How to Write a Business Plan Template for a Broadcast Company Channel

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Business plans, which have a traditional structure, can be modified to ensure a clear presentation of your business idea. In television, radio and now in online and mobile broadcast, many of those who will be reading it won't be familiar with the industry. Don't let structure get in the way of explaining your business idea fully and simply so everyone who reads it can understand what's at stake.

Business Model

Start the section on your business model with a page or two explaining the key niches of the broadcast industry your business idea will serve. Potential investors may not fully understand how broadcasting works, particularly if you're proposal deals with an alternative media like mobile or Internet radio. Don't leave any room for uncertainty. Explain why your channel is necessary and show how its intended audience compares to other outlets. Discuss your vision and mission and explain how you will create content, attract employees and build your schedule around it.

Target Audience

Define your target audience in detail and provide examples of how your channel will provide something they can't get elsewhere. Next, explain how you plan to market your channel to them so they're compelled to give it a try. Describe how you plan to keep your audience coming back and how you will build your channel into their lifestyles. Provide examples of how, why and when your audience will be tuning in and how frequently. Include an explanation of how you will attract sponsors and advertising.

Revenue Model

On-air and Internet advertising, subscriptions and sponsorship are among the revenue paths you might use to make money with your channel. However, the size of your audience must be verified by tracking services or a list of subscribers to justify your ad rates. Discuss how much you intend to charge for subscriptions and advertising during your development phase. Unless your content is unique and vital, you might have to offer the service for free until your channel becomes popular enough to attract advertising dollars. Other sources of revenue include special real-world events, charging guests for promotional appearances and running donation drives.

Financial Projections

Focus your financial section on defining what it will cost to build your broadcast channel, including equipment, professional services and operational and marketing activities. Next, estimate how much money you can reasonably expect to earn from your revenue streams. Investor decisions will probably be based on the value of your programming and the likelihood of attracting a substantial audience, so show how you will spend any investment funds and how those expenditures will create audience numbers that result in a steady stream of revenue.

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Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager. Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.

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Video Television Production Business Plan

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Evergreen TV Productions

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

EvergreenTV Productions, Inc. is a multi-faceted company, with the potential to branch into new venues as the company grows. There are currently three phases to development, beginning with our home division. By developing this division to include three stores in the Tampa/St. Petersburg area, we can generate enough revenue to assist in the growth of two other divisions; tour and travel, and the business to business division. However, we will need additional funding to accomplish this plan.

The Home Division produces digital video scrapbooks by digitizing customers’ photos, setting them to music, and using selected digital effects to create the video memory. Our operations manual is a business system designed to produce the maximum number of videos per week while maintaining a rigid standard for quality. Using this system, and following this video production business plan, we will generate the revenue needed to allow us flexibility in accepting other projects more commonly associated with a production company, leading into the next division.

The Tour and Travel Division provides specialized production on a wide range of hand-picked projects, depending upon the client’s needs. This division creates videos of local interest for play in doctors offices’ waiting rooms, videos to promote area businesses, and tour/travel videos for tour companies. We will develop this division into a self-sufficient branch within the first year.

The Business to Business (B2B) Division markets the news stories of college and university communications students, and provides a resume posting service for said students. Those stories are sold to small market tv stations nationwide. This division is the heart of EvergreenTV Productions, and the reason for incorporation. After seven months of development, our website is complete. We are ready to revolutionize television news programming. Selecting only the best, we gather an impressive selection of “timeless” news stories produced by college and university students. Market research shows that nearly every day, small market tv stations need “filler” news, either local, regional or national, to complete their newscasts. Many subscribe to costly services, with little choice for story selection. EvergreenTV Productions will provide them with quality news stories, “filler news” which these stations can use for any time, any day, any cast. This division of EvergreenTV Productions is meeting two needs. First, those of students anxious to get professional experience and an introduction into the tv news industry. By promoting their news stories and publishing their resumes on our website, we’re helping them get that first foot in the door. Secondly, the needs of small market tv stations which cannot afford to budget tens of thousands of dollars for news programming.

Short Term:

  • Open two stores in the Tampa/St. Petersburg area by the beginning of year two. Each store will follow a business system designed to operate at maximum efficiency while maintaining the highest standards of quality, as per a franchise.
  • Produce an hour-long video of points of interest with the Tampa/St. Petersburg area to sell to doctor’s offices in the area by the end of month six. Revenue generated by tape sales will be used to support travel and expenses to meet goal three.
  • Generate an inventory of 15 stories for the business to business division by the end of month six, and 50 stories by the end of month nine.
  • Obtain 30 sales to small market tv stations by the end of year one.
  • B2B Division sales increasing to XX by the third year.
  • Build B2B news stories inventory to a minimum of 300 stories by the third year.
  • Open two home division stores per year in various markets throughout state. i.e., Naples, Miami, Orlando, Jacksonville, Pensacola. Each store following our business system to maintain consistency and product control.
  • Maintain a profit, to reinvest into business and further expansion.

Keys to Success

Home Division:

  • Product quality. Begins with a complete customer’s understanding of the process. Customers should be comfortable turning over their treasured photos for production, and should be completely satisfied with the end product.
  • Implementation of business system. Every employee should be fully trained and able to assist other employees in the goals and objectives as defined within the business system. This ensures that the first key to success is achieved.
  • Marketing. Initial market saturation within key customer demographics is essential, followed by an extensive referral program, as outlined in the business system guidelines. Presentations to select demographics, such as retirement villas and professional photographers is vital. Building alliances and co-promotions programs with like businesses (such as wedding photographers, disc jockeys, travel agencies and photo processing centers) is key to further growth.

Tour and Travel Division:

  • Product quality/customer satisfaction. All productions must meet the complete satisfaction of the client, regardless of genre. Employees must be trained to anticipate client’s needs and company’s ability to meet these needs. No project is too small to ignore the importance of quality and customer satisfaction.
  • Development of referral program. This division will not actively seek projects, but will respond to the needs of referral clients. A well-defined web of referrals will contribute to the consistency of client’s expectations and this division’s output.

Business to Business Division:

  • Product quality. Extensive review of each story submitted. Guidelines sent to communications professors to encourage the development of these stories.
  • Marketing. Consistent, repetitious and personal contacting of colleges, universities, technical schools, as well as tv stations in the bottom 115 Nielsen markets. Fresh news releases notifying students and stations of upcoming stories. Faxes, newsletter mail-ins, and a constantly updated website promoting the students and product.
  • Management. On-time product delivery. Budgets under control. Legal and accounting advice concerning new development or budgeting, such as QuickBooks instruction and copyright/trademark requirements.

“In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope.” Charles Revson, founder of Revlon.

While EvergreenTV Productions, Inc. operates as a production company, it sells personal memories, opportunities and trust.

The home division creates video scrapbooks set to music, but sells memories and quality service. Customers must trust that we cherish their photos and will produce every video as if for our own families. Our employees must feel equal to the standards expected of them, and feel free to contribute new ideas to improve upon our business model. Employees are also our internal customers, and should be treated with the same respect given to customers who walk through the door.

The tour and travel division maintains an open mind to new video projects, so the client understands that his goal is our objective. While we will suggest alternatives and bring our experience to the table, we hold the client’s goal as the primary target. If we cannot achieve our client’s goal, we will present that information in our initial encounter and suggest other possible production means, rather than altering the project to our comfort level.

The business to business division of EvergreenTV Productions, Inc. understands the frustrations and needs of small market tv news, and the desire of broadcast students to become part of the tv news environment. Using skills developed in tv newsrooms, EvergreenTV Productions provides a service and a product which match the quality and expectations of tv news directors. It makes professional experience accessible to hundreds of broadcast students every year. It unites students with stations, according to industry quality standards. While keeping these standards high, it makes a profit and generates cash. It provides a personal service and guidance system to students. It provides a professional service and an affordable programming opportunity to stations. And EvergreenTV Productions constantly searches for innovative news programming ideas to take this company to the next level, while loyally serving its clients in every possible capacity.

Video television production business plan, executive summary chart image

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

EvergreenTV Productions is a multi-faceted production company operating on three basic levels.

The Home Division of EvergreenTV Productions is centered around one product. Using the most advanced, all-digital editing equipment, our company turns standard photos into video “scrapbooks” of various length and style, all set to selected music backgrounds. Customers are given a free consultation to review the process, help in selecting needed music, and given an explanation of each of the four packages of videos from which they may choose. Each package is a detailed rate plan, with varying costs. By using this free consultation, customers are assured a unique and personalized video.

The Tour and Travel Division handles various projects which may present themselves to our production company. This division is not primarily a revenue generator, but is vital to the growth of the company. Projects will be hand picked based upon a referral system. By minimizing the number of projects, we control quality and reputation as a production company which specializes, rather than an all-encompassing production facility which forsakes quality for quantity of projects. This division is responsible every quarter for producing a new hour long video of areas of interest around Tampa Bay.

The Business to Business Division (B2B) is the heart and soul of EvergreenTV Productions, the center of the vision for which the company began. It is a marketing service for college and university students of broadcasting, and a news programming service for small market tv stations. News directors are encouraged to contact the students for job openings, and students are given an account history of which stations purchased their story. These stories are marketed to the bottom 115 (Nielsen market) tv stations nationwide.

EvergreenTV Productions, Inc. started in Tampa, Florida in October 2000. It is a privately owned, Florida corporation, Subchapter S.

Company Ownership

EvergreenTV Productions is a privately-held Subchapter S corporation owned in majority by its founder and president, Louanne Walters. There is one other director, Bobby G. Walters, Louanne’s father, who is also vice-president. Louanne owns 70%, with Bobby owning 30%. Shares are available for additional ownership.

Company Locations and Facilities

All equipment and office management space is held within one room, approximately 10×10 feet at Louanne Walters’ home.

We are currently looking for an initial storefront, and have priced several in the North Tampa and Carrollwood areas. Needed space is 500-750 sq. ft. In these areas, price per square foot runs $1-$1.50, or approximately $500-$1,125 per month for rent. Many of these locations include utilities.

Start-up Summary

Expenses and funding for the business start-up are shown below.

Video television production business plan, company summary chart image

Products and Services

As stated in the Company Summary section, Evergreen TV Productions is a company of three divisions, selling both products and services according to each division.

Product and Service Description

Services include:

  • Marketing college and university students’ news stories to small market tv stations nationwide.
  • Posting students’ resumes for a certain period (three months) on its website.
  • Assigning each student an account from which he/she can contact stations which purchased his/her tape for potential job opportunities.
  • Assigning each station an account from which the news director may contact students as potential future reporters.

Products include:

  • Video scrapbooks, produced from photos digitized and set to music.
  • Tour and travel videos of local, business or other interest for use in area businesses, as advertising of area businesses, or to promote tour agencies.
  • All types of “evergreen” or “timeless” news stories, such as Health, Travel, Business, Leisure, Sports, Politics, Feature Personalities, etc., which may be of interest to stations and their viewers.

Competitive Comparison

We stand apart from our competition in price and value.

Home Division: Currently, production companies are hesitant to offer video scrapbooks due to the amount of work necessary for a minimal return on revenue. They would much rather produce corporate productions with a high fee. Locally, a few companies will produce these scrapbooks, but they charge enormous fees. The reason for this is that they do not have a business system in place to allow them to produce these scrapbooks on a timely schedule with minimal cost. From an informal phone survey we gathered rates for a 10 minute video from $500 to $2,000. Additionally, this phone survey showed no true committment to the production elements of music and digital effects. Again, this is due to having no business system in place to provide these essential elements. It can be compared to a hamburger stand trying to become McDonald’s with no actual system in place to keep quality consistent.

Tour and Travel Division: We offer high value and quality to our customers, and treat every project as if it were the only project. Production companies in general have a reputation for sloppy and careless producing, for overbooking projects, and for inconsistent and exorbitant charges. Our referral acceptance program ensure we will not overbook, we will have a higher degree of responsibility with each customer who is referred, and we cannot charge one customer amount X, and another customer amount Y, as they will probably know each other. The referral program sets us apart, and reassures otherwise wary customers.

B2B Division: CONUS sells yearly subscriptions of regional news to tv stations nationwide for $20,000/year. Dr. Dean Edell sells yearly subscriptions of health news only, for nearly $30,000/year. MedStar sells yearly subscriptions of health news only, for $24,000/year. Mr. Food, Mrs. Fixit, TravelNet and many others all rank in the $20,000 and above category, and all offer only one topic, either health, food, travel, or how-to’s, but not something from each.

At our online website, EvergreenTV Productions offers a variety of topics to chose from, and stations can pick their own five stories each week to match their news or specific story trends, at a lower cost. They can customize their filler news, instead of throwing in whatever is available, making their newscasts flow smoothly, and eventually helping them generate viewers and thus sales, and all at a much more affordable cost.

Sales Literature

EvergreenTV Productions will rely heavily on presentations to retirement villas, business clubs, and other social outlets for advertising the Home Division. The B2B Division will rely upon one on one sales calls to colleges/universities and tv stations, and upon the Internet for e-mails, faxes and advertising of products and services.


All end product supplies can be purchased locally from Office Depot, Sam’s Club, or Staples, or from a production company on the Internet at minimal cost. End product supplies include tape labels, and VHS/Beta/DVC video tape.

All photos being turned into video are provided by our clients and returned with the finished video product.

For the B2B Division, we do not buy our stories, but trade our marketing and resume services to students for their stories. A legally drawn-up contract is held between EvergreenTV Productions and each student, once his/her story is accepted. By agreeing, the student gives us the story for any commercial use, and he/she agrees to use that story only in job-searching. We then sell the story for profit and expenses (such as video tapes for dubbing purposes).

We also own over $12,000 worth of video and editing equipment, and can do our own stories, at no further cost to the company.

We use both Windows and Macintosh technology in our company. Windows and Office products are used mainly for all databases, word processing, and accounting needs. Macintosh products are used primarily for video editing, and loading video onto our website. We also have all the necessary components for a digital video production center, including cameras, mini-disc recorders, microphones, and lights. All other items can be rented per project at a low cost. Eventually, we would like to include DVD-R drives on our computers, to allow us to copy to DVD, rather than simply VHS tape (Home Division).

In addition to standard computers, scanner-copier-printer centers, we also use electronic faxing via the Internet, cell phone, DSL Internet subscriber line and several video tape recorders of various formats, including Beta SP, SVHS, DVC, and 3/4″. We are currently in communication with a media streaming Internet company regarding posting these news stories on the Internet to be downloaded directly to the tv stations who purchase the stories. This would eliminate the need for hard tape, and would give the stations instant access to stories they could download to their specific tape format.

Future Products and Services

Within the next five years, we will add storefronts statewide, all following consistent guidelines in our business system.

We would like to franchise this store nationwide.

Within the next three to five years, we will add production of our own brand of travel news to our product line.

Market Analysis Summary how to do a market analysis for your business plan.">

Home Division: There are no production companies in the area which currently focus on video scrapbooks. Several smaller companies “can” and “will” produce this for a high cost to the customer. With the advertising by both Apple and Sony focused on home digital video production, the awareness of this type of production is growing within the community, but as yet, no company has stepped up to the plate to offer this product. Consumers are becoming more educated about what can be done, but they do not know how to do it themselves.

For several months, EvergreenTV Productions has promoted this concept via word of mouth to small businesses, consumers on the street, and educated professionals. All show a keen interest in buying the product.

Tour and Travel Division : Many production facilities exist in the Tampa Bay Area; and all are capable of producing professional projects. As this is a referral division only, we do not plan to compete regularly for business. Instead, we will build a web of quality prospects by maintaining high productions standards, and accepting only those clients who come highly recommended. This is not our main focus, but is a tool to generate business and reputation.

B2B Division: EvergreenTV Productions focuses on the bottom 115 (Nielsen) tv markets. These are the markets whose station budgets don’t easily allow an expense of $20,000+ per year for programming services. We will offer the affordable alternative.

EvergreenTV Productions conducted a mail-in survey of 113 stations in the bottom 65 markets. The majority of these do subscribe to CONUS, Dr. Dean Edell, MedStar, or Medical Breakthrough. Of the 10 responses received, four stations did not subscribe to any news provider, but did indicate an interest in “filler news” at a reasonable cost. The conclusion is that many stations need stories, but cannot stretch their budgets to accommodate the high cost of programming. At this time, no service exists like EvergreenTV Productions programming alternative. Numbers for projected growth are not possible without history.

Market Segmentation

Three loosely defined market segments are identified. The “Home Division” category  is by far the largest potential segment and represents the consumer most likely to be our client. 

Video television production business plan, market analysis summary chart image

Target Market Segment Strategy

Home Division: Strategy for the home division is two-fold. First, we must find the appropriate means to communicate our product to potential customers. Because nearly everyone today has the ability to take photos and has a wide selection of photos at home, we must first narrow down our customer base by appealing to the emotions people attach to their photos. Older persons with larger families are more inclined to want to share their family histories. Newlyweds want their family and friends to share in their newfound happiness. By emphasizing these traits (nostalgia and euphoria) we can begin to gain a following for our product. Second, we must find a suitable location for our storefront, which enables us to find customers who share these traits. Malls and movie theaters appeal to “togetherness,” shopping together for gifts, weekend outings, brunch/lunch/dinner dates. The right location will give us access to our primary customers, those who will help us launch the product in the area by word of mouth.

Tour and Travel Division: This division’s strategy relies entirely on our referral program. Doctors’ offices and travel agencies give us a wider demographic schematic, as patients and families of patients are confined to a waiting room during a visit. Instead of watching afternoon televised programming, doctors will be able to provide their clients with informative, educational and entertaining programming as compared to many daytime talk shows.

B2B Division: Because EvergreenTV Productions utilizes the stories of university students, it is important to recognize the average age of a station’s reporters. A previous survey conducted by our company did confirm our experience, in that most small market tv stations hire only young “cub” reporters, as experienced reporters tend to move onward to larger markets and bigger stations. The quality of our product will match the quality of the station’s news. Therefore it is essential to target the bottom markets. This is also important to recognize from the service end of our business, as news directors will be interested in hiring reporters from our pool of news stories.

Market Growth

Home Division: We will be better able to track market growth in this division following the first two quarters of sales. At this time, with no active competition, we expect our growth rate to double and triple weekly. As Tampa Bay is a large retirement community, these numbers could be increasing for several quarters. We then expect to see a slight down curve as the product finds its niche within the community, with a more consistent level of sales.

B2B Division: Market growth can only be gauged by comparing the numbers of programming companies now available to those present a decade before. Ten years ago, Dr. Dean Edell was a radio host in San Francisco, now he’s available in dozens of tv markets nationwide. While the number of markets is not diminishing, the size of each market is changing. Depending upon population readjustment, the markets themselves adjust every year. One station may be in Nielsen market 110 this year, market 98 next year, and market 113 the following year due to population decline in year two and growth in year three.

Market Needs

Home Division: With the advent of digital editing capabilities on home computer systems, more consumers are aware of the potential of creating video scrapbooks, but most are not familiar enough with the technology to accomplish a simple video. Apple and Sony are selling large numbers of these computers despite a recent turndown in the computer industry. Digital still cameras are a must have, with consumers expanding their vocabularies to include “Memory Stick,” “Pixels,” and “Jpegs.” Yet, in the Tampa Bay area, no production companies are actively marketing video scrapbooks. We can use the above product interest, and the continued success of photo processing centers, to create a gauge for interest in this product. However, as with any relatively new product, we will not know the market’s true needs until several quarters of sales.

B2B Division: A void currently exists in the area of news programming. Larger stations are able to budget tens of thousands of dollars per year to support their needs. Smaller stations often rely on extending the weather and sports segments, or sitting on credits at the end of cast to “eat up extra time.” This reduces the newscasts’ value, and thus reduces the price of selling advertising as commercials, which is where tv stations make money.

Other small markets may subscribe to one or two programming services, at the expense of hiring quality personnel. These services limit the news directors and producers, because they have to run whatever story comes down on the satellite link that day. It may have nothing to do with other stories in a cast, or interest to the local viewing audience.

EvergreenTV Productions allows the stations to pick their own stories and run them when needed. In addition, by ordering weekly, they can choose from a constantly upgraded catalogue and pick stories which relate to news they are already running or have run recently. In other words, on a slow news day, CONUS may offer a story from a station in another state about a family lawsuit which has no relevance to that station’s viewers. EvergreenTV Productions, however, may offer a story about “Buying a puppy for your five year old.” It is timeless, and applies to a greater percentage of the viewing audience than the distant family’s lawsuit.

Within the service branch of this division, there is a greater range of competition, but few meet student’s needs. Many news talent agencies and resume services exist. However, none of them offer posting of resumes, marketing of resume tapes, and especially an opportunity to earn professional experience while the student is still in college, at no cost to the student. By positioning themselves with EvergreenTV Productions, students can hone in on various stations who have purchased their stories. They can link directly to those stations for future jobs, rather than send out a multitude of resume tapes in a shotgun style to get a foot in the door. And, they will not have to pay our company 10% of their first salary!

Market Trends

Home Division: The advent of home computers capable of digital editing can certainly be considered a market trend, and one that is highly influential to our home division. As more consumers know of the technology, more interest is created in our product. While large corporations spend millions in advertising to promote these computers, we can take advantage of this advertising second-hand. The interest is created by the large corporations, and we use like advertising and terminology to increase interest in our particular product. A second major trend is with photo processing centers, such as those at Walgreens, offering pictures on CD-ROMS. These centers are already taking pictures to the next level, with the purpose of sharing these memories with family and friends. The logical next step is to put these pictures together in a creative and professional video scrapbook, then copy them to VHS tape or DVD.

B2B Division: One major trend in the television news industry is staffing cut-backs. Newsrooms are using fewer reporters and photographers and replacing them with bought programming. Instead of paying $18,000/year for a reporter and $16,000/year for a photographer, smaller markets are buying news programming services at $20,000/year and saving on salary and health care expenses, while increasing the number of stories running per day. On average, a reporter will turn out one or two stories per day, while CONUS offers the ability to run two or three stories per day.

Another trend focuses on freelancing opportunities for reporters. Many are now working on their own, producing stories bought by several different companies. As tv begins to reflect the magazine industry in freelancing opportunities, more and more reporters will make a living working for themselves. In a long-term analysis, EvergreenTV Productions will be able to utilize these freelancers to do specific stories which fit the mission of our company.

A third trend is greater reliance on the Internet for programming. With the advent of TIVO, viewers can choose what they want to watch when they want to watch it. An even further long-term analysis could lend EvergreenTV Productions the opportunity to provide news that viewers can access specifically without going through their local tv stations. In the short term, local news stations may soon be able to download news stories directly to their control centers, without needing a tape for playback. By initially locating on the Internet, EvergreenTV Productions is putting itself in the position to take advantage of the increasing opportunities of Internet business, while at the present time offering easy access to a catalog of stories for order.

Service Business Analysis

Home Division: We are primarily a production company within the retail industry. Some industries are similar, but as this is new technology, it is a unique industry. At the current time, we know of only a few other production companies which consistently turn out video scrapbooks. The photography industry is similar in creating still pictures for retail.

  • Production companies: Most are individually owned and rarely produce small projects such as video scrapbooks. We do not know of any production companies designed solely for this type of product, but do know of several small corporations who have similar guidelines. The downside to these companies is that they are limited in timely production ability. They cannot accept 10 orders for video scrapbooks simultaneously, as they are set up to produce one scrapbook every two to three days, rather than two to three hours.
  • Photography companies: Like-minded companies which produce wedding, family, vacation, etc., still photos for families to treasure. They do not produce video scrapbooks from these photos.

Tour and Travel Division: We are limiting our production output in this division to a referral basis only. In general, the production company industry is very large, with companies specializing in corporate training videos, tour videos, advertising, etc. They rarely limit their productions to referral only, which means most often they will specialize in one area. To the customer, this means outsourcing to several production companies to meet his needs. A corporate president may have to hire two production companies to produce a training video and a travel video.

B2B Division: We are both a marketing service and news provider. Therefore, half of our business deals within the marketing industry, promoting students, while the other half deals within the news industry, selling news programming to news stations.

  • Industry magazines: For a nominal fee, students seeking employment can post a want ad, specifying the type of job they are looking for. These magazines have good responses from tv stations advertising jobs, but have a lower success rate for students seeking jobs.
  • Internet websites: For a nominal fee, students may post their resume and information on an industry targeted website such as Thousands of students and currently employed reporters compete for the same positions, again with lower success rates.
  • Network-based programming: Affiliates belong to network news services which provide daily programming on hourly feeds. These stories are limited in region and topic, extremely time-sensitive, and restricted to the affiliation only. NBC affiliates belong to NBC Newschannel. ABC affiliates belong to NewsOne, etc.
  • Subscription programming: For an annual rate, any affiliate may subscribe to these programming services. Their downside is in limiting the stories they offer to one specific topic such as healthcare, travel, or politics, rather than offering a wide variety of topics from which to choose. In addition, stations do not have a choice in which stories to run each day. Either stations can take one story daily from a satellite feed, or stations are sent a week of stories on tape.

Business Participants

Home Division: Most production companies have a full plate with a wide assortment of projects. They are benefiting from the growing need for corporate advertising/projects, and prices on production equipment are continuing to fall.

B2B Division:

Student Services:

  • There are hundreds of national talent agents within the tv industry. A select few work with esteemed firms and take on only proven, exceptional talent. Hundreds of others are available to college students for a fee of 10-13% of their salaries. This is where agents make money, searching for a job for the students, gaining an interview, then reaping the rewards. Fewer reporters are looking for agents due to the fee and the increasing abilities of the Internet. Like travel agents, talent agents are finding their once lucrative positions threatened by the Internet.
  • There are dozens of job search services available, more in the past few years due to the insurgence of the Internet. Most require an upfront fee of $10-15 per month for resume posting service, and the privilege of searching for jobs on their website from those stations which have subscribed to them. They will continue to do well as long as reporters are seeking positions.

Station Services:

  • While there are many production companies, few offer news to tv stations. Most programming services are based in larger markets where their product has taken hold. They offer topic specific news for tv stations nationally, at a high cost. Most generate stories by one well-known personality and offer only one story possibility per day. They make the majority of their revenue from mid-to-large markets. They have a strong position in the industry, and because they are topic specific, do not threaten each other. Internet news on demand, where viewers can watch their favorite station from their home computers, is the biggest threat.
  • Freelance reporters infrequently sell their stories to stations.

Distributing a Service

Home Division: Customers are accustomed to going into retail locations to make purchases or place orders. Having a storefront will provide them with this opportunity. Initially, we will host presentations to explain the product at various outlets such as retirement villas and apartment clubhouses.

B2B Division: TV Stations buy directly from the programming source. A sales representative may call or visit a station for a programming product, or the station may purchase directly via the Internet.

Initially, it will be vital for us to visit one-on-one with small market stations to obtain a base clientele. Those stations across the country will be targeted via telephone and direct mailing promotional kits. Those stations which responded to our initial marketing survey are prime first clients–those who have already defined their needs according to our questionnaire.

Competition and Buying Patterns

Home Division: As with any retail line, customers feel more comfortable and believe they are truly getting their money’s worth when they are given one-on-one attention. It is this attention we will give them in our 30-minute free consultations. Our customers will be more inclined to refer our business and product to friends and family if they believe we do not see them as simply a sale, but as people with needs being met. At the same time, it is essential we see the photos the customer is bringing in, and have the customer present to ask questions and verify the photo placement within the video. This initial attention to detail will also provide our customers with the knowledge that we will produce exactly the video they have in mind.

B2B Division: TV stations are prone to purchase news stories based on the bottom line. If one programming service becomes too expensive, the station will spin off to another programming service for a few thousand dollars less. Small market tv stations do not have this option, as most services are too expensive for their budgets.

EvergreenTV Productions will offer quality news stories at a very competitive price–in fact, half the cost of most other programming services–to gain access to those smaller markets. In addition, having a variety of news topics makes us a hot choice. Stations do not have to spend thousands for only one brand of news, i.e., health stories. They can choose from a wide variety, health, politics, financial, innovative, unusual, personalities, etc.

Main Competitors

Home Division (Video Scrapbook Production Companies):

Family Tree Videos: Strengths: A franchise production company geared toward genealogy, but includes producing video scrapbooks. Good-looking productions revolving around family interviews, documentation, and photos. Weaknesses: The formula is too complex to generate quality products in quantity. Many smaller production companies learn this method first, then give up due to lost time and not enough revenue. Independent Companies: Strengths: Nationwide, dozens of independently owned production companies produce video scrapbooks. Most are your neighbors, businesses you want to trust. Weaknesses: Quality is inconsistent and depends entirely upon the owner’s ability. If you’re not a close friend or family member, you may not get the product you really want or thought you ordered. Due to time constraints and the need for revenue, many of these smaller companies will put video scrapbooks on the back burner for bigger projects, such as weddings.

B2B Division (Programming Services):

Dr. Dean Edell: Strengths: Well known after years of radio and tv broadcasting. Big service, using satellite feeds to get stories to stations. National image, high volume. Weaknesses: Very expensive. At the top of the scale at $24,000+ per year. Limited to one topic, health news. MedStar: Strengths: Competitive pricing, less expensive than Dr. Dean. Utilizes chain of universities for national syndication. Weaknesses: Still too high a cost for smaller markets. Limited to one topic, health news. TravelNet: Strengths: National syndication, high volume. Has satellite feeds to stations. Weaknesses: Generic writing for travel pieces. Limited to one topic, travel news. Too high a cost for smaller markets. Mrs. Fix It: Strengths: Appealing change of gender, national image, excellent writing and presentation. Weaknesses: Too high a cost for smaller markets, limited to one topic, do-it-yourself home/yard/car improvements.

Many other services fall within this category, too many to mention. Some are purely regional and do not appeal nationally. Most are of high cost to small market stations. None that we’ve found offers a variety of news topics.

Strategy and Implementation Summary

  • Create a “gotta have it” campaign. Our marketing efforts need to focus on a) introducing our specific brand of video scrapbooks and b) telling our customers why they and their friends all need one.
  • Emphasize service and quality. Especially as this is a fairly new product to be launched into the market, customers need to know that we will cherish their memories and create a quality video.
  • Emphasize variety and cost savings. We must differentiate ourselves from the large programming services by detailing the variety of news stories and affordable pricing.
  • Build a relationship with schools and stations. Build long-term relationships with professors, deans and news directors to continue service and sales annually.
  • Focus on key schools and markets. We need to focus on building a client base of schools who know and believe in our student oriented objectives, and who will help promote those objectives yearly. We also need to build loyalty and consistent quality with target small market tv stations/news directors.

Competitive Edge

Home Division: Our competitive edge in producing video scrapbooks is in our business system, which allows us a) to produce large numbers of videos while retaining quality, thus giving more customers a grade A product with a short turn-around time, b) to maintain consistency at every location, so customers can be assured they will get the same quality at one store that their friends/family received at another, and c) to train all employees using consistent customer service guidelines from initial consultation through any complaints/issues.

B2B Division: For TV stations, our competitive edge is having a variety of news topics to offer, and at a much more affordable cost to small market tv stations than larger programming services can offer.

For students, our competitive edge is offering a FREE resume service, FREE marketing service for that first job out of school, and a DIRECT connection to news directors in markets known to hire graduating broadcasting students.

Sales Strategy

  • We need to sell the memories and emotions of these videos, not the product. While we produce videos, we create and tap into a lifetime of emotions cherished by our customers. Our advertising and marketing need to reflect this concept.
  • We need to understand exactly what our service is, so our customers will also understand. Our customers must feel confident that we value their memories and emotions as much as our own, and will treasure them individually. An order for a video is not a product order, but a piece of family gold we are holding in safekeeping.
  • We need to sell both the company and the product. As this is a new venture into an antiquated system, generating sales will require an enthusiastic approach in order to renovate the tv news programming concept. In-person sales are essential in the primary stages of generating sales. A reputation for service excellence, news variety and affordable pricing will continue the momentum of sales in the future.
  • We have to sell our service and support to schools nationwide. Gaining the support of deans and professors is a vital element to generating inventory on a yearly basis. By developing a loyal clientele of professors, we ensure continued inventory growth annually.

Sales Forecast

Yearly sales forecasts are shown below and the initial year’s monthly forecast is shown in the appendix.

Video television production business plan, strategy and implementation summary chart image

Strategic Alliances

Home Division: Strategic alliances with photographers, photo processing centers and travel agents will be key to generating sales in the first few quarters. We plan to initiate a co-marketing campaign, by possibly adding on 30-second commercials at the end of each video, promoting a photographer or travel agency. These will be tasteful and placed at the end of the tape, but will also co-promote a like business. In the future, we could sell these spots to like businesses to generate revenue.

Additionally, our alliances with retirement villas will be instrumental from start-up. While these will not involve co-promotions, it will be necessary to build a strong relationship so the villa officials welcome us to their facilities.

B2B Division: We heavily depend upon building a strong alliance with schools to create a substantial inventory to generate sales. The greater the size of inventory, the greater the variety we have to offer stations. We need to concentrate on making as many contacts with schools as possible. If we cannot offer students a marketing position, i.e., a substantial time frame in which we market their stories and post their resumes, we will not have their interest and it would follow, their stories to add to our inventory.

After the first year, the inventory will grow at a consistent rate. However, the first year’s inventory size could well determine our company’s sales success.

Marketing Strategy

Home/Travel Divisions:

  • Build relationships with primary target customers (Market Segmentation section) and like businesses, such as photography shops, photography processing centers, and travel agencies.
  • Emphasize service and quality while building a referral basis.
  • Emphasize variety and affordability.
  • Emphasize service while building relationships.
  • Focus on schools with tv stations and broadcast communications programs.
  • Focus on small market tv stations, bottom 115 Nielsen markets.

Positioning Statement

Home Division: Initially, for people celebrating an event or recognizing a lifetime of memories who would like to share photos of those memories in a video scrapbook with friends and family, our videos provide a special and unique gift opportunity. Unlike standard production companies which produce video scrapbooks in a random and time-consuming fashion, our videos meet consistently professional standards in quality in a timely manner. (See Competitive Comparison section.)

B2B Division: For students about to graduate and seek their first job within the tv news industry, EvergreenTV Productions offers an incredible marketing and resume posting service. Unlike and others, it offers these services for free, and for a longer period of time (i.e., three months as opposed to one month).

For small market tv stations which need news stories daily to fill their newscasts, EvergreenTV Productions offers an affordable programming service. Unlike larger programming services such as Dr. Dean Edell and TravelNet, it offers a variety of programming at half the cost.

Pricing Strategy

Home Division: Our business system has helped define our pricing strategy. If our video scrapbooks are too time-consuming, the customer will be charged an exorbitant amount. If our video scrapbooks are even middle to low quality, we cannot charge the customer low enough. By making the productions both time-efficient and consistent in high quality, we can maximize our pricing to acceptable market levels. Our strategy is also based upon the fact that we are introducing video scrapbooks on a large scale into the market, with no previous history for this product. As our video style becomes more popular, we will be able to adjust the pricing accordingly. We are offering four package styles from which our customers may choose. By charting the most popular package, we will better determine the right price for our product.

B2B Division: Our pricing strategy is key to our offering. If we charge too much, or even 3/4 the price of larger programming services, we are undercutting our potential orders. The market of small market stations cannot bear the higher prices offered by larger programming services.

Likewise, by offering a free resume and marketing service to students, we are ensuring continued interest in our service in exchange for news stories. We need to be positioned to offer payment for these stories a few years down the road. As the popularity of EvergreenTV Productions grows, so will the number of programming services offering similar services.

Promotion Strategy

Home Division: Initially, we will depend upon presentations and business relationships to reach new customers.

  • Retirement villas “social nights:” We have been invited to attend certain nights set aside at retirement villas for residents and family members in which we will present Photo Memories thru discussion and a brief video presentation.
  • Photographers, photo processing centers, and travel agencies: We will form business referral relationships with like businesses to promote the product.

B2B Division: We depend on direct contact with communications deans and professors as our main way to reach students. That contact will be made to specific schools.

  • Promotional Kits. We are sending colleges, universities and technical schools with tv stations on campus promotional kits which will include our objectives and student guidelines for various topics.
  • Campus Visits and Phone Calls. We are contacting the professors and deans directly, either through campus visits or phone calls, to gain the support needed from deans and professors, who in turn are encouraging their students to submit news stories to us.

Distribution Strategy

Home Division: Our primary distribution will be through our storefront, which will also be the order center, consultation location, and production office. To make it easier for our customers at retirement villas, we offer to accept orders at and deliver to these locations.

B2B Division: Our distribution will focus mainly around our website, taking orders and processing them through direct mailings. In the initial period, we will be distributing tapes during person-to-person presentations.

We are prepared to mail on order, via the USPS. Stations may order for regular three-day delivery, up to overnight shipments, depending upon their needs.

Part of the business’s success will be based on planned tasks and timely completion of those steps. The table below lists steps, timeline and estimated budgets.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

EvergreenTV Productions is owned and operated by its founders, Louanne Walters and Bobby Gene Walters. It is a small company with immediate plans for hiring one or two employees per store. Each employee’s responsibilities will be outlined in our business system “Operations Manual.”

As we grow into the Tour and Travel and B2B Divisions, we will evaluate which positions need to be filled first. Long term growth includes plans for an Operations Manager, who will report to the President and handle all accounting and marketing responsibilities. Three managers will answer to the Ops Mgr, one per division. Each manager will be primarily responsible for accounting and marketing within his/her division, and will handle all hiring/training needs.

We currently receive a great deal of advice from outside sources, such as our accountant and attorney; however, we follow the advice which meets our goals and needs.

Organizational Structure

As a start-up, our divisions and departments are inter-related and handled for the most part by Louanne Walters. With time and revenue, we will expand to accommodate several departments: sales & marketing, service and administration, product development, and finance. Each division manager will fill these departments according to specific needs and the company’s business system operations manual.

The following chart outlines the anticipated organizational set-up for the first three to five years of EvergreenTV Productions, Inc.

Management Team

Louanne Walters, president: 33 years old, extensive experience in the radio and tv news industries. Formerly a tv news producer, reporter and anchor. Degree in broadcast communications, seven years with three NBC affiliates (KPOM, Ft. Smith, Arkansas – KRIS, Corpus Christ, Texas – KWQC, Davenport, Iowa) and one year as video programmer with Royal Caribbean International. Extensive public relations background as anchor and cruise director with Royal Caribbean International. Strong writing skills, strong story development and news sense. Attending courses at Small Business Development Center USF. Louanne also has strong sales skills, and is formerly a Toyota new car product specialist, and Voice Stream territory representative.

Bobby G. Walters, vice-president: 61 years old, extensive management background during 33 years with USAF. Degree in business and management. Twelve years as manager with local Wal-Mart stores.

Management Team Gaps

We believe we have strong leadership for developing the concept behind EvergreenTV Productions. At present, our weakest area is in accounting. We are currently taking an accounting course produced by “Great Courses on Tape,” focusing on finance and accounting. Additionally, we have hired Jim Wessman, CPA to advise and aid us in the development of EvergreenTV Productions. Jim is a qualified management counselor, and QuickBooks advisor.

We also need to hire division managers with a well-rounded management background, including human resources, accounting, benchmarking and goal-setting abilities.

Following the opening of stores for the Home Division, we will need to hire an operations manager, with an MBA and at least five years experience with a start-up organization.

Personnel Plan

Details of store staffing is presented in the Personnel Table, below and in the appendix.

We assume hiring employees on hourly pay the first year, and adding a few salaried management positions with benefits the second year. Our management salaries (marketing manager, president, operations manager) as shown below include taxable benefits. Payroll taxes for all employees are shown in the Profit and Loss.

Financial Plan investor-ready personnel plan .">

The most important element in the financial plan is the critical need for additional capital to assist in business operations through the remaining start-up process, and to maintain a positive cash balance for the first fiscal quarters. We do not anticipate any changes to our financial plan through accounts receivables or inventory, as our company operates upon the “payment upon receipt” principal for all goods, and our inventory cycle does not meet the standard criteria.

Moving from a home office to a storefront with employees, introduces greater liabilities. During the past seven month start-up process, we have largely committed to EvergreenTV Productions through personal savings, cashed stocks, personal credit lines and personal long-term loan options.

Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

We assume access to equity capital and financing sufficient to follow and maintain our financial plan as shown in the tables. We anticipate our financing to hold higher long-term interest than our current loan against stock. We assume that as our company grows, we will be able to utilize a larger credit line, decreasing our expenses in cash. Likewise, our short-term credit line will be available with a lower short-term interest rate, making more cash available.

We assume opening and promoting three stores within the Tampa Bay area before reaching saturation. Likewise, we assume relatively quick initial growth within the Home Division, following our plan of two stores open within the first year, and 10 stores statewide within five years.

We assume many tv markets are, or will become, Internet proficient. We assume most colleges and universities are, or will become, Internet proficient. We assume slow initial growth within the B2B Division. However, the majority of our long-term payments are for one time, or long-term purchases which will not need to be replaced in the first five years.

Key Financial Indicators

The benchmark chart shows the nature of our company. We estimate consistent turns on inventory, as our inventory is available for resale on a constant basis. In our Home Division, we do not keep inventory, but customers bring their photos to us. In our B2B Division, our inventory consists of news stories we will keep on hand for multiple sales. Several stations may purchase the same story, we simply make a copy of that story. Our blank tape inventory will be replenished monthly to avoid keeping a large inventory of tapes.

Our Gross Margin increases with increased sales, but as we have a very low direct cost of sales, this number will only increase fractionally compared to sales.

Sales and Operating Expenses are our closest measurements in this forecast. While sales increase dramatically, operating expenses increase with new stores, additional employees and taxes. However, by maximizing the number of employees within each store, we are also maximizing our location and limiting further expenses that additional storefronts would incur. We are also able to save drastically on advertising expenses, which would naturally increase with each new location.

Video television production business plan, financial plan chart image

Break-even Analysis

We assume running costs which include rent, utilities, office expenses, and an average of travel, advertising and miscellaneous costs. Miscellaneous costs are equal to quarterly costs such as business cards, brochures, bulk tape supplies and occasional equipment rental. Payroll increases every other month as we add new employees.

Video television production business plan, financial plan chart image

Projected Profit and Loss

Profit and Loss projects look very good, with the usual start-up loss limited to the first two months. The monthly projections for the first year are included in the appendix.

Video television production business plan, financial plan chart image

Projected Cash Flow

Cash flow projections are good, as shown in the annual table below, and the monthly table in the appendix. There are only two months of negative cash flow the foreseen the first year, and the all important cash balance shows steady increases.

Video television production business plan, financial plan chart image

Projected Balance Sheet

The balance sheet below and in the appendix show steady increase in net worth over the life of the plan.

Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7812, Motion Picture and Video Production, are shown for comparison.

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tv station business plan pdf

Home » Business ideas » News Industry » TV Post & TV Shows

How to Write a TV Station Business Plan [Sample Template]

Are you about starting a TV rank? If YES, here is a complete sample TV station business plan template & feasibility report to bucket use for FREE. Okay, so wealth have considered all which requirements to opening a TV station. Wee also took it further by analysing furthermore layout a sample TV station marketing plan presentation backed up by actionable guerrilla merchant brainstorming available VIDEO home. So let’s proceed to the business planning section.

Table of Content

  • Why Start a TV Station?
  • 1. Industry Overview

3. Our Products and Services

  • 4. In Mission the Vision Statement
  • 5. Job Cast and Responsibilities
  • 6. SWOT Scrutiny
  • 8. Our Targets Market
  • 10. Product Forecast
  • 11. Advertising and Advertising Strategy
  • 12. Our Pricing Strategy
  • 14. Sustainability the Expansion Approach

Why Go a TV Railway?

A TV station shop is fun, profitable and interesting for someone who has great business wisdom, an notable level of perseverance and smartness. Through the good location, top-notch services and good marketing, you can indeed make good money from this family away business. Starting a TV station business also what a considerable investment capital, fixed planners, and concentration up detail in order to keep the business profitable.

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A Sample Television Station Business Plan Sample

1. trade overview.

Television stations operate studios additionally facilities that deliver audiovisual content to the public via over-the-air transmission. The guitar starting programming offered can be made by broadcasters or by affiliates that exist outside the industry. L1 General Plan - Sample - Gas Station and VIDEO Factory Businesses

Which Television Station industry is in and mature phase of its life cycle and luckily for the industry, the advent away digital media has provided an opportunity for the industry to experiential vibrant business. Are course the industry is getting more intense, as seen by an few large international firms prevailing the market and gains a huge market share of the available arbeitsmarkt. Tube television has considerable competition from satellite TV, online television services and same video games, with new technologies and applications coming out regularly. To write a successful business plan for one cable channel, build a case for how to channel will succeed and produce revenues in such adenine crowded ...

Government Communicating Commission (FCC), once which primary barrier up admission into the Television Broadcasting industry, have steadily declined across the years. The marketplace for broadcast TV has changed decreased since him inception; according to markt research, 17.0 percent of USES households rely solely on over-the-air broadcasts for their tv requirements. TV Station Business Plan Sample

Cable and satellite now dominate one industry, and according in eMarketer’s newest survey on full consumption, can estimated 50.8 percent of Americans watch at least some on my TV from go services. The FCC, preferable than create protectionist step that limit new types of media from competing against major broadcasting companies, has page welcomed this competition.

The Fernsehn Stations Industry is fact a exceedingly high industry both handsome much thriving in all parts of the world. Statistics has it that the of united states of America lone, there are about 2,247 licensed plus registered television train corporate with employing about 123,318 employees and the business rakes in a whooping sum of $56 billion annually with on annual growth assessment projected at 2.7 percent. It is important on state that the establishments with lion shares a the available market in this industry what Fox, NBC Universal, Walt Disney Company both Viacom Inc. How to Apply for a Radio or Television Broadcast Station

A recent report publicly by IBISWorld shows that through the five yearly to 2017, the Television Broadcasting industry struggled somewhat to attract viewers and generate advertising revenue, though industry revenue possessed increased. For consumers quickly adopted mobile devices, thereby increasing their skills to subscribe to online streaming platforms, ad lowered their issue on broadcast television and increased their efforts up digital and online media. Over the five year to 2022, television newsmen become reacting to an shifting media environment by restructuring their business scale to beats integrating programming over digital platforms. Take a look at our L1 business plan sample to Chatter Stop also TV Production. Our business-related plan professionals desire compose a custom L1 business plan for you.

TV stations cannot be phased out despite the change in visually technology approaches and the emergence in new media (YouTubes to al). Items is rather for television stations to create on modern technology to reach out to their target handel. Television Channel Business Plan - Mediaator

2. Executive Summary

All Sports™ TV Station, Inc. is a U.S based sports television station that will be located in Losses Angeles-based – California. We have been able to secure one standar office plant in adenine central business district in Inglewood. We are a your television station that is set to compete in aforementioned highly competitive television industry not only in that United States markt, but also in the global market because our clientele base become not be qualified to pure businesses real associations in the Associated States but in and international market who would want to advertise on our TV station. SCM Corporate Create ver220414

All Sports™ WATCH Station, Inc. will atmospheric live sports events from all across the United States. Our business goal is to entstehen one of the leading sports TV station in the United States of Us are high profile corporate and individual your scattered all by the globe. Those stories will sold to small market tv stations nationwide. That division is the heart of EvergreenTV Productions, both aforementioned purpose since incorporation.

Unseren workers are going to be choosing from a pool of gifted and highly creative broadcasters and media expertise in and around Los Angeles – Ca and also for any part of the international as the work grows. We will make sure that we take everything the members for our staff through that required training that will position your in meet an expectation of the company press to compete with leading sports TV stations in the United States and of course throughout an earth.

At All Sports™ TV Station, Inc., magnitude client’s and viewers best interest desires all come first, and everything we do becomes be guided by our values and professional ethics. We will ensure that we hold ourselves responsibilities to this highest standards according meeting our client’s business needs entire. project is to launch a new local digital TV channel for Sheffield that will complement available community radio and online services. This business plan ...

Choose Sports™ TV Station, Include. is founded by Thomson Goldberg and his friend and work partner for many years Lesly Henderson. They both graduated since University of California, Beckley with BAC in Mass Communications and the take a combined learn that rotate around journalism, sports broadcasting, and business management.

All Sports™ TV Station, Inc. was established with the aim of maximizing profits in the TVS industry. We want the compete fortunately with leading sports television stations include the United States and of course throughout the globe what is reasons we have but in place ampere competent company that will provide that we meet and even surpass our customers’ anticipation. LIVE TV BUSINESS PLAN IN NIGERIA ONLINE TELLY BUSINESS BLUEPRINT IN INDIA This sample Online TELLY Business Plan in Nigeria capacity be utilized for Grant Applications

We will work hard to ensure that All Sports™ TV Station, Inc. doesn not just air sports events in the Joint Notes of America, however including in other parts of the world. Our products and services are listing below;

  • Operators broadcasting studio plus facilities
  • Producing television (sports) schedule content
  • Transmitting programming to affiliated broadcast stations
  • Public relations services with sport clubs
  • Creating sports related advertising campaigns
  • Other related sports media and advertising advisory and advisory services

4. Our Mission and Vision Statement

  • Our vision are to setup ampere worlds class sports television station whose programs will does for be viewed Get Angeles – Californians but also throughout the United States of America, press other parts of that world. ONLINE VIDEO BUSINESS PLAN IN NIGERIA
  • Our mission can to provide proficient athletics television broadcasting services that will provide platforms for businesses, individuals and non-profit organizations in promoting their brands and reaching out to ampere wide ranging of potential customers all over the earth. We want to build a sport television station is can low compete with other leading brands in the industry. Business plans, which have a traditional structure, can be modifying to ensure a clear presentation of will business idea. In television, radio and now in back and mobile broadcast, many of those who will be reading it won't be familiar equal the industry. Don't leased structure get in the type of explaining your ...

Is Business Structure

All Sports™ TV Station, Inc. is a world class sports television station that intends starting little in Los Angeles – California, but hope to grow huge in book to compete favorably equipped leading sports television locations is the United Says and of course throughout the globe.

Us are aware of the importance of building a solid business structure that can support the picture of the kind by world class commercial we want to own, what is why we are committed to only hiring the best hands within magnitude area von operations. FCC rules pertaining to radio press televisions broadcast stations are ... 47 CFR Section 73.182(s) (for model 2 scratch 800 kHz = 1600 kHz used the ...

To All Sports™ TV Station, Inc. we will ensure that we hire people that are qualified, tough, and creative, result driven, customer centric and live ready to work to help us build a prosperous business that will benefit all our stakes supports. Do her need ampere template guide for WATCHING station? Clicking here with a print TV station business plan pdf you can use since FREE.

As a masse of fact, profit-sharing arrangement will breathe made available to view our senior management staff and it desire must based on the performance for a period of five years or more as agreed per the flight of trustees of the company. In view to of above, All Sports™ TV Station, Inc. have decided on hire qualified and expert handed toward occupy the tracking positions;

  • Chief Executive Policeman
  • Creative Directory

Advertising cum Digital Marketing Specialist

  • Human Resources and Administration Manager
  • Sports Panellists
  • Sales and Marketing Executive

Content Creator

Client Service Executive

5. Job Castings also Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruit, selecting, orienting, training, coaching, counselling, and disciplining administrators; communicate values, strategies, and objectives; allocating accountabilities; planning, monitoring, and appraising job results; developing incentives; evolving an atmosphere for offering information and opinions; offers educational opportunity.
  • In manage von providing directorate for the business
  • Generates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leitfaden the development additionally implementation the the overall organization’s strategy. The Mediaator team has developed businesses projects for ampere range of cable channel launches and other media services, including video-on-demand (VOD), ...
  • Accountable for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Creative Theater:

  • Functions as project manager for the organization; works directly with staffing
  • Responsible required designing programs and advertising concepts
  • In charge of copy writing and laying off chronological advertisement plans
  • Develops diplomatic plan by studying technological, and finance opportunities; show assumptions; recommending objectives
  • Preserves quality service by establishing and enforcing organization standards
  • Maintained prof and technically knowledge by visitor educational workshops; reviewing professional publications; founding staff networks; benchmarking state-of-the-art practices; participating in professional societies
  • Secure that the organization work in line with local best practices
  • Handles storage planning and representation
  • Responsible used creating commercial campaigns
  • Responsible required disseminating advertising campaigns through the television
  • Handles other related media and ads advisory and consulting services

Human Resources and Company Manager

  • Responsible for overseeing one smooth running by HR and administrative duties available the system
  • Updates job skills per participating in didactic opportunities; reading professional publications; keep personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership since accomplishing new and different requests; discover opportunities to add value to job accomplishments.
  • Defines job positions required employment furthermore running interviewing process
  • Carries out induction for new your members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smoothly running of the daily office

Sales plus Marketing Manager

  • Accomplishes external research plus coordinate all the internal media of information to preserve the organizations’ finest customers or attract newly ones
  • Models basic information and analyze the volumes starting transactional data generated for customer
  • Discern development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion out development projected.
  • Writes winning proposal print, conduct fee and prices into family over organizations’ strategy
  • Responsible for usage business choose, market surveys and realisierbarkeit learn for clients
  • In authority for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate newly plans for extending sales
  • Create new markets cum companies for the business
  • Empower and motivates to sales team to meet and exceeds agreed targets


  • Liable since preparing financial reports, budgets, and financial statements on the organization
  • Provides managements to economic analyses, developer budgets, and accounting reports; analyzes fiscal feasibility for the most complex proposed projects; conducts marktes study to forecast trends and business requirements.
  • Responsible for financial project and risks analysis.
  • Performs cash management, general ledger accounting, and fiscal reported for one press more eigentumsrechte.
  • Responsible for developing and leadership corporate systems and policies
  • Responsible for administering salaries
  • Ensuring compliance about taxation legislation
  • Handles all financial transactions for All Sports™ TVS Station, Inc.
  • Serves as intern auditor for the organization

Sports Presenters

  • Presents sports program for of our
  • Responsible for developers catchy sport programming
  • Interviews guest in the aesthetic and in the field
  • Responsible for creating contents for of organization as it relates to sports program and advertising
  • Welcomes my and potential clients by greeting them in human, online or on who telephone; answering or directing inquiries.
  • Ensures that contacts with clients provides the client with a personalized client service experience of which highests level
  • Thrown activities with clients up the phone, uses jede opportunity to building client’s equity in the company’s items and services
  • Manages administrative duties assigned by the creative director in an effective and modern manner
  • Steadily stays abreast of any new information in the organizations’ products, promotional campaigns etc. to securing pinpoint the helpful information are supplied to client when they doing requests.

6. SWOT Analysis

All Sports™ TV Station, Incidents. engaged the offices of a core professional by the domain von economic consult and structuring to assist in your in building a well – structures sports watching station that capacity favorably compete in the highly compete TV broadcasting industry in that United States both that international at large.

Person know that if we got things correct pre starts and play TV station, we will not have to struggle before attracting loyalist clients plus buildings our viewership to a level where we canister breakeven in record frist. We hired the support of Dr. Edwards Christopher, a FR and Business consultant with biasing in business structuring to help us conduct DRUM analysis for our society and he did ampere pretty well position for us.

Here can a of the fazit we got from the SWIPE analysis that was conducted on advantage of Get Sports™ TV Station, Inc.;

Our core vigor lying in the power off our workforce. We have one team of creative, result driven and highly proficient sports journalists and broadcast experts, an team with excellent qualifications and experience in misc niche areas in the golf industry. Aside from the benefit that exists in our carefully selected workforce, is services will be measurable, result driven and guided by best practices the the branch.

As ampere new TV station at bias in play broadcasting into Los Angeles – California, it might take some hour required our organization to break into the market and gain acceptance particularly from top contour clients in and already saturated and highly highly sports television broadcasting industry; that the perhaps our major flaw.

  • Opportunities:

The opportunities available to sports television stations is huge considering the number of individuals and corporate organizations whom would want toward advertise in our station. As a standard sports broadcasting station, we are ready to take advantage of any opportunity that is available in one industry.

Just like some other business, ready of an major threats which we are expected walks go back your financial economic. One threat that may likely confront us is the arrival of a new sports television station in an alike location where our target market exists and who may will in adopt same Business model same us.


  • Auftrag Trends

If you are conversant with the television stations industry, you will correspond that in the bid go reach outwards to a larger viewer base, audiovisuelle stations are now leveraging on internet broadcasting and mobile apps. This goes to show that the television industry intention continue to evolve due to to advancement of computer product.

8. Our Aim Market

There shall a broader range of viewers, corporate additionally individual clients any cannot successfully run their commercial without the services and support of a standard television rail; a company ensure can help them reach off in its target market and effectively promote their corporate brand and image.

In view of that, we have created corporate that will enable us reach away to various corporate your, non – profits, government agencies and individual who we understand can’t afford to do without our services. We have lead our market research or survey and we will provide that are meet or surpass the expectations of you clients.

Below is a register of of people and organizations that we will market our services to;

  • Banks, Insurance Companies and other associated Financial Institution
  • Bluish Tips Companies
  • Manufacturer both Distributors
  • Real Estate Owners, Developers, or Contractors
  • The Government (Public Sector)
  • Schools (High Schools, Colleges and Universities)
  • Celebrities, Politicians, Public Figures real Public Spokesperson
  • Sport Organizations
  • Political Parties
  • Branding and Advertising agencies
  • Entrepreneurs and Startups

In Highly Usp

Surviving the the business world for a sport televisions post requires more than your expertise, but also how to network with select people that matters when it arrive to landing advertising contracts.

Our cost advantage lies in the power of our team; our staff. We have one team of creative, resultat driven and highly proficient broadcasting experts, a team with excellent qualifications or experience in various nice areas in the sports audiovisuelle industry. Aside from the advantages that exists in our carefully selected workforce, our services wills be scaleable, effect driven plus guided by most practices in the industry.

Lastly, all our employees is be well picked care in, and their employee package will be beneath the best within magnitude category in the industry. It will enable them to be more than willing to build the business with us and help delivering our set goals and achieve all our business aims and aims.


  • Sources to Income

All Sports™ TV Station, Inc. is established with the aim of maximizing profits in the television industry and we are going to go all the way to ensure is we do all it takes to meet and surpass the expectations of all our clients.

All Sports™ TV Position, Inc. will generate income via offering aforementioned following services;

  • Producing television (sports) programming topics
  • Transmitting web to affiliated broadcast stations
  • Public relations services to sport clubs
  • Creating games related ad browse
  • Scale publicity campaigns through our TV station
  • Other related sports media and advertising advisory and consulting service

10. Distributed Foretell

One thing is certain, there would always to sports organizations, corporate organizations, government departments, non – gains and individually who would need till push into television stations to help them increase sales or promote their brands and corporate photograph. Video Theater Production Business Flat - Bplans

Whole Sports™ TV Station, Inc. is well position to use on the available market in the sports television stations industriousness and we are quite optimistic the we will meet our set target of create adequately gains from the firstly six months of operation and grow our sports television to enviable heights.

We hold been able to critically examine the sports fernsehens marketing free, we take analyzed our chances in the industry also we have are able to come up with the following sales forecast. To sales projection are founded on information gathered on an field and some assumptions that are peculiar to similar startups in Los Angeles – California.

  • First Fiscal Year: $700,000
  • Second Fiscal Yearly: $2 Million
  • Third Fiscal Year: $5 Mil

N.B : This projection was completed based on what is available in the industry and equal the assumption that there won’t be any big economic meltdown and there won’t be any key competitor offering same benefits as we do within the same location. Please hint that the above projection might be lower and at the same time it might be taller.

  • Sales Strategy and Sales Policy

We are mindful of who facts so go is stiff competition in the television industry, hence we can been clever to hire some of the best marketing experts till handle magnitude sales press marketing.

Our sales and marketing team be be recruited base on their vast experience in aforementioned promotional industry and they will be schooled on adenine regular basic so as to be well equipped to meet their targets and the overall business goal of All Sports™ TV Station, Ltd.

Our corporate goal is to grow All Sports™ TV Station, Inc. to become one of the leading games television stations in the United Expresses of America which is mystery we have covered out a mission that will help us take use of the free market and grown to become a great force to reckon with not only in the Associated States von America not also in other parts of the globe.

All Sports™ TVS Location, Incl. is set to make apply of to following marketing and bargains strategies in attract clients;

  • Introduce our sports television station by sending introductory letters alongside our brochure to sports organizations, corporate organizations, government agencies, in- – profits, and key stake holders to and around Losses Angeles – Cereals
  • Promptness in behest for advertising contracts with one government and other cooperate organizations
  • Advertise our business in relevancy business magazines, newspapers, and radio situations
  • List our business on yellow pages ads (local directories)
  • Create different packages for different category of clients in order to work with their budgets and still run their adverts or programs in our stop
  • Leverage on the internet to boost our business
  • Engage direct marketing approach
  • Encourage word concerning mouth marketing from loyal also satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in – house publicity consultants at help us map out publicist and advertising strategies that will help us stroll our way into the heart of our target market. We are set to turn of number one choice for both corporate clients and individual shoppers in the whole of which United Status and beyond which is why we have made provisions for the effective publicity of our sporting television station.

Below are the driving we intend until leverage on to promote and advertise All Sports™ WATCHING Station, Inc.;

  • Place adverts on both print (newspapers and magazines) real electronic media platforms
  • Sponsor relevant community based events
  • Leverage on the internet additionally society type platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promotion our sports television stations
  • Install our billboards in politic locations all around Los Angeles – California
  • Engage to roadshows from time in zeitlich in targeted community
  • Distribute our fliers and handbills in purpose areas
  • List All Sports™ TV Station, Inc. in local directories/yellow pages
  • Advertise All Sports™ TV Station, Ing. in our officer website and employ strategies that wishes help us take traffic to the site.
  • Ensure that all our crew parts wear our branded shirts and get our vehicles are well branded with our company logo.

12. Our Pricing Plan

At All Sports™ TV Stations, Inc. we will keep the prices of the promotional services below the average market rate by keeping our overhead low and by collecting zahlen in advance from enterprise organizations anyone would apply our services. For completion, ours wishes also offer special discounted prices toward all our customers to regular intervals.

  • Payment Options

The payment procedure adopted over Whole Sports™ TV Station, Inc. is all inclusive because we are aware that distinct customers prefer different payment options as information suits them but at and same time, we will guarantee that we abide by the corporate rules and regulation of the United States away America.

Here are the payment options that All Sports™ WATCH Station, Inc. will make available to her clients;

  • Payment via banking transfer
  • Payment with cash
  • Entgelt via credit cards
  • Payment via online hill submit
  • Payment via check
  • Zahlung across bank draft

In viewer of the above, our have chosen banking plates that will enable our client make payment for our services without any stressed about their part. Our banker account numbers willingly shall made available on our company and promotional fabric.

13. Startup Expenditure (Budget)

It is a known fact that in setting up anywhere business, the amount or cost will depend on the approach and size you want to undertake. If you intend to go grand by rentals a place, and you will need adenine good amount concerning capital more you would required to ensure that your employment were well taken care for, and that your facility is conducive enough for workers to be creative and productive.

Which materials and equipment that will be used are nearly the same cost everywhere, real any difference in daily could be minimal and may are overlooked. The detailed total analysis for starting a normal your television station ability differ inches other countries due to the value of their money. Still, this the what it would cost us to installation All Sports™ TV Post, Inc. in the United of Worldwide;

  • Business integrate fees in the Joint States of America will cost – $750
  • The budget on Liability insurance, permits and license will cost – $3,500
  • Leasing/renting an office space in a good location in Losses Angeles – Californian is will accommodate the number of employees and our studios (Re – Construction about the facility inclusive) will total – $250,000
  • The cost for furnishing and equipping the our (broadcasting units, cameras, your, photo, projekte, servers/internet facility, furniture, telephones, storing cabinets, and electronics) willingly cost – $30,000
  • And amount required to purchase the needed software software – $3,500
  • Start an official Company will cost – $500
  • The amount need to pay bills and staff members for at least 2 to 3 months – $180,000
  • Extra Expenditure as in Commercial cards, Signage, Adverts and Promotions will cost – $10,000
  • Miscellaneous – $20,000

Going of the report from one market how and feasibility studies conducted, we will need about eight hundred and fifty thousand ( 850,000 ) U.S. us go successfully put up a small scale but standard sports television station in the Integrated States of America.

Generating Startup Capital for Get Sports™ TV Place, Inc.

Get Sports™ TELEVISION Station, Inc. is a business that becomes will held, financed and guided by Thomson Goldberg and his friend and general affiliated Lesly Henderson. They are the sole financier of the business which remains why they decided to restrict the sourcing of the launch capital for the commercial to just three importantly sources.

These are the areas we propose generating willingness startup major;

  • Generate part of the startup capital from particular conservation additionally sale of stocks
  • Generate portion of the startup capital from mates and other extended family members
  • Creates a larger chunk of the start capital from the banking

N.B: We have been skills to generate about $300,000 ( Personal savings $250,000 also soft loan from families members $50,000 ) and we are to the final shows of obtaining a loan facility of $500,000 from on bank. All the papers and documents have been duly signed and submitted, the loan has been approved and optional moment from go our account willing becoming attributed.

14. Sustainability and Expansion Strategy

It is an founding fact that the future a a company lies in the number of loyal client that they have, the capacity or capacity of the employees, their investment strategy and the business-related structure. When all of these factors are lacking from an business then it won’t be too long before aforementioned business closes shop.

One of ours great aims of starting All Sports™ WATCH Railway, Inc. is to build an business that will survive off its own cash flow without aforementioned required for injecting finance from external sources once the business is officially working. We know this only of the ways of obtaining approval and winning customer over lives to offer our advertisements and related services a little bit cheaper than what is obtainable inches the trade and we are well readied to survive on lower profit spread for a while.

Get Sports™ TVS Station, Inc. leave make sure that the right foundation, structures and standard operating processes are put in place to make that our staff welfare are well taken of. Our company’s collective culture is designed to disk our business into greater heights and professional and retraining about our workforce has at the top burner away willingness business strategy.

We know is whenever the is put in square, we will be able to successfully employ and retain the most hands we can get in the industry; they will be more committed till help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Finish
  • Opened of Corporate Bank Accounts various banks into the United States: Completed
  • Opening Online Bezahlen Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office and art talent in a ok locality includes Los Angela – California: Completed
  • Application for business-related license press enable: Completed
  • Buy of all forms of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Closing
  • Generation part of the startup assets from the founders: Completed
  • Writing of Business Design: Completed
  • Drafting of Employee’s User: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for and business: Completed
  • Fasten trademark required our products: In Progress
  • Graphic Shaping and How of Promotional Materials: Completed
  • Recruitment of employees: Inbound Progress
  • Purchase of aforementioned needed broadcasting real studio equipment, cameras, furniture, office equipment, software applications, electronic appliances and furnishing facelift: In progress
  • Build Official Home for the business: Inside Getting
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key our in various industries: In Progress

Get on Media Sector

tv station business plan pdf

Sample Media Production Business Plan

Media production company business plan pdf sample.

Starting your own multimedia company is not a big deal.

Having arrived on this page shows that you desire to start a media company. In as much as starting a media company isn’t a big deal, you need to be aware of what it is. I assume you are greatly aware of what a media company is.

But I’ll still tell you what is involved in it.

What’s a media company? I’ll point to a media company as an outlet to share information. And it comes in different forms. E.g. sharing information via television, via radio, newspapers, and magazines, and it does not just end there, the internet is another way to share this information.

So we can rightly say that a media company is a bank of information for the public.

Now the question is, how can I start a media company? What do I need to start a media company? What should I keep in place as I want to start my own media company?  After starting my media company, what am I to do to get my audience?

If you are thinking of those questions, then I want you to do something. Do you know what it is?

You don’t? Alright, let me tell you. I want you to stop thinking of those questions.

In this article, I’m going to cover all you need to know and do as long as you wish to start a media company.

Here is a sample business plan for starting a media production company.

Be Specific

As a beginner, it is advisable to focus on a particular category of media.

Remember at the outset of this article, I mentioned that there are various forms of a media company, like I said, we have TV and Radio stations that fall under Broadcasting.

We have the Newspaper and Magazine which falls under Print Media, and also distributing information online using a website.

So like I said, you need to choose one, at least for a start, maybe as time goes on and when the company is growing, you may decide that your media company will handle all the categories. But for now, be specific.

Draft Out Your Media Business Plan

Thinking of starting a new company is one thing, having or drafting a plan for your media company is the most important thing to consider.

Why did I say this?

This plan will help you know how your media company business will be structured. I believe you know what a business plan is all about.

Since your media company business is a new one coming up, you may have investors coming in. So with this plan, they will know what your media company business is all about, its funding, and other relevant details.

Here is a TV station business plan and another one for a radio station business plan .

Pick and Register Your Media Name

Now you have fixed your media company’s plan, we move to another important step. Every social media company has a unique name it is known for.

And this is something you should consider also, pick a unique name for your media company. Remember that this is something you’ll have to do just once. So for that reason, choose wisely.

Think of a good and selling name for your media company and register it with relevant trademarks in your country.

Registration is important so that your name will not be taken away from you by a competitor, and will make you run your media company without problems from the Government.

Get an Office

This step is solely dependent on the type of media outfit you are starting or running. Surprise? Don’t be because not all media outfit needs a physical or office space.

Do you know there are some media business opportunities online? For example, a blog media. It does not need an office for a start as compared to a Radio and Television broadcasting, the same with Newspaper and Magazine which needs an office space for equipment to be kept.

Hire, Hire and Hire

Media is wide, and for you to be updated and active, you need people and staff.

If you are interested in starting a Radio station or a TV station, you need presenters, managers, On-Air personalities (OAP), editors, and also a constant power supply.

For Newspapers and Magazines, you need writers, need editors and you also need graphic designers. Then for a website or blog, you need people who will research and report information to you.

So you just have to hire, fire, and hire workers for your media company.

Market Your Media Company

This step looks normal but have you ever thought about it again? Now let me ask you.

Is there any business or company that is successful today and never did the marketing of its business? No, and I’ll say it again No!

This is because marketing is like a lifeline for any business that is successful.

So if you want your media company to be successful, you need to do marketing.

Convince potential customers by putting out content that will help them. Not just any content, but consistently putting up excellent content because this will set your media company above others.

You could also market your digital media company by voluntarily accepting to sponsors key industry events, giving premium services to them.

Guide: Starting a News Clipping Business Plan

So when you follow all I have written about in this article, let me congratulate you in advance, because you will start a media production company that will be successful.

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TV Station Marketing Plan Template

  • Great for beginners
  • Ready-to-use, fully customizable Subcategory
  • Get started in seconds

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In the fast-paced world of broadcasting, staying ahead of the competition is a top priority for any TV station. That's why having a solid marketing plan is crucial. With ClickUp's TV Station Marketing Plan Template, your marketing team can streamline and optimize their efforts to attract viewers, boost ratings, and drive advertising revenue.

This template empowers your team to:

  • Strategize and implement effective promotional activities and advertising campaigns
  • Track and analyze key metrics to measure the success of your marketing initiatives
  • Collaborate seamlessly with stakeholders and ensure everyone is aligned on the marketing strategy

Get ready to take your TV station's marketing game to the next level with ClickUp's TV Station Marketing Plan Template. It's time to shine the spotlight on your station and captivate your audience like never before!

Benefits of TV Station Marketing Plan Template

TV Station Marketing Plan Template helps your marketing team in the broadcasting industry to:

  • Streamline and centralize your marketing strategies and initiatives for better organization and coordination
  • Set clear goals and objectives to guide your marketing efforts and measure success
  • Identify your target audience and create tailored marketing campaigns to attract and retain viewers
  • Plan and schedule advertising campaigns effectively to maximize reach and impact
  • Track and analyze marketing performance to make data-driven decisions and optimize future strategies
  • Collaborate and communicate seamlessly with your team to ensure everyone is aligned and working towards the same goals.

Main Elements of TV Station Marketing Plan Template

ClickUp's TV Station Marketing Plan template is designed to help you effectively manage and execute your marketing strategies. Here are the main elements of this List template:

  • Custom Statuses: Keep track of the progress of your marketing tasks with 6 different statuses including Cancelled, Complete, In Progress, Needs Input, Planned, and To Do.
  • Custom Fields: Utilize 6 custom fields such as Quarter, Task Type, Impact, Progress, Percent Completion, and Effort to capture specific details about each marketing task and measure its success.
  • Custom Views: Access 5 different views tailored to your needs, including Key Results, Timeline, Getting Started Guide, Objectives, and Progress Board, to visualize and track your marketing plan effectively.
  • Collaboration: Collaborate with your marketing team by assigning tasks, setting due dates, and adding comments directly within the template to ensure seamless communication and execution.
  • Goal Tracking: Align your marketing efforts with company objectives by using ClickUp's Goals feature to set and track your marketing goals, making sure you stay on track and achieve desired results.

How to Use Marketing Plan for TV Station

If you're looking to create a comprehensive marketing plan for your TV station, look no further! Follow these four steps to make the most of the TV Station Marketing Plan Template in ClickUp:

1. Define your target audience

Before diving into your marketing plan, it's crucial to identify and understand your target audience. Who are you trying to reach with your TV station's content? Consider factors such as demographics, interests, and viewing habits. The more specific you can be, the better you can tailor your marketing efforts to resonate with your audience.

Use custom fields in ClickUp to capture important details about your target audience, such as age range, location, and preferred genres.

2. Set clear marketing goals

To effectively promote your TV station, you need to establish clear marketing goals. What do you want to achieve with your marketing efforts? It could be increasing viewership, boosting subscription numbers, or improving brand awareness. Setting specific, measurable, attainable, relevant, and time-bound (SMART) goals will help guide your marketing strategy.

Use Goals in ClickUp to set and track your marketing objectives. You can assign metrics, deadlines, and key results to keep your team focused and motivated.

3. Develop a multi-channel marketing strategy

A successful marketing plan for a TV station requires a multi-channel approach. Identify the channels and platforms that your target audience is most active on, such as social media, email newsletters, television ads, or influencer partnerships. Develop a strategy that leverages these channels to reach and engage your audience effectively.

Use the Board view in ClickUp to create a visual representation of your multi-channel marketing strategy. Each column can represent a different channel, and you can move cards to track progress and prioritize tasks.

4. Implement and measure your marketing efforts

Once you have your marketing strategy in place, it's time to put it into action. Execute your planned marketing activities across the various channels you've identified. Monitor the performance of your campaigns and measure key metrics to determine their effectiveness. Use the insights gained to optimize your marketing efforts and make data-driven decisions moving forward.

Use Automations in ClickUp to streamline your marketing processes and save time. Set up automated workflows to schedule social media posts, send email campaigns, or track campaign performance. Additionally, use the Dashboards feature to visualize and analyze your marketing metrics in real-time.

By following these four steps and utilizing the TV Station Marketing Plan Template in ClickUp, you'll be well-equipped to create a comprehensive and effective marketing plan for your TV station. Get ready to attract more viewers and elevate your station's brand!

add new template customization

Get Started with ClickUp’s TV Station Marketing Plan Template

TV station marketing teams can use this TV Station Marketing Plan Template to effectively plan and execute their promotional activities, advertising campaigns, and brand initiatives.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful marketing plan:

  • Use the Key Results View to set measurable goals and track the progress of your marketing activities
  • The Timeline View will help you visualize and manage your marketing plan by setting specific dates and deadlines for each task
  • Refer to the Getting Started Guide View for step-by-step instructions on how to effectively use this template and implement your marketing plan
  • Use the Objectives View to define your marketing objectives and break them down into actionable tasks
  • The Progress Board View will give you an overview of the current status of each task and ensure that everything is on track
  • Organize tasks into six different statuses: Cancelled, Complete, In Progress, Needs Input, Planned, To Do, to keep track of progress
  • Update statuses as you progress through tasks to keep team members informed of progress
  • Monitor and analyze tasks to ensure maximum productivity and achieve your marketing goals

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How to Start a TV Station Online – Sample Business Plan Template

By: Author Tony Martins Ajaero

Home » Business ideas » Media Industry » TV Station & TV Shows

Do you want to start a TV station online from scratch? Or you need a sample TV station business plan template? If YES, then i advice you read on. Can you look back and tell for how long the business of television station has been in existence? Could it have started in the 1930s, 40s or perhaps the 50s? The truth is that the business of television station has been in existence for a long time.

If for any reason it hadn’t been a profitable one, then chances are that you wouldn’t find more television stations springing up every now and then. Starting a television station usually becomes easy when one has the passion to send a strong message out that can influence the masses.

This could be political messages that can be achieved through news coverage, or it could be entertainment that can be achieved by having a television station that shows all that concerns, showbiz, paparazzi and what have you. In all irrespective of the type of message you want to beam to the world, it is a question of being professional.

You can start a television business by starting from the scratch or buying an existing one. If you mull over buying an existing television station or building a new one, be aware that there are additional operating costs that might be incurred. This article is set to address those types of expenses, as well as other steps that are needed to start a new television station.

So, if you have a penchant for broadcasting, or plain want to influence the society in a certain way, then you may consider starting your own television station with the following tips below.

Starting a TV Station Online – Sample Business Plan Template

1. be decided.

I have placed this tip on the front burner because it is really imperative that you make up your mind to own a television station. This is because this business is never a child’s play; which is why you have got to have an underlying passion for it. So, be sure you are up for this before delving into it.

2. Research

Nothing more could take the place of carrying out a good and thorough research in line with what you want to start. It is for that reason that you need the internet, as well as books to garner a whole lot of wisdom and understanding from, as it concerns the electronic media. This is so that when you eventually start the business, you can look back and say you started on the right footing.

3. Seek Advice from Consultants

It is very vital that you seek the insight of consultants before you start. This is so that you can be given insights on whether it is something you should try your hand on, as well as how you should go about it the profitable way, et al. You would need to learn all about the various best practices and things to expect.

For instance; you need to know whether the Federal Communications Commission (FCC), or the appropriate authority in your country is still accepting applications for new television stations in your country.

4. Know Your Competition

It is very significant that you study and know the various competitions that you have. This is because doing this would to a large extent help you know and see things that you ordinarily wouldn’t.

5. Write a Business Plan

This is one of the steps to take as things begin to look up with your findings. You would need the input of an expert to help you write a winning business plan . This expert should be able to make you fill in some of the most appropriate details for your business. Like immediate and future projections of your television station, how many workers you plan to have what the focus of the station would be and what have you.

6. Determine Whether to Buy an Existing One

Resolve, whether you want to buy an existing television station business or if you want to start your own. Purchasing an existing station may likely help you start out on a prosperous note. This means you would already have an established name for the station and the workers can be retained. On the other hand, starting a new television station will help you build from the ground up, and then you can be abreast with the details involved in building the business.

7. Send out an Application

The next port of call for you would be to prepare an effective application. If possible you may still need the input of an expert, because the application for television slots is competitive and so an expert needs to know how to tweak things since you are not certain about endorsement.

8. Register Business and Permit

You would be required to register the name of your business and television station. To follow suit would be to seek for a permit. A permit is really crucial so that you do not end up being clamped down without the right go ahead.

9. Pool Resources Together

Now is a good time to gather the funding you would need. You may   consider finding shareholders who can give monetarily to your TV station business. It is worthy to note that these shareholders get a percentage of the profit your company makes per time. There is also the option of getting a bank loan .The amount you require should be hinged on the following; operation, equipment, start up costs, workers and all what not.

10. Purchase Equipment

After you might have been granted to start your own television station with permit, then need to purchase all the equipment that is needed to start with. You may consider handing all of that over to a professional.

11. Start Operation and Advertise

Once you open business to all, you can begin to market your television station. You may look at posting an announcement in your local community newspaper, in the area where the station is positioned. The internet can also help create a great buzz to this effect. For example; the various social media platforms can help out with this.

Do note that starting a television station requires that you constantly are in tune with the happenings around the world. It is for that reason that you need to constantly think up ways to serve the general public better.

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  • How to Start a Reality Show Business
  • TV Station Business Plan [Sample Template]
  • How to Make Money Buying and Selling TV Shows Online
  • How to Pitch a Reality Show to a Network Successfully
  • Internet TV Station Business Plan [Sample Template]
  • How Do TV Shows Make Money? [4 Ways They Profit]

tv station business plan pdf

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • Loan Amortization and ROI Tools
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $1,800,000 for the development of a TV program production company while showcasing the expected financials and operations over the next three years. TV Program, Inc. (“the Company”) is a New York based corporation that will provide develop and distribute television programs produced by the business to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the Company will be actively engaged in the development and distribution of TV programs produced by the business. Once the Company “green lights” a production, the business will aggressively produce, distribute, and market the TV Program(s) to networks or cable companies that will showcase the TV Program to the general public. The Company will earn substantial income from the distribution and licensure fees from the TV program productions coupled with ongoing royalties from DVD, Blu-Ray, and merchandising sales. The third section of the business plan will further describe the services offered by the TV Program.

1.2 The Financing

Mr. Doe is seeking to raise $1.8 million from an investor or group of investor(s). On a preliminary basis, Mr. Doe intends to sell a 50% interest in the business in exchange for the capital sought in this business plan. The investor will also receive a seat on the board of directors as well as a regular stream of dividends from the royalties earned on the TV programs produced and distributed by the Company. The financing will be used for the following: • Development of the Company’s initial TV Program production. • Financing for the first six months of operation. • Capital to purchase production equipment.

1.3 Mission Statement

To produce quality TV Programs and other media that provide the Company’s audience with enjoyable entertainment.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the entertainment industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target quality screenwriters that can provide the Company with extensive materials that the Company can produce and distribute as TV Programs to television networks and cable TV companies.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

TV Program, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the TV Program requires $1.8 million of investor funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

At this time, Mr. Doe is seeking to sell a 50% equity interest in the business in exchange for the requisite capital sought in this business plan. The investor will receive a seat on the board of directors and a share of the ongoing royalties generated by the Company’s productions

2.4 Management Equity

Once the requisite capital is raised, Mr. Doe will retain a 50% ownership interest in the business.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of TV Program, Inc. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings if the Company earns substantial royalty income.

3.0 Products and Services

Below is a description of the TV Program production and distribution services offered by the TV Program.

3.1 TV Program Revenues

The bulk of the Company’s revenues will come from the sale of advertisements to businesses that are seeking to reach the demographics that the Company targets. These advertisements will be primarily placed by national advertising agencies that source demographic profiles on behalf of national level companies and sponsors. The business will also generate revenues from the sale of network and segment sponsorships that will predominately display the advertiser’s logo on the screen while the programming or segment is running. Approximately 95% of the business’ revenues will come from televised advertisements.

3.2 Licensing of Intellectual Property

As the Company develops its TV Program portfolios, Management fully intends to license and develop strategic relationships with publishers that want to participate in license the Company’s database of developed TV services and programs.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

The business of providing televised content with the ability to generate revenue from advertising sales is a complicated business that has many operating facets. Typically, entertainment media content is immune from general changes in the economy, as the content is provided for free, and if people continue to watch the program, the business will consistently be able to sell advertising space. As such, much of the following market analysis is geared towards the entry plan of the business and the expansion of its customer base.

4.2 Industry Analysis

Within the United States there are more than 7,000 television program production companies that operate among several thousand markets within the United States. Each year these companies aggregately generate $57 billion dollars a year of revenue while providing jobs for more than 280,000 people. Aggregate payrolls in each of the last five years have reached $9 billion dollars. Television is a mature industry, and the future expected growth rate will equal that of the general economy. One of the current issues facing the industry is the decline of people watching television in the United States. The advent of the internet and several other forms of media has caused a dramatic shift in how media companies do business. One of the most common trends among television stations is to develop content that can be concurrently streamed on the Internet.

4.3 Customer Profile

As each TV Series production will target a different demographic, TV Program, Inc. will conduct an extensive demographic and marketing profile before each TV series or production is developed and distributed.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

TV Program, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business’s developed TV series among its targeted market. Below is an overview of the marketing strategies and objectives of the TV Program.

5.1 Marketing Objectives

• Establish a strong presence in targeted domestic markets.

• Establish connections with entertainment advertising agencies and marketing firms.

• Build a large network of financial backers.

5.2 Marketing Strategies

Management intends on running a number of advertisements within the United States that feature images of the show, its stars, and descriptions of the nature of the TV program. Once TV Programs or series developed by the firm is picked up by cable stations and television networks, Management expects that these firms will use their internal promotional departments to create additional visibility for the program. In this section, you should expand on how you intend to implement your marketing. List publications, local newspapers, radio, and other outlets that you will use to promote your business. Discuss how much money you intend to spending on marketing.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• TV Program, Inc. will have an annual revenue growth rate of 16% per year.

• The Founder will acquire $1.8 million of equity funds to develop the business.

7.2 Sensitivity Analysis

The Company’s revenues are sensitive to the overall condition of the economic climate. Advertising revenues have a tendency to decline in an economic recession, as content providers compete for small amounts of advertising dollars. However, as long as viewers continue to tune in to the Company’s programming (both via television and Internet), the business will be able to effectively place advertisers within its promotion spots.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis

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Marketing Your Television Stations Business Effectively

Getting noticed in today's saturated media industry can be tough, but not impossible. With strategic planning and implementation, you can effectively market your Television Stations business. It's about understanding your target audience, creating compelling content, building relationships with advertisers, leveraging digital platforms, and consistently evaluating your performance. A well-executed marketing strategy can increase visibility, engage viewers, and ultimately drive revenue growth.

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Understanding the Television Stations Business

In the world of glitter and glamour, television stations are like giant icebergs, only ten percent of their operations are visible to the lay observer, while a massive ninety percent remains hidden, yet critical for their survival. Intense competition, rapid technological changes and evolving viewer preferences make this business highly dynamic. Unlike other businesses, they don't sell tangible products or services that you can hold in your hands. Instead, they deal in experiences, emotions and ideas, which they deliver through compelling content. This is what makes marketing for television stations both an exciting challenge and a unique opportunity.

Telecommunication mast television antennas on blue sky. Site, mobile operator antenna or aerial.  Cell phone base station, mobile phone network. Cell site,  cell tower or cellular telephone site.

The Importance of Branding

Branding is at the heart of how to market a television station's business. It's about creating a unique identity and personality that resonates with your target audience. Each aspect from the logo, taglines, graphics, presenters, to the type of shows you broadcast should all align with this personality. The goal is to create a strong emotional connection with viewers so that they not only remember your station but also feel compelled to tune in time and again. Thus, it forms a core part of the marketing strategy.

Embracing Digital Marketing

In today's digital age, having a robust online presence is no longer optional but mandatory for any business seeking growth and visibility. Television stations are no different. Social media platforms provide opportunities for interacting with audiences in real-time, getting instant feedback on shows and promoting upcoming programs. A user-friendly website serves as an information hub where visitors can find schedules, show details and watch previous episodes. SEO optimization ensures higher visibility in search engine results adding to organic traffic.

A technician is repairing a wireless data transmitter on the roof of a city building. A man performs maintenance and repair of a powerful radio relay base station of mobile communication.

Creating Engaging Content

Content is king when it comes to marketing a television station's business. Gone are the days when TV stations could rely solely on traditional formats like news broadcasts or sitcoms. Today's audiences crave diverse content including reality shows, documentaries, talk shows and web series amongst others. Furthermore, content must be fresh and updated regularly to keep viewers hooked. Hence continuous innovation in content creation forms an integral part of how to market television stations.

Leveraging Data Analytics

Data analytics play an increasingly important role in understanding audience's behavior which aids in decision making regarding program line ups and promotional strategies. By analyzing viewing patterns across different demographics or geographic locations one can identify popular genres or shows amongst various viewer segments. Personalization based on these insights can significantly enhance viewer experience thereby increasing loyalty and viewership ratings over time.

News cameraman broadcasting filming on television station background

Nurturing Partnerships

Strategic partnerships with production houses or advertisers can give a significant boost to a television station's marketing efforts. Co-branding initiatives with popular brands can lead to increased exposure and affinity towards the TV station among consumers of those brands. Collaboration with production houses can result in exclusive broadcasting rights for high demand programs giving an edge over competitors.

Focusing on Community Engagement

Engagement with local communities through social initiatives or sponsorships helps reinforce the brand image as socially responsible and committed towards community development. Regular involvement in local events or festivals increases visibility and helps forge stronger bonds with audiences at a grassroots level. Such activities also generate positive PR amplifying the overall marketing efforts.

News cameraman with retirement and holding camera on television station background

Leveraging Graphic Design Tools like Desygner

To make all these strategies effective it's crucial that every piece of communication whether its online ads or print brochures look professional and appealing which calls for good graphic design skills. Here tools like Desygner come handy which offer easy-to-use features enabling even beginners to create high-quality designs boosting their marketing effectiveness manifold.

A Comprehensive Guide to Effective Marketing for Television Stations

In the ever-evolving world of broadcasting, TV stations must maintain a robust presence in the market. The intricacies of marketing for the television business can be complex, but with the right approach, any station can successfully navigate this landscape.

Let's delve into some effective strategies that can significantly enhance your television station's marketing efforts:

  • Understand your audience: It is crucial to know who your viewers are and what content they prefer.
  • Utilize social media: Harness the power of platforms like Facebook, Instagram, and Twitter to reach more viewers and engage with them directly.
  • Offer exclusive content: This can range from behind-the-scenes footage to interviews with popular actors or hosts.
  • Leverage Desygner: This powerful tool offers an array of design templates that can help your station create stunning promotional materials.
  • Partner with local businesses: These partnerships can lead to unique marketing opportunities and enhanced community visibility.
  • Incorporate viewer feedback: Listening to your audience and integrating their suggestions can go a long way in improving the quality of your broadcasts.
  • Promote binge-watching: Encourage viewers to watch multiple episodes or related shows at once by offering special 'binge' packages or promotions.
  • Host viewer contests: These can generate excitement and engagement among your audience while also providing extra publicity for your station.

Taking these steps will not only ensure that your television station stays relevant in a competitive market, but also that it continues to grow and engage its audience effectively. Remember, successful marketing is all about adapting to changes and staying ahead of trends.

To sum up, effective marketing is key to the success of any television station. It requires a deep understanding of the target audience, creative use of resources, including powerful tools like Desygner, and a keen sense for recognizing upcoming trends. If done correctly, these strategies can lead to increased viewer engagement, improved brand image, and ultimately higher revenue for your TV station.

Ready to take your TV station's marketing game up a notch? Sign up at Desygner today!

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Embrace the Visionary Path to Creating a Television Stations Business

Unlock the secrets of creating engaging, high-quality content for your Television Stations business. Learn to captivate audiences and enhance your brand's visibility.

Introduction to Creating Content for a Television Stations Business


UK Small Business Startups and Funding

  • Business Type
  • Business Plan for Television Station

Television Station Small Business Idea and Business Plan

Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.

To start a Television Station business in the UK, take the time and explain the idea via a business plan.

Understanding all of the aspects of the business idea will be the key to getting the Television Station business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.

Starting a Television Station business isn’t easy, but when done right, it can lead to a lot of success.

To help you get started, you can use the free business plan builder tool to develop your own Television Station business plan.

The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.

Create your own Television Station business plan for free using the Business Plan Builder

The free business plan template builder is divided into a few easy to follow steps.

The free business plan builder template is provided by to help you develop your own business plan. For step by step guidance, see the 5 steps below.

Once completed, the result will be a clean, professional plan that will help you start your own Television Station small business in the UK.

When you have completed your Television Station business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Television Station business startup.

If you are looking to limit your startup costs when starting up a Television Station small business in the UK, this free business plan builder tool will be it.

Starting a Television Station business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.

Step 1. Your business information

To develop a proper Television Station business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.

What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?

Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Television Station business and to apply for needed funding to cover your startup costs.

Step 2. Projecting your revenues/income

The Television Station industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.

What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).

If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Television Station businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.

If you need assistance in projecting, you can always contact UK Startups funding experts for the help.

Step 3. Your business market

As a Television Station business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.

Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.

Step 4. The future plan

Starting your own Television Station business and getting it off the ground is important to you.

No matter if you’re planning on applying for government funding for your Television Station business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.

Be sure to break this down step by step to show how you intend on making sure your Television Station business can grow each year.

Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.

Step 5. The financials

In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .

A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Television Station business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path

Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via and through the Small Business Startup Platform as a member.

If starting a Television Station business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup

  • Church Supply Store
  • Business Park
  • Wedding Venue
  • Cotton Mill
  • Egyptian Restaurant

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tv station business plan pdf

Home » Media

A Sample Radio Station Business Plan Template

A radio station is a station that transmits sound and broadcast with different types of modulation: AM radio stations transmit in AM (amplitude modulation), FM stations transmit in FM (frequency modulation), which are older analog audio standards; while newer digital radio stations transmit in several digital audio standards: DAB (digital audio broadcasting), HD radio, DRM (Digital Radio Mondiale).

In the United States of America, over 90 percent of people listen to the radio one way or the other. It is on record that radio reaches over 68 percent of U.S. consumers aged 12 and above on an average day and 236 million people listen to the radio each week. Global radio advertising expenditure is about $35.25bn and radio advertising expenditure in the United States of America is about $15.6 billion.

Steps on How to Write a Radio Station Business Plan

1. executive summary.

Life Beat™ 101.5 FM Radio Station, Inc. is a licensed radio broadcasting company that will run lifestyle and entertainment programs. Our head office will be located in a standard high-rising office facility in the heart of New York City, New York. We will operate as terrestrial radio and also as online radio. Nancy Devenport is the founder and CEO of Life Beat™ 101.5 FM Radio Station, Inc.

Company Profile

A. our products and services.

  • Operating broadcasting studios and facilities
  • Producing radio (lifestyle and entertainment) content
  • Transmitting programming to affiliated broadcast stations
  • Advertising services
  • Creative services
  • Public relations services for stakeholders
  • Media planning, buying & representation
  • Creating talk and news related advertising campaigns
  • Disseminating advertising campaigns through our radio station

Our services are designed to entertain, inform and give platforms to businesses and individuals to reach out to their target market by advertising their products and services.

b. Nature of the Business

We will run our radio station on a business-to-consumer model (our listeners will not be charged) and a business-to-business model (businesses will be charged to advertise or do business with our radio station).

c. The Industry

Life Beat™ 101.5 FM Radio Station, Inc. will operate under the Radio Broadcasting industry.

d. Mission Statement

Our mission is to make quality lifestyle and entertainment radio content available to listeners not just in the United States but also to listeners all across the world via our terrestrial and online radio platform.

e. Vision Statement

Our vision is to be known as the leading entertainment radio station, and we will be a trusted platform for businesses to advertise and promote their product and services.

f. Our Tagline (Slogan)

Life Beat™ 101.5 FM Radio Station – Your Best Lifestyle and Entertainment Radio Station!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Life Beat™ 101.5 FM Radio Station, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

  • Chief Executive Officer
  • Company’s Lawyer
  • Creative Director
  • Technical Director (Sound Engineer)
  • Human Resources and Admin Manager
  • Content Creator
  • Talk and News Presenters/On-Air Personalities
  • Sales and Marketing Executive
  • Customer Service Executive/Front Desk Officer

i. Ownership/Shareholder Structure and Board Members

  • Nancy Devenport (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
  • Justin Bells (Board Member) 19 Percent Shares
  • Chris Emerson (Board Member) 10 Percent Shares
  • Patterson Zeds (Board Member) 10 Percent Shares
  • Rita McKenzie (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • Effective structure in place to help consumers enjoy the seamless lifestyle and entertainment  content
  • Highly experienced and qualified employees and management
  • Double broadcasting options (online and terrestrial)
  • Access to finance from business partners
  • Water-tight strategies on how to expand beyond the major markets
  • Reliable broadcasting equipment and tools.

b. Weakness

  • Financial Constraints
  • A new business that will be competing with well-established radio stations with celebrity on-air personalities
  • Inability to retain qualified employees longer than we want within our teething period.

c. Opportunities

  • Massive global reach via internet radio.
  • Growing listeners of reach and robust lifestyle and entertainment radio content
  • Good support structure for radio stations in the United States of America.

i. How Big is the Industry?

It is safe to say that the Radio Broadcasting industry is massive, and there is no limit to the number of radio stations a country can accommodate, many thanks to the advent of online radio stations.

ii. Is the Industry Growing or Declining?

Although the radio station industry can be said to be growing going by the number of online and traditional radio stations that are springing up, but going by the income generated, it will be safe to say that the industry is declining.

This is because, in 2020, U.S. radio stations generated roughly 9.7 billion U.S. dollars in OTA revenues, down from 12.8 billion in the previous year. At the same time, online radio ad revenue also decreased but not as drastically and fell under the one billion dollar mark it reached in 2019.

iii. What are the Future Trends in the Industry

New technologies, like machine learning/artificial intelligence, predictive behavioral analytics, and data-driven marketing, are what will determine the future trends in the radio broadcasting industry. The radio station is also a keen adaptor of automated customer service technology, utilizing chatbots and AI interfaces to assist customers with basic tasks and also keep down staffing costs.

iv. Are There Existing Niches in the Industry? If YES, List them

Yes, there are loads of niche ideas when it comes to the radio station. They include;

  • News and Talkshow Radio Station
  • Sports Radio Station
  • Classical Music Radio Station
  • Oldies Radio Stations
  • Gospel Radio Station
  • Travels and Tour Radio Station
  • Health Radio Station
  • Lifestyle and Fashion Radio Station
  • Education Radio Station
  • Language-Based Radio Station (Latin, Spanish, English, Portuguese, French, Chinese et al)

v. Can You Sell a Franchise of your Business in the Future?

Life Beat™ 101.5 FM Radio Station, Inc. has no plans to sell franchises in the nearest future.

  • The arrival of a new radio station within our market space
  • Unfavorable government policy and regulations especially for terrestrial radio stations.
  • Cyber security challenges for online radios
  • Liability problems
  • Continuously changing consumer demands especially as it relates to lifestyle and entertainment content.

i. Who are the Major Competitors?

  • KOST 103.5 FM
  • Kiss FM (WKSC-FM) 103.5 FM
  • KUSF 90.3 FM (now online only)
  • WFMU 91.1 FM
  • KEXP 90.3 FM
  • WKTU 103.5 FM
  • WLTW Lite 106.7 FM
  • KXRY 107.1 FM
  • WFCC-FM 107.5 FM
  • WBEZ 91.5 FM.

ii. Is There a Franchise for Radio Station Broadcasting?

For now, no radio station is into franchising in the United States of America.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Radio Station Broadcasting Business?

In the United States of America, radio station broadcasting is regulated at both the state and federal levels. As directed by Congress in Section 207 of the Telecommunications Act of 1996, the Federal Communications Commission adopted the Over-the-Air Reception Devices (“OTARD”) rule concerning governmental and nongovernmental restrictions on listeners’ ability to receive broadband radio services (formerly multichannel multipoint distribution service or MMDS).

All transmitters regulated by the Commission, including the customer-end fixed wireless antennas (either satellite or terrestrial) covered under the amended rule, are required to meet the applicable Commission guidelines regarding RF exposure limits.

For example, if anyone says anything which defames an individual or organization, the presenter and the station could both be sued for libel. Please check with your zoning or planning department to find out what options are available to you.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market comprises teens and adults above 13 years who have access to radio either terrestrial or internet.

ii. Level of Educational

We don’t have any restriction on the level of education of those for who we are going to create our lifestyle and entertainment content.

iii. Income Level

There is no cap on the level of income of the people we are going to create our lifestyle and entertainment radio content for.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we are going to create our lifestyle and entertainment content for.

v. Language

There is no restriction when it comes to the language spoken by the people we will provide content for, although we are going to be broadcasting in American English.

vi. Geographical Location

Aside from people who reside in New York City, anybody from the United States of America and any geographical location can listen to our radio station. This is because we will operate both terrestrial and internet radio.

vii. Lifestyle

Life Beat™ 101.5 FM Radio Station, Inc. will not restrict anybody from listening to our content based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

  • Host Themed Events That Catch Attention.
  • Tap Into Text Marketing.
  • Make Use of Bill Boards.
  • Share our Events in Local Groups and Pages.
  • Turn our Social Media Channels into a Resource
  • Develop our Business Directory Profiles
  • Build Relationships with players in the Radio Broadcasting industry.

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Life Beat™ 101.5 FM Radio Station, Inc. will make sure it covers profits, insurance, premium, license, and economy or value, and full package for each transaction. Our pricing strategy will reflect;

  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the radio broadcasting industry to help refer clients to us.

Life Beat™ 101.5 FM Radio Station, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, so we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

The fact that we need office supplies means that Life Beat™ 101.5 FM Radio Station, Inc. will operate an inventory strategy to use for ordering, maintaining, and processing items in our warehouse.

c. Payment Options for Customers

Here are the payment options that Life Beat™ 101.5 FM Radio Station, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Life Beat™ 101.5 FM Radio Station, Inc. we do not have a return policy but we will use our discretion where necessary. We will have a disclaimer policy when it comes to comments made by call-in listeners or guests being interviewed on a live show.

As regards incentives, we will make sure that organizations that advertise on our radio station get free one-month advertising when they pay for two quarters. As regard guarantees, our clients and listeners should be assured that we will have very minimal downtime since we will be operating 24 hours a day and 7 days a week.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent lifestyle and entertainment content for our clients and investors. It will also help us to understand their needs, experiences, and pain points.

We will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

Our operational plan will cover capacity planning, location planning, layout planning, quality planning, and methods planning.

We plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting investors and strategic partners like media and branding consultants that will help us boost our service offerings.

a. What Happens During a Typical Day at a Radio station broadcasting business?

  • The office is open for the day
  • The on-air personality goes live
  • Different programs are aired as scheduled
  • Adverts are played as scheduled
  • Documentation and other administrative jobs are handled throughout the day
  • Marketers go out to market our services
  • Maintenance of the server and all technical components of broadcasting are carried out as scheduled.
  • The administrative part of the office is closed for the day but the radio continues to air its programs.

b. Production Process (If Any)

There is no production process when it comes to the radio station broadcasting business.

c. Service Procedure (If Any)

There is no defined service procedure for radio stations.

d. The Supply Chain

Life Beat™ 101.5 FM Radio Station, Inc. will rely on key players in all industries to refer business deals and clients to us.

e. Sources of Income

Life Beat™ 101.5 FM Radio Station, Inc. make money from offering the following services;

  • Producing radio (lifestyle and entertainment) content for clients
  • Transmitting programming to affiliated broadcast stations as requested
  • Creating lifestyle and entertainment related advertising campaigns for organizations

Financial Plan

A. amount needed to start your radio broadcasting company.

Life Beat™ 101.5 FM Radio Station, Inc. would need an estimate of $1.2 million to successfully set up our Radio station broadcasting company in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $150,000.
  • Radio Broadcasting Transmitters and Internet Infrastructure – $70,000
  • Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $40,000
  • Start-up Inventory – $15,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and Equipping – $20,000
  • Website: $750
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Life Beat™ 101.5 FM Radio Station, Inc. will not build a new facility for our radio station broadcasting company; we intend to start with a long-term lease and after 5 years, we will start the process of owning (acquiring) our facility.

d. What are the Ongoing Expenses for Running a Radio Station Broadcasting Company?

  • Broadcasting transmitters and internet server maintenance
  • Utility bills (internet, phone bills, signage and sewage et al)
  • Salaries of employees

e. What is the Average Salary of your Staff? List the Job Position and their proposed salary based on industry rate and your startup capital

  • Chief Executive Officer – $45,000 Per Year
  • Company’s Lawyer – $40,000 Per Year
  • Creative Director – $38,500 Per Year
  • Technical Director (Sound Engineer) – $38,500 Per Year
  • Human Resources and Admin Manager – $38,000 Per Year
  • Content Creator – $35,000 Per Year
  • Talk and News Presenters/On-Air Personalities – $32,000 Per Year
  • Sales and Marketing Executive – $30,000 Per Year
  • Accountant – $30,000 Per Year
  • Customer Service Executive/Front Desk Officer – $28,000 Per Year

f. How Do You Get Funding to Start a Radio Station Broadcasting Company

  • Raise money from personal savings and sale of personal stocks and properties
  • Raise money from investors and business partners
  • Sell shares to interested investors
  • Apply for a loan from your bank/banks
  • Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your service.

At Life Beat™ 101.5 FM Radio Station, Inc. our advertising fee will be based on the nature and duration of the advertising deal.

b. Sales Forecast?

  • First Fiscal Year (FY1): $240,000
  • Second Fiscal Year (FY2): $300,000
  • Third Fiscal Year (FY3): $380,000

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1) (Profit After Tax): $100,000
  • Second Fiscal Year (FY2) (Profit After Tax: $160,000
  • Third Fiscal Year (FY3) (Profit After Tax: $250,000

d. Profit Margin of a Radio Station Broadcasting Company Product/Service

The average net profit margin for Life Beat™ 101.5 FM Radio Station, Inc. is approximately 25 percent. The average net profit margin can be higher or lower depending on our additional service offerings and overhead expenses.

Growth Plan

A. how do you intend to grow and expand .

Life Beat™ 101.5 FM Radio Station, Inc. will grow our radio station by first opening other offices in key cities in the United States of America within the first five years of establishing the business.

b. Where do you intend to expand to and why? (Geographical locations)

Life Beat™ 101.5 FM Radio Station, Inc. plans to expand to first to Los Angeles – California, San Francisco – California, Chicago – Illinois, Washington, D.C., Boston – Massachusetts, Miami – Florida, Seattle – Washington, Dallas – Texas, and Philadelphia – Pennsylvania.

The reason we intend to expand to these geographical locations is that available statistics show that the cities listed above have the highest radio broadcasting market in the United States.

The founder of Life Beat™ 101.5 FM Radio Station, Inc. plans to exit the business via management buyout. We will make it easy for the company’s management team to purchase the assets of the business. We know that it will motivate them to put in their very best in running the radio station because of the greater rewards. With that, we can be assured that the business will be under the care of a safe and well-structured management team and board of trustees.

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Online TV Business Plan in Nigeria

This sample Online TV Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Note, Competitions etc. Online TV Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

Business Description of Online TV Business Plan in Nigeria

Business: Online TV

Industry: Media

Patilad television is a youth educational and entertainment TV, a newly formed multimedia television channel, which is aimed to take its place in the current media industry. The market segment consists of the largest community of teenagers and youths all around Nigeria, Africa and world at large. The size of the market segment is calculated at population of 3 million in Nigeria alone, and around 10 million in Africa. The initial phase consisted with the process of the establishment of the business. Patilad television project utilised the initial years of its incorporation by building the necessary infrastructure, as well as by carrying out activities in the opening phase of setting up the business, in order to establish a strong foundation for the company. Patilad Television was conceived to inaugurate a fresh approach to Television content scheduling which is perpetually generative in sourcing and sponsoring new talent & new products from the Business media and creative Entertainment Industry Worldwide.

The Channel under the Control of its Skillful Executive Producers & Production Manager has plans to create its own Productions; the first called “meet the real entrepreneurs” which aspires to be an Internationally accessible Television Program that is dedicated to giving broadcast exposure to the young entrepreneurs, inventors, talented acts , people who have reached the pinnacle of various field of  accomplishment within their Career. The Show intends to Auditions Talent with a dignity that is rarely portrayed by other Talent Shows, and is designed to allow the purity of the Artistic attainment to be raising the audiences standards of what they think is good, rather than capturing the energetics’ of glamour and enthralment that is inductive to producing less positive responses from those who professionally recognise the Standard of saturation of raw talent that goes through the disciplining process that the true accomplishers recognise is the ripening of the fruit of attainment to the Master Class level. The Commissioning of Entertainment Agencies & partnering with Record Companies, in order to build a content Archive of Filmed Concerts & Productions, from which to schedule economically sourced Broadcast Content to enable both a rapid expansion of the Stations Content Archives is a part of Our Stations Marketing Plan. Patilad TV is a new Company and as such, we will need to rapidly expand.

The project is currently working on the second development phase. The second phase involves the production of television programmes and materials, marketing and subscription, and finally, the preparation for the launch of the Channel, through both cable and sky platforms. However, this vital phase depends on investment, as the activities are dedicated in the development of the channel, through resources acquisition, production and then finally broadcasting. After we have had quite a number of waivers from top companies, providing virtually most services for free, on the average we still need a cost 20 million naira to launch this 24 hour digital television channel broadcasting online.

Products and service

  • We will transmit educative and entertaining contents working in partnership with organizers of events or programs. We will contract television quality, business seminars, teenage camp meetings, documentaries, music concerts, festivals, theatre shows, stand-up comedy, variety shows, and dramas.
  • Our services are not only limited to Television but are also able to be eventually booked & purchased online from anywhere in any country via a mobile smart phone. We will offer numerous new and emerging licensed Producers a showcase by offering them a waiting list that would be less likely have been offered by other companies. We are about giving new, fresh talent a chance to express their skills and to give them a platform to showcase their work.

The benefits of our products and services are

  • The provision of high quality and maximum flexibility in customer service delivery.
  • We are sophisticated yet very affordable, we feature state of the art facility with latest equipment from quality manufacturers
  • Low cost per view, monthly, quarterly and annual subscription plans.
  • Well trained and qualified staffs

Objective for Patilad Online TV Business Plan in Nigeria

  • Exceed 60% revenue capacity by the end of the first year of operation.
  • Maintain a profit, to reinvest into business and further expansion.
  • To record over 100,000 first time visitors by the end of the first year of operation.
  • Have a return rate of 90% by the end of the first six months.
  • Increase membership by 40% by the end of the second year of operation.

Goal for the Patilad Online TV Business Plan in Nigeria

Patilad Online TV’s goal is to meet clients’ expectation and surpass it.

Vision for the Patilad Online TV Business Plan in Nigeria

To be the most visited Online TV for youths and middle aged adults in Africa.

Mission for the Patilad Online TV Business Plan in Nigeria     

Patilad Online TV will provide high-quality, entertaining, educational, inspirational programmes and broadcasting dedicated to our target audiences (teenagers, youths and middle aged adults) across the globe. Patilad Online TV will become the world’s most well-known and trusted source of informative, educational and entertaining content in every field. We will always exploit technology at the cutting edge of the digital revolution – including digital television, the web and broadband – using these to bring our message of entrepreneurship to the widest audience possible.

Keys to Success for Patilad Online TV Business Plan in Nigeria

  • Marketing –Marketing will be the first strength to our success and a huge competitive edge.
  • Professionalism: Our staffs will be well trained in managing customers in any given situation.
  • Implementation of business system. Every employee should be fully trained and able to assist other employees in the goals and objectives as defined within the business system. This ensures that the first key to success is achieved.
  • Repeat business/Recommendations: giving the kind of service that brings people back for other views.

Management Team of the Patilad Online TV Business Plan in Nigeria

Akinyemi Femi Richard – is highly knowledgeable in the Online TV business having been in the broadcasting world for 18years. He worked as the Chief Technical officer before resigning to start his onlive TV in February 2016 His versatility as a journalism is a clear through his ability to obtain excellent results with a diverse mixture of people and throughout his time within the world of broadcasting has developed a large experience.

His experience within the industry, partnered with his qualifications has given him the head way in maximizing all the revenue channels available. He also has 20 years of combined experience in managing different new and existing businesses.

Mr Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years’ experience in business management, business start-up dynamics, financial management of business and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan Atlantic University (PAU). He is our business development strategist and a strategic partner.

We brought to the business:

  • Educational skill and practical experience in running a successful business.
  • Ability to provide high-end services in a caring, upscale, professional environment.
  • Capacity to consistently provide meet and exceed customer’s expectation.
  • Provision of professional quality equipment.
  • Our staff brings operational, marketing and promotional skills to the business.

Management experience gained for the Patilad Online TV Business Plan in Nigeria

I am well equipped to provide the following functions, which have well displayed both as an employed staff and a full time entrepreneur in previous offices and other businesses.   

I’ve being able to master the technical requirements, financial management, staff recruitment and organization skills among other things necessary to give the firm good commendation from our clients.

My managerial skills have also helped in putting together a workforce for over 7 years, which will also help me to coordinate the team in most aspect of the company. I am the CEO of the company overseeing the day to day activities of the business.

Materials and Machine for Patilad Online TV Business Plan in Nigeria

Internet broad band cable, interior and furnishings, signage, back bar supplies, furniture, resolution projectors, intercom system, Character generator/Graphics Station, Dual channel still store, production control speakers, Studio monitor speakers, Digital format converter/upconverter, production video switcher w/HD 2.5 ME, Studio CCD16 x9 Switchable cameras w/lenses, digital videotape recorders with monitoring, assorted microphones, miscellaneous installation materials etc.

Competitor Analysis for Patilad Online TV Business Plan in Nigeria

There are few or no high quality commercialized Football Viewing Centre in our location but in the advent of their arrival, the following are our competitive edge as a business

  • Superior and personalized customer’s attention.
  • All sports channels
  • All movie channels

Our three major competitive advantages are:

  • Direct approach marketing style
  • We run a family inclusive program.

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