t shirt clothing line business plan

T-Shirt Business Plan Template

T-shirt business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their t-shirt businesses.

Get our t-shirt business plan template and step-by-step instructions below to quickly and easily create your own t-shirt business plan today.

How to Write a T-Shirt Business Plan

Use the links below to learn more about each key component of a business plan and what to include in each section of your plan:

Next Section: Executive Summary >

T-Shirt Business Plan FAQs

What is the easiest way to complete my t-shirt business plan.

Growthink's Ultimate T-shirt Business Plan Template allows you to quickly and easily complete your T-Shirt Company Business Plan.

Where Can I Download a T-Shirt Business Plan PDF?

You can download our t-shirt business plan PDF template here . This is a business plan template you can use in PDF format.

What Is a T-Shirt Business Plan?

A business plan provides a snapshot of your t-shirt business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research into the t-shirt industry to support your plans.

Why Do You Need a T-Shirt Business Plan?

If you’re looking to start a t-shirt business or grow your existing t-shirt business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your t-shirt business in order to improve your chances of success. Your t-shirt business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for T-Shirt Businesses?

With regards to funding, the main sources of funding for a t-shirt business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Angel investors might also fund a t-shirt business. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a t-shirt business. 

What is the Best T-Shirt Business to Start?

create t-shirt design

  • What are my passions?
  • What do I enjoy doing?
  • Do I have funny slogans to share?
  • Who do I want to serve?
  • How will what I'm doing help someone else?

If you don't have a specific passion, then consider starting a t-shirt business that is related to your current job or another business that you have been thinking of starting.

What Are Some Examples of a T-Shirt Company's Business Goals?

Your goals for starting a t-shirt company will depend on what your long-term plans are for the company. A successful t-shirt company should always have its next steps planned out so that it is achieving its short-term goals while also working toward its long-term targets.

Before starting a t-shirt company, you should have a solid idea of what kind of t-shirt designs you would like to sell. Then determine whether there is demand in the market for your product. You can conduct this research by speaking with potential customers or reviewing existing online stores selling similar products.

A t-shirt company will typically have some combination of the following goals. These include:

  • Increase revenue
  • Grow market share by acquiring new customers or increasing customer spending
  • Reduce overhead costs
  • Improve gross margin
  • Decrease operating expenses
  • Achieve profitability
  • Grow employment, expand capacity to fulfill orders, and/or increase output

In addition to these goals, a t-shirt company wants to maintain cash flow. The cash flow from the t-shirt company will help it continue operations and grow.

When creating your business plan, include all aspects of how you will operate your t-shirt business. At the minimum, include information on how much money it will cost to start your company, what equipment you'll need to get started, and how many shirts you'll need to sell each month or year in order to become profitable.

When Should I Update My T-Shirt Business Plan?

Your tshirt business plan should be updated whenever your company experiences significant changes. These might include:

print on demand shirts

  • A change in leadership
  • The introduction of a new product line
  • Changes to manufacturing or distribution methods
  • Changes to products or services offered
  • Changes to pricing structures
  • Changes in cash flow or revenue projections

If this is your first business plan, then it should be updated annually. After your t-shirt business has been operating for one year or more, then the business plan should be updated every two to three years.

How Do I Start a T-Shirt Business?

Starting a t-shirt business is easier than you might think. You can start your t-shirt business part-time while working another job, or you can quit the job now and work on the t-shirt company full time.

To get started, conduct market research to determine whether there is demand for your t-shirt business idea. You can conduct this research by:

  • Talking to customers and potential customers about their t-shirt needs
  • Asking friends and family members what kind of t-shirts they would buy
  • Surveying your friends and other acquaintances to determine various sizes that should be available
  • Checking existing online t-shirt stores for products similar to yours

You should also create a t shirt printing business plan that has the goals and information of how you will operate your t-shirt company before you get started. You can either create a business plan or use an online template to get the job done.

Learn More : How to Start a T-Shirt Company

What are the Different Methods for T-Shirt Printing?

The two most common methods for t-shirt printing are called screen printing and direct to garment (DTG).

Famous brands of screen printing presses include Gerber, Wohlenberg, Heidelberg, DMLS. You can also rent a screen printing machine or purchase used equipment.

A DTG printer is more expensive than a screen print press, but it has cost savings associated with it. The average price of a DTG printer ranges between $10,000 to $25,000. 

How Do I Make My T-Shirt Business Successful?

The most important aspect of starting a t-shirt business is ensuring that you have demand for your t-shirts. You must be able to sell your t-shirts at a price that you can make a profit on each shirt.

Your other major concern should be selling directly to the customer, rather than through distributors. The more hands between you and the end consumer, the less money you will make per t-shirt sold.

Is a T-Shirt Business Profitable?

A t-shirt business can make a lot of money if you have the ability to design, market, establish a quality t-shirt brand, and sell t-shirts. Generally speaking, it's best to start small by selling locally or regionally before expanding your efforts further afield or internationally. Some businesses have grown to be worth millions of dollars by selling t-shirts online, in retail stores, and through sports clubs.

A successful t-shirt business requires little initial capital to start, although your t-shirt company will need to secure funding before becoming profitable. Depending on the size of your t-shirt business, it could take between one month and several months to break even.


  • T-Shirt Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • T-Shirt Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

How to write the business plan for a t-shirt company

business plan products and services: custom t-shirt printing

Starting a t-shirt company or growing an existing one requires more than just a great idea. It requires careful planning and the right resources to ensure success.

In this guide, we will cover why you need to write a business plan for your t-shirt company, what information should be included in the plan, what tools can help you create your business plan and finally, what the final document should look like.

By following these steps you’ll have all the tools necessary to make sure that your new t-shirt venture has everything it needs to succeed!

On the menu:

Why write a business plan for a t-shirt company?

Information needed to create a business plan for a t-shirt company, how do i build a financial forecast for a t-shirt company, the written part of a t-shirt business plan, what tool should i use to write my t-shirt company's business plan.

There are several reasons to write a t-shirt business plan. Below, we cover some of the most important ones!

To draw up a roadmap

Writing a business plan for a t-shirt company can be an invaluable tool for entrepreneurs looking to launch or grow their businesses. It provides the ability to set objectives and goals that can help guide decision-making over the next 3 to 5 years, which is essential for success.

This type of planning is especially important in today’s competitive market, where businesses must continually adapt and innovate to stay ahead of the competition.

A well-crafted business plan can provide existing t-shirt companies with an opportunity to review their current strategies and make adjustments as needed, while also helping new startups get off on the right foot from day one.

To compare forecasted and actual financial performance

Business planning also enables you to compare financial performance against what was initially expected in the financial forecast of your t-shirt company business plan, giving you the ability to make adjustments if needed and recalibrate financial forecasts in the future.

This kind of foresight helps mitigate risks associated with running the t-shirt company and sets it up for success in the long run.

To help secure financing from investors and banks

Writing a business plan for a t-shirt company is essential when looking to secure financing from an equity investor (or a bank).

An attractive business plan will demonstrate the potential of your t-shirt company and its ability to generate returns on investment.

Investors (and lenders) need to see evidence that the company can achieve healthy growth, profitability, and cash generation for them to invest in it. They will also use figures to compute key ratios and metrics.

Therefore, having a well-written business plan with a comprehensive financial forecast is key to attracting investors and ensuring you have access to much-needed capital.

Now that we have discussed why it is important to write a business plan for a t-shirt company, let's move on to the information needed to create one.

Create your t-shirt business plan online!

Think your t-shirt business could be profitable? Find out how with a business plan!

t-shirt business plan online

Writing a t-shirt business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for a t-shirt company

Conducting market research is essential before writing a t-shirt company business plan.

It provides you with an opportunity to understand your target market and gain valuable insights into customer needs and preferences.

This information can then be used to accurately forecast revenues in the business plan, giving investors confidence in the viability of the venture.

Moreover, having a thorough understanding of the competitive landscape helps you develop strategies that will give you an edge over competitors.

Ultimately, carrying out market research before writing a business plan for a t-shirt company can help ensure success down the line.

Developing the marketing plan for a t-shirt company

Creating a well-defined marketing plan for a t-shirt company is a crucial step in writing a business plan.

It is essential to determine the right budget for both sales and marketing expenditures (such as promotions and advertising), as this will be included in the overall financial forecast.

As such, it is important to thoroughly assess the resources available and allocate funds accordingly.

The staffing and equipment needs of a t-shirt company

It is essential to think about the recruitment and investment plans before drafting your business plan, as this will ensure that the actions planned are realistic and achievable.

The exact number of people and equipment required to deliver your business plan will depend on whether you are manufacturing the t-shirts yourself or outsourcing production to suppliers, how you handle the logistic (do you own a fleet of trucks and warehouses, or do you outsource this part of the value chain), and how you intend to distribute your goods (owned stores, online sales, network of retailers, etc.).

Be sure to factor the costs associated with hiring staff, such as salaries, health benefits, recruitment and training costs, etc. And the multiple options available to you to secure equipment (buy vs. lease or rent, etc.).

Additionally, funds will need to be allocated for the t-shirt business setup and other capital expenses.

Now, let's look at how the financial forecast for a t-shirt company would look like.

A financial forecast for a t-shirt company usually includes a P&L (profit and loss) statement, a balance sheet, a cash flow statement, and sources and uses table.

Let's take a look at these in more detail!

The projected P&L statement

The projected P&L statement of a t-shirt company shows forecasted revenues, expenses and estimates how profitable the business will be in the future.

example of P&L in a t-shirt business plan

The projected balance sheet of your t-shirt company

A balance sheet is a financial report that summarizes the assets, liabilities, and equity of a business at a specific point in time.

This document provides lenders, investors, and business owners an insight into the company's financial health and overall solvency.

It allows you regularly assess your balance sheet to ensure that your company is not overleveraged, identify levers to optimize working capital, and help plan for future investments.

The balance sheet also allows lenders to review the company's assets, to assess what could be used as collateral for any loans taken out and to help assess your company's borrowing capacity.

example of balance sheet in a t-shirt business plan

The projected cash flow statement

A projected cash flow statement for a t-shirt company shows how much money the company will generate, and how much it will consume.

This give you the visibility required to you ensure that the business has enough cash on balance sheet to honour your financial commitments.

The cash flow forecast also helps you decide whether or not to you have the cash and cash flow required to plan the expansion of the business.

For a t-shirt company, expansion could be new distribution channels, locations (new markets) and/or expanding the product line (different types of t-shirts or clothes) or manufacturing capabilities.

example of a cash flow forecast in a t-shirt business plan

The initial financing plan

An initial financing plan, also known as a sources and uses table, is a helpful tool which shows how you will finance the creation (or expansion) of your t-shirt company.

Knowing exactly where the money will go helps investors or lenders assess how the risk is split between financiers and the founding team.

example of sources and uses of funds in a t-shirt business plan

Now that you understand the financial forecast of a t-shirt company, it is important to consider how these figures are reflected in the written part of your business plan.

The written part of a t-shirt company plan covers everything from the executive summary to the financial plan.

There are seven key sections that every good business plan should have. In the following sections, we cover them in detail.

1. The executive summary

When writing the executive summary of a t-shirt company business plan, it is important to include a comprehensive overview of the business venture and its goals.

This should include a description of the company’s core products, its target market, and any competitive advantages that the business may have.

Additionally, providing a market overview that details industry trends, customer needs and preferences, and competition is also essential for investors to understand the context in which your t-shirt company operates.

Key financial information such as projected revenues, expenses, and profits should also be included in the executive summary to give investors an idea of the potential return on their investment.

Finally, it is important to include a clear call-to-action that explains what type of help you are looking for from potential investors so they can make an informed decision about your company.

2. The presentation of the t-shirt company

A detailed business plan for a t-shirt company should include an overview of the company's structure and ownership, its location, and its management team.

Regarding structure and ownership, it is important to detail the legal entity of the company (for example, partnership or limited liability corporation). You should also explain who owns the company, including their background, experience, and any connections to the industry or customer base.

For the location section, pinpoint where the t-shirt company is based and why this location was chosen. Address any advantages of the particular area such as easy access to suppliers or customers.

Finally, describe the management team of your t-shirt company. This should include the expertise and background of each member, as well as their respective roles in the business. It is important to also outline any plans for growth or expansion of the team if that is part of your strategy.

3. The products and services section

When writing the products and services section, you should start by summarising the types of t-shirts that you offer.

This should include descriptions of different designs or styles, as well as details about fabrics used and any other features that make your t-shirts unique.

Additionally, explain how these products will be produced, whether it is through in-house production or outsourcing to a third-party manufacturer.

Lastly, you should provide details about customer service policies such as return policies and warranties offered on each product sold.

business plan: t-shirts sold by the company

4. The market analysis

When presenting the conclusion of your market analysis in your business plan, you should include key information about demographics and segmentation, target market, competition, barriers at entry and regulation.

This information is essential for any bank or investor who will be reading the plan as it provides insight into the viability and the size of the market opportunity.

Demographics and segmentation provide important data on who is buying t-shirts and what motivates them to do so. The target market section should outline which segments are being targeted by your products.

Competition should also be addressed, with an analysis of direct competitors as well as potential indirect competitors.

Finally, regulations must be taken into account when laying out all aspects of operations including production methods, labelling requirements, etc.

5. The strategy section

The strategy section of a business plan must be comprehensive and should include details on pricing, marketing plan, milestones, risks and mitigants.

When explaining the pricing strategy for a t-shirt company, it is important to consider the cost of production, the competitive environment and market research to determine an appropriate price point that will attract customers and generate a sufficient gross profit.

The marketing plan should include a detailed strategy on how to effectively reach the target market such as through a network of owned physical stores, selected retailers, online sales.

Additionally, milestones and timelines that show a clear path of growth should be outlined (launch your business in 3 months and reach our break-even level of output in 6 months for example), as well as details on any risks and mitigants that might arise along the way.

6. The operations section

The operations section of a t-shirt company business plan should include comprehensive and detailed information about the staffing team, roles of staff members, recruitment plan, storage and logistics and key assets and intellectual property that the business needs to operate.

You should outline the roles and responsibilities of each employee in this section as well, including qualifications, experience and skill sets needed for each role. It is also important to include a recruitment plan that outlines how you will find new staff members if necessary.

Lastly, include a list of key assets and intellectual property that are necessary for the operation of the t-shirt company. These could include any assets that are owned or leased by the business, such as premises, machines, software, or trademarks.

7. The presentation of the financial plan

This is where you will present the financial forecast that we talked about earlier in this guide.

Now that you have a better understanding of what should be included in the content of your t-shirt business plan, it’s time to look at the tools that can help you create one.

You could create a t-shirt business plan using applications such as Excel or Word, hire a consultant or accountant to write it for you, or use online business plan software.

Let's look at the benefits and drawbacks of each solution.

Create your t-shirt company's business plan using Word or Excel

Using Excel and Word to create a business plan for a t-shirt company can be an attractive option because of its low cost.

However, without expert knowledge of accounting and financial modelling, it can be difficult for the business owner to accurately create a financial forecast using Excel.

Additionally, most financiers or investors would likely distrust such a forecast because it wouldn’t have been created by a professional software or individual with the relevant financial modelling skills.

Using Excel can also be time-consuming and tedious, while updates to the financial forecast are also difficult. And using Word requires starting from a blank page and spending hours formatting the document once written.

Overall, while using Excel and Word may seem like an attractive option due to their low cost, it is usually not the best solution for creating a t-shirt business plan.

Hire a consultant to write your t-shirt company's business plan

Outsourcing a t-shirt company plan to a consultant or accountant can be a smart idea for business owners, but it isn’t without its drawbacks.

One of the main benefits of outsourcing this task is that consultants and accountants are experienced in writing business plans.

This means they have the skills and knowledge to create accurate financial forecasts without errors.

However, there are some cons when it comes to outsourcing this task. Accountants may lack the industry expertise and insight necessary to forecast sales accurately, for example.

By outsourcing the business plan, entrepreneurs may also find they have less control over the end product than if they had written it themselves.

Hiring consultants or accountants to write a business plan is also expensive, and there may be additional unexpected costs if changes need to be made to your forecast later.

Use an online business plan software for your t-shirt company's business plan

Another alternative is to use online business plan software .

There are several advantages to using specialised software:

  • You are guided through the writing process by detailed instructions and examples for each part of the plan 
  • You can be inspired by already-written business plan templates and examples
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you
  • You get a professional document, formatted and ready to be sent to your bank or investors
  • You can easily compare your forecast against your accounting data to make sure you are on track to deliver your plan, or make adjustments if needed

If you're interested in using this type of solution, you can try our software for free by signing up here . 

We hope that this article has helped you to better understand how to write the business plan for your t-shirt company. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

  • How to do market research for a clothing line
  • How to create a financial forecast for a clothing line
  • Clothes shop business plan template

Know someone in the t-shirt or clothing industry? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Published on 20 Jan 2023 , last update on 27 Jun 2023 , as per our editorial standards .

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T-Shirt Business Plan Template [Updated 2023]


T-Shirt Business Plan Template

If you want to start a T-Shirt company or expand your current T-Shirt business, you need a business plan.

The following T-Shirt business plan template gives you the key elements to include in a winning T-Shirt company business plan.

You can download our T-Shirt Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your T-Shirt printing business plan: T-Shirt Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Click below to see each section of our free tshirt business plan template. You can also click here to get our t-shirt business plan pdf.

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T-Shirt Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

tshirt business plan template

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T Shirt Business Plan Template

Whether you want to start your own t-shirt business or expand an existing one, you need a business plan. the following t-shirt business plan template lets you know what elements you need to include in a successful t-shirt business plan., fill the form to download 300+ business plan templates.

To ensure your t shirt business success in this highly competitive market, you need a properly structured t shirt business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their t shirt businesses. Using the following t shirt business plan template, you can put together an effective business plan.

Key Success Factors for T Shirt Business​

Despite the challenges of the t shirt industry, We have identified five factors that can help you boost profitability, efficiency, and ultimately success.

  • Control of stock: Maintaining stock control is essential for operators to avoid oversupply and shortages.
  • Establishing a clear market position: A clear and consistent image of the company helps attract consumers.
  • Establishment of brand names: Clothing retailers who supply brand names and gain consumer recognition usually enjoy higher demand.
  • Market-driven production: Retailers that stock clothing items in line with current fashion trends are more likely to attract customers.
  • Experienced employees: Customer service plays a crucial role in a consumer’s shopping experience and influences their purchase decisions.
  • Product display: The store layout and product displays should encourage consumers to purchase goods while reinforcing the image of the company.

Need a Professional Business Plan Writer for Your T-Shirt Business?

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What is a T Shirt Business Plan?

A business plan for a t shirt business is a written document that sets your company’s financial goals and discusses how you’ll reach them.

A solid, comprehensive strategy will serve as a road map for the next three to five years of the t shirt business. Any bank or investor you approach will require a t shirt business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a t shirt business or pitching to investors or venture capitalists.

T Shirt Business Plan

Why You Need a T Shirt Business Plan

If you want to start a t shirt business or expand an existing one, the first thing you need to do is to write a business plan. A business plan is also necessary for attracting investors who want to know if your t shirt business is on the right track and worth investing in.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a t shirt business idea, and may help you better understand your company’s finances and competition.

T shirt business owners who have a business plan grow 30% faster than those who don’t, and 71% of fast-growing businesses have one.

A t-shirt business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for T Shirt Business

Asking family and friends to invest in your t shirt business is a great way to start. Once you’ve set a budget and identified what you’ll need to start the t shirt company, take the services of your friends and family to help you get it off the ground. You might need to present the willing ones a solid business plan to reassure them that their chances of making a profit are good.

Bank loans and angel investors are the two most common sources of funding for a t shirt business. When it comes to bank loans, banks will want to look over your t shirt business plan to make sure you’ll be able to pay it back with interest.

The loan officer will not simply want to ensure that your financials are reasonable in order to gain this confidence. They will, however, expect to see a professional plan. They will be more confident in your ability to run a business successfully and professionally if you have a plan like this.

Angel investors are the second most popular source of finance for a t shirt business. Wealthy individuals who will write a check for you are known as angel investors.They will either want equity in exchange for their capital or will let you have a loan, similar to a bank.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

T Shirt Business Plan PDF and Word

Download our t shirt business plan in PDF and Word here.

How to Write a T Shirt Business Plan

To write a t shirt business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a t shirt business plan, or you can just download our proven sample business plan pdf  to get a better idea.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of t shirt business you have and what stage you’re in; for example, are you a startup, do you have a t shirt company that you want to expand, or do you have a lot of t shirt businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

  • Provide a high-level overview of the t shirt industry
  • The name, location, and mission of your t shirt company
  • A description of your t shirt business, including management, advisors, and a brief history
  • Discuss the type of t shirt business you are operating, Give an overview of your target customers., and how your product differs from competitors in the industry
  • Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
  • And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your t shirt business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

  • Company summary: Your company analysis will describe the type of t shirt business you are running and its future goals. The type of t shirt business you might be focused on (Women’s T-Shirt Business, Men’s T-Shirt Business, Unsex’s T-Shirt Business, Children’s T-Shirt Business.)
  • Company history: When and why did you start your t shirt business?
  • What milestones have you achieved so far? Your milestones could include sales goals achieved, new store openings, etc.
  • Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
  • Locations and facilities: Information about your workspaces or plans to acquire them.
  • Mission statement: An overview of your t shirt company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

You need to include an overview of the t shirt business in the industry analysis you performed before sitting down to write your t shirt business plan.

While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.

Furthermore, market research can improve your strategy, especially if it identifies market trends. For example, if there is a trend towards particular designs or themes for t-shirts, it is helpful if your plan enables you to quickly add or modify inventory.

The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

  • Give a quick overview of the t shirt industry. Define the t shirt business in terms of size (in dollars), historical background, service region, and products.
  • Examine previous trends and growth patterns in the t shirt industry.
  • Identify the market’s major competitors.
  • Age, gender, and general lifestyle of the targeted market
  • Who are the market’s main suppliers?
  • Determine the factors that have an impact on the t shirt industry. These might include government regulatory rules and other businesses’ competitive activities.
  • Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
  • Describe how your t shirt business intends to position itself in the industry. Concentrate on how your t shirt business can benefit from opportunities highlighted in the industry.

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Customer Analysis

The first condition for a t shirt business is to identify its target customers clearly. Customers can be categorized into the following segments: college students, sports fans, soccer moms, techies, teens, baby boomers, etc.

The customer analysis section is an important part of any t shirt business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the product will meet those requirements.

Customer analysis may be divided into two parts: psychosocial profiles (why your t shirts suits a customer’s lifestyle) and demographic profiles (descriptions of a customer’s demographic qualities).

In terms of demographics, you should include information on the ages, genders, locations, and income levels of the consumers you want to serve. Because most t shirt businesses serve consumers who live in the same city or town, such demographic data is easily accessible on government websites.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Not least because you may use their data to define your goals, marketing plans, tactics, new product lines, pricing, and more. Use competitor analysis to:

  • Identify the strength of your t shirt business competition.
  • Search for opportunities to distinguish your t-shirt business from competitors.
  • Set your service’s price.

On the market, you will almost certainly discover some extremely powerful competitors, some of whom will be offering t shirts similar to yours at unbelievably low costs. However, not every competitor works with low-cost, low-quality products.

The first step is to determine who your direct and indirect competitors are.

The direct competition consists of other t shirt businesses that offer essentially the same services or products to the same people as you do.

Your indirect competitors are other options customers have to purchase from you that aren’t direct competitors. Other types of shirts and apparel items are included in this category.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your t shirt business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

  • Prices – Are they offer cheaper products or more costly than you and other competitors, what value do buyers get for that price?
  • Quality – Are they offer premium t shirts, the perceived worth in the eyes of the customers
  • Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
  • Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium t shirts? Will you offer unique t shirts that your competitors don’t offer? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your t shirt business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a t shirt business involves identifying the target demographic and finding t shirts that suit their preferences.

As part of your marketing plan for a t shirt, you should include:

Pricing and Product Strategy

Your t shirt business must offer t shirts that are different from those of your competitors. Research what your competitors offer and how they price their t shirts. Unique t shirts identifies your t shirt business as the place to go for unique designs and differentiates it from others.

Placing and Promotions

The place is where you have your t-shirt business. List the locations where customers can purchase your products. Do you have a storefront? An online store? Do you operate kiosks or locations at events? Do you sell through other retailers or websites? Describe your distribution strategy here.

Promoting your t shirt business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your t shirts. A few marketing methods you could consider are:

  • Adding extra appeal to the front store of your t shirt store to attract passing customers
  • Marketing in local newspapers and magazines
  • Approaching bloggers and websites
  • Banner ads at local venues
  • Marketing on social media
  • Pay Per Click marketing

You should also think about your t shirt’s Unique Selling Proposition (USP), which should explain why clients should choose you over other t shirt businesses. Ensure that your USP is reflected in your marketing.

Recommended Resources: If you are a DIY business plan writer, you need this guide on how to write a sales and marketing section in a business plan.

Operations Plan

While the previous sections of your t shirt business plan described your goals, your operational plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operational plan should be able to answer the following questions:

  • Who – Personnel in charge of completing specific tasks.
  • What – A breakdown of the responsibilities of each personnel.
  • Where – The location of everyday operations.
  • When –The deadlines for completing tasks and goals.
  • How much – The amount of money required for each department to perform their job.

Your operations plan should be divided into two individual parts, as seen below.

Your daily short-term processes include all the tasks involved in running your t-shirt business, such as serving customers, purchasing supplies, and manufacturing shirts etc.

Long-term goals are milestones you hope to reach. It may be the date when you expect to serve your 5,000th customer or when you hope to reach $X in sales. Another example would be when you expect to hire your Xth employee or open a new location.

Management Team

When writing a t shirt business plan, the management section’ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

Ownership Structure

Internal Management Team

External Management Resources

Human Resources

Management team section in a business plan outlines your t shirt business’s legal structure. If your company is a sole proprietorship , it may simply be one phrase. It might be longer if your company is a partnership or a corporation . You should make it a point to clarify who owns what part of the business.

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your t shirt business. Ideally, you and/or your team members have direct expertise in the t shirt business. If this is the case, highlight your experience and skills.

Think of these external management resources as your internal management team’s backup. Consider forming an advisory board if your team is lacking expertise and experience with t shirt business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your company. They would assist in answering queries and providing strategic direction.

If necessary, search for advisory board members with expertise running t shirt business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches. 

The final topic to consider in the management area of your t shirt business plan is your human resource needs.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 300? Will sales grow by 3% or 15% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your t shirt business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

  • Assets: Tangible goods with the monetary worth that the company owns.
  • Liabilities: Debt owing to a company’s creditor.
  • Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your t shirt business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $200,000 to build out your t shirt business will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $700,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your t shirt business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a t shirt business:

  • Fees for registering a business
  • Taxes and licenses
  • Advertising and publicity budget
  • Business insurance
  • Cost of leasing a production facility
  • The cost of purchasing the initial supply of fabrics, racks, hangers, and packaging materials
  • Operational costs for the first three months (salaries, bills, and other expenses)
  • Start-up inventory costs
  • The cost for the purchase of furniture and gadgets (Printers, telephones, vacuum cleaners, tables and chairs, etc.)

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix. You may, for instance, include some of your t shirt designs.

Bonus Tip: Learn what to include in a business plan appendix while writing a T Shirt business plan.

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Summary of the T Shirt Business Plan

A t shirt business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the t shirt business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your t shirt business.

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Since 2010, Wise business plans’ MBA professional business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

A combination of social media marketing, influencer collaborations, and email campaigns can be highly effective.

Research and read reviews, request samples, and start with a small order to test the quality before committing to a large production.

Yes, many T-Shirt entrepreneurs start their business as a side hustle and scale up as it grows.

Offering a mix of niche-specific and trendy designs can attract a broader audience while still appealing to specific customer segments.

Download Our T Shirt Business Plan Template

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Custom Printed T-Shirts Business Plan

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Your T-Shirt!

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Imagine the ability to create a totally custom shirt. You choose the material and style of the shirt, and then the image or graphic you want on the front and/or back. This is the ultimate form of expression. There are no limits to what you can communicate. Some people might show their fanaticism for a particular sports team, others a musician. Or you might have a social message or cause on your shirt. Whatever you may decide, you can print any image on your shirt. 

Your T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on the front or back) any way that they would like. By intelligently leveraging cutting edge technology, Your T-Shirt! will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit.

Your T-Shirt! has segmented the market into two groups, organized by the type of product that they purchase. The first group is customers that desire an already created graphic image to be placed on the their shirt. The second group are those that prefer custom artwork to be placed on their shirt. Your T-Shirt! has decided to divide the market by the products that they purchase because it offers an intuitive, easy method of targeting the two different groups. An additional reason for segmenting the market based on the two products is because the demographics for the buyers of the two products are distinct enough to group them separately.


Your T-Shirt! has identified three competitors, two are local companies, the third is an Internet-based shirt designer.

  • T-shirt World  — This local competitor specializes in silk-screening. 70% of their business is silk-screening with the remaining 30% sublimation. They require a minimum order of 10 with a 2-3 week lead time. This company only uses pre-existing designs for their silk-screening and for sublimations you must use their artist.
  • Shirt Shack  — This local retailer is geared toward organizations or teams with production runs of 20 or more. They do fairly good work but are rigid regarding custom work.
  • Design House  — This is an Internet-based retailer that primarily offers computer sublimations. Design House has a catalog of approximately 200 images for the customer to choose from. They do allow customers to use their own graphic. The quality of the sublimations is mediocre at best because they can only use off the shelf technology.

Our mission is to offer the finest in custom shirt sublimation production. We will offer customers the best product at the best price. Customer’s expectations will always be exceeded.


We are going to grow our business to start making a modest profit in year 3. Our name will become synonymous with high quality fashion forward T-Shirts. Everyone will come to us when they want to wear something custom made. We will be able to pay off friends and family by year 5. 

Financial Highlights by Year

Financing needed.

We will be getting a total of $84,500. David will be contributing $19,500 of his own money. We have a loan of $65,000 which will be fully paid by year 5. We will make a small profit starting year 3 and will consider taking on more staff by year 4 or 5 after we pay off the loan completely. 

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t shirt clothing line business plan

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T-Shirt Business Plan Template

T-shirt business plan.

You’ve come to the right place to create your T-shirt business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their t-shirt companies.

Below is a template to help you create each section of your T-shirt business plan.

Executive Summary

Business overview.

Comfy Style Tees is a startup T-shirt company located in Philadelphia, Pennsylvania. The company is founded by Scott Smith and Mike Anderson. Scott Smith is an established graphic artist who will be creating the designs for the company’s T-shirts. Mike Anderson is a graduate of Pennsylvania University with a Master’s degree in Marketing. Together, the pair is ready to open their own T-Shirt business, Comfy Style Tees. Scott has been creating unique graphic art for over a decade and has gained a substantial following as an artist on social media. Mike has been a marketing director for another T-shirt business for over five years. He is confident that his marketing and sales skills will allow the company to quickly gain new customers who are interested in purchasing apparel featuring Scott’s artwork. The duo plans to hire a small team of professionals to manage the day-to-day complexities of running a retail business including accounting, customer service, sales, and inventory management.

Comfy Style Tees will offer comfortable T-shirts made from premium 100% cotton. Each T-shirt will feature artwork printed using a direct-to-garment (DTG) printing method that allows for Scott’s detailed and colorful designs to come to life. Comfy Style Tees will create and sell limited edition T-Shirts in small batches.

Product Offering

The following are the products that Comfy Style Tees will provide:

  • Men’s T-shirts
  • Women’s T-shirts
  • Children’s T-shirts
  • Toddler’s T-shirts
  • Pet T-shirts for dogs and cats

Customer Focus

Comfy Style Tees will target people of all ages and genders who value wearing unique T-shirt designs that can’t be found off the rack. The company will target men, women, children, and people with dogs and cats. Comfy Style Tees will target fans of Scott’s artwork as well as individuals that are unfamiliar with it. No matter the customer, Comfy Style Tees will deliver the best communication, service, and high quality products.

Management Team

Comfy Style Tees will be owned and operated by Scott Smith and Mike Anderson. Scott Smith is an established graphic artist who will be creating the designs for the company’s T-shirts. Mike Anderson is a graduate of Pennsylvania University with a Master’s degree in Marketing.

Scott Smith has been creating unique graphic art for over a decade and has gained a substantial following as an artist on social media. Mike Anderson has been a marketing director for another T-shirt business for over five years. He is confident that his marketing and sales skills will allow the company to quickly gain new customers who are interested in purchasing apparel featuring Scott’s artwork.

Success Factors

Comfy Style Tees will be able to achieve success by offering the following competitive advantages:

  • The most flexibility in the customers’ shopping experience: customers can order online for delivery or in-store pickup, come into the physical store and shop, and return items through the mail or in-store no matter which method they purchased them through.
  • All tees are carefully printed using the latest DTG printing machines and meticulously inspected to ensure quality.
  • Comfy Style Tees doesn’t sell to other retailers or white label its products, so if a customer wants an authentic Comfy Styles Tees product, they know they will be able to get it exclusively from the shop or the online store.

Financial Highlights

Comfy Style Tees is seeking $120,000 in debt financing to launch its T-shirt business. The funding will be dedicated towards securing the retail space and purchasing DTG printing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll, rent, and marketing expenses. The breakout of the funding is below:

  • Retail space build-out: $30,000
  • DTG printing equipment, supplies, and materials: $30,000
  • Three months of overhead expenses (payroll, rent, utilities): $40,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Comfy Style Tees.

t shirt clothing line business plan

Company Overview

Who is comfy style tees.

Comfy Style Tees is a newly established boutique T-shirt shop in Philadelphia, Pennsylvania. Comfy Style Tees will offer the most fun, unique, and stylish tees around. Comfy Style Tees will provide a wide range of sizes for adults, children, and pets. Customers can purchase the one-of-a-kind Scott Smith designs online or in-store. T-shirts are DTG printed in small batches and each unique design is offered for a limited time only, so customers who want a particular design will need to act fast before they are sold out.

Comfy Style Tees will be able to provide the best customer service through its friendly and knowledgeable in-store associates and its use of the latest AI technology for online support. The management team is composed of professionals who are highly qualified and experienced in customer service, marketing, and operations. This strong management team allows Comfy Style Tees to serve all customers with attention and care, removing all headaches from the shopping experience.

Comfy Style Tees History

Comfy Style Tees is owned and operated by Scott Smith and Mike Anderson. Scott has been creating unique graphic art for over a decade and has gained a substantial following as an artist on social media. Mike has been a marketing director for another T-shirt business for over five years. He is confident that his marketing and sales skills will allow the company to quickly gain new customers.

Since incorporation, Comfy Style Tees has achieved the following milestones:

  • Registered Comfy Style Tees, LLC to transact business in the state of Pennsylvania.
  • Has a contract in place to lease the retail space.
  • Reached out to numerous potential suppliers to get samples and quotes for their wholesale garments that will become the company’s DTG printed T-shirts.
  • Began recruiting a staff of accountants, marketers, and sales associates to work at Comfy Style Tees.

Comfy Style Tees Services

Industry analysis.

The global T-shirt market size was an estimated $206B in 2018 and is anticipated to grow at a compound annual growth rate (CAGR) of 6.0% by 2027. In the United States, the T-shirt market reached an estimated $43.47B in 2022 and is expected to grow at a CAGR of 3.9% by 2026. The market for T-shirts can be segmented by materials and printing techniques. Most T-shirts that sell well are made from cotton, polyester, linen, rayon, lycra, or a blend of these fabrics. Two of the most popular printing techniques are screen-printing (estimated revenue share of 56% in 2021) and digital printing, which is expected to grow by 10.9% by 2030.

Over the years, the T-shirt industry has evolved from practical, plain white tees to designer labels, custom designs, and graphic prints. The market outlook for the T-shirt industry is positive with increased ecommerce and more people looking for unique styles. Although online shopping is increasing, more revenue is still currently being generated through physical retail. The top five countries generating the most revenue from T-shirt sales are China, the United States, India, Germany, and the United Kingdom.

Customer Analysis

Demographic profile of target market.

Comfy Style Tees will target people of all ages and genders who value wearing unique T-shirt designs that can’t be found off the rack. The company will target men, women, children, and people with dogs and cats.

The precise demographics for Philadelphia, Pennsylvania are:

Customer Segmentation

Comfy Style Tees will primarily target the following customer profiles:

  • Young adults (ages 18-29)
  • Men and women (ages 30-45)
  • Men and women (ages 46+)
  • Children (ages 4-17)
  • Toddlers (ages 0-3)
  • People looking for stylish T-shirts for their dogs and cats

Competitive Analysis

Direct and indirect competitors.

Comfy Style Tees will face competition from other companies with similar business profiles. A description of each competitor company is below.

Simple Tee, LLC

Simple Tee, LLC provides comfortable T-shirts at affordable prices. Located in Philadelphia, the Simple Tee retail shop is able to provide a wide selection of custom tees for its customers. The company makes form-fitting T-shirts for men, women, and children using 100% premium cotton and cotton blends. Simple Tee, LLC uses screen-printing technology to produce quality T-shirts to suit any style.

Simple Tee, LLC’s promise is to deliver top notch customer service, quality products, and great prices. The company’s team checks each T-shirt to ensure the highest quality before placing it on the sales floor. Simple Tee also sells its tees online and wholesale to other retailers.

Cool Trends T-Shirts

Cool Trends T-Shirts is an Philadelphia, Pennsylvania-based apparel company that provides outstanding customer service and fun art prints on all of its T-shirts. Cool Trends T-Shirts uses screen-printing and digital printing technology to make its one-of-a-kind tees. The company makes tees for young adults, children, and toddlers. You can buy Cool Trends T-Shirts through its online Shopify store. Cool Trends T-Shirts does not have a physical store, which saves the company money. These savings are passed on to the customers in the form of deep discounts on all Cool Trends products.

Dezyned T-Shirt Co.

Dezyned T-Shirt Co. is a trusted Philadelphia T-shirt company that provides superior service to customers at all three of its retail locations in Pennsylvania. The company makes its own DTG printed tees for the whole family. Dezyned T-Shirt Co. is able to provide unique tees designed by its founder and artist in residence, Alice Johnson. The company’s tees are priced in the high-end because they are made from premium cotton and printed in small batches, with Alice’s unique designs feature on each one.

Competitive Advantage

Comfy Style Tees will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Comfy Style Tees will offer the unique value proposition to its clientele:

  • All tees are made from 100% premium cotton, carefully printed using the latest DTG printing machines, and meticulously inspected to ensure quality.
  • Comfy Style Tees offers unique pieces that can’t be found anywhere else.

Promotions Strategy

The promotions strategy for Comfy Style Tees is as follows:

Social Media/Referrals

Scott Smith has built up an extensive social media following of fans that love his artwork. Once Scott advised them he is going to be creating his own T-shirt business, many have signed up to receive updates on the new line and have opted to refer a friend for a promotional discount. As more friends are referred, the potential customer base continues to grow.

Print Advertising

Comfy Style Tees will invest in professionally designed print ads to display in magazines, flyers, and direct mailers.

Website/SEO Marketing

Comfy Style Tees will use an online platform like Shopify for its website and  ecommerce store. The website will be well organized, informative, and list all the products available. As marketing director, Mike Anderson will also manage Comfy Style Tees’s website presence with SEO marketing tactics so that when  someone types in the search engine “unique T-shirts in Philadelphia” or “T-shirt store near me”, Comfy Style Tees will be listed at the top of the search results.

The pricing of Comfy Style Tees will be competitive to premium, so customers feel they receive value when purchasing the high quality T-shirts.

Operations Plan

The following will be the operations plan for Comfy Style Tees.

Operation Functions:

  • Scott Smith will be the Owner and Designer. He will oversee the design and printing process and manage all supplier relations. Scott has spent the past year recruiting the following staff:
  • Mike Anderson – Marketing Director who will provide all marketing and sales initiatives for the company including managing the website, social media, and online marketing.
  • Kate Johnson – Bookkeeper who will provide all budgeting, accounting, tax payments, and monthly financial reporting.
  • Sam Lee – Lead Sales Manager who will manage all sales associates activities and schedules as well as oversee the day-to-day operations of the sales floor.


Comfy Style Tees will have the following milestones complete in the next six months.

9/1/2022 – Finalize contract to lease the retail space.

9/15/2022 – Finalize personnel and staff employment contracts for the management team.

10/1/2022 – Finalize contracts for suppliers.

10/15/2022 – Begin the marketing campaign.

10/22/2022 – Begin printing the first limited edition batch of tees.

11/1/2022 – Comfy Style Tees opens its store for business.

Comfy Style Tees will be owned and operated by Scott Smith and Mike Anderson. Scott Smith is a graphic artist who will be creating the designs for the company’s T-shirts. Mike Anderson is a graduate of Pennsylvania University with a Master’s degree in Marketing.

Scott Smith has been creating unique graphic artwork for over a decade and has gained a substantial following on social media. Mike Anderson has been a marketing director for another T-shirt business for over five years. He is confident that his marketing and sales skills will allow the company to quickly gain new customers who are interested in purchasing apparel featuring Scott’s artwork.

Financial Plan

Key revenue & costs.

The revenue drivers for Comfy Style Tees are the fees the company will charge customers for the T-shirts. The price range for Comfy Style Tees is $35-$375.

The cost drivers will be the payroll cost, DTG printing cost, and the cost of the T-shirts themselves. Other expenses will be rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Average number of T-shirts sold per month: 750
  • Average revenue per month: $10,000
  • Retail space lease per year: $60,000

Financial Projections

Income statement, balance sheet, cash flow statement, t-shirt business plan faqs, what is a t-shirt business plan.

A t-shirt business plan is a plan to start and/or grow your t-shirt business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your t-shirt business plan using our T-Shirt Business Plan Template here .

What are the Main Types of T-Shirt Businesses?

There are a number of different kinds of t-shirt businesses, some examples include: Women’s T-Shirt Business, Men’s T-Shirt Business, Unisex T-Shirt Business, and Children’s T-Shirt Business.

How Do You Get Funding for Your T-Shirt Business Plan?

T-Shirt businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a T-Shirt Business?

Starting a T-shirt business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A T-Shirt Business Plan - The first step in starting a business is to create a detailed T-shirt business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your T-shirt business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your T-shirt business is in compliance with local laws.

3. Register Your T-Shirt Business - Once you have chosen a legal structure, the next step is to register your T-shirt business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your T-shirt business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary T-Shirt Equipment & Supplies - In order to start your T-shirt business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your T-shirt business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful T-shirt business:

  • How to Start a T-Shirt Business

Where Can I Get a T-Shirt Business Plan PDF?

You can download our free t-shirt business plan template PDF here . This is a sample t-shirt business plan template you can use in PDF format.

Other Helpful Business Plan Templates

Ecommerce Business Plan Template Clothing Store Business Plan Template Retail Business Plan Template


Tshirt Design and Sales Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Fashion Industry » T-shirt Printing

TShirt Design Business

Are you about starting a T-shirt Business online ? If YES, here is a complete sample T-shirt printing business plan template & feasibility report you can use for FREE .

Starting a T – shirt design and sales business is of course one of the many businesses that can be started in any part of the world and the owner of the business can still penetrate the world market once the design is good and it meets a need in the fashion market; everybody whether old or young have need for clothes most especially T – shirts for casual wears.

Entrepreneurs who intend starting a clothing line business can start their own T – shirt design and sale business from their home on a small scale and service a customized market or big time investors can open a clothing factory and dominant both the U.S. market and the international market.

The bottom line is always that there is always a ready market for manufacturers of clothes. All a designer need to do is to ensure that he or she carves a niche for his business and they work hard to build their brand name to be accepted beyond his / her city of operations.

T – Shirt design and sales business just like most businesses, thrives on creativity, branding (media hype and what have you) and good business skills. Any aspiring entrepreneur can start a T – shirt design and sales business, as long as they are creative, they can get people to promote their brand and they have good business skills.

The starting size of this type of business doesn’t really matter as long as the business is built on the right foundation and with the right combination of skills and talents; after all, a world renowned clothing line – Coco Chanel started from a little hat shop in a street in Paris and today they are all over the world.

One thing is certain, once you are creative, you will be able to come out with a unique style. In the clothing line industry, you signature is your style. Another important factor that counts in this line of business is the brand name and perhaps the logo of the clothing line.

If you look at the leaders in the clothing line business you will realize that they deliberately choose a name and create a logo that best communicate how they want people to perceive them. Once you are able to secure a good name for your T – shirt design and sales business and then hire experts (graphic artists) to help you create a compelling logo; if you don’t mind, you can follow the trend in the industry.

A Sample T-Shirt Design & Sales Business Plan Template

1. industry overview.

The fashion industry is indeed a highly thriving industry all over the globe for obvious reasons and T – shirt design and sales is a subset of the industry. There are various clothing label; some are national brand and some others are international brands.

The fashion industry, especially cloth / T – shirt making business was not as easy as it is now; before now, clothing was handmade based on demand by individual. In the 20 th century after the invention of sewing machines (industrial sewing machines) it became pretty much easier to produce T – shirts en mass.

Technology indeed is responsible for opening up the clothing industry. T – Shirts can now go through factory system of production and still maintain good quality and standard sizes. With that, it is easier for retailers to order and sell T – shirts at fix prices in department stores and boutique et al without stress.

The fashion industry is a creation of the modern age and fashion style changes with rapid astonishment and in most cases people go back to the past to re – introduce old fashion. The fashion industry is indeed a rapidly changing industry; fashion trend will always come and go at different season.

The bottom line is that successful clothing labels (T – shirt designers) have a thorough grasp of the market and they know how to meet their needs or cajole them to accept what they have to offer; they are always creative, flexible and ready to either detect the trend or move with the trend.

No doubt, a retailer or wholesale distributor of T – shirts can order for various sizes of clothes from anywhere in the world and sell in his or her country without even visiting the production factory. As a matter of fact, any clothing line based business is one business that has the capacity to survive regardless of what is happening in the economy of the world.

Economic downturn or even a galloping inflation does not in any way affect the sale of clothes; people can’t do without wearing clothes. For instance, you can’t find even the homeless people in America not wearing clothes.

From time immemorial, the fashion industry is known to be one of the largest employers of labor (both directly and indirectly) in the united states of America.

Some of the leading labels in the fashion industry are from the United States of America. Although, some clothing labels outsource the production of their clothes to other parts of the world; predominantly Asian countries, just in a bid to cut cost.

Some cities of the world are considered to be fashion hubs; they dictate what happens in the fashion industry. The cities are Paris, Milan, New York City, Tokyo and London. These cities are known to host fashion exhibitions; designers who want to play at the global stage ensures that they exhibit their clothing collections to fashion enthusiast during fashion week in any of the cities mentioned above.

As a T – shirt designer, once your brand / label is accepted in any of the fashion capitals of the world, it won’t be too long before you become a globally recognized clothing label – brand.

2. Executive Summary

Richards Peal™ is an international clothing line with a bias for designers T – shirts that will be located in Beverly Hills, California.

We have been able to secure a large warehouse in a strategic part of town that will be converted to our T – shirt production factory. We were able to out rightly buy over the facility with the help of our bank and support from family and friends.

Richards Peal™ will be involved in the production of T – shirts and other casual cum sport clothes, and the likes, that will meet the needs of male, female, young adult and children. Our business goal is to become one of the leading T – shirt designers in the United States and we will make sure that every T – shirt or clothes that leaves our factory can favorable compete with the best brands in the industry.

Our workers are going to be selected from a pool of talented T – shirt designers in and around Beverly Hills, California and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce especially T – shirt designers through the required trainings that will position them to meet the expectation of the company and to compete with leading T – shirt designers in the United States and throughout the globe.

We have put plans in place to build a state of the art clothing line production factory in Beverly Hills, California, which is exactly why we have entered agreement with some manufacturers of sewing machines to produce customized sewing machines for us that will give us the quality of clothes that we want to be known for. Our factory will be well equipped and we will ensure that we follow the trend in the industry.

Richards Peal™ will manufacture high quality T – shirts for both the high end customers and also for low income earners; we want to become one of the people’s choice whereever our T – shirts are put up for sale. Apart from mass production of T – shirts, we will also be engaged in customized production of T – shirts for customers based on their demands.

We are quite aware that there are some clients such as sporting clubs, political parties, schools, churches and organizations that would need quality customized T – shirts for specific purposes and we are well prepared to deliver as requested.

  • Ownership Structure/Founder’s Biography

Richards Peal™ is owned by Richard Crespo – Pablo and family. Richards Crespo – Pablo is an Italian – American fashion enthusiast with over two decades of experience in the fashion industry. He will occupy the position of the chief executive officer (CEO) / President of the organization.

Richard Crespo – Pablo has Degree in Fashion Designing from Milan School of Fashion and also an MBA from Harvard. He is a well – respected figure in the fashion industry, prior to starting Richards Peal™ he was the creative director in one of the world’s leading fashion label that is based in Milan, Italy.

He will run the company with two of his children and also some protégées (core T- shirts designers and market and sales experts) of his that he has trained over his working years as a fashion icon in both Italy and the United States of America.

3. Our Products and Services

Richards Peal™ was established with the aim of producing high quality and highly fashionable T – shirts for men, women, young adults and children. We know that quality is a key factor that will help us sell our brand which is why we have but in place a competent quality assurance team that will ensure that all our T – shirts meet and even surpass our customers’ expectations.

We will work hard to ensure that Richards Peal™ is not just accepted nationally in the united states of America, but also in other parts of the world.

4. Our Mission and Vision Statement

  • Our vision is to establish a T – shirt design and sales company whose brand will not only be accepted in the United States of America, but also in other parts of the world.
  • Our mission is to establish a T – shirt design and sales company that will design and produce high quality T – shirts and casual clothes for male, female, young adults and children; a T – shirt label that will compete favorably with international T – shirt labels like Ralph Lauren, Polo by Ralph, Tommy Hilfiger, Hugo Boss, Gap, Lacoste, Nike, Levi Straus, Adidas, Diesel, Nautical, Puma, Prada and Rebel (Children’s T – shirts) et al at the global stage.

Our Business Structure

Richards Peal™ T – shirt design and Sales Company, is a company that intends opening small, but hope to grow big in order to compete favorably with leading T – shirt design and sales labels in the fashion industry both in the United States and on a global stage.

We are aware of the significance of building a solid business structure that can support the picture of the kind of business we want to own. This is why we are committed to only hire the best hands that we can attract.

Despite the fact that Richards Peal™ T – shirt designs and sales company will start operation from a single factory in Beverly, California, we have a holistic view of the kind of business we want to build; we want to grow to the level where we will build factories in Thailand and China.

Our T – shirt brand is going to be specifically designed to penetrate not just the United States market, but also the world’s fashion industry.

We want people of all walks of life across the globe to someday put on our T – shirts; we want to see our T – shirts being worn in Paris, in London, in Tokyo, in Lagos, in Madrid, in Johannesburg, in Buenos Aries, in Sao Paulo, in Port Elizabeth, in Dubai and all over the nooks and crannies of the world.

At Richards Peal™ T – shirts design and sales company, we will guarantee that we hire people that are qualified, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

Chief Executive Officer (Owner), General Manager, Human Resources and Admin Manager, Sales and Marketing Executive, Accountant, Fashion Designers (With Bias in T – shirts design and casual clothes), Quality Control Officer, Tailors, and Factory Workers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

General Manager:

  • Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Contributes to team effort by accomplishing related results as needed.
  • Responsible for managing the daily activities in the factory
  • Responsible for supervising all the employees
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office and factory activities.

Sales and Marketing Manager

  • Manage external research and coordinates all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyzes the volumes of transactional data generated by customer purchases
  • Creates new markets cum businesses for the organization
  • Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

  • Receives payments on behalf of the organization
  • Issues receipt to customers
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the company
  • Interfaces with the organization’s banks
  • Responsible for payment of tax, levies and utility bills
  • Any other duty as assigned by the CEO / store manager

Fashion Designers (with bias in T – shirt designs)

  • Responsible for designing T – shirts and casual clothes) to meet the latest trend
  • Stays abreast with the dynamics of the fashion industry with key interest in T – shirts and casual clothes
  • Research and advice the organization on style, size and other trendy fashion statements.

Quality Control Officer

  • Ensures that all the T – shirts and casual clothes in our production line meets the required quality before they are released in the market
  • Make certain that production and manufacturing lines perform efficiently, coordinate employee efforts, and facilitate communications between management and production departments.
  • Devises ways of improving the manufacturing process to ensure higher-quality and durable T – shirts
  • Ensures that manufacturing production lines run smoothly and generate a consistently suitable output for their employers
  • Ensures that the organization work in line with international best practices
  • Handles any other responsibility as assigned by the general manager

Tailors (Industrial Sewing Machine Operators)

  • Responsible for sewing T – shirts and casual clothes as instructed by the supervisor / fashion designer
  • Responsible for cutting clothing materials to fit the expected design and size
  • Handles any other duty as assigned by the general manager

Factory Workers:

  • Responsible for ironing and packaging of T – shirts and casual clothes
  • Responsible for movement of equipment and raw materials as required
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the factory, machines and other equipment
  • Handles any other duty as assigned by the general / floor manager.

6. SWOT Analysis

Richards Peal™ intends to build a world class T – shirts design and sales business that will manufacture T – shirts and casual clothes for men, women, young adult and children. We will be based in Beverly, California, but we will not restrict the sale of our T – shirts and casual clothes to the U.S market alone, we will sell our product in other parts of the world.

In other to achieve this in a highly competitive industry like the fashion industry, we must ensure that we critically look through our strength, our weaknesses, the opportunities available in the industry and the threats that we will are likely going to face.

Because of the nature of the business we are involved in and the brand we want to build, we were able to hire the services of an HR and Business consultant with bias in fashion and retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Richards Peal™ T – shirt Design and Sales Company;

Perhaps one of our strongest strength could be attributed to the quality of employees and the latest machines and equipment that we have in our T – shirt production factory. Our chief executive officer, Mr. Richards Crespo – Pablo will be bringing his vast wealth of experience to the table and that is indeed a huge positive for Richards Peal™ T – Shirts Design and Sales Company

A major weakness that may count against us is the fact that we are a new T – shirt design and sales company and we don’t have the financial capacity to compete with multi – billion dollars fashion label like Ralph Lauren, Polo by Ralph, Tommy Hilfiger, Hugo Boss, Gap, Lacoste, Nike, Levi Straus, Adidas, Diesel, Nautical, Puma, Prada and Rebel (Children’s T – shirts) et al when it comes to controlling the market or detecting the trend.

  • Opportunities:

One thing is certain, whether good or bad- people will always look for clothes to wear and on the average they go for T – shirts simply because it is cheap. Besides, the opportunity for clothing line to sell their clothes is massive and we hope to leverage on these opportunities to sell our T – shirts.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new T – shirts design and sales company in same location where our target market exist who may want to adopt same business model like us.


  • Market Trends

In recent time, the fashion industry relies more on mass market sales for them to make the kind of income that will sustain the business.

The mass market takes care of a wide range of customers that cuts across both the rich and the poor. Most of the new clothing lines that are trying to catch – up with the market often produce ready-to-wear clothes using trends set by leading fashion labels.

What they do is that, they try to see the direction of the trend as established by renowned fashion brand before producing their own versions of the original look by making use of cheaper fabrics and simpler production processes which can easily be done by machines.

They can comfortably sell such product at a cheaper price to the masses who can’t afford to by the original which is often way too expensive for the common man.

T – Shirt designers and fashion designers now leverage on the runway – fashion expo to promote and attract market for their products. Any fashion designer who is recognized in Paris, Milan, New York City, or London can comfortably become a global recognized fashion label.

Small start – up T – shirt designs and sales companies leverage on small markets such as companies, churches, schools, organized groups and sport fans to sell their T – shirts. This group of people can order large numbers of customized T – shirts for special purposes.

For example, a political party enters into a business deal with a T – shirt design and sales company to help them produce shirts to be used by their supporters during political rallies and campaigns.

8. Our Target Market

No doubt the clothing line industry has the widest range of customers; everybody on planet earth wears clothes howbeit different designs, quality and style. In view of that, we have created strategies that will enable us reach out to people that cut across different classes in the society; we will produce T – shirts and casual clothes for male, female, young adults and children.

We have conducted our market research and survey and we will ensure that our T – shirt label is well accepted in the market place. These are the different group of people that we will be producing T – shirts and casual clothes for;

  • Young Adult
  • Corporate Executives
  • Sports Men and Women (sport clubs)
  • Churches (Customized church robes)
  • Political Parties

Our competitive advantage

Our competitive advantage as a T – shirt design and sales company is the fact that we are going to produce T – shirts and casual clothes for a wide range of people; we will produce for both the rich and the poor.

Another competitive advantage for Richards Peal™ T – shirts Design and Sales Company is the quality and robust wealth of experience of our management team. The management team comprises of professionals who have worked with some of the leading international brand in the fashion industry.

Our latest machines and equipment also count towards our advantage especially when it comes to competing with other T – shirt designs and sales companies within the same category that we operate. The quality of every T – shirts and casual clothes that comes out of our production line must be certified okay before they are released to the market.


  • Sources of Income

Richards Pearl™ T – shirt Design and Sales Company will be involved in the production of high quality T – shirts and casual clothes that will meet the needs of male, female, young adult and children and that will be our major sources of income.

In future, we hope to open a standard fashion design school in Beverly, California. A school that will meet and surpass the needs of aspiring fashion designers in and around California. We will also go into fashion consulting business as a means of generating additional income for the business.

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field.

It is important to state that people buy T – shirts and casual clothes for different purposes and clothes sell all through the calendar year albeit different designs for different seasons / weather. If it is winter, the demand for winter clothes will increase and if it is summer, the demand for summer clothes will increase.

Below are the sales projections that we were able to come up with for the first three years of operations;

  • First Year-: $ 500,000
  • Second Year-: $1,000,000
  • Third Year-: $2,000,000

N.B : This projection is done based on what is obtainable in the clothing line (fashion) industry and with the assumption that there won’t be any major economic downturn and there won’t be any T – shirts design and sales company that will adopt our unique business model . Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Owing to the fact that we are a new T – shirts design and sales company that want to take on the international market, we have decided to model some of the leading international clothing manufacturing brand. We will ensure that we interact with our target market (customers) and sample their opinions to know what they want before mass – producing T – shirts and casual clothes.

It is easier to penetrate the market when what you produce is exactly what the people wanted. The fashion industry is indeed a very competitive industry, every T – shirt designer and clothing line must ensure that they are always on their toe and in touch with the trend if indeed they want to continue to be in business.

We are aware of this fact which is why we hired business consultant with bias in marketing and sales to help us craft a winning marketing and sales strategy. In summary, Richards Pearls™ T – Shirts Design and Sales Company will adopt the following sales and marketing approach to promote and sell our T – shirts and casual clothes;

  • Introduce our T – shirt label by sending introductory letters to churches, schools, corporate organizations, political parties, groups, and other establishment that wears T – shirts and casual clothes.
  • Attend fashion expos in the U.S and in other parts of the world
  • Organize our own fashion show; in order for us to display our designs / clothes
  • Advertise our clothing label in newspapers, TV and radio stations
  • Canvass celebrities to wear and help us promote our clothing label
  • List our business on yellow pages ads / local directories
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Leverage on word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Publicity and advertising as it relates to the fashion industry involves being in touch with the organizations target market and being very creative and proactive. Beyond every reasonable doubt the media plays a very big role when it comes to helping a clothing label gain international significance.

The social media also plays an important role in modern day fashion publicity and advertisement; it gives fashion label the ability to reach out to a wide range of customers all over the world within a short period of time and of course at a very cheaper price when compared to other publicity and advertising platforms.

Any T – shirt Design and Sales Company that wants to take on the market must be deliberate when it comes to building brand awareness and credibility. Most often than not, big – time clothing labels ensures that they create great hype whenever they are about to release any unique design from their stable.

Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites are some of the tools fashion designers leverage on to promote their labels.

Some of the preferred social media platforms that are used in the fashion industry are Instagram, Tumblr, WordPress, Facebook, twitter, YouTube and other sharing sites. Here are the platforms we intend leveraging on to promote and advertise Richards Pearls™ T – Shirt Design and Sales Company;

  • Place adverts on both print (newspapers and fashion magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community programs like school fashion shows et al
  • Leverage on the internet and social media platforms like; Instagram, Tumblr, WordPress, Facebook, twitter, YouTube and other sharing sites.et al to promote our brand
  • Attend local and intentional fashion expos
  • Organize our own fashion show
  • Promote our clothing label on our own official websites and online fashion community
  • Build relationship with celebrities especially in the entertainment industry and sports to endorse of clothing label.

12. Our Pricing Strategy

Richards Pearls™ T – Shirts Design and Sales Company will make sure that we design and manufactured T – shirts and casual clothes that will meet the financial capacity of different classes of people in different parts of the world. The prices for all our T – shirts and casual clothes will be affordable and at the same time competitive with what is obtainable in the fashion cum clothing line industry.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets where our T – shirts and casual clothes will be sold;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without little or no difficulties.

Equipment & Tools

These are the machines, equipment and tools that we would need to start our T – shirts design and sales business;

  • Industrial sewing machines
  • Pattern makers for crafting designs.
  • Women and men dress forms used for garment building.
  • Hole punchers
  • Straight and curved rulers
  • Measuring tapes
  • Notchers for marking seams.
  • Dotted pattern paper.
  • Sewing machine needles
  • Hand sewing needles.
  • Sketching books.
  • Drapings tools.
  • Dressmaking Stick pins
  • Style tapes
  • Fabric shears
  • Soft lead pencil
  • Marking pen
  • Pattern plotter.
  • Pattern making software.
  • CAD tools for designs
  • Digital drawing tools
  • Digitizer board for pattern scanning.
  • Heat transfer machines for T-shirts.
  • Print tables.
  • Labels and Tags.
  • Packaging materials
  • Industrial pressing irons
  • Supply of fabrics

13. Startup Expenditure (Budget)

These are the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in Beverly, California – $750.
  • Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
  • Budget for publicity and advertisement of our T – shirt brand – $50,000
  • Cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for acquiring facility for our production factory – $500,000.
  • Cost for facility remodeling – $50,000.
  • Cost for purchasing initial supply of fabrics, racks, hangers and packaging materials – ( $100,000 )
  • Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Cost for sewing machines and other sewing equipment and tools – $250,000
  • The cost for the purchase of furniture and gadgets (Printers, Telephone, vacuum cleaner, tables and chairs et al) – $30,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $5,500
  • Miscellaneous supplies – $10,000

We would need an estimate of $3million to successfully launch our T – shirt design and sales business in Beverly, California.

Generating Funding / Startup Capital for Richards Pearls™ T – Shirts Designs and Sales Company

Richards Pearls™ T – shirts designs and sales company is a private business that is solely owned and financed by Richards Crespo – Pablo and family. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • The Chief Executive Officer who happens to be the lead partner will contribute 20 percent of the start – up capital from his personal savings and other sources
  • 30% of the capital will be generated from other family members
  • 50% of the capital will be sourced from banks as a loan facility

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Richards Pearls™ T – shirts designs and sales company will make sure that all the factors listed above are reinforced on a regular basis and also we will engage in continuous capacity building of our workforce.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more. This will enable us secure their loyalty and services for a long period of time.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of all that we do at Richards Pearls™ T – shirts designs and sales company.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit licenses (Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al): Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from business partners / investors:  In Progress
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of sewing machines and sewing equipment / tools: In Progress
  • Purchase of furniture and gadgets (Printers, Telephone, vacuum cleaner, tables and chairs et al): In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress

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T SHIRT BUSINESS PLAN PDF || (How to start your own T-shirt business)

Click here to grab my FREE "Launch Your T-Shirt Business Checklist"

T-Shirt Business Plan PDF || (How to start your own Christian T-shirt business)

Want a t shirt business plan pdf that WORKS? If you want to know how to start a tshirt business at home and need an amazing tshirt business plan pdf to help you do it, this article will show you my t shirt business plan pdf that I use whenever I start a new tshirt business online. You’ll know how to start a tshirt business online, and all the best tips for launching a Christian tshirts business so you can start selling shirts online.

written by Stephanie Rodnez, Author, Filmmaker & Purposeologist


It's Stephanie Rodnez here, founder and CEO of Godlywood Girl and creator of the Godlywood Girl Launch Your T-Shirt Business Masterclass, and i f you want a T-Shirt Business Plan PDF that will walk you step-by-step through launching your own t-shirt business the way that God purposed you to do it, read this article to the end because you're going to have my exact step-by-step PDF guide that one of my students used to launch her very own t-shirt business just one month after learning it.  

Step #1 - Name Your T-Shirt Business

The first thing you want to start with is the Name of your T-Shirt Business, and the reason why I want to start with the name is that a lot of people launch t-shirt lines with no name. And if you have a t-shirt collection but you have no way to name it, then you have no way to brand it. You know and I know that everybody and their Mama got a t-shirt business nowadays, so you need to know what the name is of your t-shirt business so that you can brand it when you are doing marketing and promotions.

Step #2 - Understand The Purpose Of Your T-Shirt Business

The second thing that's very important is Understanding the Purpose of your T-Shirt Business. This is what's going to make you stand out from the crowd, this is what's called product differentiation in business. This is what makes you unique from all the other t-shirt businesses out there.

For example, for Godlywood Girl I create t-shirts that remind women of Christ of their power as the chosen daughter of a risen King. I remind women that they have purpose, that they are blessed, that they are purposeperneurs, that they can soar, they're courageous, that they will fight for their purpose. Those are the reasons that I create t-shirts, it's so that you can look down and remember, God has purposed me to do something really big with my life and I can keep fighting to do this. So, you need to know what the purpose is of your t-shirt business, because that marketing message is going to be what you use to communicate to your audience why they should actually purchase your t-shirts.

Step #3 - Product Research

The next step is Product Research. One of the biggest things that you can do as an entrepreneur is finding a really hot market, yes, but also find a hole in the hot market that you can fill. For me, one the biggest holes that I found in my market of Christian t-shirts - because there are like 40,000 people who search for Christian t-shirts online every single month, but the biggest hole that I saw in my market were t-shirts that empowered women of Christ to live their purpose. There are all these t-shirts about all these different things, but as far as uniquely empowering somebody to live for God-given purpose, I didn't see those t-shirts out there. That is the hole that my shirt business fills in the market. Do your product research, find out what other companies in your industry and in your niche are already doing t-shirts on, and then figure out what hole you can fill in that market. 

Step #4 - Market Research

Next we need to do Market Research. These are what your current customers want from you, because even if you find a hole to fill in your niche, now you need to know what your current customers want from your products so that you can fill that hole according to your customers' specifications. I just ask my email list 'Hey girls. I'm coming up with a brand new t-shirt line. What do you want for it to do?' And all the girls will tell me 'I want it to be sleeveless, I want it to be flowy, I want V-necks, I want scoop necks, I want wide, I want black', and they'll tell me what they want. Do your market research and ask your customers 'Hey guys. I found this hole in the market. This is what I'm going to fill with my t-shirt line. This is name of it. This is the purpose of it. What kind of shirts do you want?' And they will tell you and then you can design your t-shirt line based off of that.

Step #5 - Brand Board

Now that you've done your Product Research, now that you know the purpose of your shirt line, and now that you know what your customers want, you are ready to create what's called a Brand Board. This is kind of like a Vision Board but it's for your shirt. And what you're going to do here for your Brand Board is you're going to go ahead and put down all your ideas based off of your Product Research and Market Research, the branding for your company of what you want your t-shirt business to look like, what you want your first line of t-shirts to look like.

You can go to pinterest.com and pull images of really cool quotes and colors and things like that that inspire you, and that really fit the need of the data you gathered when you did your research. Put all your concepts in one place so it's kind of like your Mood Board, so when you start the design process or you hire a graphic designer to do the design process for you, you have a very solid idea of what you want to your t-shirt line to look like.

Step #6 - Final T-Shirt Design

Next up is our Final T-Shirt Design. You're going to actually create your designs for your t-shirt business. There are a lot of different websites you can use to design your shirts. I use canva.com to design my shirts. You can use Photoshop. If you want to hire somebody you can use 99Designs, Upwork.com, or Fiverr.com just to name a few. I actually recommend only starting off your t-shirts with about 4 different shirts because I have found that when I offer my audience too many shirts and too many options, they don't buy. They get too overwhelmed, so I scaled way down so only offered 4 shirts at a time rather than I used to offer 12 at a time.

Step #7 - Print Your Shirts

Once you have your t-shirt designs, now it's time to find your printer. There are a lot of On Demand t-shirt printers online that you can use, so just search 'on demand t-shirt printers online', take a look at what they do, get samples from everybody, see who has the best quality, the best shipping time, and make your selection. You're going to also want to compare prices as well. That's what I did, I tested about 4 or 5 On Demand printers before I chose my printer. 

The final part of our T-Shirt Business Plan PDF is your Launch Plan for your t-shirt business. A lot people will create a t-shirt business that's amazing and they never tell anybody about it. Don't do that! Plan your launch. Plan out how you're going to launch your t-shirt business, what your launch strategy is, when you're going to post.

The Next Step

Now that you have an idea of what you need to do to launch your t-shirt business, I want to invite you to get my Launch Your T-Shirt Business Masterclass where I demonstrate launching a t-shirt business from scratch step-by-step.  You can learn more about the masterclass by clicking here.

t shirt clothing line business plan

Want to learn how to start a purpose-driven business online?

Sister of Christ, if you're ready to get unstuck, stop feeling frustrated and  learn the 5 fundamental principals of having an online business that glorifies Christ and gives you the lifestyle you want -

Thanks so much for reading, and Jesus willing I'll see you in the next article.

Stephanie (Godlywood Girl) Rodnez


Welcome to Godlywood Girl sis! My name is Stephanie Rodnez, Founder & CEO of GodlywoodGirl.com, and my purpose in life is to help you find yours.

A few years ago I made a terrible business decision that almost brought me to bankruptcy. The fear, self-doubt and lack of confidence I went through as a result of that poor decision kept me from living my purpose for 2 long years -

Until one day I saw a video by ET Thomas that literally changed my life. His "You Owe You" reawakened my purpose, and from that moment on, I knew I wanted to help other women reawaken their purpose too.

That's why I created Godlywood Girl, a motivational resource company designed to help women of Christ get unstuck, stop feeling frustrated and start living God's greatest purpose for their lives - just like Dr. Eric Thomas' video did for me.

My greatest desire is to empower at least 5 million women of Christ to find their God-given purpose, starting with YOU. Click below so I can send you a free copy of my Find Your Purpose Journal today ➡️➡️➡️ http://purposegift.com

________________ RESOURCES:

➡️ Get my brand new, FREE T-Shirt Business Checklist here || 


➡️ Get my brand new, FREE Find Your Purpose Toolkit here ||


➡️ Get my brand new, FREE Christian Business Toolkit here || 


➡️ Get my brand new, FREE Write Your Book Checklist here || 


➡️ Get your free 5-Day Activate Your Purpose Challenge from Stephanie (Godlywood Girl) Rodnez here || https://purposelegend.com

➡️ Get my FREE 5 P's Of Purposepreneurship eBook to start a purpose-driven business online here ||  https://purposelegend.com /business

➡️Ready to learn how to live your greatest purpose for Christ? Join me in the Godlywood Girl School Of Purpose at || https://godlywoodgirl.teachable.com/p/schoolofpurpose

➡️Ready for some Godlywood Girl Books, T-Shirts & Swag? Check out the entire Godlywood Girl collection at https://godlywoodgirl.com

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    T-Shirt Business Plan PDF || (How to start your own Christian T-shirt business) · Step #1 - Name Your T-Shirt Business · Step #2 - Understand The Purpose Of Your