design, produce and sell tourist party bikes, bicycle seat posts, bike pedals and shocks. Our modern tourist party bike will feature open seating for eight to eighteen riders in a sociable configuration. They will be designed to look like early 20th century trolley cars and have side seating for the peddlers, a bench seat in the rear, rack-and-pinion steering, and a canopy top.

Our party Bikes will also offer an electric assisted motor to aid the riders on hilly terrain. We plan to make them seventeen feet long, seven feet wide and eight feet tall. Also because they will be driven on municipal streets, we plan to make them have headlights, tail lights, and turn signals, as well as lighting for use at night.

All our bike accessories will be constructed with mostly carbon fibres. Carbon fibre is the ideal material for this application because of its lightweight, ability to dampen road vibrations and the ability to structurally engineer the material for the specific application. Our accessories will come in three weight classes, weights of <150 lbs, 150-190 lbs, and >190 lbs.

4. Our Mission and Vision Statement

  • Our vision at CBP is to build the best quality product, supply and provide exceptional customer service after the sale of the product.
  • Our mission at CBP is to create the finest quality party bikes and party bikes accessories in the market.
  • Our products will emphasize lightweight, comfort and a realistic safety margin for all of our products.

Our Business Structure

City Bikes Production is a Minneapolis-based L.L.C. started by Kelvin Warrington. CBP will use an outsource model for our production. All our product designs have been created and formalized. We will supply our three subcontractors with the design specifications and the products will be made to order. Have it in mind that the final assembly will be done in-house.

We at CBP will employ an outsource model in order to keep capital expenditures down. We also hope to leverage valuable industry relationships to confidently have a third party manufacture the components of the party bikes. Our vendor relationships all have delivery terms included in the contracts.

CBP typically has two weeks of inventory and the vendors have contractual obligations of three – fours week delivery time. Below are the portfolios we plan to employ at CBP, to help with rendering the unique services we plan to offer.

Chief Executive Officer

Service and Production Supervisor

Operations Manager

  • Sales and Marketing Executive
  • Engineers / Technicians

Client Service Executive

5. Job Roles and Responsibilities

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • In charge of providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • In charge of signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Serve as project manager of the organization; works directly with employees
  • Develops strategic plan by studying new party bike technological, and financial opportunities; presenting assumptions; recommending objectives.
  • Builds company image by collaborating with customers, and employees; enforcing ethical business practices.
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Make certain that the service and production department perform efficiently, coordinate employee efforts, and facilitate communication
  • Make sure that the organization work in line with international best practices.
  • In charge of overseeing the smooth running of HR and administrative tasks for the organization
  • Defining job positions for recruitment
  • Carrying out induction for new team members
  • In charge of training, evaluation and assessment of employees
  • In charge of arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office and factory activities.

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyse the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • In charge of handling business research, market surveys and feasibility studies
  • Create new markets cum businesses for the organization
  • Empower and motivates the sales team to meet and surpass agreed targets
  • In charge of preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • In charge of financial forecasting and risks analysis.
  • In charge of developing and managing financial systems and policies
  • In charge of administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the business
  • Serves as internal auditor for the business

Engineers and Technicians

  • In charge of developing party bike production techniques, procedures, and application of production equipment to problems involving production of metals, utilizing knowledge of production specifications, properties and characteristics of metals and metal alloys, and engineering principles.
  • Conducts research to develop and test new products, improve existing or develop new production equipment, develop new or modify current production methods, techniques, and procedures, discover new patterns of production phenomena, or to correlate and substantiate hypotheses.
  • Builds production procedures to guide production personnel relating to specification restrictions, material processes, pre- and post-adjustment requirements
  • In charge of evaluating new developments in production field for possible application to current production problems or production processes.
  • Responsible for directing and coordinating technical personnel in performing inspections to ensure workers’ compliance with established production procedures
  • In charge of contacting personnel of other agencies, engineering personnel or clients to exchange ideas, information, or offer technical advice concerning production matters.
  • May perform experimental production to evaluate new equipment, techniques, and materials.
  • Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Make sure that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Serves as the accessories sell attendant
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to Make sure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

We at CBP understand that the bicycle industry is generally a three layered system (manufacturer, distributor, and retailer). Some manufacturers sell directly to the consumer, but most do not. Report has it that within the last four years, the industry has seen more direct marketing manufacturers, to a large degree a function of the operating efficiencies of the Internet.

We have taken our time to analyse our business and we believe everything is set for our success, especially our business location. Minneapolis lies on both banks of the Mississippi River, just north of the river’s confluence with the Minnesota River, and adjoins Saint Paul, the state’s capital.

The city is abundantly rich in water, with 13 lakes, wetlands, the Mississippi River, creeks and waterfalls; many connected by parkways in the Chain of Lakes and the Grand Rounds National Scenic Byway.

This city and surrounding region is the primary business centre between Chicago and Seattle. In 2011, Minneapolis proper was home to the fifth-highest number of Fortune 500 headquarters in the united states. Our Business city as an integral link to the global economy is categorized as a global city.

  • Precisely well engineered products.
  • Follow through on all commitments, both to vendors and customers.
  • Strict financial controls.

Our weakness at CBP is simply the lack of adequate funds to grow the business. Grant money will be used to purchase equipment, company expansion, create website, advertise, and hire an employee.

  • Opportunities

A party bike is sometimes mistaken for a larger-scale version of a pedicab, but it is not, since the party bike is powered by the passengers while the steering and braking is controlled by a driver who does not provide pedalling power. These bikes also serve as rolling refreshment stands. Party bikes are often used for staff parties and bachelor or bachelorette parties. They are often available at tourist attractions where they are rented by the hour or day.

The only obstacle to our success at CBP would be further downsize in the economy of the world.


  • Market Trend

From our detailed research, we at CBP were able to note that men have historically outnumbered women in the use of bicycles for commutation and leisure. The men segment accounted for the largest market share in 2017 and is expected to expand at a CAGR of over 5% over the forecast period as the number of men riding bicycles continues to be higher than the number of women and kids.

We also found out that bicycle makers are continuously simplifying the cycling mechanism and installing efficient gear systems and shock absorbers. Note that these developments are particularly attracting women to opt for bicycling for leisure.

Women have also been participating aggressively in bicycling events since the past few years. As a result, the women segment is expected to witness a steady growth. It is anticipated to expand at a CAGR of over 4.0% over the forecast period.

Industry statistics has it that the road bicycle segment accounted for the largest market share in 2017 and is expected to keep going as the fastest-growing segment over the forecast period. Experts believe that this growth can be attributed to the fact that these are the most basic vehicles which do not need any sophisticated accessories, such as those required by racing, mountain, or other special-purpose bicycles.

Also, the mountain bicycle segment is also expected to grow significantly over the forecast period, as consumers, particularly millennials, continue to opt for mountain bicycling as a form of leisure and adventure.

Also from our research, we were able to note that Asia Pacific was the dominant segment in 2017 with a revenue share exceeding 20%. According to industry data, this region is expected to expand at CAGR of over 6.0% over the forecast period.

Nations, such as China, Japan, and Singapore, among others, emphasize on rolling out the infrastructure necessary to encourage and support bicycle commutation. Some of the cities in Asia, such as Tokyo, are known for their lowest accident rates and are hence considered as ideal cities for urban bicycling.

Meanwhile, Chinese bicycle sharing companies are aggressively targeting countries, such as India and Australia, to expand their operations. As a result, the demand for bicycles is expected to rise over the forecast period. According to the same report, the European region accounted for the second-largest share of the global market in 2017 and is expected to expand significantly at a CAGR of over 5.0% over the forecast period.

Europe is home to some of the cities that are considered ideal for bicycle commutation. Some of the most popular bicycling events, such as Tour de France and Ronde van Vlaanderen, are also organized in Europe.

8. Our Target Market

Just like we stated above, the bicycle part industry is generally a three layered system (manufacturer, distributor, and retailer). Some manufacturers sell directly to the consumer, but most do not. Report has it that within the last four years the industry has seen more direct marketing manufacturers, to a large degree a function of the operating efficiencies of the Internet. We at CBP have segmented our target market into two customers:

  • Individuals’ consumers

CBP products will be sold direct to the consumer through our company website. Our typical customer at CBP will be an individual who is looking to start a party bike business or is looking to buy accessories to repair already owned party bikes. This group enjoys cycling and enjoy making money from what they enjoy doing.

  • Distributors

This particular segment is the middle layer of the distribution system. They sell to the individuals and businesses. The main distributors are Cycle Ride, System Overview, Clean bikes and Loft Bikes all in Minneapolis.

Our competitive advantage

Our competitive advantage at CBP is our product offering that is customized to the weight and aggressiveness of the riders and peddlers. Note that every other party bike manufacturer has only one design with the only variation in length. Nobody else offers distinct products for different weight class.

The competitors have only one product that generally has a weight limit. We at CBP offer our clients different bikes that are made for different weight groups. By increasing the amount of material in key areas, we at CBP have been able to make bikes for all weight riders with a huge safety margin.

We are aware of the liability risks involved with a Product liability suit. Having specific seats and pedals for specific riders is a competitive advantage because it provides the riders with the exact weight post that they can ride safely. It also provides them with the most comfortable riding post.

We have also constructed our bikes to come with more space to allow the serving of beers and drinks easily. Our party Bikes will also offer an electric assisted motor to aid the riders on hilly terrain.


  • Sources of Income

City Bike Production (CBP) will generate revenue majorly from designing, producing and selling tourist party bikes, bicycle seat posts, bike pedals and shocks. Our modern tourist party bike will feature open seating for eight to eighteen riders in a sociable configuration. They will be designed to look like early 20th century trolley cars and have side seating for the peddlers, a bench seat in the rear, rack-and-pinion steering, and a canopy top.

All our bike accessories will be constructed with mostly carbon fibres. We plan to sell our products directly to individual consumers and distributors. The annual growth rate for individual customers is 15% with 297,000 potential customers.

The growth rate for distributors is 6% with 12 potential customers. Although the growth rate of distributors is not that high, but the sheer volume that distributors will sell relative to individuals makes the potential market very exciting.

10. Sales Forecast

We at CBP believe that sales will be fairly slow and steady for our first year. With the Bicycle Industry Trade show coming up in February, our sales are forecasted to increase from the distributors that month or the following month. With more retailers carrying our products, there will be greater visibility of the products and it is reasonable to believe that individual sales will also increase.

  • Marketing Strategy and Sales Strategy

Our plan at CBP is to make use of different marketing strategy based on the two different market segments that we want to reach. First and foremost, marketing for the individual consumers will be done over the Internet. Although we will use some magazine advertisement space, our key plan will focus on promoting our company website through good positioning on search engines as well as pay per click advertising.

Pay per click advertising is a system of advertising that is done through search engines where payment is made to a search engine such as Google whenever the search engine refers a person to City Bike Production site based on the keyword that they entered into the search engine. We also plan to participate in industry trade shows which will be the major marketing effort for the distributors segment.

There are two main shows and 85% of industry business is transacted at the shows, for manufacturers, distributors, and retailers. No one who is seriously participating in the industry misses these shows. We believe that this presents us with an opportunity to show off our product to the distributor as well as create a relationship with them, especially since they don’t compete with us in the same city.

We at CBP plan to give these shows massive attention because this is where the deals are made and relationships established.

11. Publicity and Advertising Strategy

CBP will leverage email marketing campaigns as a platform to boost our business and reach our customers. We plan to make use of the modern technology that incorporates video with email and offers very powerful, robust and dynamic features.

We strongly believe that the use of this technology will give us a strong competitive edge and outreach to the community. We also hope to incorporate an email drip campaign with video into our marketing efforts. From our analysis, we believe that this technology will help us to effectively market to our customers and potential customer base.

We understand that it is cost effective (averaging about $99 per month), especially when compared to the $1,000’s spent on print advertising, mailing and postage. We believe that the built-in analytics provide immediate feedback as to the campaigns effectiveness and who actually viewed the message.

12. Our Pricing Strategy

We know that we are in a purely competitive industry where each business must be a price taker, meaning that a business that has no ability to affect the market price of its services, regardless of how much work it does is destined for a meltdown. Furthermore, because the demand curve is essentially horizontal, we at CBP plan to operate at total capacity without affecting the price in the market.

This means that we must strive or look to charge our clients at the market price (or lower). We believe that the price we charge will depend on the workload and duration of the said work, and we understand that as long as marginal costs do not surpass revenues, the method to increase short-run profits is to service party bikes at maximum capacity.

  • Payment Options

After extensive research we found out that payment options are the forces that bring any business closer to the heart of the people, and we hope to make use of that extensively. We will be bringing payment options that are unique and will make the payment for the service we offer very easy for our customers.

We have partnered with a renowned bank in the country and we hope to make use of that relationship. Our bank account numbers will be made available on our website and promotional materials so that it will be easier for clients to make payments when necessary.

  • Payment by via bank transfer
  • Payment via POS machine
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment with cash

13. Startup Expenditure (Budget)

Our key objectives at CBP are to become the premier party bicycle manufacturer and increase sales to make CBP a sustainable business. We also plan to significantly increase sales by creating a new market segment. We have analysed the market and have decided on how we plan to spend our startup fund. These are the key areas where we will spend our startup capital on;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring a work facility that can accommodate a good number of cars per time for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
  • The amount required to purchase the needed tool box and repair equipment – $25,000
  • Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • Amount required to purchase the needed software applications to run our business – $ 3,500
  • Launching an official Website will cost – $500
  • Inventory – $1,000,000
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

From our detailed cost analysis above, we will be needing approximately two hundred and fifty dollars ($250,000) and an inventory of One million Dollars to start CBP.

Generating Funding/Start up Capital

City Bikes Production is a Minneapolis-based L.L.C. started by Kelvin Warrington. CBP will use an outsource model for production. All our product designs have been created and formalised to suit the needs on the market. CBP will be funded by Kelvin Warrington and a passive investor. Ways we hope to raise our startup capital may include;

  • Generate part of the startup capital from personal savings
  • Generate part of the startup capital from friends and other extended family members
  • Generate part of the capital from investors

Note: Kelvin Warrington has been able to raise $700,000 ($550,000 from personal savings and $150,000 as soft loans from family and friends) and we are at the final stages of obtaining an investment of $600,000 from our business investor and partner.

14. Sustainability and Expansion Strategy

We at CBP plan to leverage our competitive advantage of customization of our product for different riders. We believe that this will offer differentiation between our competitors, something that will be emphasized in our marketing materials. We plan to market all our products via the Internet for the individual customers and through trade shows for the distributors.

Our sales strategy at CBP will depend on communication of the fact that all our products are lightweight, safe, high end bikes. Our sales campaign will also stress our interest and ability to replenish distributor’s stock quickly and as promised.

Our sales focus for individuals will be the conversion of qualified leads through the emphasis of the products being customer designed for specific customers, combining comfort, lightweight, and a wide safety margin. We strongly believe that this will help differentiate CBP products from the competition. Concerns about durability will be eliminated by the industry’s best warranty of five years.

Our strategy for the distributors will be quite different from that of our individual customers. This strategy will emphasize a close relationship between the distributor and CBP. We believe that this is very important because it is of great concern to a distributor for them to carry and feature a manufacturer who

We at CBP will work hard to convince distributors that we will be able to meet all of the needs of the distributor, that production can be scaled quickly if necessary, and that CBP is quick to fill orders, allowing the distributor not to have to keep a large inventory of the product out of fear of not being able to fulfill orders from a bicycle retailer.

Lastly, we at CBP will work on impressing the distributors at the shows that they make high-quality products with a low failure rate and that if any warranty claims are made they will be addressed quickly and happily.


  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Leasing, renovating and equipping our facility: Completed
  • Generating part of the startup capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry : In Progress

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Why invest in your own pedal pub party bike business.

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Pedal Pub is the original U.S. party bike—we’ve set the standard and continue to raise the bar. We and our affiliates currently dominate the party bike marketplace. We expect to continue growing, relying on the strength of our franchise/operator network.

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We’ve logged millions of tour hours, so we can help you navigate all the ins and outs of the business. As the people who brought the original Fietscafe® party bike to the U.S., we proudly provide the highest-quality and longest-lasting party bikes on the road. And with our Pilot Certification Program, no one puts better trained pilots on their bikes. Pilots are your hosts, drivers and tour group leaders that create outstanding experiences every day for hundreds of guests.

Our Pedal Bikes at a Glance

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Our manufacturer, Het Fietscafe®, is the industry pioneer. Started when brothers Zwier and Henk Van Laar sketched their idea for a “rolling pub” on the back of a bar napkin in 1997, the company continues to make the world’s most durable and feature-rich party bikes at their state-of-the-art Dutch factory. In fact, Het Fietscafe is the only company in the world with a dedicated, federally-subsidized party bike manufacturing facility.

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In 2018, E.C.S officially partnered with National Distributor ‘‘Pedal Pub’’ to be their network’s exclusive Parts and Service Provider. We now work directly with the #1 Party bike manufacturer in the world, and fully support all your Fietscafe OEM parts and service needs.

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See what our Franchisees are saying about Pedal Pub


If you’ve looked into other franchising opportunities, you know how expensive startup costs can be. That’s why our franchisees are surprised to learn that our first-year startup costs are estimated at only $117,450 – $270,400.

This investment estimate includes your bike purchase (we require two so you can handle large corporate and other groups), as well as insurance costs, storage, marketing and other expenses. And since you receive our full Business Manual—as well as territory protection, training and the wealth of information offered by our entire Pedal Pub Network—your business risk is dramatically reduced.


How do i become a pedal pub franchisee.

The first step is to fill out the Request for Information form on our website. Within 24 hours of completing the form, a member of our Franchise Development Team will reach out to you to set up a call. Following the introductory call, you will receive both our Sales Brochures, which provide a high level overview of the business. At this time, any questions you may have will be answered by a member of our Franchise Development Team. Upon making the decision to proceed, you will receive Pedal Pub’s Application and Franchise Disclosure Document (FDD) that details every aspect of our franchise offering.

What is the cost of owning a Pedal Pub franchise?

Total first-year start-up costs for this business are estimated between $117,450 – $270,400. This figure is low relative to most other new ventures. This estimate includes the purchase of two bikes as well as anticipated insurance, storage, and marketing costs. Each franchisee is encouraged to start with two bikes, in order to support corporate outings and group events.

What makes Pedal Pub bikes superior?

Pedal Pub party bikes are manufactured by Het Fietscafe of the Netherlands. Fietscafe is the world’s FIRST party bike manufacturer, producing its first bike in 1996! Since its founding, Fietscafe has tested and perfected its machine to be the most classic, durable, and withstanding party bike currently in production.

Can I operate if my city does not allow alcohol on board?

Yes, a portion of our network does not allow patrons to bring alcohol on board, due to city or state regulations. These franchisees, however, do quite well without alcohol and emphasize the social value of the experience. Details are included in our Business Brochure.

How soon can I get my bike(s)?

We maintain an inventory of bikes in our U.S. warehouse. As a Pedal Pub Franchisee, you will receive your bike(s) prior to opening day, ensuring a quick start to your operation

Do you offer a Financial Performance Representation?

The Federal Trade Commission (FTC) requires that Pedal Pub detail all business information in a specific format as a part of its Franchise Disclosure Document (FDD). Included in this document is Item 19 which details seasonal sales averages and average number of seasonal tours associated with owning a Pedal Pub Franchise.


Pedal Pub delivers outstanding experience, quality, professional systems and scale to its franchisees. The truth is, we’re the best national franchise system in the party bike industry. That means exclusive access to:

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Executive leadership.

Meet the team behind your unforgettable party bike experience. At Pedal Pub, we live life to the fullest and want to inspire you to do the same. Take some time to get to know us!

Todd Treml of Pedal Pub


Jake Halbert Portrait

Jake Halbert

Julian Wagner Portrait

Julian Wagner

Rich Peil headshot


We’re backed by Proprietor’s Capital Holdings (PCH), a private equity group that provides capital resources, as well as deep business and franchising expertise.

We’re partnering with the world’s largest business brokerage franchise, PCH affiliate Sunbelt Network, to provide valuable resources in selling future Pedal Pub locations.


No one can match the unique Pedal Pub experience. That’s why we plan on continued growth in the coming years, and why we present such a great opportunity for entrepreneurs like you.

In addition, we’re taking several steps to further build brand engagement. We’re working to increase locations revenue and decrease costs. We’ve engaged with experts in digital marketing. And we’re partnering with companies throughout the U.S. to exponentially grow our customer base.

pedal pub with friends onboard



We brought the first party bike from Amsterdam to the U.S. in 2007. Fast forward to today and we’re operating in more than 50 cities, creating a fun, safe and eco-friendly experience for millions of guests annually.

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The world's first party bike is developed and built by brothers Zwier and Henk Van Laar in the Netherlands.

party bike business plan

Inspired by a story about a 'rolling pub' in The Netherlands, two Minnesotan entrepreneurs decide to bring the very first party bike to the United States.


Pedal Pub officially begins its operations in Minneapolis, Minnesota.

party bike business plan

The party bike craze expands to 25 licensed locations throughout the United States.

North america

As the leader in the party bike industry, Pedal Pub begins offering franchise opportunities to entrepreneurs across North America.

party bike business plan

Pedal Pub continues to expand, with over 60 franchised and licensed locations across the United States and Canada.

party bike business plan

  • How You Heard About Us? * Select Saw a Bike Rode a Bike Party Bike Business Owner/Employee Advertisement Web Search Facebook LinkedIn Other
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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

Mr. Treml has served as President of PP Development, LLC since July 9, 2021, and prior to that served as PP Development, LLC’s Executive Vice President of Franchising since January 2021. Mr. Treml also serves as Executive Vice President for our affiliate, Go Xperia. Mr. Treml is the CEO of PSMN Holdings, LLC, a PROSE® Area Developer, a role he has held since August 2018. Prior to that, Mr. Treml served as Executive Vice President of United Franchise Group in West Palm Beach, Florida from January 2016 to August 2018. Mr. Treml was also the Franchise Development Director for Lift Brands/Snap Fitness Corporation in Chanhassen, Minnesota from November 2014 to January 2016. From July 1987 to September 2014, Mr. Treml held Director roles with Winmark Franchise Corporation in Minneapolis, Minnesota. Mr. Treml serves in his current capacities in St. Paul, Minnesota.

linkedin branding

President: PC Holdings

Vice president of operations.

Mr. Halbert serves as Vice President of Operations for us and our affiliate, Go Xperia Corporation, positions he has held since March 2022. Prior to his current positions, Mr. Halbert worked from the Minneapolis, Minnesota area as the National Trainer and General Manager at Handyman Connection, from May 2021 to March 2022. Prior to that, he was Project Consultant at Elias Construction in Rochester, Minnesota, from November 2020 to May 2021; worked from the Minneapolis, Minnesota area as Project Manager at Sevan Multi-Site Solutions from February 2018 to November 2020; and was Senior Operations Manager at NTY Franchise Co. in Minnetonka, Minnesota from January 2015 to January 2018. Mr. Halbert serves in his current capacities in St. Paul, Minnesota.

Marketing Director

Mr. Wagner serves as Marketing Director for PC Holdings and Head of Marketing for our affiliate, Go Xperia Corporation, positions he has held since February 2022. Prior to his current positions, Mr. Wagner was the Senior Manager of Experiential Marketing at BI Worldwide in Minneapolis, Minnesota from February 2020 to February 2022. Prior to that, he was Event Marketing Manager and Account Development Director at College Marketing Group in Minneapolis, Minnesota from April 2017 to February 2020. Mr. Wagner is also the Owner/Operator of Redline Events and Production in Minneapolis, Minnesota and Los Angeles, California, positions he has held since August 2013. Mr. Wagner serves in his current capacities in St. Paul, Minnesota.

Director of Franchise Development

Rich is currently serving as the Director of Franchise Development at Pedal Pub North America. He joined our team in 2023 after accumulating 8 years of experience in leadership development and general management across three prominent local franchise companies, namely Mr. Rooter Plumbing, Paul Davis Restoration, and Papa Murphy’s, during the period of 2015-2023. Prior to that, from 2007-2015, Rich held the role of Senior Consultant at Dickerson-Bakker & Associates, where he specialized in Organizational Leadership and Fund Development.

Rich’s professional journey began after graduating from Bethel University in 1990, where he then worked in various positions within the non-profit sector. His career in the non-profit arena culminated from 2000 to 2007 when he served as CEO for an international NGO operating in 46 countries. Currently, Rich carries out his responsibilities from our headquarters located in St. Paul, Minnesota.


Latest posts, sample city ordinance, franchises – the good, the bad and the ugly, made in the u.s.a, i want to operate a party bike, but where do i begin, don’t sign an nda, what is the party bike.

  • The Party Bike (7)

Oftentimes, a city will not have a specific ordinance allowing for Party Bikes. Here is a sample ordinance gleaned from various cities across the country. Of course this sample does not include everything that every city will want, but it will certainly get the conversation going with your local public officials.

1.01.  Definitions. As used in this chapter, the following terms shall mean: Commercial pedal car: A pedal car is a non-motorized four (4) or more wheeled bicycle-like vehicle that is human powered that transports passengers on bicycle-like seats and is propelled by five or more passengers not including the operator. A pedal car may have a maximum length of twenty (20) feet, a maximum width of eight (8) feet six (6) inches and a maximum height of twelve (12) feet. Commercial pedal car business: The business of operating one (1) or more commercial pedal car vehicle(s) for profit or not-for-profit. Commercial pedal car driver: Any person who is responsible for the safe operation of a commercial pedal car, including but not limited to the steering and braking and maintaining compliance with all state and local traffic regulations. Street: Any street or roadway under the jurisdiction of the city. Vehicle means every device in, upon, or by which any person is or may be transported or drawn upon a highway or street.

1.02.  License fee.

(a) The annual fee for a commercial pedal car business license shall be as established in the License Fee Schedule, and based on the number of commercial pedal car(s) in operation on the streets at any time during the license year.

1.03. License application.

(a) Application for a license under this chapter shall be made on forms provided by the department of_______________ and shall contain any information the department may require, including the name, address and telephone number of the applicant; whether the applicant is a natural person, partnership, corporation or unincorporated association; the names and addresses of all partners, if a partnership, or of all officers and directors, if a corporation; and the names and addresses of all persons authorized to operate a commercial pedal car on behalf of the licensee. (b) Every pedal car driver shall meet and maintain the following requirements:

(1) Possess a valid State of _________ driver license or a valid driver license from their home state. Those with out-of-state driver licenses must not have a currently cancelled, revoked or suspended State of _________ driver license. (2) Be a minimum of eighteen (18) years old. (3) Shall not have had more than three (3) moving violations in the last three (3) years and no more than two (2) moving violations in the last year. (4) Shall not have been convicted of careless or reckless driving or any violation  of driving while impaired within the past three years.

1.04 Insurance required.

No license shall be issued or renewed without proof of general liability insurance in the minimum amount of two million dollars ($2,000,000.00).

1.05. Commercial pedal car inspections.

(a) Initial inspections.

All commercial pedal cars must pass an initial inspection of condition and compliance with safety and equipment standards under this chapter before a commercial pedal car license is issued. (b) In-operation inspections. If an inspector finds a commercial pedal car in operation exhibiting continuing and present safety concerns, the commercial pedal car may be immediately ordered out of service until necessary repairs are made or the safety concerns are resolved. Qualifying safety concerns may include but are not limited to the loss of control of passengers or their failure to abide by applicable ordinances, laws or rules, flat tires, inoperable head lights or tail lights, or other mechanical or operational issues making the vehicle presently unsafe to operate. 1.06. Hours of operation. Hours of operation shall be from 10:00 a.m. to 10:00 pm.  Upon the approval of a written request made to the department of licenses and consumer services, the prohibitions of hours of operation may be waived for special events. 1.07 Vehicle operatio n. Every commercial pedal car shall be operated in compliance with all applicable federal, state and local traffic laws, and in a manner so as to assure the safety of persons and property. 1.08 Operating restrictions and conditions . (a) No commercial pedal car driver shall consume any alcoholic beverages while on duty or operate a commercial pedal car while impaired in any manner to any threshold. (b) All commercial pedal cars shall be clean and maintained in a good state of repair. All commercial pedal cars shall be maintained by the commercial pedal car business so as to be well painted and have an appearance free of damage or deterioration, and a safe operational condition. Commercial pedal cars shall be, at all reasonable times, subject to inspection by the department or the police department. (c) All commercial pedal cars shall have the trade name and phone number of the licensee conspicuously displayed on the pedal car. (d) All commercial pedal car passengers consuming alcohol shall be of legal age. (e) Commercial pedal car drivers shall have in their possession proof of insurance, valid state driver’s license and shall operate the pedal car in compliance with all applicable federal, state, and local traffic laws, ordinances, or other applicable regulations and in a manner so as to assure the safety of persons and property. These documents shall be made available upon request of law enforcement, an authorized city license inspector or traffic control agent. (f) All commercial pedal car drivers shall obey and comply with any lawful order or direction of any police officer, traffic control agent, or license inspector, and shall refrain from the use of any profane language or from interference with such officials while in the performance of their duties. (g) No commercial pedal car driver shall permit more passengers to be carried in a commercial pedal car than the commercial pedal car’s normal seating capacity and no more than two (2) persons in addition to the driver may be in the center aisle while vehicle is in motion. (h) No commercial pedal car driver shall allow a passenger or other individuals to drive their commercial pedal car. (i) No glassware of any kind shall be allowed on a commercial pedal car including but not limited to bottles, receptacles or drinking glasses. (j) No music or amplified sound shall be played, nor yelling or conversation be conducted, in such a manner that the sound of which carries to points of habitation or adjacent properties and is audible above the level of conversational speech at a distance of fifty (50) feet or more from the point of origin of the sound. (k) No alcoholic beverages other than beer, wine, hard cider, or malt-based beverages may be consumed by passengers of a commercial pedal car. (l) It is the responsibility of the commercial pedal car driver to properly dispose of all trash. (m)  No commercial pedal car driver shall load or unload in any such manner that will in any way impede or interfere with the orderly flow of traffic on the streets. (n) It is the responsibility of the commercial pedal car driver to actively and affirmatively manage the behavior of the passengers of the commercial pedal car so that that their behavior remains law-abiding during the excursion, both while the pedal car is in motion and at a stop. Behavior which shall be prohibited and prevented includes specifically, but is not limited to, indecent exposure, disorderly conduct, public urination and littering.

1.9 Vehicle safety and equipment standards.

(a)The commercial pedal car meets the following equipment and safety standards:

(1) Tires. Tires shall be of a size appropriate for the commercial pedal car with no mismatched tires per the design of the vehicle. There shall be no cuts to the tire, localized worn spots that expose the ply, or visible tread wear indicators. (2) Operational horn. The commercial pedal car shall be equipped with a fully operational horn or bell. (3) Brakes. It shall be unlawful to operate, or cause to be operated, a commercial pedal car that is not equipped with a front and rear braking system capable of being manipulated by the driver from driver’s normal position of operation and capable of causing a commercial pedal car with a loaded passenger compartment to come to a complete stop in a linear path of motion when each wheel of the commercial pedal car is in contact with the ground on dry, level, clean pavement. The braking system controlling the rear wheels shall be hydraulic or mechanical disc or drum brakes, which are unaffected by rain or wet conditions. (4) Headlight. A headlight capable of projecting a beam of white light for a distance at a minimum of three hundred (300) feet which shall be clearly visible during darkness and must be illuminated at all times during darkness. (5) Rear View Mirror. A side mounted mirror or a wide-angle rear view mirror affixed to the pedal car to reflect to the pedal car driver a view of the street for a distance of at least two hundred (200) feet from the rear of the pedal car. (6) Brake Light . A red brake light affixed to the rear of the pedal car which must be visible for a distance of at least two hundred (200) feet from the rear of the pedal car. (6) Running Light . A red light affixed to the rear of the pedal car which must be visible for a distance of at least two hundred (200) feet from the rear of the pedal car and must be illuminated at all times during darkness. (6) Turn Signals . Turn signals must be affixed to the front and rear of the vehicle.

1.10. Revocation or suspension. In addition to all other penalties, any violation of the terms of this chapter shall be grounds for revocation, suspension, or non-renewal of the license provided for in this chapter.

The Party Bike business is a fun and unique opportunity. It is just in its infancy here in the United States, but well known in parts of Europe. In Europe, the sight of a beerbike is nothing new, whereas her in the USA, people will stop, laugh and take pictures when one passes by. But how are these businesses started? There are basically two options available at this time. You can opt for a franchise operation or you can opt to just purchase a bike and run your own business your own way. Atek Customs does not offer franchises, we only manufacture and sell the Party Bike and it is up to you to build, run and enjoy your own business.

What exactly is a franchise? According to, “A franchise is a right granted to an individual or group to market a company’s goods or services within a certain territory or location. Some examples of today’s popular franchises are McDonald’s, Subway, Domino’s Pizza, and the UPS Store.” goes on to state, “An individual who purchases and runs a franchise is called a ‘franchisee.’ The franchisee purchases a franchise from the ‘franchisor.’ The franchisee must follow certain rules and guidelines already established by the franchisor, and in most cases the franchisee must pay an ongoing franchise royalty fee, as well as an up-front, one-time franchise fee to the franchisor.”

The benefit to a franchise is typically its name recognition. Everybody knows that the golden arches are McDonalds. If you buy into that franchise, it is not necessary to educate your potential customers about who you are and what you offer. In addition, people know your product. A Big Mac is the same everywhere. McDonald’s French fries taste the same in Texas as they do in Utah.

The federal government considers most business arrangement transactions as either a “franchise” or a “business opportunity.”

According to the Federal Trade Commission Rule, a franchise is an oral or written agreement that contains each of the following three elements:

  • Permission, express or implied, to do business under a unified trademark or other commercial symbol;
  • Payment to the trademark owner or affiliate, directly or indirectly, in any form, including future payment, such as royalties;
  • Existence of significant controls or assistance (in some states this is defined as a marketing plan or as an ongoing commercial relationship between the parties).

A franchise opportunity is a long, lengthy legal process that is regulated by the Federal Trade Commission. According to the FTC regulations, a Franchise Disclosure Document must be given to the prospective franchisee a minimum of 14 day before the final contract date. This required document includes 23 items of information and financial statements about the franchisor, as well as a copy of the contract to be signed. This document must provide information concerning the parent company’s financial condition, contracting, advertising, licensing, contract fees and sale of the franchise.

The purpose of this Franchise Disclosure Document and the franchise regulations is to provide the potential franchisee with a full disclosure of all information concerning the franchisor.

But simply calling an arrangement a “licensing contract”, “distributorship,” “partnership opportunity” etc. rather than a “franchise” does not always alleviate the parent company from the rigorous FTC regulations. Companies which try to avoid the FTC regulation by calling the contract something other than it is risk civil penalties of up to $10,000 per violation of the regulations, plus a cancellation of the contract and a full refund of the franchisee’s money. Typically, multiple violations of the regulations occur in a single contract, therefore the fines can add up to a substantial amount.

If you have an agreement where the parent company exerts control over the business model and gets paid, you will most likely be considered a franchise and are subject to the FTC franchise regulations.

A business opportunity, however, typically exercises no control over the buyer’s operations after the sale. There is usually no continuing relationship, no obligations, and no continuing fees or ongoing royalties. A business opportunity typically does not limit the business owner’s selling area or restrict its operation. It also does not provide you with a marketing plan or trademark rights. Most business opportunities simply provide the sale of equipment and then allow you to operate your business as you see fit.

So which business model is better? It depends. Some people feel they will be more successful tied contractually to another entity. However, at The Party Bike, we have no desire to tell you how to run your business. We don’t sell franchises and we don’t require complex legal agreements. We don’t collect ongoing fees or royalties. We won’t tell you how to market your business. We won’t tell you who you can hire or fire. We won’t tell you where to buy your supplies.

We feel that if you are willing to pay $45,500 for one of our bikes, chances are pretty good that you already know what you want to do with it. You don’t need us to tell you.

We chose this model because we also do not feel that it is your responsibility to support us into the future. We will work for our income by building and selling the best bike on the market, not from requiring you to pay us a certain amount each year for the privilege of using your own bike.

So before you sign any paperwork from any bike manufacturer, supplier or distributor, consult a lawyer. If you are told that a particular written provision won’t be enforced, be sure it is deleted from the contract before you sign. If something is promised, be sure it is included in the contract. Have all paperwork reviewed by your lawyer. If you are signing anything that remotely resembles a franchise agreement, be sure that you have qualified legal advice and are complying with all franchise laws and regulations.

Know what you are getting into before it is too late!!

What is The Party Bike?

The Party Bike is a unique way to enjoy both the art of beer and the art of bicycling while being your own boss. Our bikes can accommodate 6-16 passengers and provide the easiest cycling experience of any beer bike.

Our full size standard Party Bike typically has ten pedaling positions at the bar, three seats on the rear bench and room for servers on the center catwalk. Of course, there is also a comfy seat for you, the driver.

Our standard Mini-Bar Bike offers six pedaling positions and one driver position.

Each of these bikes can be custom tailored to fit whatever your needs may be. We can add or subtract seats, change the configuration, add a rear barbeque, or modify the entire bike into a towable trailer. Whatever you can imagine, we can build it.

Do I have to Provide a Driver?

Most likely, yes. Due to insurance requirements, local ordinances and state regulations, you will most likely be required to provide the safe and sober driver for the full size Party Bike.

However, the case may be different for the Mini-Bar Bike, depending on your insurance, laws and whether alcohol is allowed. Check with the regulating authorities and your insurance company in all cases.

Who is Atek Customs?

Atek Customs is a subsidiary of JP and Sons, Inc., a family corporation. Jon and Patti (me) Pyland and our sons, Josh and Benj, operate the business in Bend, Oregon. Our third son, Jeremiah, is away at college. JP & Sons, Inc. has been a leader in the construction industry in Central Oregon for over twenty years. When the economy crashed several years ago, the housing industry evaporated in this area. Because we were also well known certified welders, we decided to change the direction of the company by adding Atek Customs, the welding arm of our business. Welding and fabrication, particularly on the Party Bike, has become the sole purpose of our company and we couldn’t be happier.

How did the Party Bike come to be?

Our original customer approached us with the concept of a building him a beer bike. He had seen one in Europe and wanted to open his own tour company here in Bend, Oregon. We thought it was such a great idea that we proposed to him to become partners and sell these bikes to the world. However, due to distinct differences in business philosophy, a partnership was not to be. We retained our original design and internet marketing ideas and started building the Party Bike.

He retained his original business plan and local marketing ideas to build a very successful local tour company operating one of our Party Bikes, known as the Cycle Pub.

Do I have to buy a franchise of the Party Bike?

Absolutely not!! In fact, we do not even offer franchises. We believe that your business is your business, not ours.

How you decide to operate your business is not up to us. We won’t tell you that you have to use our product only or that you can’t hire this person or that person. And you can name your company whatever you want.

Watch for my upcoming blog on “Franchising: The Good, the Bad and the Ugly.”

If I Order Today, How Long Until I Get My Party Bike?

Because each of our Party Bikes are custom made to your specifications, they can take from 6-10 weeks to build. Obviously, the simpler the bike, the less time it takes. But you may have some unique ideas or modifications that you would like on your bike and we aim to please. Photo updates are sent to the owner throughout the build process so that you can see what is being done and how your build is coming along.

How much does the Party Bike cost?

The standard Party Bike as listed on our Options/Costs webpage is $45,500. This model is well equipped with everything most clients want.There are numerous additional options for you to select from if you so desire and custom orders are available.

Shipping options are extra, depending on where and how you want it delivered.

Do I have to Serve Alcohol?

No. In fact, most places will not allow you to serve anything. If alcohol is allowed by your municipality, it is generally brought by your renting clients, not you. Some of our Party Bike operators do not have the option to allow alcohol and must run “dry.” Yet, these dry bikes offer a fantastic experience proving that alcohol is not necessary.

To What Do You Owe the Success of the Party Bike?

The phenomenal success of our company is due to our clients and also to our competitors. Just as Henry Ford revolutionized the automobile and brought it to the average person, so too did Mr. Ard Karsten from Sightseeingbike in Amsterdam  revolutionize the beer bike industry and bring them to the average person. But just like Chevy and Dodge made changes to Henry Ford’s design to suit peoples’ preferences, the Party Bike has also made changes, expanded the opportunities and personalized the accessories to meet the growing demand for these bikes.

In addition, our clients are some of the most dynamic entrepreneurs the world has ever seen. Their creativity and passion make each of their businesses unique and successful. And the more successful our clients are, the more successful we are.

Made in the U.S.A.

party bike business plan

We are a small family business located in Bend, Oregon.  My husband, Jon, is the lead designer, certified welder, master cabinet maker and all around “build anything” guy. The second in command in the shop is our son, Josh. He is a college student who was born in Bend and raised in our shop. All of our other staff are longtime members of this community. That means all of the payroll from our company goes to the local economy, not to another country.

The powder coating shop is owned and operated by a local guy, employing local guys. The steel supplier is a family owned business that has been in business locally for decades. The upholsterer used to live across the street from us and owns his own shop. The drive train comes from a locally owned small business that has also been around for decades. We get all of our auto parts from a locally owned auto parts store.

We get many of the miscellaneous items at local shops, such as the cup holders, water tank, water pump and rims. Of course, not everything on our bikes can be acquired here in Bend, Oregon. Some things have to be ordered on the internet. But whenever possible, we strive to buy local and buy American.

Not only are our bikes made here in our country, they also cost less!! We don’t have to tack on the costs of shipping across the ocean, nor do we have to allow for a distributor’s mark up.

What does all this mean for you? It means you can be assured your investment in a Party Bike is a sound investment. Your money is being spent in the U.S.A. by people who were born and raised here. We take pride in our workmanship and stand behind our product.  We will support you in your endeavor to build your own company operating the Party Bike.

Made in the U.S.A. It means something to us.

party bike business plan

Relax. It is not as intimidating as you might think. Because of the economy and the price of gasoline, people are looking more local for ways to enjoy their free time. They are more conscientious of their dollars being spent within their own community. The idea of experiencing something unique and unusual, yet fun and exciting, within their own city, is becoming more and more appealing to people.

In addition, those people who are traveling to other communities are looking for that same “unique and unusual” experience at a reasonable price. Let’s face it, how many people do you know who have pedaled a bar from pub to pub? Our goal is to see that number grow!!

So now that you have decided to become a Party Bike Operator, your first step is to contact Atek Customs to discuss the various options and ideas available on the Party Bike. What is the “look” you are after? Do you want bright and colorful, or are you going more for a muted “wood” look? What are you going to name your Party Bike business? Is there a particular theme you are interested in? Where in the country are you planning to operate the bike? Will you need water misters to cool off your clients?

Unlike other manufacturers, Atek Customs manufactures the Party Bike with a very wide range of colors as a standard feature. We want our bikes to look unique to you, not a clone of all our other Party Bikes. It is your bike and should reflect you, your business and your personal vision.

Speaking of vision, what is your vision? Now is a good time to really think about the name of your business. Your business name and the look of the bike go hand in hand. Factors which will influence your vision include the clientele you will serve. Do you intend to primarily target a college town population? Or are you targeting tourists in a large city? Are beach goers your likely customers or are they more from the craft brewery community? If you are located near a popular convention center, do you plan to partner with that convention center as an amenity to its conventioneers? Take a good look around your area and evaluate just what market is available to you and who your target audience will be.

One of the early steps in developing your Party Bike Operator’s business plan is to consult with your attorney and your financial adviser. You will need to decide on a business structure, such as sole proprietor, partnership, LLC, corporation, etc. You will also have to develop tax strategies and legal protections. While this may not be an exciting part of your business development, it is nonetheless a very critical part. As such, this step must be done and done right.

If you are considering the use of alcohol onboard your bike, it is wise to initially contact your liquor control board to get all the legalities worked out. In addition to the liquor control board, you will need to contact your local municipality, governing councils and police departments to determine what permits will be required and what limitations you will encounter. Most municipalities will welcome you with open arms, while others may limit the area in which you can operate. Either way, it is highly recommended that you contact these governing authorities very early in the process as their support could make or break your business.

These steps will assist you in deciding if alcohol is even feasible or legal. Once you have determined whether to allow alcohol, you will need to investigate liability insurance. This can be a difficult step and you will need the assistance of a very well qualified insurance agent to find the right insurer. It is not impossible, though, as many bike operators around the county have obtained insurance. We recommend David Fisher at Century Insurance Group in Bend, Oregon. Mr. Fisher specializes in Party Bike insurance.

Another important step in your business development is obviously the financial end. How do you plan to finance your business? You will need to budget for items such as the purchase of the Party Bike, for professional services, website development, salaries, operating expenses and advertising. You will need to think about what and how you want to charge. Do you have the money available or do you need to take out a loan? Can you operate the business by yourself or will you need partners to help finance and/or operate the bike? Do you have another job that you will need to continue with until the business gets going? What is your operating season? Depending on where you are, your busy season may be during the summer, therefore you will need to account for the slower months. There are many financial factors and decisions which need to be considered before you actually begin your business.

Another financial step is to set up a business banking account. Be sure that you keep your Party Bike operation and your personal finances separate. Your local banker can also help you with small business loans and other financing if needed.

Now that you have thought through and resolved many of the above issues, it is time to order your very own personalized Party Bike from Atek Customs. Because each bike is handmade to your specifications, you will need to allow approximately eight to ten weeks for its construction. You will also need to decide on delivery options. Your bike can be picked up at our shop; it can be personally delivered or it can be commercially shipped. If you need to transport your bike around your area, you will need to either purchase a tow dolly or trailer, or order a custom matching one with your Party Bike. These options each have associated costs which you will need to budget for.

While your Party Bike is being built by Atek Customs, you will want to develop your website, start up a business Facebook and possibly open a twitter account. You will want to investigate the other advertising options available to you and contact your local media outlets. Other advertising options may include Google ads, links from popular local websites, and Facebook contacts. Traditional advertising and press releases in newspapers, television and trade publications are also a great way to get your name out there. Merchandise marketing such as t-shirts, sweatshirts, hats, mugs, bumper stickers, etc. may be helpful to you.

You can investigate possible route options and optimum stopping destinations. One factor which will influence your route and stops will be whether or not you get local sponsors. These sponsors can help provide needed capital investments in exchange for advertising signage on the bike, designated stops along the route, storage facilities and fun giveaway prizes for your customers. For example, if there is a popular local bar on your route, you might want to offer a guaranteed stop in front of their business in exchange for sponsorship dollars. Or you may decide to provide signage if a company offers you a storage facility near your chosen route.

Participation in grand openings, product releases, trade shows and local fairs will also provide opportunities to market your business. For example, if a large trade show for recreational vehicles is scheduled, contact the trade show operator and offer to provide onsite transportation for the fair goers for a reasonable flat fee paid for by the trade show operator. You will be providing fun and unique transportation around the fairgrounds for no charge to the fair goers while providing the trade show with advertising and a great customer draw. Another option for your business is local festivals and celebrations. You can sell to the promoters and provide transportation for them also.

But don’t look only for ways to make money. It will be critical that you become an active member of your community, and as such, you will want to find ways to give back to them. Special discount nights for military, fire and police department employees and other groups are important. Free rides during a community celebration are an option. Fund raising events where all proceeds are donated to a particular cause should be included in your business plan.

Start advertising and taking reservations as soon as possible. In no time you will have your new personalized Party Bike and you will be on your way! Doing something that is fun, exciting and unique makes going to work a pleasure instead of a chore. And being your own boss, seeing the profits go into your pocket instead of someone else’s, is very rewarding.  Before you know it, you might just need a second Party Bike!!


I JUST WANT TO BUY A BIKE!! Why Do the Other Guys Want Me to Sign an N.D.A.?

There are not many party bike manufacturers or suppliers in this world. The largest manufacturer is located in Europe with several distributors in the U.S. There are a few small private manufacturers around, there are companies who operate party bikes and want to sell franchises, and then there is us.

First off, I am NOT a lawyer. These comments are my own personal experiences which may or may not reflect your situation. Please consult a licensed professional for legal advice.

Most of the sellers require you to sign what is commonly known as an NDA, but typically includes much more. These NDAs, or Non-Disclosure Agreements usually come with a Non-Compete Agreement and a Non-Solicitation Agreement.

First off, you must understand what these agreements are and then you will understand why they are not used at Atek Customs.

The non-disclosure clause may look somewhat like this:

“ Buyer will not use confidential information for any purpose without Seller’s specific prior written authorization, except Buyer may use Confidential Information to perform Buyer’s duties as an independent contractor of Seller.”

In other words, if you buy a bike from distributor Mr. Jim, you can’t tell Mr. Bill his trade secrets unless Mr. Jim lets you. Fair enough. If he goes to the trouble of developing an entire business plan on how to operate a party bike business, he has the right to sell his business plan. But you have the right to use your own brain and develop you own business plan. You don’t have to use his. If you are planning to spend the money on any of the party bikes available on the market, chances are pretty good that you already know what you want to do with the bike.

The non-compete clause may look like:

During the Restricted Period, Buyer will not directly or indirectly advise, invest in, own, manage, operate, control, be employed by, provide services to, lend money to, guarantee any obligation of, lend Buyer’s name to, or otherwise assist any person engaged in or planning to be engaged in any business whose products, services, or activities compete or will compete in whole or in part with the Seller’s products, services, or activities anywhere in the world.

After you buy Mr. Jim’s party bike, you can’t have anything to do with anybody who is even remotely associated with the party bike business anywhere in the world. You belong to Mr. Jim and nobody else. In other words, if you buy a Ford, you can’t talk to anyone who owns a Chevy. You can’t have Ziggy’s Auto Repair work on your Ford. You can’t go to a Honda dealership to look at cars. You might not even be able to ride in someone else’s Toyota. This sounds like Mr. Jim has some serious control issues!!

The non-solicitation clause may include something similar to this:

During the Restricted Period, Buyer will not solicit any supplier, service provider, customer, or other business relation of Seller to become a business relation of Buyer.

Don’t call anyone Mr. Jim knows. Call only Mr. Jim. You have no brain; you must use Mr. Jim’s brain. You can’t do business with anyone Mr. Jim does business with. You can only do business with Mr. Jim and pay Mr. Jim’s rate. Mr. Jim owns you. There is that control issue again.

At Atek Customs, you will not have to sign any of these types of documents. We want your business, however, we believe that we should earn you business, not force you through legal means. We want to sell you as many party bikes or mini-bar bikes as you want; but we want you to buy them from us because you want to buy them from us – not because you have to.

These legal agreements are intended to limit you and to control you. They breed cynicism and negativity and will cause you to lack trust and optimism. Our goal is to help you soar, to succeed, to be the best party bike company you can possibly be. Atek Customs will not tell you how to run your business. We will not tell you who you can talk to and who you can’t. Who you hire is your business. Where you buy things is your business. We want to build you your own custom bike that suits your needs, not ours. And then we want you to make your business your success.

If we are successful at meeting your needs and giving you great customer service, we don’t need you to sign an NDA. If we need you to sign an NDA to get your business, then we deserve to go out of business!!

Where can you consume calories and burn off calories simultaneously? On The Party Bike!! Basically, The Party Bike is a rolling refreshment (think beer) stand on wheels and you are the engine!! It is a group bicycle which is powered by the pedaling of ten people. There is also a padded bench on the back which seats an additional three people, plus room for your own bar tenders. Of course, there is a non-drinking driver who controls the steering and the braking, thus removing the “engine” from the possibility of getting a D.U.I.

Sound like a fun? Of course!! Instead of being a passenger, why not be the owner of the business? The Party Bike is manufactured by Atek Customs and is custom built to your personal preferences. You get to choose the colors plus add on optional items like the beer tap, solar panels, water misters, or just about anything else you can think of.

But don’t limit yourself to just amusing the drinking crowd. The Party Bike can be used at resorts, business conferences, birthday parties, wedding parties, as a tourist activity. Why not start a new career and get out there on The Party Bike?

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The Party Bike

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party bike business plan

Should You Start a Party Bike Business?

If you’re looking for a fun, unique way to bring the party to your town, and make money while doing it, a party bike is the way to go. Party bikes—also known as pedal bars—offer friends, bachelor/ettes, birthday parties, tourists, and more a convenient and safe way to experience all that your city has to offer.

If you’ve seen these around other cities before, you might think it looks like an exhausting way to spend an evening out on the town. Never fear, you don’t have to pedal the whole time to make the party bike move; party bikes are equipped with lithium-ion batteries that provide hours of rides without a charge. Because of this, passengers can pedal as little or as much as they want.

Is a party bike business the right investment opportunity for you? Here are #3 questions to ask yourself before jumping in to the party bike scene:

Do you love people?

Party bikes are all about creating a dynamic and entertaining evening for people who are out looking for a good time. If you plan to be a party bike owner-operator, you are at the helm of what could be the best night of their lives! Driving a party bike isn’t just about making money; it’s about ushering people into a memorable adventure.

Do you plan to own and manage a fleet of bikes?

You still need to love people. It takes a certain type of person to cast a vision, train, and manage a crew of party bike drivers. These folks can make or break the party bike experience. They are entertainers, bartenders, and tour guides in addition to being the designated drivers. You have a vision for what this experience ought to look like, and you need to be ready to cast that vision, inspire your drivers, and encourage them to have a good time right alongside their crew of tourists and community travelers.

Do you love your city?

If you’re proud of your downtown, if you know all the ins and outs, the hidden hot spots, the favorite dives and the tourist sights, and you never grow tired of pointing people in the direction of a great time, then the party bike business could be a great fit. Party bikes are an excellent way for visitors to experience a city. Unlike a tour bus, the bikes are quiet. They give you and your drivers the space and audience to share what you love about your town, listen to your group’s feedback, and direct them to the places that will match their dreams for the night. In addition to the tour revenue; you can quickly generate income directly to your bottom line by selling advertising space on the bike to local businesses. This is a great way to partner with local businesses and create excitement about your new adventure.

Do you want to go into business for yourself?

If you love people and love your city, the last question you need to ask is whether being an entrepreneur excites you. Owning your own business can give you the flexibility and freedom to go explore other places. It won’t tie you down, unless you let it. Entrepreneurs are risk takers, thrill seekers, challenge acceptors, and business managers. And owning a party bike business can offer a simple and fun way to add income without added stress. The cost of starting a new Party Bike business is comparably low to other new business startups. We are also Party Bike owners and can help navigate questions and offer useful tips when first launching your business.

If that kind of fun, freedom, and responsibility, lights you up, then take this chance to prove your business chops. Start something to celebrate the city you love that delivers a new and unique experience to people. Schedule a consultation or find out how Sarka Party Bikes are built to offer your customers the best party experience. You could be rolling in no time.

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party bike business plan

Keep Your Party Bike Business Buzzing All Year Round

party bike business plan



Party Bike FAQS

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Sarka Party Bike 70 Clinton Ave. Tiffin, OH  44883

Phone: (419) 447-4377 Hours: M - Th 6 AM-4:30 PM

© 2023 Sarka Party Bike. All rights reserved.

Let's talk.


Imagine trolley pub rolling down the streets in your city, why invest in your own pedal bike business with us.

Trolley Pub offers franchise opportunities for entrepreneurs who want to bring the Trolley Pub experience to their city. Franchisees can benefit from the established brand recognition and proven business model of Trolley Pub while also having the flexibility to tailor the experience to their local market.

party bike business plan

Rapid Expansion

Trolley Pub has experienced significant growth and popularity over the past few years. Investing in Trolley Pub could offer the potential for not only a return on investment but also an opportunity for entrepreneurial growth and expansion.

party bike business plan


Franchising allows invaluable connections to be made. Gain expertise from like-minded entrepreneurs and business owners. As part of the Trolley Pub franchise community, you’ll benefit from shared resources, such as marketing and operational support, as well as ongoing training and development opportunities.

party bike business plan


Trolley Pub has established a strong brand presence in several cities across the United States. Our brand is associated with fun, social experiences that appeal to everyone. As the company continues to grow, our brand recognition will increase, providing you, the investor, with even more opportunities.


Trolley Pub operates two-hour tours on 16-passenger, pedal-powered pedal bikes across the country. A pedal bike, also known as a cycle pub, pedal bar, trolley pub, or pedal pub, has become the most successful concept in the emerging experience industry. Over the last nine years, Trolley Pub has operated the most extensive pedal bike business in the country and is now dedicated to helping new pedal-powered entrepreneurs succeed in the industry.

Since 2006, the pedal bike business has exploded across the US and Canada and now exists in over 120 markets. The concept continues to grow in big markets and small and entrepreneurs all over North America are attracted to the business for its high margins, relatively low startup costs, straightforward operations, and instant market appeal.

For additional information and pricing,

Trolley Pub


Find your perfect spot.

We’ll help analyze the market and find the best location for your Trolley Pub franchise.


We’ll discuss your eligibility and hop on a call to see if you’re a good fit for the franchise.


Learn the trolley pub way.

Fly to Trolley Pub HQ for onsite training and orientation to fully understand the Trolley Pub experience.


We’ll work with our suppliers to get your Trolley Pub pedal bike ordered and ready for action.


Roll out your trolley pub.

We’ll assist with software, press releases, and marketing to ensure a successful launch of your Trolley Pub franchise.


We’ve Got Your Back

Trolly Pub delivers outstanding experience, quality, professional systems and scale to its franchisees. The truth is, we’re the best national franchise system in the pedal bike industry. That means exclusive access to:

party bike business plan

Proven Business Model

As a Trolley Pub franchisee, you’ll have access to a tried-and-tested business model that has been refined over years of successful operation.

party bike business plan

Thorough Training And Support

We provide comprehensive training and support to our franchisees, covering everything from initial setup to ongoing operations, marketing, and customer service.

party bike business plan

Powerful Brand Recognition

We are proud to say we’ve built a well-established brand with a strong reputation for quality, fun, and innovation in the party bike industry. As a franchisees, you’ll benefit from this powerful brand recognition and can leverage it to grow your business.

party bike business plan

National Network

When you join the Trolley Pub family, you become part of a national network of like-minded entrepreneurs who share your passion for fun and community building. This network provides opportunities for collaboration, knowledge sharing, and mutual support.

party bike business plan

Marketing Expertise

Here at Trolley Pub, we have access to a dedicated marketing team that provides franchisees with expert guidance on local advertising, social media campaigns, and other promotional strategies to help them reach their target customers and grow their businesses.

party bike business plan

Cutting-edge Technology

Trolley Pub uses advanced technology to streamline operations and enhance the customer experience. All of which you’ll have access to, including online booking and payment systems, GPS tracking, and custom mobile apps.

party bike business plan

Growth Opportunities

Expand your fleet or brand into new TourScale concepts to continue growing your business.

party bike business plan

Positive Social Impact

Trolley Pub’s mission is to create fun, safe, and sustainable experiences that bring people together and build stronger communities. By franchising with Trolley Pub, you’ll be contributing to this mission and making a positive social impact in your local area.

Trolley Pub tours

Unlock Your Potential

Trolley Pub is an innovative and exciting franchise opportunity that offers numerous advantages to entrepreneurs looking to start their own businesses. With a proven business model, comprehensive training and support, powerful brand recognition, and access to cutting-edge technology, Trolley Pub franchisees are well-equipped to help you succeed in the competitive party bike industry.

Leading The Way

Trolley Pub has quickly become a dominant player in the party bike industry, and we show no signs of stopping. With a unique business model that combines fun, sustainability, and community building, we are committed to providing a quality experience for our guests. By offering a high-quality, customizable party bike experience, Trolley Pub has carved out a niche in the market and established a strong brand presence in many cities across the United States.

Our innovative approach to party biking, along with our comprehensive training and support, cutting-edge technology, and strong community partnerships, has set us apart from our competitors and allowed it to dominate the markets in which we operate. As we at Trolley Pub continue to expand our franchise network and bring our fun, sustainable, and community-focused experiences to more cities across the country, with your help, we are excited to continue to be a leader in the industry.

party bus tour

Our Bikes In A SnapShot

Trolley Pub is equipped with everything needed to provide a unique and fun experience for your customers. Here are some of the equipment and features you can find on a typical Trolley Pub:

party bike business plan


party bike business plan


party bike business plan

High Safety Standards

party bike business plan


party bike business plan

Powerful Electric Assist

party bike business plan

Long Battery Life

moving party bus


We are here to help you along the way. Check out our Frequently Asked Questions section for answers to questions you may have. If you need more information, do not hesitate to contact us.

What is the Trolley Pub?

It’s a pedal-powered portable bar on wheels, with a certified Trolley Pub conductor in the captain’s seat. Perfect for pub crawls, birthday celebrations, bachelor/bachelorette parties, company outings, brewery tours, sightseeing, themed nights out- the possibilities are endless! A minimum of 6 pedalers is necessary to power the Trolley Pub.

I already own a tour company, can I still buy a Trolley Pub franchise?

Yes! While you will still be held to the same standards of all other franchisees, existing tour operators are some of the best candidates to run Tour Scale concepts.

Do I have to be an owner-operator?

While we prefer owner-operators, it’s not a requirement for TourScale.

What if I'm in a seasonal location?

Lots of our franchisees operate seasonal businesses. A seasonal market can be a great way to run a business without a full time commitment for the entire year.


party bike business plan

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party bike business plan

Pedal Pub Franchise

Pedal Pub Franchise

Pedal Pub is a franchise that offers community members and tourists to socialize with friends while touring through neighborhoods and cities. These party bikes allow riders to enjoy beverages while cruising through the city. As a leader in the experiential tourism industry, Pedal Pub provides guests with a uniquely fun, and social experience. This brand has a proven business model, offers extensive and comprehensive training, low start-up and overhead costs. It provides Franchisees with a flexible schedule and the ability to work outdoors.

party bike business plan

Facts & Figures

Own a pedal pub franchise - questions & answers, what is it.

  • A franchise that offers a unique way for community members and tourists alike to socialize with friends, tour through neighborhoods and cities, and partake in a light workout with the use of their party bikes
  • Party bikes are essentially 'rolling pubs' that allow riders to enjoy beverages while cruising through the city
  • Has a proven business model, offers extensive and comprehensive training, low start-up and overhead costs

The Customer Experience and Franchising Opportunity of a Lifetime

How does it make money.

  • Riders book and pay for group tours or individual seats in advance
  • Pedal Pub can also offer sponsor signage and stationary events
  • This results in a revenue stream that benefits the franchise owner and business
  • Riders can purchase non-alcoholic beverages, merchandise, and specialty tour add-ons

Who is it for?

  • Entrepreneurs who are looking for a fun and adventurous business concept and who are financially qualified
  • Someone who is looking to break the 9 to 5 business work model and enjoy flexible hours
  • Prior business ownership, marketing, and sales experiences are a plus

What would you do as a franchisee?

  • Hire, train, and manage necessary personnel to operate successful tours
  • Network and market within your community to grow your business and the Pedal Pub brand
  • Ensure memorable client experiences through a focus on excellent customer service

party bike business plan

About Pedal Pub Franchise

Pedal Pub offers community members and tourists alike a chance to socialize with friends, partake in a light workout, and tour neighborhoods and cities in an exciting, unique way through our party bikes. We have partnered with the world-renowned bike manufacturer, Fietscafe®, the original party bike, to ensure every bike is of the highest quality and meets our exceptional safety standards for the benefit of all our riders. Our founders brought the first party bike from Amsterdam to the U.S. in 2007 and not only did they start a novel idea for city tours— they invented an industry.  Fast forward a decade later and we’re operating in more than 60 cities, creating a fun, safe, and eco-friendly experience for millions of guests annually.

Why Pedal Pub Franchise?

All franchising opportunities are not created equal. If you want the potential for financial success  combined with a fun and adventurous lifestyle, then mobile entertainment is where you want to be.  And within that space, Pedal Pub is miles ahead of the party bike copycats.

party bike business plan

  • EXPLODING GROWTH:  Pedal Pub is the original U.S. party bike—we’ve set the standard and continue to raise the bar. We currently dominate the party bike marketplace. We expect to continue growing, relying on the strength of our operator network.
  • QUALITY EXPERIENCES. TOUR PLANNING EXPERTS:   We’ve logged 50k tours per year and 5 million over the last 10 years, so we can help you navigate all the ins and outs of the business. As the people who brought the original Fietscafe® party bike to the U.S., we proudly provide the highest-quality and longest-lasting party bikes on the road. And with our Pilot  Certification Program, no one puts better-trained pilots on their bikes. Pilots are  your hosts, drivers, and tour group leaders who create outstanding experiences  every day for hundreds of guests.

party bike business plan

Dominating the Market

No one can match the unique Pedal Pub experience. That’s why we plan on continued growth in  the coming years, and that’s why we present such a great opportunity for entrepreneurs like you.

  • We and our affiliates currently own 50% of the party bikes on the road
  • Our nearest competitor has only 12%
  • We expect to reach 100 locations by 2026

In addition, we’re taking several steps to further build brand engagement. We’re working to  increase location revenue and decrease costs. We’ve engaged with experts in digital  marketing. And we’re partnering with companies throughout the U.S. and Canada to exponentially grow  our customer base.

The Strongest Franchise Training and Support

Today’s party bike industry is cluttered with weak, independent operators who can’t match Pedal Pub’s  experience, quality, systems, and scale. The truth is, we’re the best national franchise system in the bike  pub industry. For you, that means exclusive access to:

  • Group Training:    We are the only brand in the party bike  industry with an annual pilot certification program.
  • An Elite Peer Network : You can tap the expertise of dozens of top-quality operators who’ve been in business for more than a decade.
  • Regulatory Expertise : We’ve established win-win relationships with city officials throughout the country, and we have deep experience in regulatory and safety issues. We’ve proven our ability to attract tourists, drive traffic to small businesses, provide high-wage jobs, and earn valuable media coverage.
  • Comprehensive Training : Whether you work with our team of industry partners, you always know that everyone around you is there to make you better and help you succeed.
  • Group Negotiation : Our depth and breadth translate into local and national marketing resources to help build buzz, spur sales, and drive profits for your business.
  • Marketing : We have the buying power to negotiate exclusive deals with major industry vendors— including booking software, merchandise suppliers, and more.
  • Mechanical Service : As a Pedal Pub franchisee, you can get bike parts and other mechanical resources from Excel Cycle Systems, a company exclusively dedicated to servicing Pedal Pub bikes.

As Seen On...

party bike business plan

      So if you are looking for a franchise that  provides a fun, safe,  and environmentally friendly experience for millions each year , reach out for more information today!

Pedal Pub FranDev 1 from Pedal Pub North America on Vimeo .

Find other similar franchises!

Pedal Pub is listed in the Franchise Directory under the Automotive category and the Fitness category. It's also listed in the section for Franchises Under $80,000 .

party bike business plan

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party bike business plan

Starting a Bike Tour Company

Do you love exploring your home town or popular tourist destinations on your bike? Does it really make your day when you bring a friend along to see the sights? Operating a bike tour company may be right up your alley. Whether you are simply renting bicycles and maps for patrons to use on their own or providing week long personalized guided tours that include meals and lodging, this can be a rewarding business.

Learn how to start your own Bike Tour Company and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Bike Tour Company Image

Start a bike tour company by following these 10 steps:

  • Plan your Bike Tour Company
  • Form your Bike Tour Company into a Legal Entity
  • Register your Bike Tour Company for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Bike Tour Company
  • Get the Necessary Permits & Licenses for your Bike Tour Company
  • Get Bike Tour Company Insurance
  • Define your Bike Tour Company Brand
  • Create your Bike Tour Company Website
  • Set up your Business Phone System

We have put together this simple guide to starting your bike tour company. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Bike Tour Company Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your bike tour company?

Business name generator, what are the costs involved in opening a bike tour company.

You will need a storefront/bike shop where your bikes will be stored and maintained--rent or mortgage will cost about $30,000/yr. This may not be where your tours begin, so you should have transportation able to carry enough bikes for a group tour--anticipate investing $20,000 for a van. You will need to invest in sturdy bicycles that will stand up to constant use--expect to spend around $1,000 each. There is also the usual costs of business equipment like computers, cell phones, and reliable navigation services. Setting aside $100,000 to cover your first year's operational expenses should get you up and running. If you are opening a party-bike tour, you should be able to cut your investment in half.

What are the ongoing expenses for a bike tour company?

You might think you will be living outside and won't accumulate much in the way of operational expenses. This is not true. You will need to maintain and replace your fleet bicycles, have an office support team, and keep your van operational.

Who is the target market?

You will have two major age demographics to target. Young millenials and empty-nesters are free to explore the world at their own pace. If you are located on the seashore, you will be targeting families looking for a value bike rental for a couple hours. The millenials and baby-boomers have extra cash to spend and would like to invest in a complete experience that features a tour guide, picnics, and an insightful discussion of locations. They may be interested in overnight expeditions or more physically challenging tours.

How does a bike tour company make money?

Your services are for rent, even if you are simply renting a bicycle for a day-tourist to use on their own. They may pay you by the hour, day, or for a specified guided tour package that includes meals and lodging. You need to generate enough rentals to make a profit on the cost of the bicycles, their maintenance, and your payroll costs.

Simple bike rentals without a tour run around $10/hr. Guided tours in groups of 15-20 might charge $40-$60 per person for an afternoon adventure. Guided overnight expeditions that include hotel and meals run around $300-$500 per person per day. Camping experiences will charge $100-$200 less per day.

How much profit can a bike tour company make?

Your profit lies in charging an hourly rate for your tour guide's abilities above and beyond the costs of the bike, food, and lodging. Your successful bike tour company should be able to generate up to $200,000 per year in net profit when your reservation calendar is full.

How can you make your business more profitable?

The biggest profits will come by bundling activities for your customers and including all of the costs in a single, attractive package. An all-inclusive adventure is appealing to professionals seeking a temporary escape, and they are willing to pay a premium for the experience.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your bike tour company is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bike tour business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a bike tour business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your bike tour business will be in compliance and able to obtain a CO.

Liability Waivers

To avoid liability and potential lawsuits, bike tour businesses should have their clients sign waivers.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Bike Tour Company needs and how much it will cost you by reading our guide Business Insurance for Bike Tour Company.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a bike tour company

Conventions are a rapidly growing opportunity for service oriented businesses, like yours. Set up a table at travel seminars, hand out brochures as an option for honeymooners and take out print advertisements on websites and catalogues of outdoor equipment retailers. Encourage advanced registration to improve follow through of the customer's intention.

How to keep customers coming back

Your customers will choose your bike tour over a bus when they get to experience parts of the destination commonly skipped by big box tours. You will need to focus on every facet that will be different on the bike path compared to just another tourist destination, raising its perceived value. Your customers will return when they have a fun and uplifting experience due to your exceptional customer service, unique knowledge, and enthusiasm for sharing their vacation. Don't forget to switch up your bike paths to give returning customers a different tour.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

If you are going to run a one-man show, you will need to be physically fit, have fantastic people skills, and enjoy managing the many facets of your business. If you are operating a large tourist attraction, the right owner will have a good background in business management with a focus on the service industry.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a bike tour company?

From the time the sun rises, your bike tour company may:

  • Take reservations for future tours
  • Explore the nearby area to determine safe and accessible bike routes for your patrons
  • Maintain your fleet of bicycles
  • Size your guests for proper safety equipment such as helmets, knee, and elbow pads
  • Network with local restaurants, campgrounds, and B&B's who can accommodate and serve your customers who wish to do multi-day tours
  • Provide roadside assistance for self-guided tourists who encounter mechanical problems with their bicycles
  • Research the history of destinations to provide an insightful narrative during the tour
  • Standard business practices such as taking payments, balancing the books, processing payroll, etc.

What are some skills and experiences that will help you build a successful bike tour company?

Your personal experience will be your most valuable asset when establishing a bike tour business in a popular tourist area, such as national parks, natural wonders, or scenic paths. Your knowledge of unique look-outs, the best place to grab lunch, or the most remote camping spot can build a loyal following of fellow bike enthusiasts and help promote your business. It will also be a huge boost to have a tour guide with an naturally outgoing personality who loves to talk to people as much as explore their world on a bike. On the marketing side, you will need to target your market through shrewd placement of ads on travel sites and by attending travel conventions.

What is the growth potential for a bike tour company?

Most bike tour companies rely on the local sights and attractions to generate business, making expansion a more difficult endeavor unless you find a second market that needs your bike tours. Urban based companies are able to offer "party-bikes" which offer alcoholic beverages as the 10 to 15 people on board pedal their way through local streets. If you create a unique entertainment experience through use of comedy or music, it is possible to duplicate the business in more locations.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a bike tour company?

Know your location. If there is no constant inflow of tourists, it will be harder to sustain the business. Network through the travel industry reaching out to local B&B's, hotels, and visitor's centers to spread the word about your business. Don't forget to optimize your social media presence, as well.

How and when to build a team

Planning your tours is as important as reaching out to new customers. You may wish to have a partner where one of you will be the tour guide expert and the other handles the marketing aspects of the business. Bring them on board at the beginning.

Useful Links

Industry opportunities.

  • Adventure Cycling Association
  • Bicycle Tour Network

Real World Examples

  • Interview with Adventure Cycling
  • Get Up And Ride-NYC, NY
  • Rochester Pedal Tours-Rochester, NY

Further Reading

  • 5 Tips On How To Start Your Own Bike Tour Company
  • Planning A Bike Tour
  • Explore more Entertaintment based Business Ideas

Have a Question? Leave a Comment!

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Bike Shop Business Plan

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People pursue bike riding for several reasons. It can be for passion, for staying fit, or a hobby that helps you feel more connected to nature or feel happy.

Whatever the reason, we all know that several people enjoy riding bikes regardless of their age.

If you are planning to start a new bike shop, the first thing you will need is a business plan. Use our sample Bike Shop Business Plan  created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new bike shop business, spend as much time as you can reading through some examples of retail store-related business plans.

Industry Overview

The global bike market stood at a massive market value of 65.43 billion US dollars in 2019 and has grown at a rapid rate going forward too.

The growth of hobbies like nature rides, mountain biking, and so on has led to the growth of the biking industry. The increasing attention paid to health and fitness and the usage of bikes as an environment-friendly alternative for transport is also a major contributing factor to the growth.

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Plans starting from $7/month

party bike business plan

Things to Consider Before Writing a Bike Shop Business Plan

Finding out what would be the cost of setting up and running your shop at the beginning itself can take you a long way. After all, it gives you an ample amount of time to figure out what amount you have, what amount you would need in funds, and what are the various resources of funding.

Also, this practice would ensure you don’t face cash crunches or financial instability in your business.

Figure out the costs

Finding out what would be the cost of setting up and running your shop at the beginning itself can take you a long way. After all, it gives you an ample amount of time to figure out what amount you have, what amount you would need in funds, and what are the various resources of funding .

Find out which brands are in demand

Know your target audience, build your website, chalking out your business plan.

If you are here, chances are that you are someone who’s passionate about bikes and is ready to take their passion to the next level by making it a business.

And although you might already know a lot about bikes and what kind of bike would work for whom, you’ll need one more thing. A bike shop business plan to help you through the business aspect of things.

Reading sample business plans  will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample bike shop business plan for you to get a good idea about what a perfect bike shop business plan should look like and what details you will need to include in your stunning business plan.

Bike Shop Business Plan Outline

This is the standard bike shop business plan outline which will cover all important sections that you should include in your business plan.

  • Mission Statement
  • Vision Statement
  • Keys To Success
  • Business Structure
  • Startup cost
  • Accessories
  • Market Trends
  • Target Market
  • SWOT Analysis
  • Advertising Strategy
  • Pricing Strategy
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

After  getting started with Upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your bike shop business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


Download a sample bike shop business plan

Need help writing your business plan from scratch? Here you go;  download our free bike shop business plan pdf  to start.

It’s a modern business plan template specifically designed for your bike shop business. Use the example business plan as a guide for writing your own.

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About the Author

party bike business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Franchise Information for Pedal Pub

Pedal Pub

Send Me Pedal Pub Information

Franchise costs.

  • Cash Investment : $75,000
  • Investment Range : $117,450 - $270,400
  • Franchise Fees : $34,900 - $39,900

Franchise Benefits

  • Training & Support : Yes
  • Financing Available : Yes - Third Party

Industry Information

  • Industry : Food and Restaurant Franchises
  • Franchise Units : 60+

Related Industries

Check out these other industries related to Pedal Pub.

Press Releases

Why choose pedal pub, unstoppable growth.

Pedal Pub stands tall as the original and leading U.S. party bike provider. We have set the  industry standard and continually push boundaries to deliver the ultimate party bike tour  experience. Currently, we dominate the party bike marketplace, and our growth shows no signs of slowing down. Our success is fueled by the strength of our franchise/operator network,  ensuring that we keep raising the bar!

Unmatched Quality and Expertise

With an extraordinary 50,000 tours per year and a grand total of 500,000 tours over the past  decade, we have accumulated unmatched expertise in the party bike business. This invaluable  experience allows us to guide you through every aspect of the industry with ease. As the proud  pioneers of introducing the original Fietscafe® party bike to the U.S., we are committed to  providing the highest-quality and longest-lasting party bikes on the road. Our Pilot Certification  Program ensures that only the best-trained pilots take charge of our bikes. These pilots are not  just drivers but also outstanding hosts and tour group leaders who create unforgettable  experiences for hundreds of delighted guests each day. When you choose Pedal Pub, you're  choosing excellence and the guarantee of exceptional customer satisfaction.

party bike business plan

Embarking on an Unprecedented Business Journey

Pedal Pub's story goes beyond the initiation of a fresh concept for city tours; we pioneered an  entire industry. Our visionary founders introduced the inaugural party bike to the U.S. from  Amsterdam in 2007. Today, our presence extends across more than 60 cities. Pedal Pub offers  authentic, safe, fun, and memorable experiences for our riders.

Achieving Market Superiority

The Pedal Pub brand stands as an undeniable experiential leader, leaving competitors in the  dust. A remarkable 50% of the active bikes on the streets are owned by us and our franchisees.  This commanding market share solidifies our position as a front-runner in the field.  By comparison, our nearest competitor commands a mere 12%, emphasizing the significant gap  we have achieved.  With unwavering determination, we are gearing up to achieve a remarkable feat of establishing  100 locations by the year 2026. The path ahead promises unparalleled opportunities and success.

party bike business plan

Leadership at Every Level

Pedal Pub is led by an executive team with extensive franchising experience in marketing,  operations, and leadership.  Our manufacturer, Het Fietscafe®, is an industry pioneer. Founded by brothers Zwier and Henk  Van Laar in 1997, they sketched their idea for a "rolling pub" on a bar napkin. The company  continues to produce durable and feature-rich party bikes at their Dutch factory.

Unparalleled Franchise Support

We proudly stand as the foremost national franchise system within the bike pub industry.  For you, this translates to exclusive privileges, including specialized group training, membership  in an elite peer network, adept group negotiation strategies, top-notch mechanical servicing, comprehensive regulatory guidance, all-encompassing training, and cutting-edge marketing  support.

Investment That Makes Sense

Embarking on a franchise journey often comes with substantial startup expenses, as you might  have encountered. However, what sets us apart is the pleasant surprise our franchisees  experience when they discover that our initial year's startup costs range from a mere $117,450 to $270,400.

Why Pedal Pub is a Smart Investment Choice

  • Simple Business Model
  • No Inventory
  • Few Employees
  • Lifestyle Business
  • Low Overhead
  • Hot Industry
  • No Expensive Leases
  • Minimal Competition
  • Exclusive Product

User Reviews for Pedal Pub

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